“BIRDIE 2.0” GYM BAG
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Joanna Lau, is an NYC banker-turned-handbag designer and founder of JEMMA NYC. Inspired to revolutionize the male-dominated briefcase, Joanna introduces a dynamic office style to women’s handbags, blending elegance with world class functionality. JEMMA was established after Joanna experienced a void in women’s workwear throughout her four years in finance as an Emerging Markets Trader. Men had suitcases to meet their needs, while women’s accessories didn’t support their leadership and managerial roles, so Joanna envisioned closing a small, yet powerful fraction of the gender gap by eliminating the intimidation from the workplace and offering opportunity. In the form of chic handbags, JEMMA empowers women of any profession to be fashion-forward and organized, while personifying ambition and the go-getter approach. The line offers work bags, wallets, backpack totes and all-in-one carrier gym bags, available in work appropriate shades like navy, black, grey, white and red. Retail price points range from $158 to $398 USD and are available for purchase via https://www.jemmabag.com.