Canadian public engagement platform Carrot Rewards announces one trillion steps tracked by its nearly one million users
TORONTO, Aug. 21, 2018 /CNW/ – Carrot Rewards — the world’s first public engagement platform that rewards users for making healthier lifestyle choices — is thrilled to announce that its almost one million registered app users across Ontario, British Columbia and Newfoundland have tracked a combined one trillion steps on the Carrot Rewards platform since its launch in June 2016. That’s equivalent to 18,000 walking trips around the earth!
In turn, Carrot Rewards’ fiercely loyal and highly engaged users have earned 1.5 billion free rewards points from their favourite loyalty programs including Aeroplan® Miles, SCENE® Points, Petro-Points, More Rewards® Points, Drop points and RBC Rewards points — perks that are equivalent to 600,000 free movie tickets and much more.
“We are thrilled to see the impact that Carrot is having in the lives of Canadians. Half of our users engage with us every single day to learn more about improving their health and wellness, and our users walk 20% more within their first six months on Carrot,” said Andreas Souvaliotis, Founder and CEO of Carrot Rewards.
This announcement comes as Carrot Rewards prepares to make the free platform available across the rest of Canada on November 1, 2018. Currently the popular app has 12% penetration in downtown Toronto, 10% penetration in Newfoundland and Labrador and 8% penetration in Vancouver. The company also recently launched several new app features, completed a landmark campaign with Health Canada in light of heat warnings in British Columbia, and sent six lucky Carrot Rewards users on trips across Canada as part of its Step into Summer contest.
About Carrot Rewards
Powered by AI, Carrot Rewards harnesses the power of mobile technology, Canada’s favourite loyalty rewards programs and behavioural science to educate and motivate users towards healthier choices for themselves, their families and the planet. Carrot Rewards users earn their choice of rewards — including Aeroplan® Miles, SCENE® Points, Petro-Points, More Rewards® Points, Drop points and RBC Rewards points — every time they meet daily step goals, group activity challenges or complete quizzes and calls-to-action about health and wellness. Carrot’s partners including the Public Health Agency of Canada, Health Canada, SickKids, Toronto Public Health, BC Cancer and Heart and Stroke Foundation of Canada earn the power to influence consumer behaviour by educating an engaged and attentive audience.
Currently available in Ontario, British Columbia and Newfoundland, Carrot Rewards users have tracked one trillion steps and completed 25 million healthy lifestyle and micro-learning quizzes and surveys. In return, users have earned 1.5 billion rewards points.
For more information, please visit: www.carrotapp.com
Twitter & Instagram: @carrot_rewards
Available for interviews:
Andreas Souvaliotis, Founder and CEO, Carrot Rewards
Lorne Solway, Chief Marketing and Strategy Officer, Carrot Rewards
SOURCE Carrot Rewards