Take on the city with adidas PureBOOST DPR, engineered to deliver a raw, real and adaptive street running experience

Signature BOOST technology with a new 8mm head-to-toe offset stores and unleashes energy more effectively
HERZOGENAURACH, GERMANY — Today adidas revealed its latest addition to the PureBOOST franchise that launched earlier this year. The new PureBOOST DPR is an  innovation engineered to take runners closer to the city streets. The shoe is made for those whose unafraid attitude makes no urban environment unconquerable. The new agile and adaptive design features the latest application of adidas’ industry leading BOOST technology, with a new 8mm heel-to-toe offset, that stores and unleashes energy more effectively every time it hits the ground, enabling runners to truly ‘feel’ the streets.

When developing PureBOOST DPR, adidas looked at the needs of the urban runner and designed a shoe that is as dynamic and adaptable as they are. PureBOOST DPR was created to support runners dodging traffic, racing street lights and weaving through pedestrians, working with the unpredictable surroundings and harnessing its energy.

“All over the world, runners are exploring cities and expressing their own creativity in the routes they choose and the challenges they take on." said Stephan Schneider, Product Manager at adidas Global Running. "We wanted to build something purely designed for this type of runner, and loved the idea of creating a more adaptive running experience. This led us to design an 8mm heel-to-offset, that when paired with signature BOOST technology allows the feet to sit lower, deeper, and much closer to the streets.”

The shoe’s key features include:

  • One-piece engineered circular knit upper - Aramis-tested for a seamless and adaptive fit, wrapping the foot from the inside of the midfoot around to the outside. Providing comfort no matter the route or obstacle.
  • Heel fit counter system - designed to enhance the support of the foot and the Achilles, while allowing the foot to move effortlessly with the shoe.
  • Wider forefoot - providing a more stable platform that tailors itself in the pivotal moments of transition when running over various urban surfaces and around corners.
  • Stretchweb outsole - enabling a smoother and more flexible ride, working in harmony with BOOST to unleash a runner’s full potential.
  • BOOST - ultra-responsive comfort and cushioning that stores and returns energy every time the foot hits the ground.

The adidas PureBOOST DPR will be available late May 2017 at adidas.ca/PureBOOST.

Twitter: @adidasca
Instagram: @adidasca

Kanye West and adidas Originals drop the YEEZY BOOST 350 V2

In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of colour, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.

Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for colour with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.

The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles, the YEEZY BOOST 350 V2 pays homage to its predecessor.

The YEEZY BOOST 350 V2 will hit stores globally on September 24, 2016 and retails for $300.00 CDN.

Twitter: @AdidasCanada
Instagram: @AdidasCa
Website: www.adidas.com/KANYE

TORONTO, ON – Kanye West and adidas Originals start 2016 with the release of the highly sought-after black version of the YEEZY BOOST 350.

The lo-top YEEZY BOOST 350 features a Primeknit upper: a break-through material developed using adidas’ most advanced digital engineering techniques to fit like a second skin. Colour-coordinated outsoles leverage adidas BOOST™’s highly responsive properties to offer an unparalleled level of comfort, performance and style.

The YEEZY BOOST 350 combines the forward-thinking technologies of adidas with a classic aesthetic and represents a bold new design ideal.

The black YEEZY BOOST 350 will be released on Friday, Feb. 19, 2016 through adidas.ca and select global retailers worldwide and will have a suggested retail price of $265 CAD. Visit any one of our adidas Originals stores (Vancouver, Toronto, Montreal) on February 16th to enter the silent raffle. The raffle officially closes February 18 at 12 p.m. and the winners will be contacted that afternoon.


Twitter: @adidasOriginals
Instagram: @adidasca
Hashtag: #adidasOriginals #YEEZYBOOST
Website: www.adidas.ca/en/yeezy

The future of women’s running has arrived with the new adidas PureBOOST X

adidas has teamed up with female athletes from around the world to deliver PureBOOST X, a running shoe created for women, by women.

Based on years of testing and research with women everywhere, adidas has created a sleek, form-fitting running shoe built to meet the relentless energy of their active lifestyle. While most running shoes are adaptations of male shoes, PureBOOST X ($130) was designed with only the female athlete in mind resulting in a high performance meets high fashion running shoe for women.

The petite, adaptive silhouette of PureBOOST X wraps the foot in style and rests it on a full length bed of thousands of energy infused BOOST™ foam capsules. The BOOST midsole provides energy in every step that will make running the best part of keeping fit.

“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said Jennifer Thomas, Senior Director for Global Brands, Running. “PureBOOST X is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.

The adidas PureBOOST X in action

PureBOOST X features a new floating arch that provides a completely fresh look and feel. The adaptive stretch mesh of the floating arch wraps underneath the midfoot to make the foot look smaller while delivering a supportive sensation you can feel through every run.

The stretch mesh upper, floating arch and lock down lacing system provides a personalized fit that hugs the foot from heel to toe. The stretch web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.

From lacing up through cooling down or making a statement with style, PureBOOST X feels exhilarating and looks amazing the moment you put it on.

adidas PureBOOST X retails for $130 CAD and will be available on adidas.ca and in stores from February 3.

Our New Girl Crush Khloe Kardashian


Not only did she rock the Complex magazine cover, but she also nailed the Womens Health cover and she rocks adidas old school like no ones business. You've got to love her for getting back into shape. Inside Womeans Health she says she used fitness as an outlet to her broken marriage. She also accredits her trainer Gunnar Peterson (known for training many celebs). Congrats Khloe we love you! Way to rock it and inspire women all over the world! We are glad that you are training it right!

 Different Styles Of Sports Bra's For Your Training

There are a lot of options for sports bras from fashion sports bras, sport specific and even general. We all like a different fit, feel and style. I have narrowed down a few of my favourites from this season made by the well known brands; Under armour, Nike and Adidas. Check them out below and find out which bra would work best for you.


“Gotta Have It Bra”

underarmour gotta have it

According to Underarmour this bra has “Super-smooth, double-layer HeatGear fabric delivers superior next-to-skin feel and lasting comfort.” It has mid-impact support, an under armour moisture transport system that will keep you dry, its light weight and is available in sizes Ato C.

“High Impact Bra”

Underarmour high

This UA bra is made specifically to eliminate rubbing and chafing and has comfortable straps with stretch technology so it will eliminate digging into your skin. It is also made out of soft fabric and has a power sling for support. The great thing about this bra is it is available all the way up to a DD size.


 “Shape 2.0″


This Nike bra is made out of their Dri-FIT fabric to wick sweat and keep you dry. It is a padded bra with molds that give you shape and support. This bra also has a mesh lining for ventilation and is a racer back design.

“Pro Core Stacked Elastic Sports Bra”


According to Nike this bra is made with sweat-wicking stretch fabric. It also has reinforced elastic straps that has internal nylon stabilizers for less stretch and enhanced support during your workouts. The elastic is doubled around the chest for more support.  It also has an open back . It is made out of Nike’s Dri-FIT fabric to  keep you dry.


 “Supernova Racer Bra”


This Adidas bra has  CLIMACOOL to keep you dry. It is also very supportive because of its mesh inserts on the front and back. Because of the elastic chest band there is even more support. It also has racerback straps. This bra has good ventilation and has reflective material for late night workouts. Be careful with sizing because Adidas tends to be a little on the smaller side.


“Techfit Bra”


This Adidas Techfit Bra is made with CLIMACOOL ventilation that is designed to remove heat and sweat. It is a has great support and is also a racerback design. Be careful with sizing because Adidas tends to be a little on the smaller side.

Follow Alicia on Twitter: http://www.twitter.com/trainitright

I am really loving Chyna's style these days! I wear workout clothes everyday and she keeps it stylish with this galaxy adidas leggings and top! Looking good girl!



Photo courtesy of mediatakeout.

Check out the cool pairing by Monster! I sure would love to have this pairing for my workout closet!


Follow me on twitter or email me if you have any questions aliciabellelite@gmail.com

Adidas is claiming this is a world changing energy running shoe. It will be available soon. I am skeptical so maybe I will get a chance to try them out.


Follow me on twitter or email me aliciabellelite@gmail.com