The HOODIE- the oldest piece in the game has just been stripped down and rebuilt for today. TAILORED INNOVATION FOR THE URBAN ATHLETE
By you and your friends sharing and purchasing this product, you are supporting local and innovative design and production.

You can't get in in stores, but you can pre-order yours now.
Support local innovation.
bit.ly/RYUxETHOSPreOrder
#BeautifulTough #TailoredInnovation #RespectYourUniverse

Risks and challenges
Our Commitment and Delivery
We've already done the heavy lifting. We’ve designed it, tested it, and invented a hybrid fabric unlike anything you’ve ever seen or felt.
Our team made countless prototypes and iterations to the design until we were sure that we had created the new standard in hoodie design.
Now the only thing we are missing are the amounts to run in a local factory. That’s where you come in.
We promise to deliver the first hoodies within 60 days of this campaign closing. Those that pledge early will receive the first Ethos Hoodies hot off the production line.
And of course, we will be posting regular updates on our production progress so everyone can follow along.
2016 Stand Up To Cancer (SU2C) and Stand Up to Cancer Canada (SU2C Canada)
Check out these practical gifts that give back – a collection of apparel, jewelry, accessories, and more, each a thoughtful gift for anybody who wants to support groundbreaking scientific research in the fight against cancer.
SU2C and SU2C Canada are unique in that they fund collaborative, translational cancer research to bring treatments from the bench to the bedside faster, and save lives now.
- Stainless Steel Water Bottle
- Wireless High Performance Headphones
- Lightweight Duffel Bag
- Yoga Mat, Strap & Carrying Case
- Women’s Short Logo Jersey Sleeveless Hoodie
- Women’s “We Used To Have Such Crazy Dreams” Terez Leggings
- Men’s Quantum Zip Short Logo Athletic Jacket

Stand Up To Cancer Short Logo Stainless Steel Bottle, $29.95
This Stand Up To Cancer stainless steel water bottle makes a bold and heart-warming statement of support while you are on the go. Featuring the SU2C short logo in a sturdy stainless steel bottle, you can take it to the gym or the office, and share your support for survivors and groundbreaking cancer research.

Stand Up To Cancer Roam Wireless High Performance Headphones, $199.00
This Stand Up To Cancer 8 hour battery life headphones comes with four additional ear tips and a storage pouch with Bluetooth connectivity. These headphones work with all contemporary smartphones, tablets and computers.

Stand Up To Cancer Lightweight Duffel Bag, $24.95
Made of strong polycanvas material, this bag features a simple fold-flat design, this is a perfect bag to pack for the gym or to keep one in the car for an impromptu weekend getaway.

Stand Up To Cancer Yoga Mat, Strap & Carrying Case, $69.95
Stand up and zen out with our SU2C yoga travel set. Durable and springy, this mats’ foam construction is designed for the yoga enthusiast. This set includes a bright orange SU2C printed yoga mat, a carrying strap, and handy cloth bag.

Stand Up To Cancer Women’s Short Logo Jersey Sleeveless Hoodie, $39.95
Make a difference and show you support accelerated cancer research with this sleeveless hooded poncho. This comfy tee works as a great layering piece to and from workouts or for all-day athleisure. Stand Up in style and show your pride in this chic new style.

Stand Up To Cancer Women’s “We Used To Have Such Crazy Dreams” Terez Leggings, $78.00
Stand up, get your sweat on, and make a statement in these Terez Stand Up To Cancer Performance Leggings. Our mantra is emblazoned on these vibrant performance leggings, reminding us that no matter how we're staying active, we're helping to change the lives of millions of people.

Stand Up To Cancer Men’s Quantum Zip Short Logo Athletic Jacket, Black and Orange, $89.95
Stay fit with our Quantum zip-up athletic jacket, featuring our short SU2C logo and matching vibrant orange detailing along the sleeves. This comfortable and versatile jacket protects you from all types of weather and is perfect for layering when the temperatures drop.
In Case You Were Wondering What @2XUcanada Does
www.2xu.ca
Lole - All White Tour Toronto
Last week I had the opportunity to attend the Lole all white tour. I have to say this was a very well run event. I am not a yogi but I definitely enjoyed all of the flow. The two instructors who lead it were amazing. Thank you for inviting me Lole. Not only did I get an invite but Lole dressed me for the event in their line. The event was all white and Ive never actually wore a pair of all white pants. I was a bit hesitant but the pants fit great, felt great and best of all were not see through! Lucky for the 2000 people behind me in attendance wouldn't you say?
I arrived bit early to check out the show case of Lole's new line, network and take in the entire experience. The Feel Good Guru provided healthy snacks and pressed juices. All were very yummy. Ive tried her juice cleanse before and absolutely loved it (for those of you interested in a juice cleanse).
Oikos also provided greek yogurt and were a sponsor of the event. In our gift bag full of wonderful goodies they had a knife, spoon and fork set and a picnic napkin for us. After our practice they gave us all a vegan lunch to eat on our mat while local talented musicians played for us. Fiji provided the water. It was relaxing and peaceful.
Lole not only gave us a gift bag full of amazing products, gift cards and picnic accessories but they also let us take home the mat that we used! What an awesome take home!
Thanks again for inviting me Lole. It was an experience that I won't ever forget.
Check out my photos below of the experience! Don't you wish that you were there!

Toronto Celebrates Etsy: Made in Canada
on Saturday, September 26
Cross-country pop-up marketplace taking place in two Toronto locations, joining 32 other cities nationwide
Toronto, ON – On Saturday, Sept. 26, Etsy: Made in Canada returns, with 33 Canadian cities hosting a one-day marketplace celebrating the Etsy community. In Toronto, be sure to visit MaRS Discovery District (101 College St.) and OCAD University (outdoor market at 100 McCaul St. and indoor market at 49 McCaul St.) from 10 a.m. to 6 p.m. to shop your favourite local Etsy sellers.
Toronto’s Etsy Teams are excited to be hosting Etsy: Made in Canada again, with 170 local Etsy sellers at two downtown locations ready to showcase the area’s handmade wares and vintage goods. Visitors to the MaRS marketplace have the chance to shop favourites like sustainable fashion designs from Vespertine; children’s wool toys from Little Bellwoods; and quirky laser-cut wood broaches from Sous Sous. For a full list of sellers that will be featured at the MaRS marketplace, see the vendor lookbook. Stop off at OCAD for screen-printed paper and stationary from SCTING; colourful hand-dyed wool yarn from Better With Yarn; and minimalistic leather accessories from Aunt Rae.
“This year we're planning an even bigger and better Etsy: Made in Canada pop-up market than last year’s resounding success,” said Ele Willoughby, Team Captain hosting Toronto’s event at MaRS Discovery District. “Our teams are really excited to be hosting this marketplace yet again, and to show off some of the amazing local Etsy talent - artists, artisans and vintage mavens who live and work right here in Toronto. Check out our free DIY workshops and come join us for an amazing show!”
Across Canada, from Salt Spring Island, to Whitehorse, to St. John’s., each market is powered by an Etsy Team, a self-organized group of like-minded sellers, and key partners Moneris, Canada Post and Airbnb. Etsy Teams and their Team Captains ensure each event reflects the city’s individual style and culture, in addition to providing support to members and newcomers looking to start an Etsy shop. Through sharing advice, experiences and resources, Etsy teams help spark inspiration and encourage collaboration among its community.
“Etsy: Made in Canada is our biggest event of the year, taking our online experience offline, to connect sellers, communities and buyers in person,” said Erin Green, Managing Director, Etsy Canada. “With Toronto and 32 other cities participating across the country this year, we couldn’t be prouder of Canada’s commitment to shopping local and supporting its maker communities.”
Made in Canada is just one of Etsy’s recent offline markets and experiences, having participated in Pride Toronto, Calgary Stampede and WayHome Music & Arts Festival this year alone, allowing sellers to engage in their community and meet customers face-to-face. Throughout the year, Etsy helps local Etsy Teams and Captains organize the event by offering a two-day “boot camp” training session for all team captains in Toronto; supplying a PR tool kit on how to locally promote the event; providing tips on how to secure a venue and attract local sellers, in addition to ongoing marketing and public relations support.
This year’s second annual Etsy: Made in Canada event is sure to demonstrate the vibrant communities to be found in every pocket across the country.
For more information about Toronto’s Etsy: Made in Canada, visit the MaRS Discovery District vendor lookbook or Etsy Local for MaRS and OCAD University.
Etsy fans unable to visit a nearby Made in Canada marketplace can shop participating vendors from across the country on Etsy.com/madeincanada and year-round on Etsy.com.

About Etsy:
Etsy is a marketplace where millions of people around the world connect, both online and offline, to make, sell and buy unique goods. The Etsy ecosystem includes creative entrepreneurs who sell on our platform, thoughtful consumers looking to buy unique goods in our marketplace, responsible manufacturers who help Etsy sellers grow their businesses and Etsy employees who maintain our platform and nurture our community. Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world, and we’re committed to using the power of business to strengthen communities and empower people.
Etsy was founded in 2005 and is headquartered in Brooklyn, New York.
Website: Etsy.com
Twitter: @EtsyCA
Facebook: EtsyCA
Instagram: @EtsyCA
Hashtag: #EtsyMadeinCanada
Lolë Presents A 3000 Person Outdoor Yoga Class - Get Your Ticket
Hey Guys!
I am going to be part of a 3000 person outdoor yoga class and you can be a part of it to! Check out the event information below and get your tickets ASAP!
Be part of a unique outdoor yoga session, featuring a live musical performance by DAN MANGAN and AROARA!
On August 22, take part in the 2015 Lolë White Tour against the backdrop of Toronto's beloved National Historic Site, Fort York.
Join thousands of other yogis all dressed in white as a symbol of peace and celebrate summer with the sounds of renowned musical artists.
DETAILS:
Date: Saturday, August 22
Location: Fort York, Toronto
Doors open to public: 8 AM
Media welcoming: 9 AM
Media breakfast and Fall 2015 WHITE BY LOLË preview: 9 AM - 10:15 AM
Yoga session: 10:30 AM - 11:45 AM (to the sounds of Dan Mangan and AroarA)
Lolë Design Director, Andy Thê-Anh, will be available to speak about the Fall 2015 WHITE BY LOLË collection. Finally, Bernard Mariette, CEO of Lolë, can provide you with more information about the company’s plans for growth.
Please send us your ticket requests by replying to this email: askrinjar@roirelations.com

Did you know about FL2? FL2- Just Fab Has Mens Line
I think that this is pretty amazing. How many ladies shopping sites are there out there? A LOT! Shout out to Just Fab/Fabletics for creating FL2. This gives men who are looking for affordable workout wear a place to shop. http://www.fabletics.com/sets There are some great fashionable items on the site. They are also affordable. I am not sure if they are good quality or not but I would assume so as they take pride in a good brand on their womans side of things. You can definitely Train It Right in these clothes guys!

Feeling A Little Dark - February Fitness Fashion Picks - Train It Right
I was feeling a little dark today, and hungry haha so here are my fitness fashion picks for February. I love the YSL kicks! And I love food!
Which one is your favourite!?!

Rihanna Named Global PUMA Ambassador - @puma - Train It Right

Rihanna to PARTNER with PUMA
Rihanna Named Global PUMA Ambassador
Herzogenaurach, Germany (16 December) – Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.
Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.
Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with.”
Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.
Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next - in fashion, style, music and soon to be - sports. We can't wait to empower women worldwide with Rihanna - she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”
Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.
PUMA
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PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com

Jeremy from Carbon Energized Canada Apparel was nice enough to send me a sports bra and a pair of shorts. The products are designed and made in Italy.
The long pants and shirt are the most popular but perhaps that was because of the winter weather. They were made from Polypropylene Dry Yarn which has the best thermal capacity of ANY fiber even wool. Great abrasion resistance. They also don’t absorb water. They are antibacterial, anti mold, and are Hypoallergenic.
The apparel was tested in a hospital sports lab, and decrease lactic acid build up 12% more than Polyester. Decrease heart rate and respirations also compared to Polyester. 3X less body temp variation during your workout compared to Polyester.
I found them to be quite comfy. A lot of the other apparel that they have on their website looks great too! http://www.carbonenergized.ca
If you get a chance to purchase the shirts and tights from them let me know if you liked the apparel as much as I do.
Thanks again Jeremy and Carbon Energized Canada! Good luck with your awesome apparel line!