Meet the ISSA 2, FOREO’s New Generation of Revolutionary Toothbrushes
Merging Exceptional Dental Hygiene with Impeccable Style
STOCKHOLM, SWEDEN, 12 March 2018; The world’s biggest beauty tech brand, FOREO, has just launched the toothbrush of the future -  the ISSA 2, a sonic electric toothbrush that combines state-of-the-art technology with unparalleled durability: a one-hour charge lasts up to an incredible 365 uses. Setting a new global standard for advanced oral care, the revolutionary, new generation toothbrush has become a firm favorite of the who’s who of lifestyle bloggers and it doesn’t stop there -  the award-winning ISSA’s influence even extends to outer space, and in 2017 it made a cameo appearance in Episode 5 of Star Trek: Discovery.
An ultra-hygienic alternative to both manual brushing and conventional nylon-bristled electric toothbrushes, ISSA 2 differs from traditional models by way of its material; medical-grade silicone. In addition to the standard version with the hybrid brush head made of nylon and silicone combination , ISSA 2 is also available in an exclusive “Sensitive” Set which includes one hybrid brush head and one brush head made completely out of silicone for those with specially sensitive gums.
Providing a comfortable and secure grip on the brush’s ergonomic handle, the material presents several key advantages:
  • Soft, flexible brush head reaches all corners of the mouth
  • Quick-drying, non-porous and 100% waterproof
  • Resists the buildup of bacteria for up to 10,000x less bacteria than nylon-bristled toothbrushes
  • Soft silicone bristles are gentle on gums and won’t scratch tooth enamel
Designed to be used like a manual toothbrush, the ISSA 2 does not oscillate like conventional electric models. Instead it incorporates T-Sonic technology to pulsate at a frequency of 11,000 pulsations per minute for micro-sweeps that effectively, yet gently, clean teeth and massage gums. A superior brushing experience for a whiter, brighter smile, ISSA 2 removes plaque for total oral care and is particularly suited to those with sensitive gums, or for whom erosion of tooth enamel is a concern.
Like all FOREO devices, ISSA 2 comes with integrated and smart Swedish design. Its features include:
  • 16 variable speeds, as well as a built-in timer to prevent over-brushing.
  • Rechargeable via USB, lasts up to 365 uses.
  • Ideal for traveling: travel lock feature and no bulky charging dock to transport.
  • Savvy oral health investment: ISSA 2’s hybrid brush head lasts for 6 months before needing to be replaced, while the sensitive 100% silicone one lasts for the whole year
  • Two-year limited warranty and a 10-year quality guarantee.
Stylish and chic, ISSA 2 by FOREO also looks the part, and is available in four striking colors to brighten up any bathroom surface, with the Sensitive set coming in two vibrant colors.
FOREO CEO Paul Peros said; “With the ISSA 2, we sought to offer a brand new way of cleaning teeth that feels completely unique compared to anything else out there. From its state-of-the-art material to its revolutionary design, ISSA 2 remains a truly watershed product in a market that had seen little in the way of innovation for far too long. Star Trek got it right - the ISSA 2 is very much the toothbrush of the future.”
ISSA 2 is just one of FOREO’s expanding and innovative range of skincare and dental devices. Established in 2013, the Swedish brand enjoys global success and has won more than 85 design and beauty awards internationally. The ISSA 2 and the ISSA 2 Sensitive Set is available now at for $169-$189.

5 Reasons Why More and More People Are Saying ‘No Way’ to Valentine’s Day

Whether you’re in a couple or rolling solo, Valentine’s Day comes with expectation and pressure. With #CoupleGoals as a consistently trending hashtag, countless pictures of couples on social media, the obsession of celebrity break ups and make ups and TV shows like the Bachelor and Bachelorette serving up contrived romance sprinkled with drama, the way we think of love and romance has changed. Dr. Sanam Hafeez, a New York Board Certified Neuropsychologist explains why so many people say ‘no way’ to Valentine’s Day and offers some alternatives that shift this negative mindset.


  1. “Valentine’s Day is a ‘Hallmark Holiday’ and I’m still broke from Christmas.”

When money is tight many people may want to cut back on spending especially for things they feel are frivolous. “Financial stress is a common thing and when people are made to feel pressured to spend, they get resentful and want to claim their power,” explains Dr. Hafeez. Instead of boycotting all romance, put a $20 maximum on gifts and you’ll see how sweet, thoughtful and creative you can get.


  1. “Every restaurant is crowded and the service is terrible.”

Nothing kills romance faster than crowds and a bad experience dining out. Since everyone goes out to eat on Valentine’s Day there will be a lapse in service. “One way for couples to celebrate is to call their favorite restaurant in advance and have a meal prepared they can pick up and heat up at home,” suggests Dr. Hafeez. “You can either break out the fancy dishes and dress up or you can put on sweats and eat while watching a movie, the important thing is that you enjoy yourselves and aren’t stressed,” she adds.


  1. “We’ve been together for ages. Every day is Valentine’s Day! Do we really need to celebrate?”

“Celebrations and traditions are important in a relationship and when they fall away it’s usually a sign of trouble and disconnection. While you may not feel the need to do anything extravagant use the day to appreciate the love you have and life you’ve created, even if it’s in a small way,” Hafeez advises.


  1. “I’m single so what’s the point?”

Rolling solo on Valentine’s Day again, all the more reason to turn it into a Self Love Day. Being single on Valentine’s Day can be tough for people, especially those still healing from a break up or divorce. “You want to really be kind and caring to yourself. Booking a massage, getting a haircut, or arranging a single ladies night with your single friends could be just what’s needed. Focus on creating your own happiness,” says Dr. Hafeez who often sees a link between break up depression and anxiety over holidays.


  1. “I’m just to busy for love and romance and all that stuff.”

Some people are just focused on other things that are top priority in their lives. There are plenty of women who are turned on more by generating income for their businesses than concerning themselves with outside approval or validation. There has been a rise in female entrepreneurship with more millenials and Gen X’ers preferring to build empires than romantic relationships. For them it’s just February 14th the mid way point to a short month. “There’s nothing wrong with women wanting to focus on their professional lives. They often feel to focus on business, romance, which may cause them to lose focus, has to be shelved for a while, this is more common these days,” Dr. Hafeez shares.


While many say ‘no way’ to Valentine’s Day there are millions saying I DO.

According to a 2017 survey of 1000 people done by James Allen, an online diamond and bridal jewelry retailer, 43 percent of millennials say Valentines Day is their top pick for proposal day. November – February is considered proposal season.


Some other mind-blowing stats that clearly show Cupid isn’t going away anytime soon are.


In 2017, the National Retail Federation put the estimated total spending at over $18.2 billion. That's an average of $136.57 per person.


Jewelry is the most popular gift with 20 percent of consumers expected to buy jewelry, with a total of $4.3 billion on bling, the NRF said.


$2 billion will be spent on flowers, with roses being most popular. 250 million roses are produced for the holiday, the Society of American Florists said.


The American Greeting Card Association puts that industries pay out at 1 BILLION… yes folks $1 … for paper.


About Dr. Sanam Hafeez:


Dr. Sanam Hafeez PsyD is a NYC based licensed clinical neuropsychologist, teaching faculty member at the prestigious Columbia University Teacher’s College and the founder and Clinical Director of Comprehensive Consultation Psychological Services, P.C. a neuropsychological, developmental and educational center in Manhattan and Queens. 


Dr. Hafeez masterfully applies her years of experience connecting psychological implications to address some of today’s common issues such as body image, social media addiction, relationships, workplace stress, parenting and psychopathology (bipolar, schizophrenia, depression, anxiety, etc…). In addition, Dr. Hafeez works with individuals who suffer from post traumatic stress disorder (PTSD), learning disabilities, attention and memory problems, and abuse. Dr. Hafeez often shares her credible expertise to various news outlets in New York City and frequently appears on CNN and Dr.Oz.


Connect with her via twitter @comprehendMind or www.comprehendthemind.


Guest Post: Training Tips from Olympic Athlete Steven Benedict

We all know that exercise is important, but what we don’t know is how important other aspects of working out are, such as stretching, recovery, and what to eat before and after. Our muscles need to be treated right for us to build them up and maintain it. These important tips are also helpful to prevent injury. Steven Benedict is a professional track athlete currently training for the 2020 Olympic games. His knowledge in exercise, fitness and health is wide spread, but he has provided some incredibly helpful and easy tips for the everyday person trying to maintain a healthy lifestyle.

Stretching Static vs. Dynamic

“Static stretching is holding a particular stretch for an extended period. Usually the stretch is held in the range of 30-45 seconds or longer. Dynamic stretching is fluidly moving in and out of a stretch with short holds no longer than 5-10 seconds long. The arguments surrounding which one is better or more beneficial. As an athlete, I can tell you that when preparing to perform, you want to prime the muscles to get the most power out of them. Therefore, dynamic stretching is the way to go for the best results before activity. Post-performance is where you would take 15-20 minutes to static stretch. This releases any tightness or acid build-up in the system during the performance time.”

Icing vs. Heat Recovery

“Icing down and moist heat compresses are the most widely used methods for recovery post training and/or injury. The key is knowing which method is for what, and why.”

“Icing tends to involve direct area compresses or ice baths. There is also ‘spot icing’ which is used to focus on a specific area, usually for an injured muscle (i.e. strain, tear, contusion). An ice bath is for a heavy work load day and recovery. The pros of an ice bath are that swelling is brought down and it helps to re-oxygenize the blood and muscles. However, ice baths usually take your body an extra 24 hours to recalibrate due to such a drop in temperature internally. Some tightness may occur as well.”

“Heat compresses and baths, such as moist heating pads, are for spotting areas to loosen up tension in those muscles. On the other hand, Epsom salt baths, which are full body soaks like ice baths, can help tremendously with lactic acid flushing and weight management for performance. This helps keep the body flexible and loose. A con for heat compresses and baths is that dehydration can occur if not used properly which can also lead to cramping.”

Nutrition Pre-Workout and Post Workout

“When planning your day regarding nutrition, my coaches and most high-performance athletes have one thing in common: most of their nutrition intake is done primarily around their most active time of their days. Samples of some good choices for pre and post workout include: oatmeal, granola, fruit, waffles, pancakes, turkey bacon, natural peanut butter, almond butter, eggs, turkey sausage, protein shakes, ground turkey and ground beef.”

“Post training, you want to have two stages. The first is immediately after training and it needs to be fast absorbing. My go-to is some type of high protein shake that includes a waxy maze which is a fast acting carb derived from corn starch. 45 minutes later, have a solid meal consisting of high protein. I usually have chicken or fish but at least 6-8 ounces for men and 4-5 ounces for women. If you are short on time, I highly recommend considering a meal prep company. They are portioned out for you and cater to your specific needs.”

“In conclusion when you are most active that is when you need the fuel the most and you can taper off the other parts of your day by smaller meals to keep your metabolism burning. Which is what we want most, keeping it burning at the highest rate for the longest period.”

About Steven Benedict

Professional Track Athlete & Olympic Qualifier, Motivational Speaker, Published Fitness Personality

In today's ever evolving industry an athlete must not only be athletically inclined but be the epitome of all brands. Enter Steven Benedict, as a two time Olympic qualifier he now sets the bar even higher for himself by establishing his dual citizenship for the Italian national team to break a 37year old 200m record. He carries the torch of hope with his latest company Empowering Movement impacting all walks of life especially adopted, abused and children fighting disease through the platform that has saved him. Sports.

He lends his athletic prowess and impact-full expertise to global brands all while training as a world class athlete.

Off the track Steven continues to spread his reach in the fitness world being published in over 30 magazines writing, interviews and features on him and inside looks at his training, mindset and pure love for what he does.

Non-profits and brands seek him out to speak and host events for his motivational words bringing hope to the masses through his overcoming life experiences. His passion thrives not only as an athlete but also an ambassador of living to the fullest and bringing others to their max potential.

You've seen him in national athlete commercials, print ads and now films to come.

His knowledge, passion and elite talent make him the ideal face for taking your brand to the next level. He excels at major media opportunities, conferences, trade shows and customer engagement. He quotes "It's not to only have exceptional gifts but to use them exceptionally."



Hey guys!

Competing in body building competitions is expensive. Im raising money for my trip. Although I have gracious sponsors that cover my suit, tanning, hair, makeup, workout clothing and supplements. Im still left to pay for flight, hotel, registration etc.

I have started a go fund me. Any help would be greatly appreciated!

Thanks for your love an support!

I may have found a great solution for those suffering with knee problems? You ever find you have difficulty training because your knees just won't cooperate? Well I think I've found a solution for you! I recently had the chance to try out itBandz Knee Band's and I must say they're pretty cool!

What I like most about them is how comfortable they are. A lot of knee products can be 'annoying' for a lack of a better word, but this one feels fine. The itBandz support and stabilize the knee for people who suffer from knee pain when they are active. According to their site, "itBandz help alleviate pain from tendonitis, arthritis, and other chronic knee issues." I could definitely see how they could help.

If you know me, you know I like fun, fashionable things and if you go check out their site, you'll quickly see that this product comes in a lot of cool colors.

So if you're suffering with knee problems, or scared that they are on their way, give the itBandz Knee Band's a try! You can check them out by clicking the link below:

14 Weeks Out - Not Every Day Is Perfect

As you guys know I am in Prep for OPA provincials. I compete in figure competitions. My photos show a strong physique but it takes a lot to get there both mentally and physically.

Lately I have been feeling more stressed than ever with life things. I have a lot on my mind. So I wanted to sit down and write to all my competitor friends, fans and any one else who is interested about how everyday is not perfect. Especially on prep.

On prep you often times have good days and bad days (I mean really bad days). Days where you're tired, hungry, upset, stressed or maybe all of those at once. And then if you are a woman and its that time of the month things seem 1000x worse.

You can't let those bad days throw you off track. You can't let those bad days, slip ups, mistakes or things that are out of your control dictate the rest of your day, week, month or prep. You have to be better than them. You need to learn to move on, move past them and make the rest of whatever is left worth it. Give it your all. Your 110%.

Every prep is a learning experience. A chance to gain knowledge, learn, grow and figure out what works well for you. And if you are lucky you will have a support system. That one person, group of people or even your coach that will listen, understand and support. You need to have at least one person on your side, rooting for you, in your corner and who can empathize what you are going through. Let it out, vent, cry but do not keep those emotions inside. Thats when more stress and problems occur. This will lead to elevated cortisol, hinder your progress and ultimately hinder your prep.

Let go of the people or person who holds you back. The ones who aren't on your side or in your corner rooting for you. Prep is a time to be selfish, put yourself first and do whatever it takes to get you to your goal. Its ok to go through emotions. There is nothing wrong with you. It's a normal part of prep when you are pushing your body to the limit. You are not alone. I have been there and so have many other competitors.

You got this!


A competitors biggest struggle in 2017

As a lot of you know who follow me know that I compete in Figure and also do competition prep coaching. I wanted to talk about Competitors Biggest Struggles today because I was having a conversation with one of my clients. She is a first time competitor and was telling me about the things she has been doing leading up to her competition. And I gave her a lot of advice however, it was a double edged sword. Because I too was guilty of all the things she was telling me about. And as much as I know better and try to teach better I too still fall into the trap of these struggles.

Comparing myself to other competitors on social media

Firstly INSTAGRAM and other forms of social media are not real life. So many girls I know with huge followings look so muscular, lean, and show ready in the photos they post. However thats not the case in real life. On social media they can  curate their posts, manipulate angles, lighting and posing. So when you see them in real life you realize that you spent hours worrying about them and stressing yourself out (which raises cortisol) for nothing. And in the end they actually aren't your competition. Why? Because in this giant world of fitness competition you should only be competing against yourself. Mentally, physically and emotionally the battles during competition prep should only be with yourself. To beat your previous best, to become the best version of yourself and to overcome your obstacles on your journey.

You can't get those hours back worrying about others. In those hours you should have been focusing on yourself, your mind state, your training, your diet and what you can do it better yourself. How you can be the best version of you.

Curiosity killed the cat. Although I know I shouldn't be doing this myself as a competitor and a coach that tries to tell my athletes not to do it. I look, I creep, I compare. I worry. And unfortunately I don't know anyone who actually doesn't look. Im sure some will say that they don't. But I can almost guarantee you that they do. We all look. Especially women.

Is it the society we have grown up in, to compare ourselves, to be jealous, to want what others have? Or is it that we are all just nosey and social media has taught us to be creeps? I don't think that social media is going to change any time soon. Its quick, its entertaining, its stimulating. I unfortunately can't stay off of social media during prep like some competitors do because It is one of my avenues for advertising my business, content creating and influencer marketing.

I simply have to have a stronger mindset. No one is going to influence me. I am my own competition. No one will work harder than me. And I do not care what anyone else is doing.

Mantra = Mindset

And I know you can do it too. So good luck to all of you competitors for this 2017 season! Don't fall into the social media trap of comparisons. You vs You instead. Enjoy social media for what it is worth but stop worrying and comparing yourself to others!

Hey Guys and Gals!

What's the point of having a blog if it doesn't get a little personal every now and then. As some of you who follow me regularly you know that I am now prepping for OPA provincials. I am a figure athlete.

Prep is tough. Motivation is key. Seeing the positive comments and having you guys behind me and my boyfriend/Coach keeps me going. I want to show you guys that if you say you are going to do something you can do it! It helps keep me accountable and I know a lot of you are embarking on your own fitness journey in 2017 so I hope that I can inspire you! If you need help I do online training so email me for more information and we can discuss how I can help you!

If you haven't been following my vlogs go and subscribe now: it will give you an awesome look into my life at an even  more personalable level. I share some of my prep friendly recipes, grocery shopping, workouts and much more. Life as a competitor, athlete, model and trainer is not as easy and glamorous as it looks on instagram so I want to give you a real look into my life and prep.

Although 20 weeks sounds like a long time away its not. The days go by so fast. The workouts are tough (for me anyway) but I love them. Each and every prep mentally has gotten easier for me so far so I am hoping this will be my best yet. Ive been implementing positive self talk, graphing progress and even using meditation. Prep is just as much mental as it is physical and nutrition is key. I have a few meetings this month so Im hoping to share with you guys some key things on the nutrition aspect soon.

Another hard part for me on some days not all is getting in all of my water. I got a jug from Popeyes to help me with that. If I drink two of them in a day thats my full 4L aka Gallon.

My biggest goal for this prep is to have my legs come in more and show some amazing definition. Its hard as a woman because of estrogen. Also I tend to do loads of cardio because of my track background my body is a bit stubborn so I get a lot of water being held there! My boyfriend/coach has implemented some great strategies in my program to combat that and I can't wait to see how we can improve on this sculpture!

Let me know anything that you guys want to read about/see etc! If you have any Questions or comments leave them below and maybe ill do a Q&A blog and video!


New V-log Posted To The Train It Right Youtube Page

Train It Right - Alicia Bell
Train It Right - Alicia Bell
Working my butt off for an upcoming figure show - vlog002


Alicia's Entry To The Model Search

Hey Guys! I have decided to enter the 2017 model search! Please take a look at my entry video! Don't forget to subscribe to my channel , like the video and leave a positive comment! Thanks so much!