Canadian Beverage Association Balance Calories Initiative Success

 

Conference Board of Canada update on Balance Calories Initiative shows an unprecedented 10.2% reduction in calories

TORONTO, Dec. 11, 2017 /CNW/ - The Canadian Beverage Association (CBA), which represents Canada's non-alcoholic beverage industry, is proud to provide Canadians with an update on the successful progress of the Balance Calories Initiative (BCI).

The Canadian Beverage Association Balance Calories Initiative: 2017 Tracking Report, prepared by The Conference Board of Canada, shows that in the first two years of BCI alone, calories have been reduced by an unprecedented 10.2 per cent. That means that since 2004 there has been an almost 30% reduction in calories consumed from non-alcoholic beverages by Canadians according to GlobalData market data.

The Conference Board Report also noted in their report that data collected from the Government of Canada's own Canadian Community Health Survey 2016, corroborates this reduction of almost 30% in calories consumed per capita/per day since 2004.

Despite calories from beverages declining by 30% since 2004, obesity continues to be a rising concern in Canada.

This significant decrease has been driven by innovative measures; reformulation, smaller portion sizes and more low/no-calories options for Canadian consumers. In 2017 alone CBA member companies launched more than two dozen new low/no-calorie products into the Canadian market place.

"It is clear that Balance Calories is working," said Jim Goetz, President, Canadian Beverage Association. "Our members have successfully removed millions of calories from sugar out of Canadians' diets, we are supporting better health outcomes for Canadians but promoting calorie balance and reducing the amount of sugar Canadians consume."

Background:

Balance Calories Initiative (BCI) – a voluntary initiative by members of the Canadian Beverage Association was launched in 2015 with the goal of reducing calories consumed from non-alcoholic beverages per capita/per day by 20% by 2025.

The Canadian beverage industry has a successful track record of leading voluntary initiatives. They include restricting marketing to children, eliminating full-calorie soft drinks from schools, and implementing front-of-pack calorie labeling, an initiative known as Clear on Calories.

The Conference Board of Canada, an evidence-based, action-oriented research organization with a non-partisan, balanced perspective, is partnered with Canadian Beverage Association and its members to benchmark and verify progress of this program.

Visit www.balancecalories.ca for more information.

About the Canadian Beverage Association

Celebrating its 75th anniversary, the Canadian Beverage Association is the national industry association representing the broad spectrum of companies that manufacture and distribute the majority of non-alcoholic refreshment beverages consumed in Canada.

The association represents more than 60 brands of juices, juice drinks, bottled waters, sports drinks, ready-to-serve iced teas and coffees, carbonated soft drinks, energy drinks, and other non-alcoholic beverages.

The Canadian Beverage Association employs 60,000 Canadians from coast to coast, with over 18,000 jobs in manufacturing. Our jobs are made in Canada, and our products are made in Canada. We proudly represent the makers of more than 60 brands of non-alcoholic beverages in more than 200 facilities nation-wide.

SOURCE Canadian Beverage Association

Polar Releases The Loop 2 

Loop 2 Activity Tracker helps you find the time to be active, giving smart guidance and cheering you on every step of the way.

What’s new in Loop 2?
It’s upgraded with a super soft silicone wristband, smart notifications* and vibrating inactivity alerts for extra motivation. Like swimming? So does Loop 2. And of course, it’s heart rate ready. Just sync it with the Polar H7 Bluetooth Smart heart rate sensor to track your workout intensity.

Get your Loop 2 first! Buy now in Powder White and Sorbet Pink.

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Congrats to Snooki. She did an amazing transformation and she worked her butt off to do it. Yes it takes time and she did it gradually. Way to go girl! Check out her cover:

snooki

Okay, more than a few pounds. Waaay more than a few, actually: The four-foot-nine Jersey Shore personality and new mother shed 42 pounds in six months, and as she told Mehmet Oz, MD, yesterday on The Dr. Oz Show, she did it without starving herself or resorting to any other unhealthy tricks.

She just wants to be a good role model for Lorenzo, her seven-month-old baby, Snooki told Dr. Oz. Hey, she’s already a good role model for all of us who need to clean up a little, whether we’ve been acting out on TV or spending too much time in a seated position watching other people act out on TV. So here are Snooki’s rules for losing weight. The shorthand version: Don’t be like Snooki.

Anti-Snooki Rule #1: Be sensible. It was the first question Dr. Oz asked: How did you lose the weight? “You don't do anything crazy,” Snooki told him. “You just go to the gym. You work out.” She wasn't kidding about that: She goes to the gym five days a week or more. And no half-asleep trudging on a Stairmaster for her, either. Trainer Anthony Michael makes sure she keeps her heart rate up (she wears a monitor) and her core muscles working, with exercises like squats, plank jacks, mountain climbers and stars. She also eats right: lean protein and fruit and vegetables, and plenty of it. She sticks to 1300 calories a day, but with foods like those she can eat whenever she gets hungry. “I worked very hard to lose that weight,” Snooki told Dr. Oz. Sensible!

Anti-Snooki Rule #2: Be patient. Snooki lost a lot of weight fast, but she struggled for the first few weeks when she was doing everything right for no visible reward. “I went to the gym for probably, like, a month and a half and I didn't see any results,” she said. “I’m, like, what the hell’s going on here?” She kept at it, though, and soon enough the weight started to come off and the muscles started to show. Because that’s Snooki: She’s goal-oriented, deals well with frustration, and perseveres. Right? Well, that’s the new Snooki. The anti-Snooki.

Anti-Snooki Rule #3: Be centered. Snooki wanted to make a major change in her life and her body, but not because she hated herself. She was motivated by wanting to be a good role model for baby Lorenzo, and by wanting to be able to keep up with him when he starts to get mobile. “And also I want to look good,” she said (which she does). “I don't want to be skinny—I want to be strong.” Snooki’s bottom line for all of us trying to get from where we are to where we want to be: “You should feel great about yourself, because you're an awesome person.” Then she took a sip of a cocktail Dr. Oz mixed for her: grapefruit, lime juice, and tequila, in a portion-controlled 125-calorie cup. Snooki, here’s to you!

- See more at: http://blog.sharecare.com/2013/04/02/snookis-rules-for-weight-loss/#sthash.2PjsUIgj.dpuf

Love steak but not sure what you can substitute it with thats healthy? Addicted to chips? Want to know what a good alternative is? Check out one of my favourite sites Eat This Not That. The site is run by mens Health and gives you alternative eating options for tons of your favourite foods. It has information on restaurants, groceries, kids and the site even has a free weight loss tracker. You can buy the books at your local book store if you want to as well. The site and the books tell you exactly what you can order to save calories without sacrificing the taste of your favourite dishes and has tons of delicious recipes and hundreds of tips to make weight loss easier.