Adam Goldston is what it means to be a true golden boy. He is an athlete, inventor, innovator and a role model. Goldston and his twin brother Ryan reside in Los Angels California and double handedly built a shoe empire. These two twins were walk ons to their college basketball team and developed a passion and drive to change the game. In 2009 they held onto their passion and love of basketball to create Athletic Propulsion Labs, better known as APL. Located in Los Angeles California.
With APL they created a shoe called the Concept 1 which was designed to instantly increase one’s vertical leap. As amazing as this shoe was, after much debate the NBA decided to ban all players in the league from wearing their shoes. This inspired Adam and his brother to use what they could have seen as a problem, as advertisement. They took this potential negative and turned it into a positive. The twins used “Banned by the NBA” in their product advertising and promotion. This slogan now graces APL’s homepage. “In terms of marketing, this is probably the greatest thing that could have happened to our company, because it basically blew us up overnight,” said Adam. Since the Concept 1, they have released the Concours (their second shoe), and the highly anticipated sequel to the Concept 1, the Concept 2.
Over the past few years APL has blown up. The company’s value increases daily and this year has been full of even more success for the Goldston twins. Adam and his brother Ryan were named to the Empact100 list of America’s top young entrepreneurs. With this came the opportunity to be recognized at the White House in Washington D.C. on November 17, 2011. The twins were also given the opportunity to have a pop up shop at Saks Fifth Avenue this winter that according to Adam was “A success and a great opportunity to display our brand in front of a new demographic.” Adam is very private about things that go on behind the scenes of his business ventures.
Although Adam is a very busy businessman, he finds time to workout every day. Each day is different and some days he trains for a minimum of 50 minutes while others it can be up to 2.5 hours. He works hard no matter how long he is in the gym and hardly ever misses a day. A typical workout for Adam consists of targeting a specific muscle group, never a full body workout.
He keeps it healthy with his diet too. Some days he eats anywhere from 18-20 egg whites! Yes 20! And in a typical day he eats lean meats consisting of chicken, turkey, bison, and steak. He also eats his vegetables, grazing on sweet potato, lettuce, corn, quinoa, and avocado. He enjoys his cheese, wheat bread and corn bread while also supplementing his meals with protein powder.
We’ve got to give these guys props for creating a great shoe and living healthy active lifestyles!
We all knew that Flo Rida was fit but now that he graces the June 2012 cover of Muscle & Fitness we all see just how fit the man really is. Flo stands at 6”3 and weighs in these days at a healthy and fit 210 lbs. He has been quoted saying that working out has changed his life. He has stated that that he "was a skinny dude in high school." Things sure have changed for the successful rapper who has won countless awards and has graced the top of billboard he states in the recent article that he sometimes trains twice a day.
Flo Rida has says that his daily routine also includes over head press, dumbbell press, 300 triceps dips, and that he has a goal of 1,000 crunches to do each day. When you put on a show in front of thousands of screaming fans and usually have your shirt off he has to make sure that his body is looking right. . He also also been quoted saying that after a performance “by the end of the night, I feel like I've done a trillion squats and sit-ups.” To add to the reasons he works out so hard he states that "I wear a lot of wife beaters...Every time I perform, I've got to take one off and throw it to the ladies."
Lets just say we hope that more artists follow in his footsteps for healthy living and a fit lifestyle because as a woman I definitely enjoy going to his shows.
Most are confuse when it comes to protein shakes and supplementing. Are they for weight loss? Toning? Bulking up? Are they safe? The answer is they are safe and you can use shakes for anything you want. The outcome is determined by your exercise regime and what you are putting in your shakes to make them low or high in calories.
If you are looking to tone or lose weight you can supplement shakes in addition to a good clean diet that is full of lean meats and vegetables. For this goal you should also be lifting weights to create lean muscle three to five times a week with high reps. You should also be doing cardio intervals five to six times a week. The shakes should be kept low in calories so find a good tasting clean protein and mix with just water, soy, milk, or almond milk.
If you are looking to add more mass to your body you should be lifting a heavier weight and keep the reps low. Add more calories to your shakes if you want to bulk up and mix it in fruits and veggies. You can use gainer instead to further increase the calories to bulk or for those of you needing more calories throughout the day if you are athletic.
I recommend Rivalus products. They are a Canadian based company, taste great, clean and scientifically tested. It is important to make sure the protein that you are taking is clean and safe. Not all products are tested so be careful with which ones you choose.
The following are a few of my personal and favorite recipes. All of my recipes have variations for the liquid that include: water, juice, almond milk, non fat milk, or soy milk.
Strawberry Banana
1/2 banana
6-8 frozen strawberries or fresh
Cover the fruit with your choice of:
a)Juice
b)Water
c)Non Fat Milk/Soy Milk/Almond Milk
1/4 cup of NON FAT plain yogurt or Greek yogurt
1 Scoop of Promasil Vanilla protein
BLEND
Peanut Butter Chocolate
1 spoon natural peanut butter
Dash of cinnamon
2 tbl spoons of NON FAT plain yogurt
1/2 Cup of blueberries
Cover the fruit with your choice of:
b)Water
c)Non Fat Milk/Soy Milk/Almond Milk
1 Scoop Promasil Chocolate protein or Promasil White Chocolate protein
BLEND
PINA COLADA
6-8 Pieces of frozen pinneapple
1/2 Bananna
1/4 Cup of NON FAT Plain Yogurt
Cover the fruit with your choice of:
a)Juice
b)Water
c)Non Fat Milk/Soy Milk/Almond Milk
1 Scoop of Promasil Vanilla protein
BLEND
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