LA Based Pilates Brand, Souls, Partners with Love Leo Rescue for a Charitable Cause
June 16th, 2025, Los Angeles, CA – Just in time for summer studio sessions, SOULS—the LA based, celeb loved grip sock brand known for its trendy, performance-driven designs—is proud to announce their collaboration with Love Leo Rescue, to support pet adoption awareness. Launching a limited-edition Dog Mom ($20) style with a charitable twist (and featuring a real pup!), the sock benefits @loveleorescue, a LA-based nonprofit rescuing and rehabilitating dogs in need. 20% of the proceeds from every pair sold will go directly to supporting their incredible rescue efforts and give more dogs a chance at a loving home. A performance-meets-style accessory designed with advanced grip technology, trendy designs and moisture-wicking fabric, they’re as stylish as they are functional!IMAGERY & ASSETS
Please let me know if you’d like additional assets, samples, or to connect with the founder for a deeper look at the story behind the collab. ABOUT SOULS: Ultimate fashionable accessory designed to elevate your Pilates experience. With unmatched grip & stability, these grip socks are the perfect example of fashion meets function. Available in a range of trendy designs and colors, these grip socks not only enhance performance but also add a touch of style to your Pilates look. Affiliated with LTK (20%) and available to shop DTC and on Amazon, Revolve, Nordstrom, and more... Souls offers Pilates totes, claw clips & more to elevate your athleisure look. ABOUT LOVE LEO RESCUE: Love Leo Rescue is a Los Angeles-based nonprofit organization that works to save dogs from high-kill shelters and urgent situations. They focus on rescuing dogs that are sick, injured, or in need of special care – animals that are often overlooked and at risk of euthanasia. Through medical treatment, foster placement, and adoption services, they give dogs a second chance at a safe life.
What: Mother’s Day Walk
When: May 8, 2016 at 11 a.m. (Sign in at 9:30 a.m.)
Where: Streetsville Memorial Park, Mississauga
Why: To fund breast cancer research at Sunnybrook Hospital that impacts local patients
How to register: www.mothersdaywalk.ca or call 1-800-567-8767
TOMSand National Geographic Big Cats Collection launches Toronto, ON – The One for One company, TOMS, today announced its partnership with National Geographic in support of its critical non-profit work through the TOMSand National Geographic Big Cats Collection. The special edition collection will be available for Canadians at TOMS.ca starting Tuesday, September 15.
“When I learned that wild lions are at risk of being extinct, it inspired me to start the TOMS Animal Initiative,” said Heather Mycoskie, TOMS Chief Animal Lover. “Big cats in the wild are disappearing at an alarming rate, and this collection draws attention to the critical need to protect these majestic creatures for generations to come.”
Through the TOMS Animal Initiative, TOMS partners with nonprofit animal conservation organizations to drive awareness and funding for global animal protection. For 2015, TOMS has partnered with National Geographic to help with its efforts to protect big cats.
Big cats in the wild are disappearing and since 2009, National Geographic’s Big Cats Initiative has worked to reverse this decline through on-the-ground conservation and educational projects in Africa, Asia, and North and South America. These projects include instituting patrols to prevent lion snaring and poaching and building livestock enclosures to protect endangered cats from retaliatory killing. National Geographic’s net proceeds support vital exploration, conservation, research and education programs.
The TOMS and National Geographic Big Cats Collection features a special edition line of footwear for women, men and kids, sunglasses for men and women and a unisex backpack inspired by National Geographic’s Big Cats Initiative. Ranging in price from $38 to $169 CAD, each item in the collection features design elements representative of a big cat, as well as iconic photography from National Geographic’s image library.
The collection features the women’s Nat Geo Jaguar Classics ($70), the men’s Nat Geo Lion Paseos ($75), the youth and tiny Nat Geo Jaguar Classics ($48, $38), the youth and tiny Nat Geo Lion Classics ($48, $38), the Noah Sunglasses ($169), the Sandela 201 Sunglasses ($169), as well as the Savanna backpack ($98).
Mycoskie visited Botswana this summer to meet with Big Cats experts Dereck and Beverly Joubert to fully immerse herself in the Big Cat Initiative and to learn firsthand about the dangers facing Big Cats in the wild.
Learn more and find out how to get involved at CauseAnUproar.org/TOMS.
TOMS x National Geographic Big Cats Collection
Heather Mycoskie in Botswana, summer 2015
Photo from National Geographic’s image library
TOMS are available at retailers across Canada and at TOMS.ca.
With every TOMS product purchased, TOMS will help a person in need. One for One®.
About TOMS:
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®.
Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee.
The most recent TOMS give is tied into the TOMS Bag Collection, which launched in early 2015, and helps provide safe births to mothers and babies in need through skilled birth attendant training and birth kits. Additionally, the TOMS StandUp Backpack Collection helps TOMS Giving Partners provide training for school staff and crisis counselors to help prevent and respond to instances of bullying.
TOMS is in business to improve lives. We identify global needs and create products to help address them. This simple idea is what makes us more than a company – we’re a movement that’s continually evolving.
How Jadakiss And Styles P Are Bringing Juice Bars To The Hood [INSIGHTS] I Elite Daily
You don’t have to be a legendary rapper in order to help your community, but it certainly helps.
Jadakiss and Styles P are bonafide hip-hop heavyweights whose careers have spanned three decades, but their legacies may be solidified by something other than their music.
Through their chain of juice bars, Juices For Life, The LOX members are looking to provide a much-needed place for people in low-income neighborhoods to consume something good for them. These neighborhoods are often referred to as “food deserts,” since access to nutritional food is virtually nonexistent.
Styles P said, "In the poorer communities, mostly, the money gets invested in liquor stores and the kind of things we don’t need."
Jadakiss and Styles P are leading by example and looking to put an end to food deserts through their Juices For Life locations, but they aren’t alone.
Jeff Brown, the founder and CEO of Brown’s Super Stores, a chain of grocery stores that offers high quality and nutritional food at affordable prices, said, "What Jadakiss and Styles P are doing, they’re successful, and they don’t need to be concerned about society... They’re deciding to use their success to make a difference for people. I think if we all did that, we’d fix a lot of our country’s problems."
With its three locations, Juices For Life is giving people unprecedented access to nutritional options in the Bronx and Yonkers, New York, with hopes of expanding in the near future.
Producer: Max Grunner
Associate Producer: Shawn Hazelett
Director of Photography: Terence MF Thomas
Camera Operators: Sean H. Horan, Kevin Losani
Editor: John Stish, Kevin Losani
Motion Graphics: Oliver Dudman
Senior Producer: Kevin Losani
Music Courtesy of Extreme Music:
“Mild Shine”
Written by James S. Levine
“Busted Ya Grill”
Written by Matt Smith and Daniel Carl Holter
“Labored Rebirth”
Written by Matt Smith and Daniel Carl Holter
“Hoes Before Bros”
Written by Daniel Suett, Billie Ray Fingers and Bruce Fingers
“Play Your Cards Right”
Written by Daniel Suett, Billie Ray Fingers and Bruce Fingers
What is Elite Daily?
We proclaim ourselves to be the voice of Generation-Y and never disappoint.
As the premier online destination for aspiring men and women alike, Elite offers a forum of peer-to-peer interaction in an increasingly digitalized world.
The site consistently delivers diverse content with a fresh, relevant voice that appeals to the divergent perspectives represented within our ADD generation.
For all video inquires contact: VideoContact @ elitedaily.com
Fitmark is a proud sponsor of the Boys and Girls Club of America (BGCA). Through our 1 for 100 Program, we donate a bag for every $100 we net through our web sales. This summer we have donated more than 1,000 bags to multiple locations across the country, and in August, another 3,000+ junior backpacks will be donated directly to BGCA in Oakland, Detroit, and Philadelphia, and other cities across America.
The BGCA is an amazing organization that helps children living in economically challenged neighborhoods throughout the United States. By giving these kids a safe community environment in which to learn and grow, the BGCA helps them to develop confidence and self-esteem, offering hope and opportunity for the future. Its many life-enhancing programs include:
Education and career programs
Character and leadership programs
Health and life skills
The arts program
Sports, fitness and recreation
Specialized programs
“From the beginning, we made it a commitment to work hard and grow our company so that we not only achieved our growth projections, but that we also gave back to the community as much as we could,” Fitmark Founder and CEO, Mark Samuel.
In addition to the donations we’re making to BGCA, this year we’ll also be donating more than 500 backpacks to Together We Rise (TWR). This is a unique not-for-profit founded by a brave college student by the name of Danny Mendoza. After he found out that his 9-year-old cousin was living in a car and later placed into foster care, Mendoza knew he wanted to make a substantial difference to the lives of more than 500,000 children in America living in foster care.
“The foster care system can be a confusing and sometimes disheartening place, but through our fundraising and network of passionate volunteers, we strive to give foster children a brighter future, a sense of normalcy and belonging. Events like the National Build-a-Bike Tour, Sports Camps, and Sweet Cases allow foster youth to get out, play, and learn new skills just like any other kid. Our Aging Out program also provides resources to older youth who are leaving the foster care system. We strive to be the helping hand that foster youth need so that they may go confidently onto their futures.”
During the middle of August, just in time for back-to-school, Fitmark’s Founder and CEO Mark Samuel will be donating these bags in person to these two worthy organizations. To celebrate the good work that these organizations do, Mark will also join some special events hosted by BGCA and TWR.
Watch this space for more on Fitmark’s 1 for 100 Program and how we’re helping others create a bright future for deserving kids in need.
What a great event for support of Diabetes and the JDRF. The walk was so unique you even got your own FITBIT! Thank you for the invite TELUS!
The Background
This was the 8th year of TELUS’ title sponsorship of the Juvenile Diabetes Research Foundation’s (JDRF) signature, nationwide fundraising event, the TELUS Walk to Cure Diabetes. As you likely know, the walk raises money for JDRF to continue funding critical research to find a cure for diabetes and its complications. This research helps develop advanced treatments to improve the lives of people living with Type 1 Diabetes.
The TELUS Walk to Cure Diabetes is also a signature event in our TELUS Days of Giving initiative. In its 10th year, TELUS Days of Giving brings together 16,000 team members, retirees, family and friends across Canada and around the world to volunteer for local causes of their choice to make positive, heartfelt and lasting connections within the community. As a company that is dedicated to health and technology, the Walk to Cure Diabetes is a cause that’s especially close to our hearts.
The Challenge
The challenge, if you were keen to accept it, is to sign up for your local walk and encourage your friends, family and online community to join you. But that’s not all. We also want to provide you with a Fitbit, courtesy of TELUS, so you can prepare for the walk and track your progress.
The goal is simple –they wanted to get as many Canadians as possible walking for a cure and helping raise to awareness for the amazing work being done by the JDRF. They also encouraged people to donate to this very important cause.
We believe a cure will be found within our lifetime, but we must work together to be successful. Your help will bring us one step closer to finding a cure.
Check out some of the photos from the event below:
TOMS launches its fourth One for One® product, the TOMS Bag Collection, to address maternal health, in Canadian market on March 6
With every bag purchased, TOMS will help provide a safe birth for a mother and baby in need
Toronto, ON – TOMS, the company known for starting a global movement through its One for One® business model, has launched its fourth and newest product, the TOMS Bag Collection, addressing the issue of maternal health worldwide. With every TOMS bag purchased, TOMS will help provide a safe birth for a mother and baby in need. The announcement was made today by TOMS Founder Blake Mycoskie.
“After years in the field, I recognized a need for advancements in maternal health,” said Mycoskie, “so we developed a program with our Giving Partners to identify two key ways TOMS can aid in safer birthing conditions. Being able to give in this way – one that helps save the lives of mothers and newborns – is incredibly special. The issue of maternal health is very close to my heart, as I just became a father this past December. I truly believe people around the world will be amazed at what these bags can do.”
The TOMS Bag Collection features three distinct bag lines including Artisan, Travel-inspired, and Campus and Tech, in canvas, leather and global prints ranging from $30-$328 CDN. TOMS bags will be available for fashionable, philanthropic Canadians at TOMS.ca and select retailers across the country starting on Friday, March 6.
The Artisan line is hand-crafted, hand-beaded and hand-sewn using special construction techniques that have been passed down from generations. The Travel Inspired line draws on TOMS’ employee’s experiences as world travellers, and are extremely lightweight, utilitarian, multi-functional in design and are built to wear-in beautifully with everyday and travel use. The Campus and Tech line is colourful and multi-textured and is designed to carry computers, iPads, tablets and more in style, with many of the offerings being unisex. Key silhouettes for this collection include the tote, baby bags, bucket and the hobo crossbody.
Funds from TOMS bag purchases will help provide safe births in Bangladesh, Ethiopia, Haiti and India. This work will be done by a network of TOMS Giving Partners involved in maternal and child health programs, who will help provide training for skilled birth attendants, along with a safe birth kit that includes vital materials like soap, gloves, gauze, a cord clamp, surgical blade and a clean surface to help a woman safely give birth.
TOMS Tablet Sleeve in Jetset Black ($140). TOMS Canvas Drawstring in Reef Chili Chevron ($86)
TOMS Traveler Duffel in Saffrom Ikat ($164). TOMS Coastal Canvas Tote in Chili Ikat ($108)
TOMS’ Giving Partners in this area include respected organizations such as United Nations Population Fund, BRAC and ayzh. In addition, TOMS has selected Every Mother Counts as its maternal health advocacy partner.
Infection is a leading cause of death among mothers and newborns worldwide, and by providing clean birth conditions and skilled birth attendants, nearly half a million lives can be saved each year. (Source: UNFPA and Every Newborn Action Plan, 2014). Each year, 40 million women around the world give birth without the help of a skilled birth attendant (Source: Millennium Development Goals Report, 2014), but with the training of skilled birth attendants and proper materials to help provide a safer delivery, women are up to 80 per cent less likely to develop an infection and nearly half of newborn deaths can be prevented (Source: UNFPA, 2015).
Of the potential impact the TOMS Bag Collection can have around the world, Mycoskie added, “While in the field, I’ve met mothers and entire families who have been affected by the physical and emotional repercussions of giving birth alone, or in unsafe environments. We feel it’s our responsibility to change this through the TOMS business model, and we’re so proud to be able to present the first One for One product that can actually help save lives.”
United Nations Population Fund (UNFPA):
UNFPA (www.unfpa.org) is the lead UN agency for delivering a world where every pregnancy is wanted, every birth is safe and every young person’s potential is fulfilled. Since 1969, UNFPA has been working in over 150 countries that are home to 80 per cent of the world’s population.
BRAC:
BRAC (www.brac.net) is a development organization founded in Bangladesh in 1972 and a global leader in creating opportunities at scale as a means to end poverty. With more than 102,000 employees, it is the world's largest non-governmental organization, touching the lives of an estimated 135 million people in 12 countries.
ayzh:
A for-profit social venture, ayzh (www.ayzh.com) provides health and livelihood solutions to impoverished women worldwide. This includes developing low-cost, appropriate technology designed to meet the unique needs of women in resource-poor settings.
Every Mother Counts:
Every Mother Counts (www.everymothercounts.org) is TOMS’ maternal health advocacy partner. Founded by global maternal health advocate Christy Turlington Burns, Every Mother Counts is a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. Every Mother Counts supports programs in Haiti, Uganda, Malawi, Indonesia, India, Tanzania and the United States that address three critical barriers to maternal health care: lack of education, transportation and supplies.
About TOMS:
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®. Since then, TOMS has given over 35 million pairs of new shoes around the world.
Realizing that One for One® could serve other global needs, TOMS launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. Since then, TOMS has helped restore sight for over 300,000 people worldwide.
In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee. Since its debut, TOMS Roasting Co. has provided over 67,000 weeks of safe water to communities in need in seven countries.
SERENA WILLIAMS COMPLETES HER FIRST QUARTER MARATHON AT THE SERENA WILLIAMS ULTIMATE IN MIAMI BEACH
Successful 5K Run/Walk and KIDS Dash benefits the Serena Williams Fund in support of education and victims of violent crimes
Miami Beach, FL – December 15th, 2014: Serena Williams joined more than two thousand avid running enthusiasts from South Florida and around the country for the first annual Serena Williams Ultimate RUN South Beach on Sunday, December 14th. Serena took part in her first Quarter Marathon (6.55 miles), among hundreds of other aspiring athletes who also participated in the 5K Run/Walk and Team Challenge – bringing together runners of all ages and abilities. The event was to raise money for the Serena Williams Fund, which provides assistance to families affected by violent crimes and providing underprivileged youth around the world with the highest quality of education available to them. Serena’s sister, Venus Williams, also gave her support by running the 5K.
Serena commented after participating in the Quarter Marathon, and crossing the finish line in a time of 1 hour 14 minutes: “Today’s run was so enjoyable and the spirit of everyone who came out was so passionate which helped me to build the energy I needed for my first quarter marathon. I’ve never ran that far before, so I had to pace myself, but I was pleased with my finish time. I’d like to thank all the sponsors and everyone who participated in the run to help raise money for underprivileged youth around the world.”
The winning Male and Female in the 5K run both shattered course records and are the fastest times completed in Miami for a 5K run by both a man and a woman over the last two decades. Pablo Solares was the 1st place male winner of the 5K with an official time of 14:40 – a new course record by 45 seconds. Pablo is the Mexican National Record Holder in the Mile, 1500 meters and 800 meters. His fiancé, Shannon Rowbury, was the 1st place female winner of the 5K with an official finish time of 15:58 – a new course record by 1 minute and 30 seconds. Shannon is a U.S Olympic middle distance runner and U.S record holder in the 2 mile and is also a member of the Nike Oregon Project. Canadian Olympic distance runner for Nike Oregon Project, Cam Levins, was the 1st place male winner of the Quarter Marathon with an official finish time of 30:46 – a new course record by 5 minutes. Aimee Nielsen, from Miami, was the 1st place female winner of the Quarter Marathon with an official finish time of 40:41.
The world famous Ocean Drive was closed to traffic for the Ultimate Run’s scenic start and finish lines. The course took runners through Miami’s renowned South Beach scene, a major entertainment and tourist destination known for its picturesque beauty, Art Deco buildings, nightlife, restaurants and iconic hotels. The legendary American track coach and retired long-distance runner, Alberto Salazar, was on-hand to fire the starting gun as a tribute to the commencement of the first annual Serena Williams Ultimate Run. Event sponsors including Nike, Gatorade, Delta, Beats by Dre and MISSION Athletecare took part in creating a memorable experience for all participants.
“Our inaugural Serena Williams Ultimate Run was quite a memorable event,” says Marc Wachter, the event’s executive producer. “Runners of all ages and abilities were very excited to come out in their thousands on a very early and crisp Miami December morning to run alongside Serena for a great cause. We are thrilled to have had such an iconic athlete behind the first in our Ultimate Run series and Serena’s enthusiasm really gave every participant the Ultimate experience. We look forward to making this one of Miami’s most popular sporting occasions on South Florida’s annual event calendar.”
Open to runners of all ages, registrants of the Ultimate RUN received a premium Nike tech, gender-specific Serena Williams Ultimate Run t-shirt and custom artisan finisher medal and official finisher certificate with chip-timed result. Runners experienced recovery refreshments, post-race entertainment and a most memorable experience along one of the most famous beachfront locations in the world. A medal and Nike t-shirt was presented for the Ultimate KIDS Dash, participated in by children ages 2-10 years-old, during which Serena and Venus cheered the smallest runners to the finish. For post-race celebrations, participants of the run, along with the Williams sisters, headed over to The Clevelander South Beach on Ocean Drive, where hundreds witnessed Serena and Venus join their other two sisters on-stage to perform karaoke to favorites that included “We Are Family” by Sister Sledge. Prior to the sister’s much-loved karaoke performance was the event’s award ceremony, during which Serena presented the winners and runners-up with trophies for their triumphant accomplishments.
“We are thrilled that a significant portion of proceeds resulting from the Serena Williams Ultimate Run will go towards the Serena Williams Fund, which provides assistance to families affected by violent crimes and providing underprivileged youth around the world with the highest quality of education available to them,” said Michael Rose, Managing Partner of Rose Capital Advisors in Miami Beach and Board Member of the Serena Williams Fund. For further information, visit www.theserenawilliamsfoundation.org.
For further information on the Serena Williams Ultimate Run, visit www.TheUltimateRun.com and facebook.com/SerenaWilliamsUltimateRunSouthBeach or @TheUltimateRun. The Serena Williams Ultimate Run was sponsored by Nike, Gatorade, beats by dr. dre, Delta Airlines, MISSION Athletecare, Merchant Hub, Whole Foods Market, Douglas Elliman, Rose Capital and Ocean Drive Magazine and The Clevelander South Beach.
ABOUT THE SERENA WILLIAMS ULTIMATE RUN
The Serena Williams Ultimate Run is a one-day annual event starting on the iconic Ocean Drive in South Beach that unites thousands of avid running enthusiasts of all ages and abilities in support of the Serena Williams Fund. Co-created byfounders Michael Rose of Rose Capital Advisors, Marc Wachter, Executive Producer and Serena Williams, participants canregister to enter a Quarter Marathon (6.55 miles), 5K Run/Walk or Ultimate KIDS Dash for a chance to run alongside SerenaWilliams herself and some of today’s leading athletes who come together for a worthy cause. A significant portion of proceeds resulting from the event benefit the SerenaWilliams Fund which provides assistance to families affected by violent crimes and providing underprivileged youth around the world with the highest quality of education available to them. For further information, visit www.TheUltimateRun.com
ABOUT THE SERENA WILLIAMS FUND
The Serena Williams Fund was established to achieve two goals. The first is to provide assistance to youth whose parents and families have been affected by violent crimes. The Fund will do this by funding and creating programs that will provide counseling, care (foster care and day care), housing, food, and education to youth who have been affected by violent crimes throughout the United States. The Fund’s second goal is to assist underprivileged youth around the world in receiving the highest quality education available to them. The Serena Williams Fund has achieved and will continue to work toward this goal by providing grants and scholarships to deserving high school students around the world. This work includes the two schools currently operating in Kenya that Serena opened in 2009 and 2010 respectively. These grants and scholarships will aid the students in attending college, learning a trade, or learning how they can start their own business so that they can better themselves and the world as a whole. For further information, visit http://www.theserenawilliamsfoundation.org
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IMAGERY & ASSETS
