Consonant Skincare launches deodorant 

Dealkalizing Deodorant is 100 per cent natural and guarantees 24 hour odour protection 

Toronto ON  After years in development Consonant Skincare today announced the launch of its Dealkalizing Deodorant ($12), created with Bentonite clay and Silk Amino Acids to help absorb moisture and to condition skin. Free of sweat-clogging ingredients often found in off-the-shelf deodorants, Consonant Dealkalizing Deodorant is formulated to bring the pH level of skin to 4.5 - 5.0, inhibiting the growth of odour-causing bacteria.

Virtually every day customers ask us for a 100 per cent natural deodorant that actually works, that you don't have to use your fingers to apply, and that doesn't cost a fortune. We are very proud that Consonant is the first and only brand to have a deodorant that delivers on all three!" said Bill Baker, owner of Consonant Skincare.

Users don't have to sacrifice effectiveness to kick the chemicals. In panel testing, Consonant Dealkalizing Deodorant was found to be 100 per cent effective, 100 per cent of the time. Additionally, the traditional stick format means users don’t have to sacrifice convenience to stay odour free all day long.

Consonant Skincare’s Dealkalizing Deodorant (75 grams) will be available at www.consonantskincare.com, at both locations (2479 Yonge St. and the PATH at 120 Adelaide St. W., Unit R12) and retailers throughout Canada on Monday, July 20 for $12.


Consonant Dealkalizing Deodorant ($12)
About Consonant Skincare: 
Consonant Skincare has two locations in Toronto. Its flagship store is located at 2479 Yonge St. and its PATH store is located at 120 Adelaide St. W., Unit R12. All of Consonant Skincare’s 100 per cent natural products are created and produced in Canada, and are made with the highest possible concentration of organic botanical ingredients. They are formulated to work in harmony with the body’s natural chemistry to improve the health of skin over time, rather than just covering up irritating symptoms. Skin appears firmer, healthier and younger without the use of synthetic ingredients such as parabens, sulphates, petroleum ingredients, phthalates and silicone. HydrExtreme, a customer favourite, was recently awarded the Grand Prize at the Canadian Beauty Innovation Awards.

Store hours: 
PATH store (120 Adelaide St. W., Unit R12)
Monday to Friday from 8 a.m. to 6 p.m.

Flagship store (2479 Yonge St.)
Monday to Saturday from 10 a.m. to 6 p.m., Sunday from noon to 5 p.m.

Website: www.consonantskincare.com
Twitter: @Consonant
Instagram: ConsonantLife
Flickr: High res images of Consonant Skincare products 
Hashtag: #ConsonantSummer