TOMS and National Geographic Big Cats Collection launches
“When I learned that wild lions are at risk of being extinct, it inspired me to start the TOMS Animal Initiative,” said Heather Mycoskie, TOMS Chief Animal Lover. “Big cats in the wild are disappearing at an alarming rate, and this collection draws attention to the critical need to protect these majestic creatures for generations to come.”
Through the TOMS Animal Initiative, TOMS partners with nonprofit animal conservation organizations to drive awareness and funding for global animal protection. For 2015, TOMS has partnered with National Geographic to help with its efforts to protect big cats.
Big cats in the wild are disappearing and since 2009, National Geographic’s Big Cats Initiative has worked to reverse this decline through on-the-ground conservation and educational projects in Africa, Asia, and North and South America. These projects include instituting patrols to prevent lion snaring and poaching and building livestock enclosures to protect endangered cats from retaliatory killing. National Geographic’s net proceeds support vital exploration, conservation, research and education programs.
The TOMS and National Geographic Big Cats Collection features a special edition line of footwear for women, men and kids, sunglasses for men and women and a unisex backpack inspired by National Geographic’s Big Cats Initiative. Ranging in price from $38 to $169 CAD, each item in the collection features design elements representative of a big cat, as well as iconic photography from National Geographic’s image library.
The collection features the women’s Nat Geo Jaguar Classics ($70), the men’s Nat Geo Lion Paseos ($75), the youth and tiny Nat Geo Jaguar Classics ($48, $38), the youth and tiny Nat Geo Lion Classics ($48, $38), the Noah Sunglasses ($169), the Sandela 201 Sunglasses ($169), as well as the Savanna backpack ($98).
Mycoskie visited Botswana this summer to meet with Big Cats experts Dereck and Beverly Joubert to fully immerse herself in the Big Cat Initiative and to learn firsthand about the dangers facing Big Cats in the wild.
Learn more and find out how to get involved at CauseAnUproar.org/TOMS.
TOMS are available at retailers across Canada and at TOMS.ca.
Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee.
The most recent TOMS give is tied into the TOMS Bag Collection, which launched in early 2015, and helps provide safe births to mothers and babies in need through skilled birth attendant training and birth kits. Additionally, the TOMS StandUp Backpack Collection helps TOMS Giving Partners provide training for school staff and crisis counselors to help prevent and respond to instances of bullying.
TOMS is in business to improve lives. We identify global needs and create products to help address them. This simple idea is what makes us more than a company – we’re a movement that’s continually evolving.