FOREO Launches New UFO Smart Mask at CES to Revolutionize 2017’s Biggest Beauty Trend
How A Crowdfunding Gamechanger Just Disrupted The Sheet Mask Industry
STOCKHOLM / LAS VEGAS, January 9, 2018: Today, Swedish brand FOREO launched its newest beauty-tech device, the UFO, at the Consumer Electronics Show (CES), Las Vegas, making it available to pre-order in partnership with crowdfunding platform Kickstarter. The FOREO UFO is described as the world’s first smart mask treatment to offer spa-level facial treatments in just 90 seconds, combining LED light therapy with cryo-therapy, thermo-therapy and T-Sonic pulsations activated via your smartphone.
Face masks were 2017’s biggest beauty trend in skincare, officially the category’s number one searched term in Google and accounting for more than 40% of online sales for beauty companies worldwide. With the launch of UFO (Ur Future Obsession), FOREO is aiming to kickstart a face mask revolution, tackling the core issues of limited penetration, poor facial coverage, and the time spent using them.
“Face masks are the guilty pleasure of millions, but is lying under cold, wet sheets of paper the best we can do for 2018?” Paul Peros, FOREO CEO asks. “After 4 years in development, FOREO’s designers and technicians have proven there is a better way. We’re taking the latest professional beauty technologies available - treatments that can cost thousands of dollars - and incorporating them into one UFO device to unleash the full potential of our face masks. The results are literally out of this world!”
The FOREO UFO, (Ur Future Obsession) has been in development and shrouded in secrecy for four years until today, where it was unveiled at CES in booth #43534. The UFO is set to retail at 279 USD while the UFO mini, and entry level design, will retail at 179 USD. For the pre-launch phase on Kickstarter, however, customers can enjoy savings of up to 50% off.
The UFO Features:
Utilizes hyper-infusion technology, combining heating to open pores, T-Sonic™ pulsations to instantly infuse active ingredients more deeply into the skin and cryotherapy to seal the active ingredients and firm the skin.
Includes a range of LED light therapy treatments to offer three photofacials, including anti-aging (red LED), brightening (green LED) and anti-acne (blue LED)
Each treatment incorporates a carefully chosen combination of temperature and pulsation intensity for maximum effect and soothing facial massage
The device works hand in hand with the specially invented UFO-activated sheet masks. These ultra-soft microfiber masks ensure flawless skin from dawn to dusk and each formula pairs with a unique UFO treatment routine designed to give a wake up call, or to help relax when people are ready to call it a night.
UFO-Activated Smart Mask Treatments:
UFO Smart Masks are made from soft micro-fiber infused with plant and fruit extracts, concentrated botanical oils and natural flower water. Each mask is paired with a pre-programmed UFO treatment routine to boost their effects. There are two masks currently available on launch including:
‘Make My Day’ Mask
Features Hyaluronic Acid and Red Algae for deep hydration combined with pollution protection for radiant skin. The UFO treatment begins with 30 seconds of Thermo-Therapy and Red LED light to prep the skin and open the pores. The next 30 seconds integrate T-Sonic Pulsations to heighten the absorption of the mask essence. The final 30 seconds switch to a Green LED treatment and lower frequency pulsations, to even skin tone and add that radiant boost.
‘Call It A Night’ Mask
Features ginseng and olive oil to nourish and revitalize - a formula that replenishes skin overnight. The treatment begins with 30 seconds of higher-frequency T-Sonic pulsations combined with Thermo-Therapy and Red LED light, to infuse the essence beneath the skin's surface. T-Sonic pulsations then switch to a lower frequency, with the Red LED light retained and Thermo-therapy disabled, to focus on enhanced blood circulation and restoring skin's elasticity.
App-operated Features:
The UFO can be paired with the FOREO app to get the most out of the device. While the ‘Make My Day’ and ‘Call It a Night’ masks are pre-programmed into the device, the FOREO app gives access to all future mask treatments. In addition, users can reorder masks with a simple click and unlock UFO's full potential by customizing the intensity of all UFO settings to perfectly suit individuals skincare needs.
The app will be available for iOS and Android and can:
Control the intensity of the T-Sonic pulsations
Control the light intensity
Control the heating/cooling
The UFO has all the mutual benefits expected with a FOREO invention including a medical grade silicone body, plus a 100% waterproof design and USB-charging.
"Kickstarter is the perfect place to reach a community open to a genuine beauty revolution,” says Dalia Fernander, FOREO’s Product Marketing Manager. “To succeed, we're wanting to get UFO into the hands of as many people as possible, which is why we're offering up to 50% off the retail price. This way we hope thousands can experience the results and show the world there is a smarter way to mask!"
The UFO is only available for early bird presale through Kickstarter where early adopters and beauty enthusiasts seeking change and innovation can secure theirs now. The UFO and UFO mini are planned to launch in top retail stores from April, 2018. To find out more and to view the entire FOREO line visit www.foreo.com.
New App Created to Increase Self-Esteem and Productivity for Millions of ADHD Kids and Families
WHO: 4 Million of US Children Who Have ADHD
WHAT: New Task-Focused, Life-Management Solution for ADHD Families Created Called iGotThis
WHEN: March 6th to April 6th Kickstarter Campaign
WHY: It’s no wonder that kids with ADHD are more likely to have low self-esteem – sometimes pathologically low. Repeated failures wear away self-esteem, as does being told that something is “wrong” with you. The truth is that ADHD is simply a byproduct of being extraordinary, but their kids are judged by the expectations of an ordinary world.
iGotThis turns the tables on self-esteem and productivity issues with these extraordinary kids. It is a task-focused, life-management solution uniquely designed for ADHD families that builds self-esteem by ensuring repeated success. It’s loaded with features to keep kids with ADHD on track, focused, and motivated - all while providing real-time visibility and complete control for parents. It provides:
Repeated successes with its unique failsafe reminder system
Motivation through a customizable rewards feature
Positive reinforcement with game dynamics
Inspirational Messaging about ADHD
Real-Time, remote oversight to parents
The solution also features web and mobile dashboards, location based reminders, comprehensive task customization, optional project tracking and checklists and planning wizards for parents. Easy to use walkthroughs and video tutorials help everyone get the most of the solution from the first day.
But iGotThis is more than an app- it’s also a community and a mission. iGotThis provides forums and resources that let users share, teach and learn, support and be supported. As part of its mission, iGotThis is providing public outreach to change the way the world views ADHD and those extraordinary people who have it.
It’s so important to build self-confidence and remind those children that ADHD is not a deficiency, it’s a gift. iGotThis helps them learn valuable skills and creates habits that will help them succeed, and build their self-esteem so they can one day have the confidence to enter the world as adults.
Back the project on the Kickstarter page between March 6th and April 6th to help fund finishing the app and you will become one of the “Founding Families” of iGotThis. These families will enjoy lower prices, additional rewards, privileges and recognition.
Users will sign up at the iGotThis.com web site and the app will be available to download in the Apple (NASDAQ:AAPL) App Store and the Google (NASDAQ:GOOGL) Play store upon release.
The HOODIE- the oldest piece in the game has just been stripped down and rebuilt for today. TAILORED INNOVATION FOR THE URBAN ATHLETE
By you and your friends sharing and purchasing this product, you are supporting local and innovative design and production.
You can't get in in stores, but you can pre-order yours now.
RYU has been quietly making a name for ourselves building the new standard in urban athletic gear and we’ve got the awards to prove it.
Earlier this year our iconic Locker Pack Lux was selected by Carryology as “Best Work Backpack” while more recently, RYU won the coveted Gold Futures Award presented by WGSN - the world’s leading trend authority serving the fashion and creative industries.
The WGSN Futures Awards recognize the businesses who have done the most to push the boundaries of the international fashion market. The purpose of the awards is to discover the key players that will influence the future of fashion.
Risks and challenges
Our Commitment and Delivery
We've already done the heavy lifting. We’ve designed it, tested it, and invented a hybrid fabric unlike anything you’ve ever seen or felt.
Our team made countless prototypes and iterations to the design until we were sure that we had created the new standard in hoodie design.
Now the only thing we are missing are the amounts to run in a local factory. That’s where you come in.
We promise to deliver the first hoodies within 60 days of this campaign closing. Those that pledge early will receive the first Ethos Hoodies hot off the production line.
And of course, we will be posting regular updates on our production progress so everyone can follow along.
The HipZIPP was inspired by many failed run belts on the market. They don't fit all the essentials (Phone, ID, Gels, etc.). They aren't very well balanced, they bounce, and they're a nuisance to get anything out of them once you've put something inside them. So we went ahead and created something that worked, that innovated and revolutionized the market of run belts. We took everything bad about the countless run belts, eliminated it, and created something amazing and good. Though this did not happen over night. Countless prototypes, countless runs, jogs, walks, and even treadmill tests at the gym went into perfecting the HipZIPP. We wanted to create something that was fashionable enough to wear at the gym, but comfortable enough to wear on your morning runs. With 2 large zippered pockets and a tucked away mini pocket, this belt will fit your phone, gel packs, and your ID or credit card.
Check out this new kickstarter called MOBO System: Move freely and become pain free with the only all-in-one, modular, do-it-yourself, fitness, physical therapy and mobility system. They call it the swiss army knife of mobility.
According to their site:
"MOBO System is a modular mobility system that efficiently, specifically and effortlessly manipulates targeted muscle, joint and fascia dysfunctions in the upper and lower body. MOBO System is compact, light weight, easy to use and extremely versatile. MOBO targets a wide range of dysfunctions through a series of adjustable pressures and textures.
I know I want one. I love how its like all the tools you need for fachial release in one!
If you want to learn more about their kickstarter program click HERE.
Hey Guys!
I recently came across an awesome new product that is a kickstarted project. It was invented by a man named Eric and it is a massage track with balls. I think it's pretty cool and I could definitely use it for my clients and my athletes.
Massage Track offers patent pending tools for doing deep tissue massage, either guided by a therapist or for self-care after instruction. The Body Track and Neck Track are both designed to position massage balls bilaterally, for example targeting the paraspinals. The tools accommodate ordinary tennis balls, lacrosse balls or baseballs but can also be purchased with a specially designed massage ball set of varying hardnesses.
How is it used?
The massage track tools are designed to function using gravity for comfort and power. The user rolls the tissue structure on top of the massage balls applying body weight, similar to the way you would use a foam roller. It’s very helpful to have a physical therapist guide the user initially to explain pressures, hold times and trigger point release.
What are the features?
Both the Body Track and Neck Track are soft polyurethane and pliable to avoid injury and designed to offer variable positioning. The Body Track has four tracks with two different spacings so that massage balls can be positioned very close to each other, a finger width apart or with one or two empty tracks in between them.
The variable spacing makes the body track especially useful for working the back, gluteus and hips, but can be used for much more. The Neck Track has close tracks on the top and a wider position on the bottom (to allow for targeting of the side of the neck or the jaw). The Neck Track’s height allows the user to comfortably release the suboccipital muscles but also can be used to target the psoas, gluteus and upper hamstring area.
What makes these tools unique?
ability to customize the pressure easily by changing massage balls
great versatility created by a variety of ball spacing options
dual angles of pressure created by the track wall support
great simplicity
Do you think that this is a product that you would use? Let me know in the comments below.
Are you an athlete or fitness enthusiast? Are you having trouble fitting into jeans? The crafty fitness enthusiasts behind Barbell Apparel have designed jeans that fit. YEP I said it. Jeans that fit!!!!!!!!! They recently just launched their venture on Kickstarter.
According to the kickstarter site:
"Barbell Denim uses technologically superior denim designed to move in complete sync with your body. With our jeans it almost feels like you’re wearing nothing.
Designed for athletes, these jeans are made to fit comfortably over muscular legs by accommodating your quads and butt without forcing you to buy larger sizes for the small waist you work so hard for.
However, Barbell Denim will accommodate any body type. Even if your legs aren't particularly muscular, Barbell Denim will still look amazing on you and feel even more amazing as you move in them. Our hybrid denim stretches both ways so that it can compliment smaller legs, while still easily stretching to accommodate larger legs as well. "
I want a pair! I can never find jeans that fit! Who's with me?!
TRAIN IT RIGHT NEWSLETTER
Sign Up and get a free 7 day Train it Right HIIT Program!
