New York Stop Comes After Memorable Kick-Off at Paris’s Eiffel Tower and Sessions in Montreal and Toronto

September 3, 2015, NEW YORK – Yesterday, the 2015 Lolë White Tour^TM reaches the apex of its lineup with a spectacular outdoor class uniting close to 10,000 yoga-lovers in the heart of New York City. This once in a lifetime session in beautiful and historic Central Park is the penultimate stop in this year’s series of unforgettable events around the world organized by women’s activewear and lifestyle brand Lolë and presented by FIJI Water.

This inspiring group of thousands of participants, dressed all in white as a symbol of peace, gathered to experience a unique evening of pure serenity against the backdrop of one of the world’s most recognized locales. From 4:30pm to 10pm, Central Park’s breathtaking Great Lawn was home to this singular yoga event led by three of the world’s most influential and beloved instructors – Elena Brower, Colleen Saidman Yee and Rodney Yee – and set to the strains of live music from artists Ingrid Michaelson and special guest Donna De Lory.

“This unprecedented gathering of yoga lovers here in one of the world’s greatest parks, all practicing together in nature, created a flow of communal energy that was breathtaking and magical,” said Bernard Mariette, President and CEO of Coalision, which owns Lolë. “I had the feeling of being a part of a family of 10,000 people all sharing the same sense of peace and gratitude.”

This New York session is a highlight of the brand’s 2015 season, representing the Tour’s largest event and coming on the heels of the opening of the Lolë Atelier New York in the famous SoHo shopping district. Each of the five events on this year’s Tour is a transformative and invigorating experience for body and soul, guided by world-class yoga instructors and set to live music performed by international artists. Having begun with an extraordinary kick-off session under the Eiffel Tower in Paris, continuing onto the brand’s hometown of Montreal and then Toronto, and now landing in New York, the Tour will culminate with a more intimate yet equally momentous session on the iconic Santa Monica Pier later this fall.

“From Paris to New York and beyond, the global scope of the Tour – which this year brings together over 25,000 yoga enthusiasts in cities worldwide – reflects the energy of Lolë’s exhilarating international expansion,” added Bernard Mariette. “Next year’s event in Cambodia will bring our message to a truly universal stage, affirming our dedication to the boundary-erasing power of yoga, meditation, and inner peace.”

The annual Lolë White Tour was launched in 2012 with the goal of building a global wellness movement. Since then, Lolë has united over 50,000 yoga lovers around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations. The Tour has become renowned in the wellness space for promoting personal connections, community involvement, and the opportunity to experience the exceptional – and will continue doing so with an highly anticipated Cambodia event in 2016, the Tour’s first ever visit to Asia.

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About Lolë:
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that’s stylish enough to transition instantly from the studio to the street. Designed for today’s active urban woman, Lolë collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday.

Lole - All White Tour Toronto

Last week I had the opportunity to attend the Lole all white tour. I have to say this was a very well run event. I am not a yogi but I definitely enjoyed all of the flow. The two instructors who lead it were amazing. Thank you for inviting me Lole. Not only did I get an invite but Lole dressed me for the event in their line. The event was all white and Ive never actually wore a pair of all white pants. I was a bit hesitant but the pants fit great, felt great and best of all were not see through! Lucky for the 2000 people behind me in attendance wouldn't you say?

I arrived  bit early to check out the show case of Lole's new line, network and take in the entire experience. The Feel Good Guru provided healthy snacks and pressed juices. All were very yummy. Ive tried her juice cleanse before and absolutely loved it (for those of you interested in a juice cleanse).

Oikos also provided greek yogurt and were a sponsor of the event. In our gift bag full of wonderful goodies they had a knife, spoon and fork set and a picnic napkin for us. After our practice they gave us all a vegan lunch to eat on our mat while local talented musicians played for us. Fiji provided the water. It was relaxing and peaceful.

Lole not only gave us a gift bag full of amazing products, gift cards and picnic accessories but they also let us take home the mat that we used! What an awesome take home!

Thanks again for inviting me Lole. It was an experience that I won't ever forget.

Check out my photos below of the experience! Don't you wish that you were there!

Media Alert and Photo/Video Opportunity - LOLË WHITE TOUR ON AUGUST 22

2,000 PEOPLE, ALL DRESSED IN WHITE, TO PARTICIPATE IN YOGA CLASS AT TORONTO'S FORT YORK DURING LOLË WHITE TOUR ON AUGUST 22

What: Montreal-based activewear brand Lolë is rolling out its signature yellow yoga mats for its third stop of the global 2015 Lolë White Tour against the backdrop of Toronto's beloved National Historic Site, Fort York.

This exceptional event invites yoga enthusiasts to dress all in white as a symbol of peace, and immerse themselves in the unifying spirit of yoga.

Where: Fort York, Toronto, ON
Media check in: 250 Fort York Blvd.

When: Saturday, August 22, 2015

Schedule:
8 am: Doors open to the public
9 am: Media check-in (media entrance map available for download here)
9 am - 10:15 am: Healthy breakfast served & preview of White by Lolë Fall 2015 collection (this is exclusive to media)
10:30 am - 11:45 am: Yoga session, including a live performance by Dan Mangan and AroarA

Who: Class led by renowned yoga instructors Grace Dubery and Lisa Messina. Music by Dan Mangan and AroarA, who will be performing live during the yoga session.

Upcoming Lolë White Tour stops include:
- New York, NY on September 2 in Central Park
- Los Angeles, CA on November 7 in Santa Monica
- Paris, France – occurred on June 21 at the Eiffel Tower (broll available)
- Montreal, Canada – occurred on August 8 at Place Jacques-Cartier, Old Port of Montreal with 6,000 yogis (broll available)

Social Media:
Instagram - @LoleWomen
Twitter - @LoleWomen
Facebook - @LoleWomen

For media inquiries and/or interviews with Lolë CEO Bernard Mariette or Design Director Andy Thê-Anh, please contact:

Alicia Skrinjar
ROI Relations
(627)282-9216
askrinjar@roirelations.com

Geneviève Laurendeau
Lolë Women
(514)240-5879
genevieve.laurendeau@lolewomen.com

Lolë Presents A 3000 Person Outdoor Yoga Class - Get Your Ticket

Hey Guys!

I am going to be part of a 3000 person outdoor yoga class and you can be a part of it to! Check out the event information below and get your tickets ASAP!

Be part of a unique outdoor yoga session, featuring a live musical performance by DAN MANGAN and AROARA!

On August 22, take part in the 2015 Lolë White Tour against the backdrop of Toronto's beloved National Historic Site, Fort York.
Join thousands of other yogis all dressed in white as a symbol of peace and celebrate summer with the sounds of renowned musical artists.
DETAILS: 
Date: Saturday, August 22
Location: Fort York, Toronto

Doors open to public: 8 AM
Media welcoming: 9 AM
Media breakfast and Fall 2015 WHITE BY LOLË preview: 9 AM - 10:15 AM
Yoga session: 10:30 AM - 11:45 AM (to the sounds of Dan Mangan and AroarA)

Lolë Design Director, Andy Thê-Anh, will be available to speak about the Fall 2015 WHITE BY LOLË collection. Finally, Bernard Mariette, CEO of Lolë, can provide you with more information about the company’s plans for growth.

Please send us your ticket requests by replying to this email: askrinjar@roirelations.com