United Breast Cancer Foundation (UBCF) Releases New #FlauntYourFight Public Service Announcement in NYC’s Times Square
PSA focusing on body positivity in breast cancer patients and survivors
The United Breast Cancer Foundation (UBCF) follows their recent PSA campaign on the importance of early breast cancer detection with the empowering PSA, #FlauntYourFight airing in New York City’s Times Square. The PSA is a call to action for all breast cancer patients and survivors to be proud of their bodies, their struggles, and their journeys in the fight against the disease. The provocative imagery of women dressed as warriors is airing on a full HD billboard located prominently at 1500 Broadway now through January 5, 2017. The 10 second ad that runs 3 times an hour, 20 hours a day, relays a visual message of UBCF’s goal to relieve the stresses of all those who are affected by breast cancer. Neutron Media assisted with creative production.
The images were first seen in a UBCF-sponsored art show, “The Faces of Breast Cancer,” by Frenchphotographer Pascal Latil, in August 2015. Women may face psychological stress for remaining vigilant intheir appearance after losing either their breasts or hair. The #FlauntYourFight campaign gives a voice to manyclients served at UBCF and far beyond. Stephanie Mastroianni, UBCF President and Executive Director, says, “Our hope is to continue to debunk the stereotype of beauty and what defines a woman and her femininity.” Mastroianni continued, “This is milestone for UBCF; [continuing] a branding opportunity in Times Square,which is truly the center of the world. Over 26 million people visit Times Square every year – that’s nearly 50,000 per day seeing UBCF's #FlauntYourFight PSA.”
Maintaining a normal lifestyle can be the most comforting service provided by UBCF programs. This new messaging is intended to empower breast cancer patients and survivors to be proactive about treatment and aftercare. UBCF’s seven programs offer financial and emotional support, as well as a comprehensive approach to managing many aspects of living with cancer.
About Neutron Media
Neutron Media, Inc. has thrived for fourteen years by providing outstanding customer service and introducing business and non-profit organizations to the exciting, far-reaching possibilities of advertising through LED Outdoor Media. Neutron Media’s current jewel in the crown is the stunning HD screen at the corner 1500 Broadway and West 43rd Street, in the heart of Times Square in New York City. http://www.neutronmedia.com
About UBCF
UBCF is committed to offering breast health and wellness services focused on cancer prevention, screening, treatment and over-all wellness. UBCF’s mission, to make a positive difference in the lives of those affected by breast cancer, is carried out every day through seven life-supporting patient and family programs available to women, men and families nation-wide. UBCF never denies services to anyone regardless of age, race, gender, ethnicity, income or medical insurance coverage. If you are in need of breast health services, please visit UBCF at http://www.ubcf.org or call toll-free, 877-822-4287. Tax-deductible contributions may be made towards UBCF’s programs. UBCF accepts vehicle and property donations as well. Contributions may be mailed to UBCF, P.O. Box 2421, Huntington, NY 11743, or donate through the Combined Federal Campaign, #77934.
LOLË WHITE TOURTM MAKES HISTORY WITH CENTRAL PARK EVENT UNITING CLOSE TO 10,000 YOGIS
New York Stop Comes After Memorable Kick-Off at Paris’s Eiffel Tower and Sessions in Montreal and Toronto
September 3, 2015, NEW YORK – Yesterday, the 2015 Lolë White TourTM reaches the apex of its lineup with a spectacular outdoor class uniting close to 10,000 yoga-lovers in the heart of New York City. This once in a lifetime session in beautiful and historic Central Park is the penultimate stop in this year’s series of unforgettable events around the world organized by women’s activewear and lifestyle brand Lolë and presented by FIJI Water.
This inspiring group of thousands of participants, dressed all in white as a symbol of peace, gathered to experience a unique evening of pure serenity against the backdrop of one of the world’s most recognized locales. From 4:30pm to 10pm, Central Park’s breathtaking Great Lawn was home to this singular yoga event led by three of the world’s most influential and beloved instructors – Elena Brower, Colleen Saidman Yee and Rodney Yee – and set to the strains of live music from artists Ingrid Michaelson and special guest Donna De Lory.
“This unprecedented gathering of yoga lovers here in one of the world’s greatest parks, all practicing together in nature, created a flow of communal energy that was breathtaking and magical,” said Bernard Mariette, President and CEO of Coalision, which owns Lolë. “I had the feeling of being a part of a family of 10,000 people all sharing the same sense of peace and gratitude.”
This New York session is a highlight of the brand’s 2015 season, representing the Tour’s largest event and coming on the heels of the opening of the Lolë Atelier New York in the famous SoHo shopping district. Each of the five events on this year’s Tour is a transformative and invigorating experience for body and soul, guided by world-class yoga instructors and set to live music performed by international artists. Having begun with an extraordinary kick-off session under the Eiffel Tower in Paris, continuing onto the brand’s hometown of Montreal and then Toronto, and now landing in New York, the Tour will culminate with a more intimate yet equally momentous session on the iconic Santa Monica Pier later this fall.
“From Paris to New York and beyond, the global scope of the Tour – which this year brings together over 25,000 yoga enthusiasts in cities worldwide – reflects the energy of Lolë’s exhilarating international expansion,” added Bernard Mariette. “Next year’s event in Cambodia will bring our message to a truly universal stage, affirming our dedication to the boundary-erasing power of yoga, meditation, and inner peace.”
The annual Lolë White Tour was launched in 2012 with the goal of building a global wellness movement. Since then, Lolë has united over 50,000 yoga lovers around the world, bringing top yoga talent together with local communities to practice in inspiring, emotionally uplifting locations. The Tour has become renowned in the wellness space for promoting personal connections, community involvement, and the opportunity to experience the exceptional – and will continue doing so with an highly anticipated Cambodia event in 2016, the Tour’s first ever visit to Asia.
---
About Lolë:
Lolë nurtures the body and mind with fun, feminine, and beautifully designed activewear that’s stylish enough to transition instantly from the studio to the street. Designed for today’s active urban woman, Lolë collections truly reflect a modern lifestyle, and turns consumption into investment by offering long-lasting, versatile clothing with real value. Lolë stands for Live Out Loud Everyday.
If you are in #NYC and #LA, check out @www.twitter.com/FitMapped, consider it your GPS for fitness studios on the east and west coasts. Pretty cool.
@newbalance is ready for the @INGNYCMarathon with these limited edition kicks. http://t.co/WfmyqlEW
