Pain Relief Technology Inventor Inducted into MM&M “Top 40 Healthcare Transformers”

Dr. Amy Baxter of MMJ Labs recognized for advancing drug-free pain relief

ATLANTA--Amy Baxter MD, chief executive officer and founder of MMJ Labs, the industry leader in noninvasive pain relief, was awarded a 2017 Top 40 Healthcare Transformer designation by MM&M magazine.  Baxter was recognized at the MM&M Top 40 Healthcare Transformers dinner and awards in New York City on May 10, 2017.  The dinner followed a full-day conference devoted to helping the biopharma industry go “beyond the pill.”

“Innovation goes beyond invention,” noted Baxter in her acceptance remarks during the dinner. “An invention is a solution, but innovation requires persistent persuasion to implement solutions.”

Baxter’s FDA cleared Cool-Pulse™ technology invention Buzzy® blocks needle pain, and VibraCool® Massaging Ice therapy was launched to reduce opioid use.

The award recognized the former emergency physician’s contributions in pain relief using a neuromodulation technology platform rather than pharmaceutical solutions.  MMJ Labs has created devices that are FDA cleared and clinically proven to block needle, IV access, and plantar fasciitis pain.  The new VibraCool line combines cold and vibratory massage for tendinitis and knee injuries and pain.

The Buzzy device has been proven equivalent to topical anesthetics for pain relief,” states Baxter.  “The exciting thing about VibraCool is that vibration speeds healing and improves blood flow, while ice can reduce inflammation as well as pain.  We are excited for patients using the device to ‘go beyond the pill,’ and reduce the need for medications to combat pain.”

MM&M honors 40 new and established innovators yearly, identifying those who are leading the pharmaceutical industry’s transformation in significant ways.  “Healthcare Transformers” are innovators using technology to reinvent the industry.

“The 2017 Transformers class—our third—has certainly solidified its place alongside the earlier two, blending their indomitable spirit to disrupt and desire to prove that medicines and related technologies benefit patients with a collective acknowledgment that doing so is not a solo effort,” wrote Marc Iskowitz, editor in chief of MM&M.

About MMJ Labs, LLC.

MMJ Labs is a woman owned and operated business headquartered at their Hive in Atlanta, Ga. Established in 2006 by Dr. Amy Baxter, a pediatrician and pain researcher, MMJ Labs develops reusable, inexpensive physiologic products for personal pain control. Over a quarter million people have used the flagship product Buzzy®, a bee-shaped palm-sized device combining cold and vibration to combat needle pain. When placed between the brain and the pain, the competing stimulus controls or inhibits sharp pain. Additional products include DistrACTION® cards that reduce pain through distraction, and VibraCool® Massaging Ice Therapy.

Top Foods To Reduce Pain Naturally

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Food is loaded with natural ingredients that will help reduce inflammation and keep you healthy. These natural ingredients can help address what might be causing inflammation and pain in the first place. Keeping your diet natural can help increase mobility. By adding in natural health supplements like Genuine Health FAST pain relief+, your body won’t quit unless you do.



Ginger fights pain and inflammation on two different fronts. It can stop inflammation before it ever starts by inhibiting the formation of inflammatory compounds in your body, and it has anti-inflammatory effects that can help reverse the inflammation process once it starts.



Pineapples are a super-rich source of vitamin C, which helps fight the free radical damage that contributes to the joint pain and disability that can accompany osteoarthritis and rheumatoid arthritis.


Salmon and Sardines

It’s the high concentration of anti-inflammatory omega-3 essential fatty acids that make cold-water fatty fish like salmon and sardines effective pain-fighting foods. Omega-3s may reduce risk of inflammatory-related chronic diseases, such as heart disease, cancer, and arthritis.



Garlic is one of the oldest cultivated plants. We’ve been growing it for over 5,000 years! Garlic is rich in sulfur-containing compounds that give it its distinctive smell, but also its health benefits. These sulfur-containing compounds help protect you against both inflammation and oxidative stress.



Yes, the avocado is fatty, but it is mostly monounsaturated (healthy) fats. And remember, it’s not fat that makes you fat. Sugar does. Avocado is a perfectly balanced food! it’s got healthy fat, fibre and protein! Avocados even have a special type of fats (phytosterols) that provide important anti-inflammatory benefits to our body systems.


The important thing to remember is that not all natural supplements are created equally. Ever heard of natural eggshell membrane? Sometimes referred to as NEM? Only Genuine Health products carry Biovaflex, a form of NEM.


What is BiovaFlex? - It is a natural health ingredient found in egg membrane that includes collagen, elastin, desmosine, isodesmosine, glucosamine and chondroitin. In a nutshell, it improves cartilage strength and elasticity helping to joints to be more mobile without pain.


For mild joint pain, FAST joint care+ includes all that you need and of course contains Biovaflex. For more severe pain and osteoarthiris, Genuine Health has fast arthritis relief+ which also contains Avovida (from avocados) and Bromelain (from pineapple) which are proven to increase that joint space while the BiovaFlex builds the cartilage back.  They also have fast pain relief+ which is a great alternative to everyday pain medication and works in as little as two hours for headaches and cramps. All using whole food based ingredients!

joint pain


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