Club Med warms up Toronto with two-day pop-up 

Taste of premier resort experience sure to bring out the Amazing You that guests experience around the world
February 14 and 15 at Yonge-Dundas Square

Toronto, ON – Club Med is turning up the heat, offering Torontonians the chance to beat the winter blues as it take over Yonge-Dundas Square on February 14 and 15.
With winter in full swing, Club Med wants to give Canadians the chance to escape to somewhere warm. Known for its 65+ all-inclusive resorts worldwide, Club Med will transport bystanders down south through its winter bubble activation. Guests will step into a heated glass-walled truck fully decked out as one of Club Med's beach resorts, complete with sand, palm trees, and tropical fruits while being treated to the renowned hospitality of Club Med’s famous team of G.O.s (Gracious Organizers).
To help visitors truly escape to a sunny destination, Virtual Reality goggles will transport users directly to the exotic settings of the Club Med resorts in the Caribbean and Mexico – helping them feel what it is like to be their best self (to discover their Amazing You). One of the most innovative companies in the travel market, Club Med’s use of VR and 360-videos usually reserved for the booking process will, for the first time, give Torontonians the opportunity to be swept away, taking part in exciting, signature family-fun focused activities like the flying trapeze or sailing.
Although guests will feel like they are immersed in a tropical paradise, to make sure everyone stays extra toasty, Club Med G.O.s will be handing out hot cocoa and branded hand warmers to passersby.
In addition to experiences and giveaways, Club Med wants to make dreams a reality for a lucky guest. Visitors will have the opportunity to post pictures from their visit to the pop-up on social media using #ClubMedAmazingTO for the chance to win a trip for two to one of Club Med’s sunny destinations. Online entries will also be possible by registering at
The Club Med pop-up resort will be at Yonge-Dundas Square on Feb. 14 from 11:30 a.m. to 7 p.m. and Feb. 15 from 7:30 a.m. to 7 p.m. The contest runs until Feb. 28 at 11:59 p.m. For more information or to register for a chance to win a trip for two to a Club Med resort, visit
Facebook: ClubMedCanada
Twitter: @clubmedca
Hashtag: #ClubMedAmazingTO
About Club Med 
Club Med was founded in 1950 and is recognized as the all-inclusive pioneer and market leader offering more than 65 premium resorts in stunning locations around the world including the Caribbean, Asia, Africa, the United States, South America, Europe, the Indian Ocean and the Middle East. Each Club Med resort features authentic local style and comfortably chic accommodations, superior sports programs and activities for all ages, enriching children's programs and gourmet dining and premium drinks. 
With the introduction of Virtual Reality and development of 360-videos for its booking process, Club Med gains a position among the most innovating brands by offering the public a completely immersive experience.
Operating in 26 countries, Club Med continues to maintain its authentic spirit with an international staff of 23,000 employees from 110 different nationalities.