Meet the ISSA 2, FOREO’s New Generation of Revolutionary Toothbrushes
Merging Exceptional Dental Hygiene with Impeccable Style
STOCKHOLM, SWEDEN, 12 March 2018; The world’s biggest beauty tech brand, FOREO, has just launched the toothbrush of the future -  the ISSA 2, a sonic electric toothbrush that combines state-of-the-art technology with unparalleled durability: a one-hour charge lasts up to an incredible 365 uses. Setting a new global standard for advanced oral care, the revolutionary, new generation toothbrush has become a firm favorite of the who’s who of lifestyle bloggers and it doesn’t stop there -  the award-winning ISSA’s influence even extends to outer space, and in 2017 it made a cameo appearance in Episode 5 of Star Trek: Discovery.
An ultra-hygienic alternative to both manual brushing and conventional nylon-bristled electric toothbrushes, ISSA 2 differs from traditional models by way of its material; medical-grade silicone. In addition to the standard version with the hybrid brush head made of nylon and silicone combination , ISSA 2 is also available in an exclusive “Sensitive” Set which includes one hybrid brush head and one brush head made completely out of silicone for those with specially sensitive gums.
Providing a comfortable and secure grip on the brush’s ergonomic handle, the material presents several key advantages:
  • Soft, flexible brush head reaches all corners of the mouth
  • Quick-drying, non-porous and 100% waterproof
  • Resists the buildup of bacteria for up to 10,000x less bacteria than nylon-bristled toothbrushes
  • Soft silicone bristles are gentle on gums and won’t scratch tooth enamel
Designed to be used like a manual toothbrush, the ISSA 2 does not oscillate like conventional electric models. Instead it incorporates T-Sonic technology to pulsate at a frequency of 11,000 pulsations per minute for micro-sweeps that effectively, yet gently, clean teeth and massage gums. A superior brushing experience for a whiter, brighter smile, ISSA 2 removes plaque for total oral care and is particularly suited to those with sensitive gums, or for whom erosion of tooth enamel is a concern.
Like all FOREO devices, ISSA 2 comes with integrated and smart Swedish design. Its features include:
  • 16 variable speeds, as well as a built-in timer to prevent over-brushing.
  • Rechargeable via USB, lasts up to 365 uses.
  • Ideal for traveling: travel lock feature and no bulky charging dock to transport.
  • Savvy oral health investment: ISSA 2’s hybrid brush head lasts for 6 months before needing to be replaced, while the sensitive 100% silicone one lasts for the whole year
  • Two-year limited warranty and a 10-year quality guarantee.
Stylish and chic, ISSA 2 by FOREO also looks the part, and is available in four striking colors to brighten up any bathroom surface, with the Sensitive set coming in two vibrant colors.
FOREO CEO Paul Peros said; “With the ISSA 2, we sought to offer a brand new way of cleaning teeth that feels completely unique compared to anything else out there. From its state-of-the-art material to its revolutionary design, ISSA 2 remains a truly watershed product in a market that had seen little in the way of innovation for far too long. Star Trek got it right - the ISSA 2 is very much the toothbrush of the future.”
ISSA 2 is just one of FOREO’s expanding and innovative range of skincare and dental devices. Established in 2013, the Swedish brand enjoys global success and has won more than 85 design and beauty awards internationally. The ISSA 2 and the ISSA 2 Sensitive Set is available now at for $169-$189.


Study Shows Connection between Gum Disease and Pancreatic Cancer

A new study presented at the 2016 American Association for Cancer Research meeting points to a connection between gum disease as a potential early marker for pancreatic cancer.  The study, from a group of researchers at New York University, could possibly pave the way for early detection of this deadly disease.

So, it’s more important than ever to keep our teeth and gums in good shape. And studies also show that smiles make us more attractive, lower stress, elevate our mood and make us look younger!

But, many of us don’ take good care of our gums.  Nearly 50% of adults 30 years old or older have periodontal disease in the U.S., and that number spikes to 65% in adults 65 years old or older.  Yet, it’s not a disease that’s readily discussed, despite the fact it’s 2.5 times more common than diabetes!  But, there’s good news.  Gum disease is preventable, or reversible, if you just “love the gums you’re with.”

The American Academy of Periodontology (AAP) encourages all Americans to understand the importance of periodontal health through its “Love The Gums You’re With” campaign.  The AAP hopes to educate us on the importance of good oral hygiene, and the need to speak to a dental professional about periodontal health because we all love the thought of a sparkling smile and fresh breath.

“Taking care of your gums shouldn’t be an afterthought,” says AAP President Dr. Wayne Aldredge. “Gum disease is preventable, or reversible. You just need to follow a few simple tips to ensure a lifetime of healthy gums.”

The AAP just launched a new tumblr page called GUMBLR ( to help you take better care of your gums.  This engaging site is filled with valuable information to help you find a local periodontist, learn more about gum disease and take an interactive quiz. Check it out today!

To help us keep the gums we have for life, here are some fast facts from the AAP:

  • There are two types of periodontal disease: gingivitis, the mildest form, and periodontitis, or advanced gum disease
  • Periodontists specialize in the prevention, diagnosis and treatment of periodontal disease, and receive three additional years of training after dental school
  • Symptoms of periodontal disease include red and swollen gums, receding gums, bleeding when flossing, loose teeth, mouth sores and persistent bad breath
  • Gums may separate from teeth, forming pockets that become infected with bacteria
  • Gum disease can lead to social anxiety and discomfort from loss of teeth and bad breath
  • Here’s what helps according to AAP President, Dr. Wayne Aldredge:  “brushing twice a day, regular flossing, regular dental checkups and discussing gum health with a periodontist. If needed, there are non-surgical therapies or more advanced procedures based on the severity of the disease.”
  • In 2015, an AAP survey showed that 27% of U.S. adults lie to their dentist about how often they floss their teeth, with 15% saying they’d rather wash dirty dishes than floss.