Tag: toms
 

TOMS and National Geographic Big Cats Collection launches
Toronto, ON – The One for One company, TOMS, today announced its partnership with National Geographic in support of its critical non-profit work through the TOMS and National Geographic Big Cats Collection. The special edition collection will be available for Canadians at TOMS.ca starting Tuesday, September 15.

“When I learned that wild lions are at risk of being extinct, it inspired me to start the TOMS Animal Initiative,” said Heather Mycoskie, TOMS Chief Animal Lover. “Big cats in the wild are disappearing at an alarming rate, and this collection draws attention to the critical need to protect these majestic creatures for generations to come.”

Through the TOMS Animal Initiative, TOMS partners with nonprofit animal conservation organizations to drive awareness and funding for global animal protection. For 2015, TOMS has partnered with National Geographic to help with its efforts to protect big cats.

Big cats in the wild are disappearing and since 2009, National Geographic’s Big Cats Initiative has worked to reverse this decline through on-the-ground conservation and educational projects in Africa, Asia, and North and South America. These projects include instituting patrols to prevent lion snaring and poaching and building livestock enclosures to protect endangered cats from retaliatory killing. National Geographic’s net proceeds support vital exploration, conservation, research and education programs.

The TOMS and National Geographic Big Cats Collection features a special edition line of footwear for women, men and kids, sunglasses for men and women and a unisex backpack inspired by National Geographic’s Big Cats Initiative. Ranging in price from $38 to $169 CAD, each item in the collection features design elements representative of a big cat, as well as iconic photography from National Geographic’s image library.

The collection features the women’s Nat Geo Jaguar Classics ($70), the men’s Nat Geo Lion Paseos ($75), the youth and tiny Nat Geo Jaguar Classics ($48, $38), the youth and tiny Nat Geo Lion Classics ($48, $38), the Noah Sunglasses ($169), the Sandela 201 Sunglasses ($169), as well as the Savanna backpack ($98).

Mycoskie visited Botswana this summer to meet with Big Cats experts Dereck and Beverly Joubert to fully immerse herself in the Big Cat Initiative and to learn firsthand about the dangers facing Big Cats in the wild.

Learn more and find out how to get involved at CauseAnUproar.org/TOMS.

TOMS x National Geographic Big Cats Collection


Heather Mycoskie in Botswana, summer 2015


Photo from National Geographic’s image library

TOMS are available at retailers across Canada and at TOMS.ca. 
With every TOMS product purchased, TOMS will help a person in need. One for One®.

Twitter: @TOMS, #TOMSCanada
Facebook: TOMS, #TOMSCanada
Instagram: @TOMS, @TOMScda, #TOMSCanada
YouTube: TOMS

About TOMS:
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®.

Realizing that One for One could serve other global needs, Blake launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee.

The most recent TOMS give is tied into the TOMS Bag Collection, which launched in early 2015, and helps provide safe births to mothers and babies in need through skilled birth attendant training and birth kits. Additionally, the TOMS StandUp Backpack Collection helps TOMS Giving Partners provide training for school staff and crisis counselors to help prevent and respond to instances of bullying.

TOMS is in business to improve lives. We identify global needs and create products to help address them. This simple idea is what makes us more than a company – we’re a movement that’s continually evolving.

 

Toms - The Gift of Sight #TOMScanada @TOMS

Today I received a very special gift from TOMS - The gift of sight.  The package came right to my door with a cute note in it. "Enjoy summer in these traveler shades from TOMS!" So cute!

The TRAVELER is a resilient frame designed to endure outdoor excursions (perfect for my lifestyle), world travel and life on the move! I am pretty sure that is a perfect description of me. These special Toms sunglasses are constructed in SOLAFLEX™, TOMS unique rubberized material used for its Traveler collection is designed to provide long-lasting durability, comfort and fit.

With every pair of TOMS eyewear purchased, TOMS will help restore sight by providing the necessary surgery, medical treatments or prescription glasses, allowing patients to return to work or school and live independent lives. To date, TOMS has restored vision to over 325,000 people in 13 countries around the world.

I encourage you all to give sight and see your give in action at www.toms.com/gift-of-sight

Thanks so much TOMS CANADA!

 

TOMS
TOMS launches its fourth One for One® product, the TOMS Bag Collection, to address maternal health, in Canadian market on March 6

With every bag purchased, TOMS will help provide a safe birth for a mother and baby in need 

Toronto, ON – TOMS, the company known for starting a global movement through its One for One® business model, has launched its fourth and newest product, the TOMS Bag Collection, addressing the issue of maternal health worldwide. With every TOMS bag purchased, TOMS will help provide a safe birth for a mother and baby in need. The announcement was made today by TOMS Founder Blake Mycoskie.

“After years in the field, I recognized a need for advancements in maternal health,” said Mycoskie, “so we developed a program with our Giving Partners to identify two key ways TOMS can aid in safer birthing conditions. Being able to give in this way – one that helps save the lives of mothers and newborns – is incredibly special. The issue of maternal health is very close to my heart, as I just became a father this past December. I truly believe people around the world will be amazed at what these bags can do.”

The TOMS Bag Collection features three distinct bag lines including Artisan, Travel-inspired, and Campus and Tech, in canvas, leather and global prints ranging from $30-$328 CDN. TOMS bags will be available for fashionable, philanthropic Canadians at TOMS.ca and select retailers across the country starting on Friday, March 6.

The Artisan line is hand-crafted, hand-beaded and hand-sewn using special construction techniques that have been passed down from generations. The Travel Inspired line draws on TOMS’ employee’s experiences as world travellers, and are extremely lightweight, utilitarian, multi-functional in design and are built to wear-in beautifully with everyday and travel use. The Campus and Tech line is colourful and multi-textured and is designed to carry computers, iPads, tablets and more in style, with many of the offerings being unisex. Key silhouettes for this collection include the tote, baby bags, bucket and the hobo crossbody.

Funds from TOMS bag purchases will help provide safe births in Bangladesh, Ethiopia, Haiti and India. This work will be done by a network of TOMS Giving Partners involved in maternal and child health programs, who will help provide training for skilled birth attendants, along with a safe birth kit that includes vital materials like soap, gloves, gauze, a cord clamp, surgical blade and a clean surface to help a woman safely give birth.

TOMS Tablet Sleeve in Jetset Black ($140). TOMS Canvas Drawstring in Reef Chili Chevron ($86)

TOMS Traveler Duffel in Saffrom Ikat ($164). TOMS Coastal Canvas Tote in Chili Ikat ($108)

TOMS Linen Woven Backpack ($108). TOMS Leather Canvas Backpack in Caravan Cognac ($274)

TOMS’ Giving Partners in this area include respected organizations such as United Nations Population Fund, BRAC and ayzh. In addition, TOMS has selected Every Mother Counts as its maternal health advocacy partner.

Infection is a leading cause of death among mothers and newborns worldwide, and by providing clean birth conditions and skilled birth attendants, nearly half a million lives can be saved each year. (Source: UNFPA and Every Newborn Action Plan, 2014). Each year, 40 million women around the world give birth without the help of a skilled birth attendant (Source: Millennium Development Goals Report, 2014), but with the training of skilled birth attendants and proper materials to help provide a safer delivery, women are up to 80 per cent less likely to develop an infection and nearly half of newborn deaths can be prevented (Source: UNFPA, 2015).

Of the potential impact the TOMS Bag Collection can have around the world, Mycoskie added, “While in the field, I’ve met mothers and entire families who have been affected by the physical and emotional repercussions of giving birth alone, or in unsafe environments. We feel it’s our responsibility to change this through the TOMS business model, and we’re so proud to be able to present the first One for One product that can actually help save lives.”

Image courtesy of TOMS

Twitter: @TOMS, #TOMSCanada
Facebook: TOMS, #TOMSCanada
Instagram: @TOMS, #TOMSCanada
YouTube: TOMS

United Nations Population Fund (UNFPA):
UNFPA (www.unfpa.org) is the lead UN agency for delivering a world where every pregnancy is wanted, every birth is safe and every young person’s potential is fulfilled. Since 1969, UNFPA has been working in over 150 countries that are home to 80 per cent of the world’s population.

BRAC:
BRAC (www.brac.net) is a development organization founded in Bangladesh in 1972 and a global leader in creating opportunities at scale as a means to end poverty. With more than 102,000 employees, it is the world's largest non-governmental organization, touching the lives of an estimated 135 million people in 12 countries.

ayzh:
A for-profit social venture, ayzh (www.ayzh.com) provides health and livelihood solutions to impoverished women worldwide. This includes developing low-cost, appropriate technology designed to meet the unique needs of women in resource-poor settings.

Every Mother Counts:
Every Mother Counts (www.everymothercounts.org) is TOMS’ maternal health advocacy partner. Founded by global maternal health advocate Christy Turlington Burns, Every Mother Counts is a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. Every Mother Counts supports programs in Haiti, Uganda, Malawi, Indonesia, India, Tanzania and the United States that address three critical barriers to maternal health care: lack of education, transportation and supplies.

About TOMS:
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®. Since then, TOMS has given over 35 million pairs of new shoes around the world.

Realizing that One for One® could serve other global needs, TOMS launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. Since then, TOMS has helped restore sight for over 300,000 people worldwide.

In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee. Since its debut, TOMS Roasting Co. has provided over 67,000 weeks of safe water to communities in need in seven countries.