Standard Apparel brings leading modern outdoor lifestyle clothing and sustainable line, Nau, to CanadiansToronto, ON – Standard Apparel is proud to announce it will exclusively distribute thePortland-based apparel and accessories brand Nau to retailers across Canada. Starting in February, fashionable, eco-conscious Canadians will be able to pick up pieces from Nau’s spring/summer 2014 collections at their favourite stores.Nau makes modern, stylish and sustainable urban and outdoor performance apparel and accessories for men and women. With a commitment to reducing their carbon footprint, Nau focuses on using premium, eco-friendly fabrics and fibres like organic cotton, wool, tencel and recycled polyester. Nau also donates two per cent of every sale to its humanitarian and environmental partners for change, where consumers choose which partner to support with their purchase.
Without logos, pieces feature a simple, clean and timeless aesthetic with well-crafted silhouettes that were built to move with the elements, but still look sleek when worn in the city.
“I know Canadians will love wearing and supporting Nau – and we are thrilled about bringing this brand to our local retailers. Nau creates well-made, tailored outdoor performance apparel with sustainability and the environment top of mind,” said Jeremy Logan, president of sales and marketing, Standard Apparel. “Nau pieces look stylish when worn on city streets and the eco-friendly fabrics feel incredible, but all pieces are also made to perform well in the outdoors, which is a huge bonus for adventure lovers.”
Some of the company’s hottest men’s items for the season include the Genus polo ($80), Mutha Pucka shirt ($85) and the Succinct trench ($315).
Genus polo and Mutha Pucka shirtFor women, top looks for the season include the Illume tee ($70), Repose stripe dress/skirt ($105), Compleat dress ($110), Mojave Dez shirt ($105) and the Poncho Via ($315).Compleat dress, Mojave Dez shirt and Poncho ViaThe Nau spring/summer 2014 collections will be sold at Canadian retailers including MEC (locations across Canada), Sporting Life (locations across Canada), Ad Hoc (Penticton, BC), Raindrops (Toronto, ON), The Outside Store (Sudbury, ON), Awear Boutique (Collingwood, ON), Campers Village (Calgary and Edmonton, AB), Red Bike (Edmonton, AB), Rogue (Calgary, AB), Ladyfern (Abbotsford, BC), Not Just Pretty (Victoria, BC), Shaughnessy (Vancouver, BC), Two of Hearts (Vancouver, BC), Still Eagle (Nelson, BC), Wearabouts (Salmon Arm, Vernon and Revelstoke, BC), Black Fish Apparel (Kelowna, BC) and Coast Mountain (Whitehorse, YT).About Nau:
Nau (pronounced “now”) is a clothing company based in Portland, Oregon. They design, make and sell modern urban and outdoor apparel—integrated designs for the active mobile lifestyle. Nau is committed to the power of business as a force for positive change, seeking to balance the triple bottom line of people, planet and profit. To learn more about Nau, please visit www.nau.com.Twitter: @NauClothing
Facebook: NauClothingAbout Standard Apparel:
Standard Apparel is the exclusive Canadian distributor for leading international brands including Fred Perry, Oliver Spencer, Hudson's Bay Co., Aigle, Filson, Mads Norgaard, Sunspel, Rivieras and Nau. Located at 87 Wingold Avenue in Toronto, Standard Apparel's showroom offers an environment consistent with its brands' aesthetics in which retail buyers and media can view the unique collections that retail in over 200 stores across Canada.www.standardapparel.caTwitter: @StandardApparel
Facebook: Standard Apparel
Tag: workout gear
The @nikerunning Oregon Project is now available in Men's: http://swoo.sh/1cZudUm
I love the look of this shoe! What do you think?
An ode to the Lone Star State. The Nike KD VI Texas. Available Thursday, October10.
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Check Out the Nike Free TR III
According to NIKE:
NATURAL FLEXIBILITY FOR YOUR WORKOUT
The Nike Free TR III Women's Training Shoe improves on its predecessor to deliver greater comfort and closer-to-barefoot training. The updated design combines enhanced training-specific flexibility and traction with lighter weight and a more modern upper-ideal for training at the gym or with Nike Training Club.
FLEXIBILITY
Deep flex grooves promote natural movement for a more barefoot-like feel. The upper is made of thin, lightweight materials with minimal seams to enhance multidirectional flexibility for natural range of motion.
LOW-PROFILE COMFORT
The low-profile design lets you feel closer to the ground, with a Phylite midsole that provides lightweight cushioning and enough durability to double as an outsole, dramatically reducing the overall weight of the shoe.
BREATHABLE SUPPORT
Breathable foam in the upper and internal support straps in the lateral forefoot and medial arch offer training-specific support. Raised foam in the arch adds even more support where you need it.
REDUCED LACE PRESSURE
The new comfort tongue lays flat on top of the foot and uses layers of sandwich mesh to help reduce lace pressure for a comfortable fit.
NIKE FREE ORIGINS
After learning that Stanford athletes had been training barefoot on the university's golf course, three of Nike's most innovative and creative employees set out to develop a shoe that felt natural and weightless, similar to bare feet. In 2002, they examined a group of men and women with pressure-measuring insoles taped to their feet, using high-speed cameras to capture images of each foot in motion.
The team spent eight years studying the biomechanics of shoeless running. The results yielded a profound understanding of the foot's natural landing angle, pressure and toe position, allowing Nike designers to build an unconventional and flexible running shoe from the inside out.
MORE BENEFITS
- Heel pocket accommodates a variety of heel shapes for a comfortable fit
- Training-specific traction pattern for multidirectional movement
- Rubber pods at the heel and forefoot for durability
FEATURED TECHNOLOGY
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What You Should Know About Nike Free
Nike Frees are different than traditional athletic shoes. They’re designed to let your feet move more freely and naturally, which means your muscles will be doing a bit more work than demanded of them in some other athletic shoes. Nike encourages you to get used to them gradually for a safer, more effective and more enjoyable experience.
Please visit http://www.nike.com/nikefree for more information on how to get the best from your Nike Free shoes.
Reebok Canada introduces the new apparel training collection, with the help of John Tavares, Maxime Talbot and Matt Duchene. LIVE WITH FIRE. Check out the video below:
You can shop for your gear online here:
Toronto Reebok Canada Is Having A Tent Sale
New Women's Alter Ego Graphic T's.
I love these t-shirts and can't wait to rock them. My fav is the pink superwoman shirt! I hope that they make tanks too! Do you like? Love? Hate?
Nike is calling it their best fit. Ever.
I can't wait to try these out! They look so comfy!
Introducing The Nike Sculpt Tight:
The latest ASICS' shoe is the GEL-Flux. I like that it looks lower profile. What do you think?