Author: trainitright

Title: Celebrity Trainer for Travel and Resorts: Let’s Create an Unforgettable Fitness Experience

Alicia Bell x Drake

Looking to elevate your guest experience with a one-of-a-kind fitness activation, retreat, or luxury wellness session? My name is Alicia Bell, and I’m a Toronto-based celebrity trainer, IFBB Pro Figure athlete, and founder of Train It Right. I specialize in performance coaching, group fitness, and personal training, and I’m currently booking select resort and travel collaborations for 2025 and 2026.

Whether you're a luxury resort, wellness retreat, or international travel experience platform, I would love to connect about ways we could work together.

Why Work with Me?

I bring a unique mix of elite coaching credentials, media presence, and global wellness experience to every opportunity.

A Bit About Me:

  • Celebrity Trainer to high-profile clients including NBA players, musicians, and Drake’s mother
  • IFBB Pro Figure Competitor and nationally published fitness model
  • Performance Coach at Push Pounds Sports Medicine in Toronto
  • Regional Manager for two F45 Training Studios in Toronto
  • Airbnb Global Experience Host — selected to lead exclusive fitness experiences in Toronto as part of Airbnb’s curated launch across 70 cities
  • Campaign Model & Spokesperson for brands like New Balance, Garnier, and Tokyo Smoke
  • Former Team Canada Track & Field Coach with deep experience managing elite training clubs and private client programs

What I Offer:

  • High-energy group fitness classes, performance sessions, or wellness workshops on-site
  • Custom fitness retreats or short-term guest experiences
  • Influencer-hosted activations or social coverage in exchange for accommodation
  • Flexible, brand-aligned programming designed to meet the needs of your guests, no matter their fitness level

If you are searching for a celebrity fitness trainer for travel, a Toronto performance coach for your next event, or a wellness influencer to host fitness activations, I would love to collaborate.

Social Reach & Online Presence

I bring strong organic reach across multiple platforms to help promote your location or experience:

Let’s Create Something Powerful

If your resort, retreat, or travel company is looking for a group fitness coach, celebrity personal trainer, or performance coach to enhance your guest experience, let’s talk. I am open to brand partnerships, influencer stays, short-term fitness activations, and curated retreat leadership.

You bring the space. I’ll bring the energy.

Interested in collaborating?
👉 Reach out to me directly here

Let’s train it right.


Alicia Bell
IFBB Pro Athlete | Performance and Competition Prep Coach | BSc Kinesiology
Airbnb Toronto Fitness Experience Host
📍 Toronto, Canada
📲 @trainitright

COSRX x Alfred Coffee Launch Skincare-Coffee Crossover

Los Angeles, CA – July 1, 2025 – TikTok viral skincare brand COSRX is teaming up with LA’s cult-favorite café Alfred Coffee for a month-long collaboration designed to brighten your routine with two of life’s ultimate pick-me-ups: expertly brewed coffee and best-in-class skincare. Running throughout the month of July, the collaboration aims to introduce coffee lovers and skincare enthusiasts to COSRX’s beloved snail mucin skincare line, including the TikTok-famousAdvanced Snail 96 Mucin Power Essence and Advanced Snail 92 All in One Cream - products so good, your skin might just sing “S-nailed it!” as loud as your first sip of morning coffee.

To kick off the collaboration, limited-edition coffee sleeves will be available at Alfred locations across LA - but that’s just the beginning! Wednesdays can feel like the longest day of the week, so COSRX and Alfred are rebranding it. Enter Slow Wednesdays, a weekly event crafted to turn ‘hump day’ into the highlight of your week. Inspired by COSRX’s snail mucin line, the campaign encourages consumers to slow down, treat themselves, and indulge in a refreshing ritual of skincare and caffeine. Every Wednesday in July starting at 8am, the first 200 customers at participating Alfred locations will receive a full-sized Snail Essence and Cream set with any coffee purchase, an exclusive opportunity to discover why COSRX’s snail mucin line has taken the skincare world by storm. The Slow Wednesdays sampling events will take place at six Alfred locations throughout Los Angeles including: Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood, and Coldwater. 
HI RES IMAGERY
COSRX and Alfred will also host a social media giveaway to boost engagement and encourage customer participation. The giveaway will feature COSRX’s limited edition Snailicious Kit and exclusive Alfred merch, perfect for loyal customers of either brand, or both. To further amplify the campaign, top LA-based influencers and content creators will be invited to experience Slow Wednesdays and share their favorite coffee-skincare pairings with their audiences. Expect plenty of Instagram-worthy moments, viral TikTok content, and glowing reviews. 

This collaboration represents more than just a cross-brand promotion, it’s a celebration of self-care, community, and creativity. By pairing COSRX’s innovative skincare with Alfred’s beloved brews, the partnership creates a unique experience that invites consumers to slow down and savor the moment. The goal is simple, to bring both brands to new audiences in an authentic, joyful way, whether it’s through a spontaneous coffee run, a skincare discovery, or a social media moment that inspires others to join in. COSRX and Alfred are redefining the midweek slump and turning it into an energizing ritual that blends beauty, wellness, and culture, all in the heart of Los Angeles.
About COSRXWith its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstromand Target. COSRX is also on Instagram + TikTok. 
About Alfred CoffeeAlfred first opened in 2013 on Melrose Place with a singular vision: to become the neighborhood coffee shop of LA. Fueled by consistent innovation, everyday excellence, and creative partnerships, Alfred delivers a whole experience – all part of their ongoing mission to invite everyone into their world and give them every reason to stay. With more than 20 locations across Los Angeles and beyond, Alfred continues to set the bar for coffee culture worldwide. Discover more at www.alfred.la.
Revive Collagen Appoints Beauty Industry Veteran Shawn Haynes as President – Americas to Lead US Expansion


July 1, 2025, New York, NY - Shawn joins from WYN Beauty by Serena Williams, where he held the same role. Collaborating closely with Serena Williams and the Board of Directors he drove the company’s growth strategy and maximized value, positioning the brand for sustained success in the marketplace. 
Widely regarded as a titan of the US beauty industry, Shawn’s impressive 25-year career has seen him launch and scale some of the category’s most recognised brands, including Mane by Jen Atkin, e.l.f. Cosmetics, and Revolution Beauty. At e.l.f. Cosmetics, as Vice President, he engineered the expansion plan for US retail business, helping to lay the foundation for its acquisition by TPG Growth. As CEO Americas at Revolution Beauty, he drove the expansion of the US business, transforming it into the company’s largest division with $90 million in annual sales. He also played a pivotal role in Revolution Beauty’s successful IPO on London’s AIM Stock Exchange in 2021.Shawn’s deep industry expertise, combined with his ability to launch, scale and commercialise brands in highly competitive markets, makes him uniquely positioned to lead Revive Collagen’s expansion across the Americas. His forward-thinking approach, focus on innovation and consistent track record for building long-term value have made him one of the most respected operators in the beauty industry.Further to his executive roles, Shawn has been a thought leader in the beauty industry, serving as a member of the Board of Directors for the Personal Care Products Council and as an advisor to numerous consumer products and beauty companies. His strategic insights continue to shape the future of the industry, as he actively mentors and supports emerging beauty brands.
“Shawn has an outstanding track record of transforming emerging brands into global success stories. The US represents a major growth market for Revive Collagen, and with his expertise in building and scaling high-growth consumer brands, we are well-positioned to accelerate our expansion. His leadership will ensure our growth in the Americas is fully aligned with our global strategy, as we continue towards our goal of becoming the world’s number one ingestible collagen brand.” John Bailey, Co-Founder, Revive Collagen. Shawn Haynes, President of Americas, said, "I’m thrilled to be joining such a dynamic company and innovative brand, one that has already made a meaningful impact in the lives of so many loyal consumers. As more people shift their focus toward wellness and begin their beauty routines from within, there’s a tremendous opportunity to reach new audiences. Revive Collagen is perfectly positioned for this next chapter of growth, driven by category-leading innovation, accelerated consumer acquisition across channels, strong digital and social performance, and a commitment to delivering real results for today’s wellness-focused consumer. I’m excited to work alongside such a talented team and our passionate, engaged founders as we continue to grow and elevate the brand."Revive Collagen has rapidly established itself as Europe’s fastest-growing collagen brand, with retail partnerships that include Ulta Beauty, Walgreens, The Vitamin Shoppe, CVS, Boots, Holland & Barrett and is listed in over 6000 stores worldwide. With Shawn, leading the brand’s US strategies, Revive Collagen is set to consolidate its leadership of this growing category.
As part of the brand’s global expansion, Sarah Power has been promoted to President EMEA & APAC, reflecting her continued leadership and responsibility for all territories outside the US. About Revive Collagen: Launched in August 2020, Revive Collagen is a luxury ready-to-drink collagen brand specifically developed to enhance beauty from within. Proudly British with quality at its core, Revive Collagen offers uniquely formulated, ready-to-drink collagen which delivers real results to the hair, skin and nails within 6-8 weeks. Revive Collagen has a growing range of luxury liquid supplements that contain high doses of Type 1 Hydrolyzed Marine Collagen. All products include added beauty ingredients and up to 100% of an adult's RDA of essential vitamins for an all-in-one beauty shot. Revive Collagen uses Type1 hydrolyzed marine collagen (superior in bioavailability compared to other forms of collagen and 20 x the strength of an average tablet) and is dairy free, gluten free, soy free, lactose free with no artificial sweeteners or colors. Revive Collagen is now the fastest-growing collagen brand in Europe with listings in international retailers including Boots, Holland & Barrett, M&S, Sephora Online, Look Fantastic and QVC. In January 2025 the brand launched into the UAE in over 450 doors across Supercare, Watsons and Med Seven. In Summer 2025, Revive Collagen will launch into over 5600 doors across the US in Walgreens, CVS, Ulta Beauty and The Vitamin Shoppe.

Earlier this year, I was personally selected by Airbnb Global to help launch a brand-new initiative across just 70 exclusive cities worldwide, and I am proud to represent Toronto as one of their original hosts. This is a handpicked experience created to showcase what makes this city and its people powerful — and I’m bringing that energy through fitness.

You can now book your session here:
👉 www.airbnb.com/x/trainitright

What Is the Experience?

This is a one-of-a-kind fitness session led by me — Alicia Bell, IFBB Pro, celebrity trainer, kinesiologist, and performance coach.

In each 60-minute session, you will get:

  • A personalized or semi-private workout tailored to your goals
  • Coaching focused on strength, confidence, and real results
  • A deeper look into how athletes and celebrities really train
  • A supportive and empowering experience whether you’re visiting or local

This is your chance to train with a Toronto personal trainer who lives and breathes the industry. I have coached Team Canada, worked with elite athletes, trained celebrity clients and even appeared in commercials for New Balance, Garnier, and Tokyo Smoke. I have been featured on magazine covers, in national campaigns, and recently appeared on Drake’s livestream with Adin Ross. My passion is helping people transform their bodies and their mindset — and now, I get to share that experience with you through Airbnb.

Where It’s Happening: Push Pounds Sports Medicine

All sessions are held at the incredible Push Pounds Sports Medicine, one of Toronto’s top performance and recovery facilities.

📍 Push Pounds Sports Medicine
481 Danforth Avenue
Toronto, ON M4K 1P5

This space is everything a serious training session needs — clean, professional, and focused on helping you move better and feel stronger. Whether you are in town for a short stay or you live in Toronto and want to elevate your training, Push Pounds is the perfect place to do it.

Why Book This?

Whether you are exploring Toronto tourism, booking a wellness-focused trip, or just looking to train with a Toronto celebrity trainer, this experience gives you direct access to high-level coaching and industry insight in a personal, relaxed setting. I built this for people who want more out of their movement — not just a workout, but something that feels powerful and connected.

You will walk away from this session feeling more confident, more capable, and more connected to yourself — and to the energy that makes this city so dynamic.

Book Your Spot

Sessions are limited to keep the experience personalized, so make sure to book early.
Reserve your spot now:
👉 www.airbnb.com/x/trainitright

Thank you to Airbnb for selecting me as a Toronto original, and thank you to Push Pounds for being the home of this experience. I cannot wait to train with you.

Let’s move. Let’s connect. Let’s train it right.

—

Alicia Bell
IFBB Pro Figure Competitor
Kinesiologist, Personal Trainer, Performance Coach
Celebrity Trainer | Featured in New Balance and Garnier Campaigns
Seen on Drake’s Livestream with Adin Ross
📍 Based in Toronto
📲 Instagram: @trainitright
🌐 Website: www.trainitright.com

I am so excited to announce that my official Airbnb Experience is now live — and this one is special.

Earlier this year, I was personally selected by Airbnb Global to help launch a brand-new initiative across just 70 exclusive cities worldwide, and I am proud to represent Toronto as one of their original hosts. This is a handpicked experience created to showcase what makes this city and its people powerful — and I’m bringing that energy through fitness.

You can now book your session here:
👉 www.airbnb.com/x/trainitright

What Is the Experience?

This is a one-of-a-kind fitness session led by me — Alicia Bell, IFBB Pro, celebrity trainer, kinesiologist, and performance coach.

In each 60-minute session, you will get:

  • A personalized or semi-private workout tailored to your goals
  • Coaching focused on strength, confidence, and real results
  • A deeper look into how athletes and celebrities really train
  • A supportive and empowering experience whether you’re visiting or local

This is your chance to train with a Toronto personal trainer who lives and breathes the industry. I have coached Team Canada, worked with elite athletes, trained celebrity clients and even appeared in commercials for New Balance, Garnier, and Tokyo Smoke. I have been featured on magazine covers, in national campaigns, and recently appeared on Drake’s livestream with Adin Ross. My passion is helping people transform their bodies and their mindset — and now, I get to share that experience with you through Airbnb.

Where It’s Happening: Push Pounds Sports Medicine

All sessions are held at the incredible Push Pounds Sports Medicine, one of Toronto’s top performance and recovery facilities.

📍 Push Pounds Sports Medicine
481 Danforth Avenue
Toronto, ON M4K 1P5

This space is everything a serious training session needs — clean, professional, and focused on helping you move better and feel stronger. Whether you are in town for a short stay or you live in Toronto and want to elevate your training, Push Pounds is the perfect place to do it.

Why Book This?

Whether you are exploring Toronto tourism, booking a wellness-focused trip, or just looking to train with a Toronto celebrity trainer, this experience gives you direct access to high-level coaching and industry insight in a personal, relaxed setting. I built this for people who want more out of their movement — not just a workout, but something that feels powerful and connected.

You will walk away from this session feeling more confident, more capable, and more connected to yourself — and to the energy that makes this city so dynamic.

Book Your Spot

Sessions are limited to keep the experience personalized, so make sure to book early.
Reserve your spot now:
👉 www.airbnb.com/x/trainitright

Thank you to Airbnb for selecting me as a Toronto original, and thank you to Push Pounds for being the home of this experience. I cannot wait to train with you.

Let’s move. Let’s connect. Let’s train it right.

—

Alicia Bell
IFBB Pro Figure Competitor
Kinesiologist, Personal Trainer, Performance Coach
📍 Based in Toronto
📲 Instagram: @trainitright
🌐 Website: www.trainitright.com

BiotechBeauty Launches BiomeBronze: Contour + Bronzer Stick Infused with Prebiotics, Postbiotics & Polypeptides

New York, NY - June 26, 2025 - BiotechBeauty proudly unveils BiomeBronze, a revolutionary contour + bronzer stick that brings skin science to the world of color cosmetics. Powered by prebiotics, postbiotics, and biomimetic polypeptides, this patent-pending formula delivers sculpted definition and clinically proven skin benefits, because healthy skin is always in style.
Inspired by founder Alanna Tran’s cosmetic chemistry background and passion for clean innovation, BiomeBronze represents the next generation of multitasking makeup. Designed for seamless, buildable warmth and contouring, BiomeBronze effortlessly defines your features while strengthening your skin from the inside out. The result? A bronzey, summer-kissed glow that’s as healthy as it looks. Available in five versatile, skin-enhancing shades: Iso-Taupe, a cool beige ideal for subtle definition, Sunkissed Synthesis, a fair warm tone for a soft, sunlit glow, Caramel Chroma, a medium warm hue perfect for golden warmth, Molecular Mocha, a rich brown for deeper sculpting, and Bionic Boost, a deep brown formulated to deliver bold, radiant depth. Each shade has been expertly developed to flatter a wide range of skin tones while delivering high-performance wear and benefits.
Clinically Proven Skin Benefits:Increases skin barrier strength by 112% in 14 days: Based on a 52.8% reduction in transepidermal water loss (TEWL), indicating enhanced moisture retention, as measured in a clinical study on 31 subjectsCertified microbiome-friendly & supports microbiome diversity: Based on in vivo qPCR skin microbiome analyses conducted over 14 daysImproves skin clarity by 30% in 28 days: Shown in a comedogenicity study tracking the reduction in visible comedonesNon-comedogenic: Clinically evaluated over 28 days on 24 subjects with oily, combination, and acne-prone skinSafe for sensitive skin: Dermatologist-tested in a 39-day dermal sensitization study with 50 participants, including those with sensitive and acne-prone skin.
BiomeBronze® retails for $38.00 and is available now at biotechbeautyus.com.
About BiotechBeauty: BiotechBeauty is a skin-improving makeup brand that merges cutting-edge biotechnology with high-performance color to create products that enhance beauty, support skin health, and promote environmental sustainability. Developed through years of rigorous research, BiotechBeauty’s clinically-backed formulas feature bioengineered, skin-loving ingredients that protect and nurture the skin’s microbiome and barrier while delivering flawless makeup results. The brand is committed to transparency, offering clear ingredient education and science-backed claims, ensuring consumers can trust every product they use. BiotechBeauty is also on Instagram, TikTok, and Facebook.
 

Thrive Causemetics Launches New Sheer Strength® Hydrating Shine Lip Tint!

NEW YORK, NY - June 24 2025 - Thrive Causemetics is excited to announce the launch of their Sheer Strength Hydrating Shine Lip Tint ($26). Treat your lips to a wash of balmy color fueled by 24-Hour Moisture Lock Complex™ for long-lasting hydration!
This is a lip-perfecting, lightweight formula that instantly rejuvenates lips to create a smooth, conditioned surface for optimal color laydown. Go through your day with confidence knowing your lips are protected and moisturized with a hint of tint. Now available on ThriveCausemetics.com. 

All-Day Hydration - Fueled by  24-Hour Moisture Lock Complex™ and a unique blend of botanical oils, this tinted balm deeply conditions lips and locks in hydration morning to night, even hours after applying.Hint of Tint - 8 versatile shades, designed to enhance your natural lip color with a wash of buildable sheer color and a radiant, healthy-looking finish.Effortless Comfort - Infused with skin-loving ingredients like Mango and Shea Butters, this formula glides on seamlessly for always-comfortable, never-drying wear.

About Thrive CausemeticsThrive Causemetics and Bigger Than Beauty Skincare is a high-performance makeup and skincare company with a “bigger than beauty” mission. All of the products are vegan, cruelty-free, and formulated without parabens and sulfates. For every product purchased, Thrive Causemetics donates to help communities thrive. Since 2015, Thrive Causemetics has donated over $150 million in funds and products to over 600 Giving Partners.
COSRX Expands Into Haircare with Launch of PEPTIDE-132 Ultra Perfect Hair Bonding Collection

Introducing a Three-Step System for Stronger, Shinier, Healthier StrandsNew York, NY - June 23, 2025 - COSRX, the globally renowned and TikTok-viral Korean beauty brand known for its clinically effective yet minimalistic skincare solutions, proudly announces its entrance into the haircare market with the launch of the PEPTIDE-132 Ultra Perfect Hair Bonding Collection. This highly anticipated expansion marks a bold step forward for COSRX, blending its signature science-backed approach with the rising trend of “skinification” in haircare, treating the scalp and hair with the same level of targeted, ingredient-focused care as facial skin. This three-step system includes the PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo, Treatment, and Oil Serum, each formulated with the brand’s patented PEPTIDE-132 to target and repair hair damage at the molecular level. Designed to restore strength, shine, and softness to even the most compromised strands, the collection brings COSRX’s clinical skin expertise to scalp and hair care for the first time. The three-product launch introduces a proprietary ingredient exclusive to COSRX: PEPTIDE-132, a patented low-molecular-weight peptide clinically developed to restore damaged hair from within.





PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo is a luxurious, pH-balanced cleansing formula that deeply purifies while repairing damaged strands at the molecular level. Infused with PEPTIDE-132, hydrolyzed plant protein, and targeted scalp-balancing actives like caffeine, zinc PCA, and piroctone olamine, this shampoo strengthens broken protein bonds and supports long-term scalp health. Delivering intensive protein bond repair, features scalp-soothing and oil-controlling actives, and creates a rich, gentle lather suitable for all hair types—including damaged, color-treated, or sensitive scalps.PEPTIDE-132 Ultra Perfect Hair Bonding Treatment is an advanced, salon-grade restorative cream designed for mid-lengths to ends. Formulated with PEPTIDE-132, 18 amino acids, keratin, and botanical oils, the treatment delivers intensive nourishment to brittle, frizzy, or chemically processed hair. This treatment strengthens internal keratin bonds, smooths and detangles coarse or unruly strands, and delivers a soft, glossy finish with long-lasting manageabilityPEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum is lightweight yet potent finishing oil-serum hybrid that absorbs instantly, providing intense shine and smoothness without residue. Enriched with PEPTIDE-132, Vitamin E, and seven botanical oils, including argan, camellia, and jojoba, it targets split ends, enhances elasticity, and protects against environmental and thermal stress. This bonding oil serum repairs both surface-level and internal damage, boosts luminosity while taming frizz, and locks in moisture for all-day hydration and radiant shine.
With the launch of the PEPTIDE-132 Ultra Perfect Hair Bonding line, COSRX expands its legacy of clinically proven skincare into the world of haircare, bringing the same commitment to science, simplicity, and results. Powered by the patented PEPTIDE-132, this innovative three-step system delivers visible transformation from root to tip, strengthening hair at the molecular level while enhancing shine, softness, and resilience. As the brand continues to redefine beauty through a skin-first philosophy, COSRX invites consumers to treat their hair with the same care and precision as their skin, because healthy hair starts at the root.
This revolutionary hair care line is available to shop at cosrx.com and Amazon retailing for $23 for each product. For more information or sample requests, please contact cosrx@michelemariepr.com About COSRX: With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. COSRX is also on Instagram + TikTok. 
NEOM Wellbeing Launches Pod Mini +
New York, NY, June 18, 2025 - Wellness on-the-go just got a serious upgrade with NEOM Wellbeing - the UK's leading destination for premium yet accessible wellbeing products - introducing the latest iteration of their Wellbeing Pod Mini. 

The Wellbeing Pod Mini + ($79) is designed to work with any of NEOM’s 100% natural Wellbeing Essential Oil Blends to help you achieve better sleep, less stress, a mood boost or more energy. Its compact, charge-and-go design fits most cup holders, bedside tables, and suitcases thanks to the new car and home mode. Additional added features include an optional mood light for added ambiance and an upgraded digital display for enhanced clarity with seamless touch control. Available in three new finishes including Black, White, and Rose Gold with sleek brushed aluminum. Includes USB-C charging, spare straw, and oil opener. Compatible with all 10ml NEOM Essential Oil Blends—just screw in and scent instantly. 
 
IM
About NEOM WellbeingNEOM Wellbeing is the UK's leading destination for premium yet accessible wellbeing products – for Better Sleep, Less Stress, More Energy, or a Mood Boost. Products are powered by 100% natural fragrances, to deliver wellbeing benefits. This new store further cements their brand positioning and supports their global expansion with their debut standalone store in the U.S. Bestselling NEOM Wellbeing products include the Perfect Night's Sleep Mist, Perfect Night's Sleep Magnesium Body Butter, Wellbeing Pod Essential Oil Diffuser and 100% Natural Fragrance Candles made in the UK.
LA Based Pilates Brand, Souls, Partners with Love Leo Rescue for a Charitable Cause
June 16th, 2025, Los Angeles, CA – Just in time for summer studio sessions, SOULS—the LA based, celeb loved grip sock brand known for its trendy, performance-driven designs—is proud to announce their collaboration with Love Leo Rescue, to support pet adoption awareness.
Launching a limited-edition Dog Mom ($20) style with a charitable twist (and featuring a real pup!), the sock benefits @loveleorescue, a LA-based nonprofit rescuing and rehabilitating dogs in need. 20% of the proceeds from every pair sold will go directly to supporting their incredible rescue efforts and give more dogs a chance at a loving home.
A performance-meets-style accessory designed with advanced grip technology, trendy designs and moisture-wicking fabric, they’re as stylish as they are functional!IMAGERY & ASSETS
Please let me know if you’d like additional assets, samples, or to connect with the founder for a deeper look at the story behind the collab.
ABOUT SOULS: Ultimate fashionable accessory designed to elevate your Pilates experience. With unmatched grip & stability, these grip socks are the perfect example of fashion meets function. Available in a range of trendy designs and colors, these grip socks not only enhance performance but also add a touch of style to your Pilates look. Affiliated with LTK (20%) and available to shop DTC and on Amazon, Revolve, Nordstrom, and more... Souls offers Pilates totes, claw clips & more to elevate your athleisure look.
ABOUT LOVE LEO RESCUE: Love Leo Rescue is a Los Angeles-based nonprofit organization that works to save dogs from high-kill shelters and urgent situations. They focus on rescuing dogs that are sick, injured, or in need of special care – animals that are often overlooked and at risk of euthanasia. Through medical treatment, foster placement, and adoption services, they give dogs a second chance at a safe life.
Cult-Favorite K-Beauty Brand Abib Unveils Latest PDRN Product Offerings
June 16th, 2025, New York, NY – Cult-favorite clean K-beauty brand Abib is redefining daily routines with the expansion of its PDRN collection. The brand just added a PDRN Collagen Overnight Mask Firming Jelly ($28.00) and PDRN Retinal Eye Patch Glow Jelly ($23.00) to the line up—perfect for everyday glow-up. 
Abib’s PDRN collection invites skincare lovers to elevate their daily routines with a sensorial, luxurious experience—without the luxury price tag. At the core of the line is plant-derived PDRN, a vegan-friendly alternative to traditional animal-based versions. This low molecular weight DNA closely resembles human DNA, allowing for optimal absorption and visible results. Sourced from centella asiatica, bamboo shoots, and gingko leaves, Abib’s gentle extraction process avoids harsh solvents, reducing skin irritation and minimizing environmental impact. The result is a clean, sustainable formula that respects both nature and the skin’s natural integrity.
The two new products join one of the brand’s preexisting best-sellers PDRN Collagen Lip Mask Glazed Jelly—a caramel-scented moisturizing treatment that doubles as a glossy lip enhancer by day and a nourishing lip sleeping mask by night. 
The PDRN Collagen Overnight Mask is a bouncy, refreshing jelly formula designed to deliver deep hydration and skin-plumping benefits overnight. With low-molecular collagen for optimal absorption and skin-firming effects, this mask provides intense overnight care without clogging pores or overwhelming the skin—ideal for sensitive skin types. 
The PDRN Retinal Eye Patch are daily-use eye patches featuring Abib’s signature double-sided embossing for seamless application and a snug fit. Infused with gentle liposome-encapsulated retinal, caffeine, and also a light shimmering glitter, the patch visibly brightens, hydrates, and de-puffs the under-eye area—perfect for early mornings and nightly restoration. 
The TikTok-viral brand continues to make its mark in the K-beauty space with its innovative, sensorial approach to daily skincare. Abib’s momentum shows no signs of slowing, with Amazon Q1 2025 sales up 241% year-over-year, direct-to-consumer site sales surging 257.3%, and total sales in 2025 to date soaring by an impressive 757.6% compared to the same period last year.
Both new products are available now on Amazon.com and en.Abib.com!