Clorox Canada's Total 360 Disinfectant Cleaner and Disinfecting Wipes are the First Disinfecting-Cleaning Products to Receive Approval/No-Objection Letter from Health Canada to Kill the COVID-19 Virus
Disinfecting Wipes effective against SARS-CoV-2, the virus that causes COVID-19, in 30 seconds
BRAMPTON, ON, Sept. 28, 2020 /CNW/ - Clorox Canada's Total 360® Disinfectant Cleaner and Disinfecting Wipes are some of the first disinfectant-cleaners to be approved by Health Canada as effective in killing SARS-CoV-2, the virus that causes COVID-19, on hard, non-porous surfaces. Utilizing approved disinfecting-cleaning products should be used as an aide to adhering to Public Health recommendations along with wearing a mask or face covering, frequent and proper hand washing, and maintaining physical distancing.
The Clorox Total 360® Disinfectant Cleaner kills SARS-CoV-2 (virus that causes COVID-19) in two minutes and the Clorox Disinfecting Wipes kill SARS-CoV-2 in 30 seconds. Both products are bleach-free, a key differentiator between other disinfecting-cleaning products. Instead, these Health Canada-approved Clorox products contain quaternary ammonium chemistry that have proven effective against SARS-CoV-2. The combination of the chemistries used and how the Total 360® System distributes them means there is no delayed re-entry time, allowing bystanders to enter the room once spraying is complete.
"Canadians have an interest in the efficacy of their disinfecting-cleaning products in fighting the COVID-19 virus. The positive and stringent regulatory review by Health Canada of Clorox products gives Canadians the confidence they're looking for when it comes to choosing the right product to protect them," said Clorox Canada President and General Manager Dave Iacobelli.
A study by the U.S.-based National Institute of Health (NIH) and published in the New England Journal of Medicine in March 2020, found that the virus may live on plastic and stainless-steel surfaces for up to three days. Indirect transmission through fomites (contaminated surfaces) is particularly relevant in settings with high concentration of COVID-19 patients, such as work-place outbreaks and hospitals where patients are treated.1
"Studies have highlighted the importance of disinfecting high-touch surfaces, and our Clorox Total 360® Disinfectant Cleaner, which can be used in conjunction with our unique and innovative Clorox Total 360® System, has been proven to kill SARS-CoV-2, the virus that causes COVID-19, in 2 minutes. We completed and compiled scientific efficacy data for Health Canada's review and now we have specific claims of scientifically proven, effective and fast disinfection-cleaning efficacy of CloroxPro disinfecting-cleaning products, which is welcome news as Canadians are returning to work and school," said Barley Chironda, Infection Control Specialist at Clorox Canada.
Clorox's Total 360® System uses unique electrostatic technology to wrap around an item or surface to clean and disinfect. This revolutionary cleaning system delivers superior coverage in an efficient, cost-effective way. The system uses 65% less solution, works 75% faster and can cover 18,000 square feet per hour. The Total 360® System is primarily used in institutional settings such as long-term care homes and hospitals, is proven to be safe to use on a variety of surfaces, and kills 99.9% of bacteria. Compared to other sprayers available, the Clorox Total 360® System gives more uniform, wraparound coverage, which helps provide better protection from the spread of germs.
In addition to providing Canadians with a safe, effective cleaning solution against COVID-19, Clorox Canada has also been supporting the long-term care sector through its Support With Strength initiative. This campaign will donate twenty-five Clorox Total 360® Systems and associated disinfecting-cleaning product to long-term care homes in Ontario. The organization is also supporting the 'Caring and Connecting Pen Pal Initiative,' a nationwide organization whose mission is to empower and uplift seniors in long-term care homes by connecting them with community volunteers, including a donation of 100 iPads® to long-term care homes.
These efforts build on a $1 million ongoing, nationwide product donation, the largest in Clorox Canada's history.
"As a family-friendly company, it's important to us that we do everything we can to help other families stay safe and connected during these difficult times. We're really proud of our work in this area, and we're excited to continue to work with partners like AdvantAge to make it come to life," concluded Iacobelli.
About CloroxPro Canada, a division of The Clorox Company of Canada CloroxPro encompasses professional healthcare, cleaning and specialty offerings. Their wide range of solutions reflect a tradition of research and experience in cleaning, sanitizing and infection prevention for professional environments. Built on a century-long legacy, CloroxPro is dedicated to providing proven commercial cleaning and disinfecting solutions to protect people and their environments. Where clean means everything.
Khalm™ Skincare Unveils Oud Essential Oil Infused Luxury Skincare Khalm™ introduces a new era in skincare with an old-world feel aimed to redefine skincare ritualsNew York, NY, September 28, 2020 - Khalm Skincare, a new line of multi-benefit skincare products launching today, Monday, September 28, 2020 delivers the time-honored signature ingredient, Oud essential oil, in luxury skincare form. Founded by Yasmin Charania Khan, Khalm™ Skincare launches with three foundational products infused with Oud essential oil and thoughtfully selected natural active ingredients to target specific skin concerns. They also help to release the skin from impurities, rebalance the skin's pH levels, provide long lasting hydration, and reassure a harmonious and radiant complexion. Combining South Asian and Arabic cultural influences with French elegance and scientific expertise, Yasmin's vision is to infuse culture with skincare by empowering consumers to redefine their skincare rituals and relish in the deep aromatic scent of the rare and precious elixir, Oud. From an early age, Yasmin suffered from a condition that caused excessive hair growth and found comfort by applying beauty products with precision to conceal her hair issues. Once cured as an adult, Yasmin focused on skincare and wellness, but was unable to find a luxury product line with her most-loved aromatic and therapeutic fragrance from her homelands of India and Pakistan; Oud. After years of market research, Yasmin began working alongside a French R&D Lab to create Khalm™ Skincare and translate the idea of Oud in luxury skincare. Khalm™ Skincare's signature launch collection features three core products with clinical results, ideal for maintenance and re-balancing the skin with plans for future product drops. The Foaming Cleanser, Mattifying Moisturizer, and Overnight Oil Elixir are housed in glass bottles with naturally derived ingredients and infused with a man-made Khalm™ Oud Science™ proprietary formulation, the essence of Oud reinvented through advanced skincare. Khalm™ Skincare is cruelty, gluten, and paraben free, vegan certified by PETA, CITES certified which protects endangered flora and fauna, and meets EU (European Union) formulations and manufacturing processes. Khalm™ Skincare prices range from $65 - $150 and is available direct to consumer at www.khalmskincare.com. Editorial Assets LINKED HERE
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Canadian-based digital health startups stand to benefit in a post-COVID world according to PwC Canada and CB Insights
Globally, startups in the space have already raised $17.8B USD year-to-date (YTD), well on track to outpace last year's levels.
So far this year Canada-based digital health startups have already raised more than $300M USD, roughly double the amount raised in all of 2019.
TORONTO, Sept. 28, 2020 /CNW/ - Digital health — the use of digital technology to drive improvements in the design of medical products and delivery of healthcare — has grown in popularity and potential over the last decade. The COVID-19 pandemic has taken digital health to the next level thrusting companies into the mainstream.
PwC Canada, in collaboration with CB Insights, mapped out the top 51 venture capital (VC) backed digital health companies in Canada. According to the Canadian Digital Health Market Map, digital health startups around the world have already raised $17.8B USD YTD, well on track to outpace last year's levels. So far this year Canada-based digital health startups have already raised more than $300M USD, roughly double the amount raised in all of 2019.
"The healthcare sector was significantly behind in terms of technology adoption, but COVID-19 accelerated this. Over the next few years, the sector will attract significant investment and we'll continue to see rapid innovation and openness to using new technologies from all stakeholders including patients, providers, as well as payers and public health. However, we will have to overcome how governments adopt these new technologies, specifically around privacy concerns for patients and citizens," says Andrew Popliger, National Technology sector Leader, PwC Canada.
COVID-19 — a catalyst for growth in the digital health space Prior to COVID-19, digital health startups across the globe saw impressive investment growth, with funding growing to $18.5B in 2019 from $1.6B in 2010. The challenges posed by the crisis have prompted broad-based development and adoption of digital health solutions — from telehealth to clinical intelligence to AI-enabled drug discovery — to help contain and combat the virus.
Provider- and patient-centric solutions have typically dominated Canada's digital health sector, but this year, life science R&D is gaining traction. The companies in this segment are now considered leaders as they raised $202.4M USD YTD in 2020.
This funding inflection is partially driven by the urgent need to develop effective diagnostics, vaccines, and treatments against it. Nevertheless, all signs point to the health ecosystem of the future continuing to align with the concept of 4P medicine, which means it will be predictive, preventative, personalized and participatory.
Nobody can affirm how the future system might look like in a few months. But some early signals show that virtual care, remote care monitoring, predictive analytics, data integration and privacy compliance, and digital mental health solutions are key areas to keep an eye on.
About PwC Canada At PwC, our purpose is to build trust in society and solve important problems. More than 7,850 partners and staff in offices across the country are committed to delivering quality in assurance, tax, consulting and deals services. PwC Canada is a member of the PwC network of firms with more than 276,000 people in 157 countries. Find out more by visiting us at www.pwc.com/ca.
PwC refers to the Canadian member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see http://www.pwc.com/structure for further details.
About CB Insights At CB Insights, we believe the most complex strategic business questions are best answered with facts. We are a machine intelligence company that synthesizes, analyzes and visualizes millions of documents to give our clients fast, fact-based insights. Serving the majority of the Fortune 100, we give companies the power to make better decisions, take control of their own future—and capitalize on change.
Especially important for older men need to stay hydrated
Peer-reviewed study Experimental People
UNDER EMBARGO UNTIL 01.00 GMT WEDNESDAY 30 SEPTEMBER 2020
Not for publication or broadcast before this time
Our ability to regulate body temperature and keep our bodies from becoming dehydrated declines as we get older. New research published today in The Journal of Physiology improves our understanding of the relation between temperature regulation and dehydration.
This research can help us to better tailor strategies for managing both body temperature regulation and hydration during heat exposure in older adults. For example, because of reductions in thirst and our ability to preserve body fluid, as we age, we may require more frequent reminders to drink water during work in the heat or during heatwaves.
Exercise, especially when performed in a hot environment, exposes the body to heat stress, which causes body temperature to increase.
In these situations, we rely on sweating to help remove heat from the body and prevent continued rises in body temperature, which may increase the risk of heat-related illness or injury (such as heat stroke).
However, prolonged sweating can cause too much fluid to be lost from the body. Unless the person drinks water or a sports drink, this can lead to dehydration. Dehydration also reduces the volume of circulating blood and increases the blood's salt content.
Not only does dehydration make our mouths dry and make us want to drink water, it also impacts the regulation of body temperature. When we become dehydrated, we sweat less and, as a result, lose less heat and become less able to cool the body.
While this can be disadvantageous to regulating body temperature, these adjustments limit further fluid losses and slow the rate of dehydration. Thus, our body’s response to dehydration acts to balance the body’s fluid and temperature regulatory needs.
Until recently, however, our understanding of the effects of dehydration on body temperature regulation came primarily from studies conducted in young adults.
Dehydration did not reduce heat loss or increase body temperature in the older adults during exercise. At first glance this seems like a beneficial response. However, this meant that the older adults did not attempt to adjust the rate of sweat loss to prevent further dehydration. As a result, they experienced greater strain on the heart as evidenced by a more pronounced increase in heart rate compared to younger men.
Previous literature indicates that as we age, our body responds less efficiently to dehydration, and some have suggested that this is due to an impaired ability of the body to ‘sense’ increases in salt levels in the blood (i.e. lack of water) that would normally trigger thirst and drinking.
Since the reduction in sweat rate during dehydration is beneficial for reducing fluid loss, researchers at the Human and Environmental Physiology Research Unit at the University of Ottawa reasoned that a reduced sensitivity to elevated blood osmolality (which is a measure of the bloods saltiness) may also explain the blunted effect of dehydration on heat loss and body temperature regulation in older adults during exercise in the heat.
To evaluate this hypothesis, the research group had young and older men perform exercise in the heat. Before exercise, blood salt content was increased artificially by giving them infusions of saline (salt water).
The participants performed the exercise in a device called a whole-body direct calorimeter, which precisely tracks the amount of heat lost from the entire body, which is caused by increases in sweating and blood flow to the skin.
The primary finding of the study was that, in contrast to young adults, the regulation of body temperature in the older adults was not influenced by increases in the saltiness of the blood.
Less efficient regulation of body temperature and hydration status are thought to contribute to the increased risk of mild (e.g. heat exhaustion) and severe (e.g., heat stroke) heat-related injuries as well as adverse heart problems experienced by older adults during heat stress, such as during occupational work in the heat (e.g., electrical utilities, construction) or in their homes/communities during heatwaves.
Since the young and older adults were physically active without any overt chronic health conditions it is difficult to know whether our findings translate to more sedentary individuals or those with common age-related chronic diseases such as Type 2 diabetes.
Commenting on the study, first author Robert Meade said:
Given that common age-related chronic health conditions such as type-2 diabetes are associated with less efficient regulation of body temperature and hydration status, future research should be conducted to see whether our findings translate to or are exaggerated in those populations.
While our research design allowed us to test the independent effect of osmolality on heat loss, the effect of reduced blood volume (termed hypovolemia) on sweating in older adults is currently unknown.
Participant seated within the calorimeter, which measures how much heat his body is losing.
The Journal of Physiology publishes advances in physiology which increase our understanding of how our bodies function in health and disease. http://jp.physoc.org
The Physiological Society brings together over 4,000 scientists from over 60 countries. The Society promotes physiology with the public and parliament alike. It supports physiologists by organising world-class conferences and offering grants for research and also publishes the latest developments in the field in its three leading scientific journals, The Journal of Physiology, Experimental Physiology and Physiological Reports. www.physoc.org
Roderic Pettigrew, Innovator in Biomedicine and Technology, Is the 2020 Winner of the Vannevar Bush AwardBRYAN-COLLEGE STATION, Texas — Gov. Greg Abbott on Monday congratulated the head of Texas A&M University’s Engineering Medicine, or EnMed, program, who will receive a prestigious lifetime achievement award from the National Science Board. The board announced Monday Roderic Pettigrew will be presented with the Vannevar Bush Award, which is considered one of the nation’s highest science awards. It honors lifelong science and technology leaders who have made exceptional contributions to the welfare of the nation through public service in science and technology and in shaping public policy. “Roderic Pettigrew’s passion and creativity have spurred innovation in biomedicine,” said Victor McCrary, Vice Chair of the National Science Board and Chair of the 2020 NSB Honorary Awards Subcommittee. “His reimagining of healthcare solutions is helping converge science fields, narrowing gaps between disciplines in a way that really impacts society. Pettigrew is helping us to see what might be, what could be, and what is possible.” Pettigrew’s contributions are wide-ranging. They include:
His advanced treatment for spinal injuries that enabled some chronically paralyzed men to regain voluntary muscle movement and sensory function.
His use of radiation in cancer treatments.
His work to use MRI to image the beating heart and quantify blood flow.
His establishment of a partnership with the Indian government to develop cuff-less blood pressure measurement, along with other low cost diagnostic and therapeutic technologies.
Pettigrew’s work also involved bringing out the best in others. While at NIH created the Quantum Grants Program to encourage researchers to undertake “medical moon shots” to solve major challenges through technological innovation. Pettigrew continues to help others archive greatness at Texas A&M, where he helped found EnMed in Houston. The program blends engineering and medicine in a 4-year curriculum to develop problem-solving “physicianeers;” graduates who earn a medical degree and a master’s degree in education. Plus, they must invent a solution to a healthcare problem that is ready for a patent. “It is an incredible honor to receive the Vannevar Bush Award, which is so steeped in science history,” Pettigrew said. “My only regret is that my parents are not alive to share this honor. They were my first role models.” Pettigrew was raised in rural Georgia and attended segregated public schools before attending Morehouse College in Atlanta through a Merrill Scholarship. After graduating with a B.S. in physics in 1972, he earned a M.S. in nuclear science and engineering at Rensselaer Polytechnic Institute and a Ph.D. in Applied Radiation Physics at Massachusetts Institute of Technology, where his work resulted in a new type of neutron activation radiation treatment of malignant brain tumors being pioneered at MIT-Harvard. In 1979 he received an M.D. from the University of Miami. In recent years, he has been elected to the National Academy of Medicine, the National Academy of Engineering, the American Academy of Arts and Sciences and the National Academy of Sciences India. He has received the Pierre Galletti Award from the American Institute for Medical and Biological Engineering, the Distinguished Service Award of both the International Society of Magnetic Resonance in Medicine and National Medical Association, the Pritzker Achievement Award of the Biomedical Engineering Society, and was the first winner of the Gold Medal of the Academy of Radiology Research. He also was awarded a Gold Medal from the Radiological Society of North America and received the Arthur M. Bueche Award from the National Academy of EngineeringThe NSB created the award in 1980 in memory of Vannevar Bush, who served as a science advisor to President Franklin Roosevelt during World War II, helped to establish federal funding for science and engineering as a national priority during peacetime and was behind the creation of the National Science Foundation. Past award recipients include: Leon Lederman (Fermilab), Nobel Laureate Harold Varmus (former NIH Director), Nobel Laureate Charles Townes (UC Berkeley -Laser Inventor), David Packard (Hewlett-Packard Company), Rita Colwell (former NSF Director), Charles Vest (former MIT President), and last year, Walter Massey (University of Chicago – oversaw Giant Magellan Telescope). About the National Science Board The National Science Board and the National Science Foundation's Director jointly head NSF. NSB identifies issues critical to NSF's future and establishes the agency’s policies. The NSB also provides the President and Congress with Science and Engineering Indicators, a biennial report on the state of science and engineering in the United States. Members are appointed by the President for six-year terms and selected for their eminence in research, education and records of distinguished service. About The Texas A&M University System The Texas A&M University System is one of the largest systems of higher education in the nation with a budget of $6.3 billion. The System is a statewide network of 11 universities; a comprehensive health science center; eight state agencies, including the Texas Division of Emergency Management; and the RELLIS Campus. The Texas A&M System educates more than 151,000 students and makes more than 22 million additional educational contacts through service and outreach programs each year. System-wide, research and development expenditures exceeded $1 billion in FY 2019 and helped drive the state’s economy.
Adventure-Filled Story Woven with Faith and Family Values
Shreveport, LA, September 28, 2020 —Matt Loman has already saved his family and his village from famine, finding his life’s true purpose in the process. But the journey toward his ultimate destiny is far from over, and just two days into his much-anticipated honeymoon, a compelling voice in his dreams pleads with him to “come home.”
Following the voice, Matt embarks on an adventure that few could imagine, as he spars with a band of crazed warriors, gets stuck in an enormous web and is nearly torn to shreds by giant beasts. How will he explain his latest escapades to his beautiful young wife, Patience?
With the Kingdom of Truevine and all that is good threatened by evil forces, it’s up to Matt and Patience to push beyond their own strengths, draw upon their faith and find the answer to saving the kingdom and their lives. Will they find it in time?
Coming Home takes readers on a family-friendly journey filled with faith, suspense and sweet romance. Written by father-daughter authors Bruce and Vernae Ewing, Coming Home unfolds one adventure at a time, with colorful characters and clever challenges for Matt and Patience that subtly reinforce family values and inspire readers to seek out their own true purposes. Suitable for all ages, Coming Home is an immensely enjoyable read that makes the perfect choice for family story time.
Dr. Bruce Ewing has been a pastor for 48 years, with 28 of those spent as a military chaplain. He has been married to the love of his life, Valerie, for 47 years and is the father of two precious daughters, Brecia and Vernae. Dr. Bruce is a Marriage and Family Relationship Consultant, teacher of biblical principles and teller of stories. His love for God and family is the catalyst for his writing. Love healed his own heart, so he tells stories to inspire others to discover the same grace he has received.
Co-author and Dr. Bruce’s daughter Vernae Ewing Thompson holds a BS in marketing and an MBA. She is married to singer/songwriter Lance Thompson. Vernae is an actor, model, producer, director and business owner. She acquired her love for books and writing through her childhood experiences while listening to her father’s wild bedtime adventure stories and stories from the Bible.
Coming Home is the second installment in the popular Treasure Tree series. Watch for the next book, The Reign of War. For more information, please visit www.thetreasuretreebook.com,or connect with the authors on Instagram: @thetreasuretreebook; or on Facebook: thetreasuretreebook.
Holistic, Science-Backed Program Helps Build a Healthier Relationship with Food, Eating and Weight
San Francisco, CA, Sept. 28, 2020 — Could a dietary lifestyle that nourishes us physically, emotionally, spiritually and socially be the answer to stemming America’s rising tide of overeating and obesity?
Original research points to yes, and in Whole Person Integrative Eating: A Breakthrough Dietary Lifestyle to Treat the Root Causes of Overeating, Overweight, and Obesity, nutrition researcher Deborah Kesten, M.P.H., and behavioral scientist Larry Scherwitz, Ph.D., offer documented proof that by nourishing ourselves multi-dimensionally each time we eat, we can develop deeper, healthier relationships with food and eating that leads to attaining and maintaining weight loss. The authors’ Whole Person Integrative Eating (WPIE) program is not a diet that a person goes on … then off. WPIE is a scientifically sound, dietary lifestyle designed to be practiced for a lifetime.
"If people follow the revolutionary program outlined in this game-changing, insightful book, it may be the most helpful step they can take toward losing weight and keeping it off," says bestselling author Kenneth Pelletier, M.D., clinical professor of medicine at University of California School of Medicine, San Francisco.
Divided into three parts, Whole Person Integrative Eating begins by describing seven root causes of overeating: Emotional Eating, Food Fretting, Fast Foodism, Sensory Disregard, Task Snacking, Unappetizing Atmosphere and Solo Dining. A Self-Assessment Quiz follows, with 76 questions to help readers identify their unique food choices and eating behaviors that lead to overeating and weight gain. Part Two provides a step-by-step guide to WPIE antidotes for each overeating style. It also explains why the elements of WPIE work and how they can be incorporated into daily life. And Part Three offers over 30 recipes based on the three main criteria of WPIE: fresh, whole and "inverse,” meaning mostly plant-based foods with small or no servings of animal-based foods.
An excerpt from the Foreword of Whole Person Integrative Eating by New York Times best-selling author Dean Ornish, M.D., Clinical Professor of Medicine, University of California:
“[The book] offers an evidence-based alternative to the conventional wisdom about attaining and maintaining weight loss. What’s groundbreaking about Kesten and Scherwitz’s research is twofold: They have created a scientifically sound, comprehensive, and integrative program for treating overeating, overweight, and obesity based on these principles. And in addition to what (food choices) and how(eating behaviors) we eat, they have identified seven statistically significant root reasons to explain why we overeat: what they call “new normal overeating styles” and eating behaviors that also have a profound influence on how much we eat and weigh.”
The authors’ paradigm-shifting message is that food influences not only the physical dimensions of health, but also our emotional, spiritual and social well-being. Their dietary lifestyle can build bridges between the millions who struggle with overeating and weight issues and the medical community. And it can inspire us all to re-envision our relationships with food, eating and weight, so that each time we eat, we are nourished … for life.
Deborah Kesten, MPH,is an international nutrition researcher, award-winning author, and medical/health writer, with a specialty in preventing and reversing obesity and heart disease. She served as Nutritionist on Dean Ornish, M.D.’s first clinical trial for reversing heart disease through lifestyle changes, the results of which were published in the Journal of the American Medical Association. She has served as Director of Nutrition at cardiovascular clinics in Europe and on the Board of Directors of the American Heart Association, San Francisco, for 10 years.
Kesten has published more than 400 nutrition and health articles. Her first book, Feeding the Body, Nourishing the Soul, received the first-place gold award in the Spirituality category from the Independent Publisher Book Awards. Whole Person Integrative Eating has been honored with the #1 gold, best-book award in the Health category by Book Excellence Awards. She is a VIP Contributor at Arianna Huffington’s Thrive Global, and is married to behavioral scientist and co-author of Whole Person Integrative Eating, Larry Scherwitz, Ph.D.
Holistic, Science-Backed Program Helps Build a Healthier Relationship with Food, Eating and Weight
San Francisco, CA, Sept. 28, 2020 — Could a dietary lifestyle that nourishes us physically, emotionally, spiritually and socially be the answer to stemming America’s rising tide of overeating and obesity?
Original research points to yes, and in Whole Person Integrative Eating: A Breakthrough Dietary Lifestyle to Treat the Root Causes of Overeating, Overweight, and Obesity, nutrition researcher Deborah Kesten, M.P.H., and behavioral scientist Larry Scherwitz, Ph.D., offer documented proof that by nourishing ourselves multi-dimensionally each time we eat, we can develop deeper, healthier relationships with food and eating that leads to attaining and maintaining weight loss. The authors’ Whole Person Integrative Eating (WPIE) program is not a diet that a person goes on … then off. WPIE is a scientifically sound, dietary lifestyle designed to be practiced for a lifetime.
"If people follow the revolutionary program outlined in this game-changing, insightful book, it may be the most helpful step they can take toward losing weight and keeping it off," says bestselling author Kenneth Pelletier, M.D., clinical professor of medicine at University of California School of Medicine, San Francisco.
Divided into three parts, Whole Person Integrative Eating begins by describing seven root causes of overeating: Emotional Eating, Food Fretting, Fast Foodism, Sensory Disregard, Task Snacking, Unappetizing Atmosphere and Solo Dining. A Self-Assessment Quiz follows, with 76 questions to help readers identify their unique food choices and eating behaviors that lead to overeating and weight gain. Part Two provides a step-by-step guide to WPIE antidotes for each overeating style. It also explains why the elements of WPIE work and how they can be incorporated into daily life. And Part Three offers over 30 recipes based on the three main criteria of WPIE: fresh, whole and "inverse,” meaning mostly plant-based foods with small or no servings of animal-based foods.
An excerpt from the Foreword of Whole Person Integrative Eating by New York Times best-selling author Dean Ornish, M.D., Clinical Professor of Medicine, University of California:
“[The book] offers an evidence-based alternative to the conventional wisdom about attaining and maintaining weight loss. What’s groundbreaking about Kesten and Scherwitz’s research is twofold: They have created a scientifically sound, comprehensive, and integrative program for treating overeating, overweight, and obesity based on these principles. And in addition to what (food choices) and how(eating behaviors) we eat, they have identified seven statistically significant root reasons to explain why we overeat: what they call “new normal overeating styles” and eating behaviors that also have a profound influence on how much we eat and weigh.”
The authors’ paradigm-shifting message is that food influences not only the physical dimensions of health, but also our emotional, spiritual and social well-being. Their dietary lifestyle can build bridges between the millions who struggle with overeating and weight issues and the medical community. And it can inspire us all to re-envision our relationships with food, eating and weight, so that each time we eat, we are nourished … for life.
Deborah Kesten, MPH,is an international nutrition researcher, award-winning author, and medical/health writer, with a specialty in preventing and reversing obesity and heart disease. She served as Nutritionist on Dean Ornish, M.D.’s first clinical trial for reversing heart disease through lifestyle changes, the results of which were published in the Journal of the American Medical Association. She has served as Director of Nutrition at cardiovascular clinics in Europe and on the Board of Directors of the American Heart Association, San Francisco, for 10 years.
Kesten has published more than 400 nutrition and health articles. Her first book, Feeding the Body, Nourishing the Soul, received the first-place gold award in the Spirituality category from the Independent Publisher Book Awards. Whole Person Integrative Eating has been honored with the #1 gold, best-book award in the Health category by Book Excellence Awards. She is a VIP Contributor at Arianna Huffington’s Thrive Global, and is married to behavioral scientist and co-author of Whole Person Integrative Eating, Larry Scherwitz, Ph.D.
Award-Winning Parma! Introduces Safe & Convenient Touchless Labels On Bottles Of Flagship Original Flavor
Popular Vegan Parmesan Brand Offers Cheese Lovers A Delectably Nutritious Range of Dairy-Free, Protein-Rich Condiments Ideal For Main Dishes, Salads, Pizza & More!
MEDFORD, OREGON, SEPTEMBER 24, 2020 – Responding to a rapidly-growing desire among both consumers and retailers for products that are hygienically safer and technologically more sophisticated, Sister River Foods’ popular Parma! plant-based parmesan “cheese” brand has just introduced touchless labels on its flagship “Original” flavor.
The new labels began shipping at the beginning of September and are now available to health food and mainstream grocery consumers nationwide as well as to those purchasing Parma! Original online at www.eatparma.com or via numerous other web retailers.
The announcement was made today by Shannon Schnibbe, Founder and CEO of Parma! parent company Sister River Foods.
Parma! Original touchless labels offer the ideal blend of consumer protection and convenience. Simply point a smartphone camera at the label and a link will appear. Touch the link and it will take you to a landing page where you can read all the label information for Parma! Original and also check out the label information for the brand’s three other flavors: Better Than Bacon, Chipotle Cayenne and Garlicky Green. All four flavors can also be purchased on the landing page.
In addition to enabling easy access to important product information, the new touchless labels reduce the need for shoppers to physically handle Parma! Original bottles in store – a welcome feature for consumers and retailers alike during the ongoing pandemic crisis.
Commenting on the new label, Ms. Schnibbe said, “As a company that cares deeply about the health and safety of the public as well as members of the grocery retail industry, we recognized the importance of converting to touchless labels at the earliest possible opportunity. I’m confident consumers will appreciate not only the added hygienic benefits of these touchless labels, but the ability to access all of the product details they want in the safest and most convenient manner possible.”
Plant-Based Parmesan Takes A Bold Step Forward With Parma!
With just the right condiment, a plain salad becomes a festival of flavors, a plate of vegetables transforms into a delectable stroll through a country garden, and an ordinary bowl of pasta becomes a savory work of art. And perhaps no condiment covers as many different foods and as many different cultures as classic Parmesan cheese.
Unfortunately, for vegans or anyone following a dairy-free and/or calorie-conscious diet, parmesan cheese has always been not only off limits but one of the most difficult of life’s little indulgences to forego. If only someone, somewhere, could create a non-dairy parmesan cheese alternative so authentically delectable that even the most discerning cheese lovers would never miss its conventional counterpart ever again!
Well, luckily for countless millions of us, someone did. Welcome to a true revolution within the booming vegan cheese category – Parma!
Comprised of four deliciously distinct varieties – including Better Than Bacon Parma! which was voted Favorite Bacon-Flavored Product in 2017 by VegNews magazine – Parma! is a plant-based umami superfood line of convenient and affordable products that are Paleo and Keto-friendly. In addition, all Parma! products are a complete protein, dairy-free, soy-free, gluten-free, non-GMO and Certified Kosher.
Moreover, all four raw nut and seed-based Parma! flavors contain whole raw ingredients, are low in sodium, heart-healthy, packed with essential B vitamins and trace minerals, replete with beneficial animo acids and an excellent source of healthy oils.
A World Of Flavor
Available in health stores nationwide as well as on the recently-revamped www.eatparma.com site, Amazon, VitaCost and other online retailers, Parma! is ideal for environmentally conscious consumers, vegans, vegetarians, flexitarians and all health conscious eaters. Unlike some other vegan cheese alternatives, Parma! has also proven highly appealing to mainstream cheese aficionados who are ready to eschew traditional cheese so long as a healthier option boasting authentic flavor, aroma and texture is available.
Sold in 3.5 and 7-ounce bottles, Parma! can be savored on pasta, lightly steamed vegetables, pizza, salads, potatoes, avocado toast, popcorn and countless other hor d'oeuvres, main dishes and desserts. For suggested recipes, please visit https://eatparma.com/category/recipes/.
Parma! varieties include:
Original Parma! – Featuring an irresistiblycheesey umami flavor. Ingredients: Nutritional Yeast, Organic SunflowerSeeds, Walnuts, Himalayan Crystal Salt, Organic Hemp Seeds.
Better Than Bacon Parma! – Voted Favorite Bacon FlavoredProduct by VegNews and featuring a smokey cheesey umami bacon flavor. Ingredients: Nutritional Yeast, Organic Sunflower Seeds, Walnuts, Ground Paprika, Organic Dried Onion, Natural Flavor, Organic Brown Sugar, Himalayan Crystal Salt, Smoked Salt, Organic Hemp Seeds.
Chipotle Cayenne Parma! – Blessed with a smokey umami flavor akin to the most popular barbeque potato chips, with a slight cayenne kick at the end. Ingredients: Nutritional Yeast, Organic SunflowerSeeds, Walnuts, Organic Ground Chipotle Pepper, Himalayan Crystal Salt, Organic Hemp Seeds, Organic Onion Powder, Organic Ground Cayenne Pepper.
Garlicky Green Parma! – Distinguished by acheesey umami Italian herb flavour complemented by nutritiously delicious kelp, pumpkin and sesame seeds. Ingredients: Nutritional Yeast, Organic SunflowerSeeds, Walnuts, Organic Pumpkin Seeds, OrganicDried Garlic, Himalayan Crystal Salt, Organic Hemp Seeds, Organic Sesame Seeds, Organic Kelp Powder, Organic Dried Basil, Organic Dried Oregano.
Only The Beginning
Founded in 2004, Parma! has steadily grown to its current status as a leader in the dairy-free cheese alternative arena and a key player in the multi-billion-dollar global vegan food category.
According to Tofurky founder Seth Tibbott, an advisor to Parma! since the company’s inception, "Like Tofurky, Parma is an authentic, trailblazing brand with deep roots that took hold when the plant-based world was very young. I love that it is a family owned business run by kind, passionate people producing a wholesome vegan food with exceptional flavor."
Adds Ms. Schnibbe, “Parma! gives you that cheesey flavor without all the dairy baggage. It provides an excellent food source of high-quality vitamins and minerals, including B vitamins, omega 3’s and trace minerals, along with the natural goodness of hemp, and it tastes great! We’re deeply grateful for the exceptionally warm reception our brand has received from consumers and industry leaders since our very first days on the market and look forward to continuing to shake up the dairy-free industry for many, many years to come.”
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