LOOKING REMOTELY GOOD: BEAUTY INDUSTRY STEPS UP TO MAKE STUDENTS & OFFICE WORKERS LOOK THEIR BEST ONLINE
TORONTO, ON – The shockingly sudden advent of the COVID-19 pandemic has forced a fundamental shift in how Canadians interact with friends & family, bosses & co-workers, and teachers & classmates. While much has been made of the virtual stampede to ZOOM, FaceTime, Skype and other video conferencing venues by employers and employees, teachers and students are about to join the rush as the nervously-anticipated 2020-21 school year is about to begin.
It’s certain to be a school year unlike any other – just ask college students at UNC-Chapel Hill, Michigan State or Notre Dame who were told their classes will be held remotely due to local COVID-19 outbreaks. At press time, universities in 19 U.S. states have reported COVID-19 outbreaks, despite having instituted protocols on campus. Could it happen here at U of T, Queens or even your local high school? If COVID-19 has taught us anything, it’s that we shouldn’t take anything for granted. Are you and your school-age children prepared for their time to shine online?
“Modern technology has enabled ‘alive but not live’ interactions that allow us to be up close and personal without getting in each other’s actual faces,” explains Jeff Alford, President and CEO of The CBON Group. “However, technology can be a double-edged sword. That’s because screen-time is very different from face-time and our appearance on-screen can vary dramatically from how we look in real life… all too often, it’s not a good look.”
Looking good on video has assumed newfound importance (and in some cases, notoriety) these days. While left-open doors and intruding pets & toddlers are part and parcel of working/studying from home, how you look when you “face” the world cannot be taken lightly. Here’s why:
Jeff Alford’s 5 TIPS on WHY YOU NEED TO LOOK GOOD ON VIDEO
Dressing for the Job: There’s an old cliché that goes something like “dress for the job you want, not the job you have.” Actually, both are true! Balancing home life with work/school life isn’t easy but some people are under the impression a video conference is a virtual extension of their home. Just the opposite: it’s an extension of their office or classroom. Dress, look and act accordingly – your job or your grades may depend on it.
Impressions Still Matter: You wouldn’t attend a budget meeting or a biology class wearing pyjamas and rocking some serious “bed head”, now would you? Yet it happens, more often then you’d think! The internet is chock-a-block with tales of office drones who apparently roll out of bed and right into a video conference… just because they can! Think your boss, professor, co-workers and/or classmates will be impressed by your “dreamy” look? Better think again.
Timing is Everything: One downside of working from home is the erosion of the traditional 9-to-5 (or 9-to-3, for many schools) day. Homework such as group projects are often conducted before or after the dinner hour and as for office workers, you’d best look bright-eyed and bushy-tailed when the boss wants something done and they want to see you NOW. Oh, and don’t forget to take off that lobster bib before answering your boss’s urgent late-evening ZOOM invite.
Appearance Pressure: For most kids these days, the pressure to fit-in socially at school can exceed the need to ace their studies. Unflattering lighting, a bad hair day, chipped or mismatched nails, even an untimely “maskne” breakout… what may be passing embarrassments for most of us could trigger major anxiety in your school-age child.
All of the above factors have now taken on even greater importance as summer vacation ends and the new school year begins. “The camera judges us without mercy,” states Cheryl Gushue, Professional Beauty Expert & Fashion Creative Curator at Beauty Hub. “If you’ve ever wondered why our favourite actors and actresses look so good, check out the credits at the end of the show. Professional makeup artists, lighting technicians and post-production engineers are paid handsomely to bring out the best in their subjects. If you had them on-call at home, you’d be the star of every video conference!”
Trouble is, you DON’T have them at home and even if you wanted them, they’re WAY out of your price range. As for slacking off and showing up for virtual class in PJs or worse, educators are unleashing their inner internet “fashion police” by enforcing dress codes to students who attend classes remotely. What to do?
What NOT to do, is trust your reputation to some self-important YouTube influencer who cares more about their subscribers than your social status. Instead, support your local salon by saying “so long” to amateur marketers. “Canada’s beauty industry employs over 200,000 Canadians, 85% of whom are women, many of whom are the sole financial support for their families,” states Alford. “They know their stuff – and they know how to make you look good whether it’s in person or in pixels.”
The CBON Group (Cosmetic Brands Of North America) is the largest master distributor in Canada for the professional beauty industry and is Canada’s largest supplier of professional infection control products. For more information, please visit CBON’s Infection Control Education Centre at infectioncontroleducation.com and the company’s home page at www.cbongroup.com
Biotechnology Leader LuminUltra Submits COVID-19 Clinical Diagnostic Testing Kit for Regulatory Authorization in U.S., Canada
End-to-end solution and components offer flexibility to testing facilities, meeting high-volume demand and significantly boosting global testing capacity
FREDERICTON, NB, Sept. 14, 2020 /CNW/ - Canada-based biotechnology front-runner LuminUltra announced today that it has submitted its GeneCount® COVID-19 RT-qPCR Assay Kit (COVID-19 Assay) to the U.S. Food and Drug Administration (FDA) for Emergency Use Authorization (EUA) and to Health Canada for an Interim Order (IO). With authorization to use this key testing component, LuminUltra, a leader in field-based molecular diagnostic testing for over 20 years, will provide a complete clinical COVID-19 testing solution that can be customized for testing facilities throughout North America.
LuminUltra's accurate GeneCount® COVID-19 RT-qPCR Testing Solution comprises multiple components that together make up an end-to-end solution, including: sample collection kits; isolation reagents; the COVID-19 Assay; and a range of quick-detection qPCR testing devices with software for simple interpretation of COVID-19 test results in under two hours.
With the authorization of the COVID-19 Assay, LuminUltra will be able to offer flexibility to appropriate facilities around the world by providing some or all of the necessary COVID-19 testing components from a single, reputable company. This reduces the need to source components from multiple suppliers, allowing facilities to onboard additional testing capacity quickly. Underscoring its reliable supply chain, LuminUltra responded promptly to the Government of Canada's testing needs earlier in the year, and has been a key supplier of the isolation reagents for the national testing program since April, providing 500,000 tests a week.
Facilities can select COVID-19 testing devices based on their respective requirements and size, from portable, qPCR testing devices that can assess up to 16 samples in under two hours period, to large format, high-capacity and automated qPCR and extraction devices.
"Human diagnostic testing for COVID-19 has scaled up very quickly and has become complicated for users. We hear frustration as facilities are forced to source inflexible components for testing from different companies and work through supply chain issues since these products are in high-demand – all while trying to provide safe testing solutions for patients," said LuminUltra Chairman and CEO Pat Whalen. "We have been working relentlessly to provide flexible solutions that we are confident in – all from one company with a proven track record of meeting demand."
LuminUltra has a history of biological testing innovation. Alongside the clinical diagnostic test, LuminUltra is also the creator of the GeneCount Environmental Monitoring Solutions – an on-site environment monitoring system that detects the presence of SARS-CoV-2, the virus that causes COVID-19, on surfaces, in the air, or in wastewater. This monitoring system, launched in May 2020, allows corporations, building managers, hotels, cruise ship operators, service providers and others to verify disinfection protocols as well as pinpoint potential asymptomatic and presymptomatic carriers within two hours. The GeneCount qPCR devices – both the portable and high-capacity options – can also run the environmental test, providing a holistic approach to pandemic management. The work done on research and development for the environmental test has helped to ensure a reliable and market-ready clinical test.
Assets, including images of the GeneCount qPCR product and application photos, can be found here.
About LuminUltra Founded in 1995, LuminUltra is a biological diagnostic testing company headquartered in Canada with operations in 6 countries. It is widely recognized globally as a leader in developing tests and reagents for environmental, industrial, and diagnostic monitoring and is a key supplier of COVID-19 clinical testing reagents to the Government of Canada. Customers in over 80 countries trust LuminUltra's technology, production reliability and history of customer service excellence to deliver their essential services in a safe-state. To learn more, visit luminultra.com/clinical
SOURCE LuminUltra
Research Reveals Daily Dose of Peanuts Delivers Body and Mind Benefits Americans Encouraged to Pause for PeanutsAlbany, Ga. (September 14, 2020) – For a health routine boost, add a dose of peanuts. Research shows pausing daily for peanuts or peanut butter does a body and mind good. Peanuts are a superfood so just a small amount can fend off mid-morning hunger, help eliminate the afternoon slump and deliver much-needed brainpower.To encourage better health, The Peanut Institute is launching a week-long Pause for Peanuts program that kicks off on September 13, National Peanut Day. For seven days, the institute is suggesting everyone take a break to toss back some peanuts or enjoy a spoonful of peanut butter. “Research around the world has found that eating peanuts or peanut butter on a daily basis delivers numerous benefits, including sustained energy, improved mental cognition and, overall, a longer and healthier life,” says Samara Sterling, Ph.D., director of research forThe Peanut Institute. “Specifically, regular peanut consumption has been associated with a reduced risk of heart disease, diabetes and numerous kinds of cancer.” Peanut Protein Fuels the DayFor those who are looking to ward off hunger, an ounce of peanuts packs more protein than any other nut.1 A single serving of approximately 35 peanuts delivers seven grams of plant-based protein along with fiber and healthy fats, all of which contribute to satiety. In addition, peanuts stimulate peptide YY, a hormone that decreases appetite.“A study published in the British Journal of Nutrition found that participants who ate just three tablespoons of peanut butter with breakfast had a lower desire to eat 8-10 hours later,” explains Dr. Sterling. “Peanuts also have a low glycemic index that helps stabilize blood sugar to prevent the feeling of ‘crashing’ in the afternoon.”Snacking between meals is another way to avoid sluggishness. Dr. Sterling supports smart snacking that delivers nutritional benefits. For example, she suggests trading out a high-carbohydrate or “empty calorie” snack like pretzels with a serving of nutrient-dense peanut butter and carrots. “A healthy snack is a powerful tool that can deliver a much-needed boost of energy any time of the day,” says Dr. Sterling. More Power for the BrainThe benefits of peanut and peanut butter consumption go beyond the body and reach the brain.In addition to protein, a single serving of peanuts is packed with 19 vitamins and minerals, including the antioxidant resveratrol, which has been shown to increase blood flow to the brain.2 Peanuts also contain high levels of niacin and are a good source of vitamin E – two nutrients that support brain health and have long been known to protect against Alzheimer’s disease and age-related cognitive decline.3 Overall HealthPeanuts deliver both short-term and long-term health benefits. Research shows eating peanuts twice a week can reduce the risk of premature death by 12%4and reduce the risk for certain cancers, including colorectal, gastric, pancreatic and lung cancers5. Regular consumption can also reduce the risk of death due to heart disease by 24%, respiratory disease by 16%, infections by 32% and kidney disease by 48%.4“The advantage of peanuts is the fact that just a small amount can deliver significant benefits. What’s more, peanuts and peanut butter are affordable and convenient so they’re easy to incorporate into a daily diet,” says Dr. Sterling.For more information on the Pause for Peanuts program, visit peanutinstitute.com. The Peanut Institute website also features recipes that cover all parts of the day -- breakfast, lunch, dinner, dessert and snacks. # # #Sources:1. U.S. Department of Agriculture, Agricultural Research Service. 2013, USDA National Nutrient Database for Standard Reference, Release 26. Nutrient Data Laboratory Home Page, http://www.ars.usda.gov/ba/bhnrc/ndl.2. Kennedy DO, Wightman EL, Reay JL et al. Effects of resveratrol on cerebral blood flow variables and cognitive performance in humans: a double-blind, placebo-controlled, crossover investigation. Am J Clin Nutr. 2010;91(6):1590-97.3. Joseph JA, Fisher DR, Cheng V, Rimando AM and Shukitt-Hale B. Cellular and behavioral effects of stilbene resveratrol ana- logues: implications for reducing the deleterious effects of aging. J Agric Food Chem. 2008;56(22):10544-51.4. Bao Y, Han J, Hu FB. Association of nut consumption with total and cause-specific mortality. N Engl J Med. 2013;369:2001-11.5. Zhang D, Dai C, Zhou L, et al. Meta-analysis of the association between nut consumption and the risks of cancer incidence and cancer-specific mortality. Aging (Albany NY). 2020;12(11):10772-10794. doi:10.18632/aging.103292.
CANADIAN CHARITIES FACE REDUCED FUNDING WHILE CARING FOR VULNERABLE POPULATIONS
Global pandemic impacts revenues required to maintain operations and meet growing demand
Vancouver, BC (September 14, 2020): Over the past several months, the world has grappled with the impacts of COVID-19, and Canadian charities like Ronald McDonald House BC & Yukon (RMH BC) and Canuck Place Children’s Hospice are no exception. Despite reduced funding and resources, these organizations are being called on to support individuals and communities who are struggling like never before – and they need the public’s help.Though government agencies are offering financial and emotional aid to many people affected by the global pandemic, some of the most vulnerable populations in our society continue to struggle. According to a report by Imagine Canada, Canadian charities and non-profits are seeing a 35% increase in demand for their services while 73% have experienced a decrease in funding. The report also reveals that 78% of charities indicated a disruption of services to clients and communities. In the same way frontline workers and essential businesses like hospitals, food banks and mental facilities have received positive support and donations from the public, there are still many other charities that require funding to continue supporting their communities. Charities like Ronald McDonald House BC & Yukon – which provides accommodation, meals, programs and a community of support for families with children who must travel to Vancouver to receive life-saving medical care often for weeks, months or even years – and Canuck Place Children’s Hospice – which provides complex medical care for children with life threatening illnesses via two hospices, in patient homes and in hospitals across BC and the Yukon – have continued to provide services during the pandemic, finding innovative ways to operate on reduced funding and resources.
Fundraising events – which traditionally rely on social gathering – are a core fundraising platform for Canadian charities, however due to distancing measures in place for the foreseeable future, many will miss out on this significant source of funding. For example, one-third of RMH BC’s fundraising revenue is generated from community and signature events, with an anticipated revenue of $1.1 million this year. With demand for services remaining the same – and, in some cases, increasing – alternative sources of revenue will be required to maintain operations.
“Over the last several decades, RMH BC has experienced incredible growth and expansion as more and more families turn to us for support,” says Richard Pass, CEO of Ronald McDonald House BC & Yukon. “As we navigate these challenging times, families are relying on us more than ever for accommodation, programs and support so they can stay near their children who have suppressed immune systems and are undergoing life-saving medical treatments far from home. While we remain optimistic, many Canadian charities (including RMH BC) have been significantly impacted; the continued generosity of our donors and supporters will be critical as we fulfill our mission of supporting families in their time of greatest need.”“Patients on our program present with over 190 conditions and diseases,” says Margaret McNeil, CEO of Canuck Place Children’s Hospice. “The progress and complexity of their diagnosis does not stop in a pandemic. The impact of COVID-19 is pushing families caring for a seriously ill child to breaking point at this frightening and lonely time. Our ability to raise the money needed for Canuck Place care services is significantly affected like many of our friends in the charitable sector.”
Canada is stronger because of the network of charities that support our most vulnerable populations – and now, they need our help. Consider giving back to a local charity, whether through cash donations or volunteering your time. And remember, we are all in this together. To learn how you can support Ronald McDonald House BC & Yukon, visit Rmhbc.ca.
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About Ronald McDonald House BC & Yukon Each year, up to 2,000 families from across British Columbia and the Yukon travel to Vancouver in search of life-saving treatment for their critically ill children. Far from their homes, they desperately need accommodation and a place to stay together under one roof. Ronald McDonald House® BC and Yukon offers a home away from home, a community of support, and a restful space for families to heal better together. RMH BC & Yukon operates a modern and welcoming 73 room facility steps from BC Children’s Hospital and a Family Room at Surrey Memorial Hospital. With support from hundreds of volunteers, dedicated donors, and committed staff, we create a community of support for parents, siblings and patients so they can heal better, together. Rmhbc.ca
About Canuck Place Children’s Hospice Canuck Place Children’s Hospice is British Columbia and Yukon’s pediatric palliative care provider. Over 818 children living with life-threatening illnesses and families from five provincial health regions receive Canuck Place inpatient and outpatient care (in-home/in-hospital). Canuck Place operates 13 patient beds and 8 family suites through two hospices in Vancouver and Abbotsford. Services include medical respite and family support, pain and symptom management, 24-hour virtual care, art and recreation therapy, education, grief, loss, and bereavement counselling, as well as end-of-life care. Through the investment of the community, our talented team, and over 400 energetic volunteers we make a lasting difference in the lives of children and the families who love them. Canuckplace.org
Smartricity's supply partner Ocalink has received Health Canada certification for its Pantheon Emergency Ventilator™ and are now accepting international orders
TORONTO, Sept. 14, 2020 /CNW/ - Canadian-based Smartricity Inc. is proud to announce that their continued work and perseverance on the made-in-Canada Ocalink Pantheon Emergency Ventilator™ (PEV™) has reached realization with Ocalink Technologies Inc. now accepting Purchase Orders after receiving Health Canada certification.
Smartricity, who previously announced a partnership with Baylis Medical and the Ventilators for Canadians initiative, has also been working with Ocalink on the critical blower motor used in their ventilator since their early designs.
Co-founder and COO, Mike Cowen says, "We specialize in mission critical electric motor applications where reliability, efficiency, and sustainability is of utmost importance. We worked with Ocalink to develop and supply the best motor for the PEV™, where someone's life depends on it; exactly what we do best.
Besides Smartricity's technological expertise, they also pride themselves on being able to fix problems and offer solutions not only on the technical side, but also on the business development front.
"Our team is made of multi-disciplinary experts who's technical and business insight stretch far beyond the norm. We also have strong partnerships and contacts with leaders across various industries. So, when we take on projects, we offer assistance and support for all aspects of the business; not only on the technical side" says Co-Founder and CEO, Michael Sonsogno.
One of the biggest hurdles of this project was getting Health Canada approval.
"We worked diligently in collaboration with Ocalink though our own previous experience, industry connections, and hired consultants to get the job done in record time. The PEV™ received it's Health Canada certification on August 27, 2020 assuring it's safe and effective for both hospital ICU emergency and makeshift hospitals," Cowen added.
Ocalink's PEV™ is a Class III medical device ventilator which can continuously deliver pressure-controlled ventilation through several modes using a turbine-based design and can be used for both invasive and non-invasive ventilation. Its key feature is that the PEV™ does not require medical compressed air to function due to its turbine-based design that runs on electricity only, while having the ability to be supplemented with optional external oxygen sources to deliver higher oxygen content. The hard box-shaped design makes it ideal for stockpiling and storage compared to traditional stand-up ventilators.
"Our first manufactured units can now ship, and we can bring our made-in-Canada solution to the world. Because our simple yet sophisticated design contains fewer than 60 [major] components, all of which are either directly machined in Canada or are readily available parts, we about to produce large quantities and scale up to 1,000 devices a day despite a currently constrained global supply chain," says Corbin Lowe, Ocalink Co-founder and CEO.
It is with great pleasure that we invite the world to visit the link below to request a full datasheet on the Pantheon Emergency Ventilator™ and register your interest in purchasing the now available units:
https://www.smartricity.ca/ventilator.html
SOURCE Smartricity Inc.
Know Your Identity in Christ and Become the Champion You Were Meant to Be
Los Angeles, CA, Sept. 14, 2020 — If you’ve ever looked in the mirror and wondered who you were staring at and why you’re on this earth, you are not alone. What if you looked at your reflection and saw a champion? And what if you could display the qualities of a champion wherever you went, and everyone in the world would stop and listen?
Linda A. Olson, an international bestselling author, tells you how in her newest release, Love Your Story: Let God Define Your Story To Be The Champion You Were Meant To Be.
“Loving your story is what allows you to rise above your circumstances regardless of how painful they are,” Olson writes. “You need to know you are made for something more. You were created to be a champion.”
Olson bounced back from profoundly difficult circumstances in her youth. It wasn’t an overnight transformation; it took weeks, months and years of dedication for her to discover the tools she needed to overcome the obstacles standing in her path.
“Because of my brokenness, it took me a long time to grasp my value and discover the gifts and abilities I had been given,” she explains. “After a lengthy journey to healing, I discovered you don’t have to wait for someone to tell you who you are and what you have to offer. God has already defined your story; it’s a matter of embracing it and being the champion you were called to be.”
Olson’s Love Your Story gives you everything you need—tools, strategies and practical tips—to harness the potential of your greatest power: knowing your identity in Christ.
You will discover:
1. How to grasp the true gift of reflection, the mirror to see your true self
2. A simple pathway to your true identity, who you are in Christ
3. How true champions are created
4. Strengths you didn’t even know you had
5. The favor on your life
6. Practical tools to rise above every challenge and soar
Love Your Story is a must read for anyone who wants to truly understand what it means to be a champion in God’s eyes and how true champions are created. Tucked inside the book are value-added resources, including a coupon toward Wealth Through Stories LIVE, a two-day Story Retreat for those who are serious about finding the wealth in their story. Love Your Story, and the world will listen.
Linda Olson is the go-to story expert who helps authors, speakers and entrepreneurs impact millions with their stories. She is a TEDx speaker, multiple bestselling author and founder of Wealth Through Stories.Her mission is “To Impact a Million People a Year Through Story.” Linda and her husband, Rick, reside in sunny California. They enjoy their two married daughters and their spouses and five adorable grandchildren, who are the best part of their story.
Holistic, Science-Backed Program Helps Build a Healthier Relationship with Food, Eating and Weight
San Francisco, CA, Sept. 14, 2020 — Could a dietary lifestyle that nourishes us physically, emotionally, spiritually and socially be the answer to stemming America’s rising tide of overeating and obesity?
Original research points to yes, and in Whole Person Integrative Eating: A Breakthrough Dietary Lifestyle to Treat the Root Causes of Overeating, Overweight, and Obesity, nutrition researcher Deborah Kesten, M.P.H., and behavioral scientist Larry Scherwitz, Ph.D., offer documented proof that by nourishing ourselves multi-dimensionally each time we eat, we can develop deeper, healthier relationships with food and eating that leads to attaining and maintaining weight loss. The authors’ Whole Person Integrative Eating (WPIE) program is not a diet that a person goes on … then off. WPIE is a scientifically sound, dietary lifestyle designed to be practiced for a lifetime.
"If people follow the revolutionary program outlined in this game-changing, insightful book, it may be the most helpful step they can take toward losing weight and keeping it off," says bestselling author Kenneth Pelletier, M.D., clinical professor of medicine at University of California School of Medicine, San Francisco.
Divided into three parts, Whole Person Integrative Eating begins by describing seven root causes of overeating: Emotional Eating, Food Fretting, Fast Foodism, Sensory Disregard, Task Snacking, Unappetizing Atmosphere and Solo Dining. A Self-Assessment Quiz follows, with 76 questions to help readers identify their unique food choices and eating behaviors that lead to overeating and weight gain. Part Two provides a step-by-step guide to WPIE antidotes for each overeating style. It also explains why the elements of WPIE work and how they can be incorporated into daily life. And Part Three offers over 30 recipes based on the three main criteria of WPIE: fresh, whole and "inverse,” meaning mostly plant-based foods with small or no servings of animal-based foods.
An excerpt from the Foreword of Whole Person Integrative Eating by New York Times best-selling author Dean Ornish, M.D., Clinical Professor of Medicine, University of California:
“[The book] offers an evidence-based alternative to the conventional wisdom about attaining and maintaining weight loss. What’s groundbreaking about Kesten and Scherwitz’s research is twofold: They have created a scientifically sound, comprehensive, and integrative program for treating overeating, overweight, and obesity based on these principles. And in addition to what (food choices) and how(eating behaviors) we eat, they have identified seven statistically significant root reasons to explain why we overeat: what they call “new normal overeating styles” and eating behaviors that also have a profound influence on how much we eat and weigh.”
The authors’ paradigm-shifting message is that food influences not only the physical dimensions of health, but also our emotional, spiritual and social well-being. Their dietary lifestyle can build bridges between the millions who struggle with overeating and weight issues and the medical community. And it can inspire us all to re-envision our relationships with food, eating and weight, so that each time we eat, we are nourished … for life.
Deborah Kesten, MPH,is an international nutrition researcher, award-winning author, and medical/health writer, with a specialty in preventing and reversing obesity and heart disease. She served as Nutritionist on Dean Ornish, M.D.’s first clinical trial for reversing heart disease through lifestyle changes, the results of which were published in the Journal of the American Medical Association. She has served as Director of Nutrition at cardiovascular clinics in Europe and on the Board of Directors of the American Heart Association, San Francisco, for 10 years.
Kesten has published more than 400 nutrition and health articles. Her first book, Feeding the Body, Nourishing the Soul, received the first-place gold award in the Spirituality category from the Independent Publisher Book Awards. Whole Person Integrative Eating has been honored with the #1 gold, best-book award in the Health category by Book Excellence Awards. She is a VIP Contributor at Arianna Huffington’s Thrive Global, and is married to behavioral scientist and co-author of Whole Person Integrative Eating, Larry Scherwitz, Ph.D.
New Book Helps Us Understand Our Life Patterns and Navigate Through Obstacles
Conflict is ever present in our lives. From the socio-economic issues we were born into, to current health and social issues in the news, conflict is a common denominator and how we handle conflict can determine the outcome of our lives.
In Break the Curse, author, entrepreneur, and professor, Steve Kelley, shares how to beat the odds and achieve extraordinary success. From a worldwide pandemic and protests in the streets, to long-ingrained beliefs from childhood, Break the Curse will help us handle the situations and conflicts in our daily lives in a positive and productive way.
Kelley believes successful people embrace conflict because they know that conflict, if handled well, produces great results and often offers the opportunity for self-improvement. “Each time we de-escalate conflict, halt or shorten needless arguments, we maintain our dignity, save precious time, and find hope,” Steve says. “Conflict is a golden opportunity to take responsibility for our actions and recognize the part we played in the situation.”
Readers of Break the Curse will be captivated as Kelley poignantly tells real-life stories that will inspire and compel us toward success. Steve packs 45 years of business experience and a 20-year college teaching career into this timeless personal growth book that readers will continue to return to again and again. From overcoming a childhood filled with anger and conflict, having his home burn down, to recovering from Cancer, Steve shares what he learned overcoming each obstacle with readers.
Based on his challenges, Steve developed 10 steps that serve as a template for change and help guide readers through life’s challenges. Break the Curse will inspire and compel all of us to move forward and re-start our lives by following his easy-to-understand steps outlined in chapter such as:
• Think Like A Genius • Set Powerful Goals and Keep Them • Find Mentors • Take Care of Your Body • Embrace Conflict • Resist Temptations • Build Karma • Find Your Fit “Break the Curse is all about seeing our blind spots,” Steve explains. “I define blind spots as the absence of knowledge, of what we are lacking. I want to shine a light on the blind spots in our lives and give you ways to navigate the roadblocks we put up.”
Break the Curse provides the tools for all of us to develop the determination to achieve the life we want and to feel happy and fulfilled. Steve’s inspirational success story and cancer recovery inspires all of us to have the confidence to fight our own demons. With Break the Curse we can see our hardships in one place only – the rear-view mirror.
ABOUT THE AUTHOR Steve Kelley is a graduate of Cambridge College and holds a master’s degree in Management. Professor Kelley teaches Entrepreneurship, Conflict Management, and Negotiation at his Alma Mater. He is a successful entrepreneur, a real estate developer, public speaker, personal coach and mentor. In addition to Break the Curse, Kelley is the co-author of The Fox Who Sneezed with his granddaughter, Elle.
Steve overcame a rare brain cancer in 2018 (CNS Lymphoma) and emerged stronger and more resolved to share his philosophy of reframing our perspectives and positivity with the world. He lives his life to the fullest by bringing encouragement to all who know him. Steve is an active member of his community and resides in the Greater Boston Area with his wife Susan, and is a loving father and grandfather.
Jointly published by Freedom Press and SJK Publishing
To request a review copy and to schedule an interview, contact: Trina Kaye – The Trina Kaye Organization TrinaKaye@tkopr.com / 310-963-3964 www.TrinaKaye.com
Crush Anxiety and Depression While Boosting Self-Esteem in as Little as 2 Hours
San Francisco, CA, September 14, 2020 - Feeling anxious, helpless and depressed by all the tragedies in the news? Nearly 40 years after his five-million-copy bestselling book, Feeling Good, made a positive difference in the lives of countless people with its uplifting message: When you change the way you THINK, you can change the way you FEEL, and helped cognitive therapy become the most popular and extensively researched form of psychotherapy in the world, critically-acclaimed author and world-renowned clinical psychiatrist David D. Burns, M.D., brings the newest installment to his revolutionary research in Feeling Great: The Revolutionary New Treatment for Depression and Anxiety.
Now, Dr. David Burns brings us a radical new approach that makesultra-rapid recovery possible, even in a single two-hour, book-therapy session. Feeling Great emerged from 40 years of research on how therapy actually works and is based on this paradoxical idea:Your negative thoughts and feelings are NOT the result of some defect, like a chemical imbalance in your brain or a “mental disorder,” but from what is most beautiful and awesome about you and your core values. And the moment you realize this, recovery will be just a stone’s throw away.
Feeling Great will help you:
1. Pinpoint and eliminate the powerful forces that keep you stuck;
2. Learn that your thoughts, and not the circumstances of your life, create all of your
feelings;
3. Discover why depression and anxiety are the world’s oldest cons;
4. Crush the 10 types of distorted thoughts that rob you of happiness and self-esteem;
5. Learn why self-acceptance is the greatest change a human being can make.
Feeling Great is designed like a workbook, with 33 chapters grouped into seven sections, such as “How to Turn Depression and Anxiety into Joy,” "How to Crush Distorted Thoughts,” “Relapse Prevention Training” and more. The book also includes reflective quizzes to track your progress, case studies with anecdotes from real people and even a daily mood journal.
David D. Burns, M.D.,is an Adjunct Clinical Professor Emeritus of Psychiatry and Behavioral Sciences at the Stanford University School of Medicine. More than 50,000 mental health professionals have attended his workshops throughout the United States and Canada. His weekly Feeling Good Podcasts (approaching three million downloads) provide therapists and the general public alike with tips to overcome depression, anxiety, relationship conflicts, and habits and addiction. Dr. Burns lives in the San Francisco Bay area. To learn more, visit www.FeelingGreattheBook.com.
Research Reveals Daily Dose of Peanuts Delivers Body and Mind Benefits
Americans Encouraged to Pause for PeanutsAlbany, Ga. (September 11, 2020) – For a health routine boost, add a dose of peanuts. Research shows pausing daily for peanuts or peanut butter does a body and mind good. Peanuts are a superfood so just a small amount can fend off mid-morning hunger, help eliminate the afternoon slump and deliver much-needed brainpower.To encourage better health, The Peanut Institute is launching a week-long Pause for Peanuts program that kicks off on September 13, National Peanut Day. For seven days, the institute is suggesting everyone take a break to toss back some peanuts or enjoy a spoonful of peanut butter. “Research around the world has found that eating peanuts or peanut butter on a daily basis delivers numerous benefits, including sustained energy, improved mental cognition and, overall, a longer and healthier life,” says Samara Sterling, Ph.D., director of research forThe Peanut Institute. “Specifically, regular peanut consumption has been associated with a reduced risk of heart disease, diabetes and numerous kinds of cancer.” Peanut Protein Fuels the DayFor those who are looking to ward off hunger, an ounce of peanuts packs more protein than any other nut.1 A single serving of approximately 35 peanuts delivers seven grams of plant-based protein along with fiber and healthy fats, all of which contribute to satiety. In addition, peanuts stimulate peptide YY, a hormone that decreases appetite.“A study published in the British Journal of Nutrition found that participants who ate just three tablespoons of peanut butter with breakfast had a lower desire to eat 8-10 hours later,” explains Dr. Sterling. “Peanuts also have a low glycemic index that helps stabilize blood sugar to prevent the feeling of ‘crashing’ in the afternoon.”Snacking between meals is another way to avoid sluggishness. Dr. Sterling supports smart snacking that delivers nutritional benefits. For example, she suggests trading out a high-carbohydrate or “empty calorie” snack like pretzels with a serving of nutrient-dense peanut butter and carrots. “A healthy snack is a powerful tool that can deliver a much-needed boost of energy any time of the day,” says Dr. Sterling. More Power for the BrainThe benefits of peanut and peanut butter consumption go beyond the body and reach the brain.In addition to protein, a single serving of peanuts is packed with 19 vitamins and minerals, including the antioxidant resveratrol, which has been shown to increase blood flow to the brain.2 Peanuts also contain high levels of niacin and are a good source of vitamin E – two nutrients that support brain health and have long been known to protect against Alzheimer’s disease and age-related cognitive decline.3 Overall HealthPeanuts deliver both short-term and long-term health benefits. Research shows eating peanuts twice a week can reduce the risk of premature death by 12%4and reduce the risk for certain cancers, including colorectal, gastric, pancreatic and lung cancers5. Regular consumption can also reduce the risk of death due to heart disease by 24%, respiratory disease by 16%, infections by 32% and kidney disease by 48%.4“The advantage of peanuts is the fact that just a small amount can deliver significant benefits. What’s more, peanuts and peanut butter are affordable and convenient so they’re easy to incorporate into a daily diet,” says Dr. Sterling.For more information on the Pause for Peanuts program, visit peanutinstitute.com. The Peanut Institute website also features recipes that cover all parts of the day -- breakfast, lunch, dinner, dessert and snacks. # # #Sources:1. U.S. Department of Agriculture, Agricultural Research Service. 2013, USDA National Nutrient Database for Standard Reference, Release 26. Nutrient Data Laboratory Home Page, http://www.ars.usda.gov/ba/bhnrc/ndl.2. Kennedy DO, Wightman EL, Reay JL et al. Effects of resveratrol on cerebral blood flow variables and cognitive performance in humans: a double-blind, placebo-controlled, crossover investigation. Am J Clin Nutr. 2010;91(6):1590-97.3. Joseph JA, Fisher DR, Cheng V, Rimando AM and Shukitt-Hale B. Cellular and behavioral effects of stilbene resveratrol ana- logues: implications for reducing the deleterious effects of aging. J Agric Food Chem. 2008;56(22):10544-51.4. Bao Y, Han J, Hu FB. Association of nut consumption with total and cause-specific mortality. N Engl J Med. 2013;369:2001-11.5. Zhang D, Dai C, Zhou L, et al. Meta-analysis of the association between nut consumption and the risks of cancer incidence and cancer-specific mortality. Aging (Albany NY). 2020;12(11):10772-10794. doi:10.18632/aging.103292.
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Vancouver, BC (September 14, 2020): Over the past several months, the world has grappled with the impacts of COVID-19, and Canadian charities like 
Charities like Ronald McDonald House BC & Yukon – which provides accommodation, meals, programs and a community of support for families with children who must travel to Vancouver to receive life-saving medical care often for weeks, months or even years – and Canuck Place Children’s Hospice – which provides complex medical care for children with life threatening illnesses via two hospices, in patient homes and in hospitals across BC and the Yukon – have continued to provide services during the pandemic, finding innovative ways to operate on reduced funding and resources. 
“Patients on our program present with over 190 conditions and diseases,” says Margaret McNeil, CEO of Canuck Place Children’s Hospice. “The progress and complexity of their diagnosis does not stop in a pandemic. The impact of COVID-19 is pushing families caring for a seriously ill child to breaking point at this frightening and lonely time. Our ability to raise the money needed for Canuck Place care services is significantly affected like many of our friends in the charitable sector.”
