Move Past Mental or Physical Suffering With 5 Simple Steps
Boca Raton, FL, March 29, 2022 — Is it possible to find effective relief from emotional or physical suffering in as little as one hour? Andrew Hahn, Psy.D., and Joan Beckett, L.M.H.C., have been cultivating their revolutionary Life Centered Therapy (LCT) for decades, and they say it can be used as a blueprint for transforming most problems.
“There’s a lot of suffering in the world, and I think we have a very, very simple, powerful way that — in every hour you do this work — you get freer from your suffering, and you get results,” Dr. Hahn said in a recent interview.
In their new book, The One-Hour Miracle: A 5-Step Process to Guide Your Self-Healing, the authors explain how to apply Life Centered Therapy to heal from pain that is physical (such as chronic pain, asthma, addictions); emotional or mental (including depression, PTSD, OCD, paranoia); relational (releasing destructive patterns); and spiritual (alienation, despair, inertia). And sometimes, according to the authors, the transformation takes just one hour.
Filled with testimonials from real people who have benefitted from this approach when other methods failed to help, The One-Hour Miracle provides readers with an entirely new way of understanding their suffering, giving them inspiration and hope that they can create miracles in their own lives.
“The One-Hour Miracle includes a protocol that allows people to facilitate this process on their own by finding the root cause of their suffering and shifting it,” the authors said. “This framework helps them live engaged lives of freedom, peace, joy, wisdom, and vitality.”
The authors provide readers with clear, step-by-step instructions that can be implemented immediately to achieve authentic transformation. Additionally, therapists reading this book will have enough information to start using the approach with their own clients.
About the Authors
Andrew Hahn, Psy.D., a licensed clinical psychologist and podcast host of Guided Self Healing/Fearless Living; and Joan Beckett, L.M.H.C., MBA, M.A., C.A.G.S., a licensed mental health counselor and former divisional controller of a Fortune 100 pharmaceutical company, are thought leaders in the field of consciousness and spiritual, energy and somatic psychology. They are principals of the Life Centered Therapy Institute.
For more information, please visit https://www.lifecenteredtherapy.com/.
The One-Hour Miracle: A 5-Step Process to Guide Your Self-Healing
Publisher: HCI Books
Release Date: April 5, 2022
ISBN-10: 0757324150
ISBN-13: 9780757324154
Trade Paperback, 304 pages
Available from Amazon.com, BN.com and other online retailers
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The COVID Lockdown Strategy: What Can We Learn From the Data?
St. Paul, MN, March 28, 2022 — For the past two years, COVID numbers related to cases and deaths have dominated media outlets, but one key data point has been noticeably absent in the eyes of biochemist and immunologist Hugh McTavish, Ph.D.: How many COVID deaths did the lockdown strategy prevent?
“Lockdowns were just a catastrophic mistake — one of the worst public policy disasters and mistakes ever,” Dr. McTavish said in a recent interview. “They threw 1 in 5 Americans, 19.3 percent to be precise, into moderate to severe depression.”
Calling the dramatic uptick in depression, drug overdoses and suicides “entirely predictable,” Dr. McTavish delivers an unflinching look into deaths of despair, “lost time of life” and other unsettling consequences of the lockdown response in his new book, COVID Lockdown Insanity. In it, Dr. McTavish reveals the staggering human toll of long-term isolation coupled with the shuttering of lifelines like churches and workplaces.
Dr. McTavish’s careful examination of the scientific evidence related to COVID-19 transmission and his analyses of both the human and economic costs of the lockdown strategy illuminate the dysfunctionality of the government’s policy response. In the end, he lights a path toward making more enlightened decisions that offer hope of real solutions.
In the book, Dr. McTavish dissects the data that shows:
- The COVID lockdowns threw 63 million Americans into major depression.
- All evidence suggests that the lockdown response to COVID failed to decrease COVID deaths at all.
- Even if the lockdowns prevented 200,000 COVID deaths, which they probably did not, the lockdowns caused three times more loss of life in increased suicides, drug overdose deaths, cancer deaths and heart disease deaths than they saved in prevented COVID deaths.
- For every 1 COVID death prevented, the lockdowns caused these harms: 1/3 of a death of despair (suicide or drug overdose); 316 people thrown into major depression; 127 people out of work; 350 students out of school; 1,640 people denied the right to live their lives as they wish and made at least a little less happy.
- Mask wearing has “little or no effect” on COVID cases or deaths.
- Hand washing and hand sanitizer use is the best intervention and could dramatically reduce COVID deaths, but this was underemphasized.
- Asymptomatic people very rarely spread COVID.
- Children do not spread COVID, and closing schools had no effect on COVID spread at all, and we knew that by the summer of 2020, and CDC staff wrote a paper saying so in January 2021.
In conclusion, Dr. McTavish says, “Lockdowns have no advantage at all. If you think life is better than death, a long life is better than a shorter life, happiness is better than depression, more money is better than less, education is better than ignorance, child abuse and domestic abuse are bad things, and more personal freedom is better than less, then you agree the lockdowns were a mistake.”
Hugh McTavish is a Ph.D. biochemist and immunologist and a patent attorney. He has authored 18 refereed scientific journal articles and is the inventor of 21 U.S. patents. He has also written two prior books on public policy and nature. He has started two pharmaceutical companies off his own inventions. He lives near St. Paul, Minnesota.
For more information, please visit www.hughmctavish.com (where you can read COVID Lockdown Insanity for free) or COVID-Sanity.org, or follow him on Twitter (@covid-sanity).
COVID Lockdown Insanity: The COVID Deaths It Prevented, the Depression and Suicides it Caused, What We Should Have Done, and What It Shows We Could Do Now to Address Real Crises
Publisher: West Fork Press
ISBN-10: 1737327112
ISBN-13: 978-1737327110
Available from Amazon.com
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What Can Modern America Learn From Ancient Israel? Bible Scholar Explains
Orlando, FL, March 28, 2022 ― Christians believe that on Good Friday, Jesus died in place of the sinful believers who put their trust in his salvation, and rose from the dead on Easter — a preview of what’s to come on the Day of the Lord. The end-time prophecies in the Bible apply to all nations of the world. But do they have anything specific to say about the U.S.A.?
In his book, What the Bible Has to Say About the U.S.A.: The Old Testament Speaks to Americans Today, Bible scholar and veteran Christian author David S. Heeren takes readers on a fascinating exploration into the book of Hosea, where he draws striking parallels between ancient Israel and modern America. Heeren details the cultural characteristics that the two nations share during their periods of decline, centuries after their initial settlements, namely: Money vs. Morality, Lawlessness, Humanism (the deification of humanity), Liberalism, Globalism, Life vs. Convenience, New Age (and other religions that Heeren calls “hostile to Christianity”), God’s love (the book’s most important chapter), Cunning Commerce, Sexual License and Environmentalism.
Heeren compels readers to ponder questions such as, Are we headed for a crisis even worse than COVID? Will moral deterioration result in upheaval that could impact all levels of American society? What can Christians do to prevent a total collapse? And how should we prepare for whatever lies ahead?
“He (God) no more wants to see American civilization crumble than He desired the collapse of ancient Israel,” Heeren explained. “So we should not ignore prophetic details that seem relevant to our imperiled nation. Reproduction of conditions could result in repetition of consequences.”
In the book’s final chapter, Heeren brings the discussion full circle, with a description of a great spiritual revival — as prophetic as some of the Bible's end-time texts that anticipate the very same thing.
“Prophet Zechariah said one-third of all human beings will rise into heaven on earth’s final day,” Heeren added. “According to recent estimations by evangelists Billy Graham and D. James Kennedy, the number 33 percent is way too high. That number, according to Kennedy and Graham and others, probably right now is less than 10 percent. Talk about revival!”
Author David S. Heeren is an award-winning journalist and author of 18 books. A personal prayer identical to that of Isaiah (Is. 6:8) led him to change his career emphasis from sports writing to Christian writing in 2007. Since that time, he has published nine books with Christian themes, five of which deal with biblical end-time prophecy. His book, The High Sign, which identifies the most likely sign of Jesus’ Second Coming, received a double-four-star (perfect) rating from the Online Book Club — the highest rating awarded by the club. Heeren was recently approved for inclusion in Who’s Who.
His upcoming Christian novel, Year of Our Lord, has been praised by literary critic David Dickerson as “by far the most exciting in the In His Steps series.”
To learn more, please visit: www.endtimesmystery.com.
What the Bible Has to Say About the U.S.A.:
The Old Testament Speaks to Americans Today
Publisher: URLink Print & Media, LLC
ISBN-10: 1647537061
ISBN-13: 978-1647537067
Available from Amazon.com and BN.com
As Temps Heat Up, Experts Fear More Deaths from Opioid Abuse
Baltimore, MD, March 28, 2021 — There’s no question that the pandemic caused a troubling upward trend in addiction disorders, and a recent study predicts an additional 1.2 million drug overdose deaths in the next decade, with people in the Black community bearing the brunt of the opioid epidemic.
Opioids help people manage chronic pain — and that’s a good thing. What went wrong?
“In the mid-1990s, more and more practitioners were using opioids as a first-line agent to reduce pain,” explains Dr. Paul Christo, Associate Professor in the Division of Pain Medicine at the Johns Hopkins University School of Medicine. “And that, unfortunately, led to an increase in the use of opioids for chronic pain and probably increased the use for those who really didn’t need them.”
Dr. Christo wants to remind those battling addiction to make use of valuable telemedicine and tele-mental health services, and adds that it’s important for clinicians to advocate to their patients that online treatment options — including telehealth prescriptions for critical medications — are available.
The opioid epidemic today progressed in three phases, according to the Centers for Disease Control and Prevention. The first involves deaths caused by prescription opioids, the second, an increase in heroin use, and the third, a surge in the use of synthetic opioids or fentanyl. Experts say the U.S. is right in the middle of the third phase of the epidemic, due to the increasing availability of fentanyl and increasing rates of overdose deaths involving synthetic opioids.
According to a recent study there were 632,331 drug overdoses between 1999 and 2016. Most of these deaths (78.2 percent) were drug overdoses with known drug classification. Moreover, 21.8 percent were unclassified drug overdoses. A further investigation revealed that for unclassified drug overdoses, 71.8 percent involved opioids, translating to 99,160 additional opioid-related deaths.
There were over 70,000 drug overdose deaths in 2017, according to an estimate from the CDC. Based on findings from the new study, over half of those deaths — about 47,000 — are suspected of having involved opioids.
Another study on opioid overdoses found that the number of drug overdose deaths decreased by 4 percent from 2017 to 2018. In 2018, more than 67,000 people died from drug overdoses, making it a leading cause of injury-related death in the United States. Almost 70 percent involved a prescription or illicit opioid of those deaths.
“COVID-19 impacted the drug supply chain by closing borders on some regions, and it led to the higher death rate,” Dr. Christo explained. He added that drugs become more challenging to get, and the potency of overdose goes up. It also impacts the price, everything goes up, and in that sense, it becomes more deadly each day, according to Dr. Christo.
About Dr. Paul Christo
Dr. Paul Christo serves as Director of the Multidisciplinary Pain Fellowship Program at Johns Hopkins Hospital. He is the author of Aches and Gains, A Comprehensive Guide to Overcoming Your Pain. Dr. Paul Christo also hosts an award-winning, nationally syndicated SIRIUS XM radio talk show on overcoming pain called, Aches and Gains®. For more information about Dr. Paul Christo. Please visit www.paulchristomd.com.
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Ryan Reynolds and Blake Lively Donate $500,000 in Support of Training, Education and Skills Development for Indigenous Youth and Young Adults
Education and training programs co-created with Indigenous communities build capacity locally — a sustainable solution to complex water challenges.
TORONTO, March 24, 2022 (GLOBE NEWSWIRE) -- Ryan Reynolds and Blake Lively announce a donation to Canadian charity Water First Education & Training Inc. in support of locally-based, hands-on skills training and education programs. Reynolds’ & Lively’s $500,000 contribution will provide resources for more young Indigenous adults to become water treatment plant operators and environmental water science technicians, as well as engage Indigenous school-aged students in water science.
“Access to clean drinking water is a basic human right. Canada is home to over 20% of the planet’s freshwater — an abundance that’s envied around the world. There’s absolutely no reason Indigenous communities should not have access to safe, clean water. All the individuals involved, whether they are operating water systems or monitoring their local water bodies, are critical. We appreciate Water First’s focus on supporting young, Indigenous adults to become certified water operators and environmental technicians. These folks are helping to ensure sustainable access to safe, clean water locally, now and for the future. Blake and I are thrilled to support this important work,” shares Reynolds.
One of the most fundamental challenges in Canada today is the lack of sustainable access to safe, clean water in many Indigenous communities. Successive federal governments have failed to address the issue, with the likelihood of having no access to safe, clean water still far more prevalent in the lives of Indigenous Peoples, compared to non-Indigenous populations in Canada. At least 15%, or approximately one in six First Nations communities in Canada, are still under a drinking water advisory. Everyone has a right to safe, clean water. The water crisis in Indigenous communities is unacceptable.
Every community’s experience and relationship with water is unique. Due to the complexity of water challenges faced by Indigenous communities, an integrated approach involving multiple solutions is critical for long-term sustainability. Nobody understands this more than the people who live there.
Many Indigenous communities with water challenges have identified the need for more young, qualified and local personnel to support solving water challenges. In response, Water First collaborates with community leaders to design and customize local water-focused education and training programs to align with community goals and needs, which create opportunities to attract and train young adults in the water science field. These partnerships are built on trust, meaningful collaboration and reciprocal learning.
Water First has been in discussions with Ryan and Blake since January to share more about the organization’s approach to partnering and collaborating with Indigenous communities to help increase local water-science capacity.
“From our first conversation with Ryan, his genuine interest in supporting education and training opportunities for young Indigenous adults and youth has been clear. Many Indigenous community partners are reaching out to Water First to explore options to strengthen local technical capacity in the water field. Ryan and Blake’s tremendous support will significantly increase Water First’s ability to offer hands-on skills training to more Indigenous youth and young adults from coast to coast to coast,” said John Millar, executive director and founder at Water First. “We are proud to support the steps Indigenous communities are taking to address local water challenges independently and for the long term.”
Spencer Welling, Water First intern from Wasauksing First Nation shares, "I am doing this for myself, my family and community. It’s important to know how things are done and gives you a better appreciation for it. It’s a good career to have, which I’m sure would ease my parents’ minds knowing that. It also feels good knowing that my community will have a local water treatment operator at the plant for at least a couple decades.”
Anyone interested in learning about Water First and its education and training programs can find out more at www.waterfirst.ngo.
Water First Education & Training Inc. (Water First) is a registered Canadian charity that works in partnership with Indigenous communities to address water challenges through education, training and meaningful collaboration. Since 2009, Water First has collaborated with 56 Indigenous communities located in the lands now known as Canada while supporting Indigenous youth and young adults to pursue careers in water science.
The Inner Matrix: A Mind-Science Fusion for Those Who Want More Out of Life
Denver CO, March 24, 2022 — Do you feel as if you’ve professionally or personally plateaued? Are you plagued by stress or anxiety? Are you searching for greater meaning and purpose?
For more than 20 years, author and Inner Matrix Systems founder Joey Klein has studied a range of healing modalities, from psychology and neuroscience to martial arts and mediation. He synthesized effective elements from multiple disciplines into a single approach that he says can help others train their thoughts and feelings to discontinue destructive patterns, engage their formidable internal resources and create powerful visions for their lives.
“Each of us has our own Inner Matrix, which consists of our emotions, thought strategies and nervous system, that drives our actions, behavior, and ultimately creates our experience of life,” Klein said.
He shares his techniques and practical exercises in his new book, The Inner Matrix: Leveraging the Art & Science of Personal Mastery to Create Real Life Results.
Aimed primarily at high level executives, entrepreneurs and business leaders, The Inner Matrixcontains insights of value to anyone looking to make positive changes in their lives, including:
- A simple, practical approach to managing your emotions, thought strategies and nervous system to channel success;
- Ways to develop fulfillment, peace and inspiration;
- How to create the neurological alignment needed to achieve any desired outcome;
- Methods for designing a rich and meaningful life;
- Case studies, scientific references, expert insights;
- And much more.
Ultimately, The Inner Matrix is a comprehensive guide for realigning your emotional, mental and physical states to support the achievement of your most important personal and professional goals.
“When you master your internal state, you master your world,” Klein said. “It is just that simple.”
About the Author
Joey Klein is the founder and CEO of Inner Matrix Systems, a personal mastery training system for high achievers. He has been interviewed by Self Magazine, INC.com, Yahoo Finance andNBC. Klein has coached leaders from some of the world’s top companies, including IBM, Coca Cola and the World Health Organization.
For more information, please visit https://innermatrixsystems.com, or connect with Klein on Facebook at https://www.facebook.com/joeykleinfreedom/photos.
The Inner Matrix: Leveraging The Art & Science of Personal Mastery to Create Real Life Results
ISBN-10: 1737215705
ISBN-13: 978-1737215707
Available from Amazon.com
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Self-Professed City Girl Shares Unforgettable True Story of Life Above the Arctic Circle
Harrisburg, PA, March 24, 2022 — It was frigid that night — 35 below — and Ernest “Tiger” Burch made an honest mistake. He brought the Coleman lantern inside their primitive house before lighting it. In spite of the flames that threatened to engulf Tiger and his young bride, Deanne, the couple made it out safely. Then Tiger ran back inside to save his thesis.
“When you’re young, you don’t think that tragedy is going to strike you at all,” Deanne recalled in a recent interview.
At the tender age of 23, a naïve but very much in love Deanne Burch did what all good wives were expected to do in the 1960s: she put the needs of her husband first. She accompanied Tiger to a remote, Inuit (Inupiaq) village in Kivalina, Alaska, where Tiger was conducting research for his Ph.D. To say that the environment and living conditions were harsh would be a considerable understatement.
In Journey Through Fire and Ice: Shattered Dreams Above the Arctic Circle, Deanne pours her memories onto paper, immortalizing in vivid detail their experiences on the barrier island 83 miles above the Arctic Circle, including the ways in which the Inupiaq people supported the Burches throughout both exhilarating triumphs and agonizing tragedies.
In Kivalina, Deanne lived on the edge of two worlds — the one she left behind in the lower 48 and the one where she reluctantly participated in all aspects of the women’s lives. Skinning seals, cleaning and drying fish, and cutting beluga and caribou to store became her way of life. Plumbing, running water and electricity were not available. Loneliness was a constant companion until a few women befriended her.
During a span of six days, Deanne and Tiger narrowly escaped death during a camping trip, and Tiger suffered severe burns from the fire in their house. He spent three months in the hospital receiving treatment for seared lungs and horrific burns on his face and hands. His lungs never recovered from this ordeal.
When he was finally released from the hospital, he returned to the village with Deanne to complete the study. The life-threatening and harrowing experiences in Alaska transformed Deanne into a woman of strength who learned how to embrace challenge.
Over 50 years later, she remembers that young girl who left on an unknown journey that will live in her heart forever.
Author Deanne Burch was born and raised in Canada and attended the University of Toronto, obtaining B.A. degrees in liberal arts and social work. After the Alaska journey, she and her husband eventually settled in Camp Hill, Pennsylvania, where they lived until his death.
Deanne spent 30 years as a professional international photographer who taught and lectured in the U.S. and Canada. She published several articles in photography magazines and journals. Since retiring in 2014, she devoted herself to writing short stories and children’s stories. Journey Through Fire and Ice: Shattered Dreams Above the Arctic Circle was published in March 2021.
For more information, please visit www.Deanneburch.com.
Journey Through Fire and Ice: Shattered Dreams Above the Arctic Circle
Publisher: Authority Publishing
ISBN-10: 1949642593
ISBN-13: 978-1949642599
Available from Amazon.com
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The New Superfood: Gluten Free Flours, Celebrity Chef’s Health Issue Cooking Up Big Business
New York, NY, March 24, 2022 — Chef Jen Peters has made it possible for those with gluten intolerance to safely indulge in delicious homemade bread, pasta and pancakes; battered chicken, fish and tempura; and even vanilla bean cake using her artisan gluten-free flour blends.
Chef Jen was a protégé of Chef Bruno Marti (the beloved godfather of fine dining cuisine in Canada), and worked and trained in Michelin-starred restaurants, where she created culinary masterpieces for others to enjoy even as she suffered the horrible effects of Celiac disease that went undiagnosed for 20 years.
With the answer she finally needed, she began researching and creating a line of gluten-free, all-purpose baking blends that would allow her to continue making popular kitchen staples like bread, pasta and pastries without sacrificing taste or texture, or settling for low-quality alternatives.
In 2012, Chef Jen finally perfected her recipe and founded Nextjen Gluten-Free with her partner (and husband), Chef Hamid Salimian, who has built a reputation as a “chef’s chef”, winning the respect of his peers for his eye for detail, insistence on quality, and his commitment to mentoring the next generation of chefs. As the co-founder of the company, Chef Hamid is also its food photographer. He acts as a culinary consultant for national brands such as Earls Kitchen + Bar, and shares his knowledge and expertise with a new generation of chiefs as an instructor in the VCC Culinary Arts program.
In 2021, the husband and wife duo teamed up with Matthew Clayton and rebranded the company as The Good Flour Company. Today, their products are used in more than 70 restaurants nationwide and are available for retail purchase online. The Good Flour Company’s gluten-free products are also GMO-free, allergen free and contain ingredients with the highest nutritional content available.
For more information, please visit www.goodflour.co.
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14 Top KPIs For Fitness Trainers To Track
There are many vital statistics that fitness trainers should track. From tracking your clients' progress, to revenue and expenses, to time spent on specific tasks, there are metrics you should be compiling every day.
We've put together a list of 14 Key Performance Indicators (KPI) for fitness trainers to track which will help you monitor the health of your personal training business and track your business goals over time.
- Client Retention Rate
Your client retention rate is an important metric to monitor because it's directly related to the stability of your income over time. Customer engagement has been an integral part of the success of every business either through traditional communication or digital channels. Hence, the longer a client stays with you, the more likely they can sign up for additional programs or refer their friends and family members.
You may also want to consider what makes people leave. Maybe it's the level of difficulty in the program or your communication style. Either way, you'll want to find out what works and doesn't to keep clients coming back for more.
- Percentage Of Clients Who Sign Up For Additional Services
This is another great KPI that tells you whether people are satisfied with your services and come back for more. For example, if the majority of people who sign up for a 12-week session continue for additional packages, then they're probably getting good results and enjoying their training experience.
This allows you to try different approaches, such as online coaching or creating an app to help your clients get better results from home, increasing average daily attendance.
People who aren't interested in repeating sessions may look for something different than what you offer. In that case, it might be best to try partnering with other fitness professionals.
- Revenue Per Client
Monitoring your revenue per client helps you identify whether or not you are charging enough for your services. This gives you an idea of what the average client is willing to pay for your health club, so if your numbers are low, maybe it's time to review the lifetime value of your program and increase rates accordingly.
At the same time, revenue per client also tells you how many clients need to sign up for a package for you to meet your income goals. If this number keeps climbing, then perhaps it's time to hire more trainers since there aren't enough hours in the week!
- Number Of Hours Worked Per Week
This important KPI tells you how much time you're investing into your fitness studios. If it's more than 40 hours per week, then chances are you either need to hire additional trainers or delegate tasks to other members of your team so that your workload is manageable.
Exceeding the 40-hour mark decreases productivity and makes it difficult to meet deadlines, so be mindful of this number.
- Days Between Customer Inquiries
This metric measures the speed at which new opportunities come in, giving you an idea of how successful your marketing efforts are. If there is a sudden drop-off, that means that something might be wrong with your website or social media accounts (maybe people aren't seeing them).
On the other hand, if you're getting inquiries consistently throughout the week, then it means you're doing an excellent job of offering your services and people are finding your website.
- Client Feedback Rate
It's important to solicit feedback from your clients periodically to keep track of average class attendance, how they feel about the program, whether they are getting results, what can be improved, etc.
If there is an overall trend of positive feedback, then this gives you the green light to continue business operations as usual. If people are consistently unhappy with something, it may be time for a change or to review certain aspects of your process for everything to run smoothly.
- Relative Importance Ratings
This metric tells you where most of your time is spent, allowing you to see which aspects of running a fitness business require the most attention. If health and wellness are your primary focus, then you'll want to be sure that health and wellness-related tasks take up a significant portion of your working hours.
On the other hand, if fitness classes are where people spend excessive time, it might be time to reevaluate what you offer and how often classes occur. Schedule changes can have a considerable impact on this KPI.
- Number Of New Inquiries
This number tells you if your marketing efforts are attracting new customers or if it's time to revamp your website or social media accounts (again). If inquiries drop off suddenly after high initial interest, but before anything has been set in stone, there may be something wrong with either your payment gateway or your website.
It's good to know these things before people book, as it saves you from having to reschedule or refund customers later on, which is both time-consuming and costly.
- Number And Percentage Of Cancellations
The number of cancellations can be a double-edged sword: On one hand, if this number is high, it might indicate that people haven't been finding the value in your services and have decided to stop coming. This is not necessarily a bad thing if that is really what they think after trying it out for a week or two.
However, constantly high rates of people canceling means that something about your business might not resonate with customers – either its price point, convenience, or quality – so take steps to address the root of the issue.
This rate shows you what percentage of your total customers have canceled their membership over a specific time period. If the number is too high, it might indicate that people's needs are not being fulfilled, so consider looking at areas such as convenience to determine if there are ways to improve this aspect.
It could also mean that something about your business model doesn't work well for a particular type or group of people. Perhaps they cancel because they don't see results fast enough and get discouraged? In any case, this KPI can help provide valuable insight into how successful your services really are, which should ultimately help you improve going forward.
- Percentage Of Sales From New Customers
This number tells you how effective your marketing strategy is at attracting new members. If this number is consistently low, it might be time to try out a different approach. Perhaps offering more incentives such as free sessions or contests can help increase conversions?
On the other hand, if 90% of your customers are coming from referrals, then you may want to invest in improved online marketing and branding for future business.
- Return On Investment (ROI)
This KPI allows you to track whether or not your efforts in running a business in the fitness industry are paying off. If most of your annual revenue is coming from people who signed up after attending an event you hosted with guest speakers, it's safe to say that these types of promotional activities work well for you and should continue.
On the other hand, if most of your sales are being made online or through word of mouth, perhaps investing in improving your website or search engine optimization would be beneficial.
- Competitor Revenue
This metric tells you how much revenue the competition is making. To what profit margin are they successful? Do their prices match or complement your services? How long have they been around compared to you? Have they recently run any promotions similar to yours?
This KPI can help indicate whether there might be something missing from the overall service offering, allowing you to identify where you could potentially grow your business.
- Number Of Unique Visitors
This metric tells you how many people visit your site and check out your services. If this number isn't increasing over time, perhaps your web design isn't engaging enough, or you need to improve your marketing campaign and SEO strategy.
Even if this number is high, but the conversions are low, it could mean that something about the flow of information on your website might be causing people to drop off at certain stages, in which case you should look to fix whatever may be causing the issue.
- Number Of Members Joined Per Month
How many members join per month tells you how successful your membership site is at bringing new clients onto your team.
This KPI can also show you whether or not promotions and pricing strategies are effective – if more people start joining each month after a specific event, it means that there was something unique about this particular promotion.
So, consider repeating it in the future, or it could be an indication that your prices are too high. It could also indicate that you should be offering a more comprehensive range of services if people aren't signing up for the most affordable package.
Conclusion
There are many KPIs that can be tracked throughout personal training businesses. The 14 listed here are just a few of the most commonly used. Ultimately it comes down to what information you need to extract from this data to understand your business better and ultimately improve its performance.
Fitness trainers have access to an incredible amount of data at their fingertips. With the right tools, they can easily track every important metric to their training businesses.
Move Past Mental or Physical Suffering With 5 Simple Steps
Boca Raton, FL, March 21, 2022 — Is it possible to find effective relief from emotional or physical suffering in as little as one hour? Andrew Hahn, Psy.D., and Joan Beckett, L.M.H.C., have been cultivating their revolutionary Life Centered Therapy (LCT) for decades, and they say it can be used as a blueprint for transforming most problems.
“There’s a lot of suffering in the world, and I think we have a very, very simple, powerful way that — in every hour you do this work — you get freer from your suffering, and you get results,” Dr. Hahn said in a recent interview.
In their new book, The One-Hour Miracle: A 5-Step Process to Guide Your Self-Healing, the authors explain how to apply Life Centered Therapy to heal from pain that is physical (such as chronic pain, asthma, addictions); emotional or mental (including depression, PTSD, OCD, paranoia); relational (releasing destructive patterns); and spiritual (alienation, despair, inertia). And sometimes, according to the authors, the transformation takes just one hour.
Filled with testimonials from real people who have benefitted from this approach when other methods failed to help, The One-Hour Miracle provides readers with an entirely new way of understanding their suffering, giving them inspiration and hope that they can create miracles in their own lives.
“The One-Hour Miracle includes a protocol that allows people to facilitate this process on their own by finding the root cause of their suffering and shifting it,” the authors said. “This framework helps them live engaged lives of freedom, peace, joy, wisdom, and vitality.”
The authors provide readers with clear, step-by-step instructions that can be implemented immediately to achieve authentic transformation. Additionally, therapists reading this book will have enough information to start using the approach with their own clients.
About the Authors
Andrew Hahn, Psy.D., a licensed clinical psychologist and podcast host of Guided Self Healing/Fearless Living; and Joan Beckett, L.M.H.C., MBA, M.A., C.A.G.S., a licensed mental health counselor and former divisional controller of a Fortune 100 pharmaceutical company, are thought leaders in the field of consciousness and spiritual, energy and somatic psychology. They are principals of the Life Centered Therapy Institute.
For more information, please visit https://www.lifecenteredtherapy.com/.
The One-Hour Miracle: A 5-Step Process to Guide Your Self-Healing
Publisher: HCI Books
Release Date: April 5, 2022
ISBN-10: 0757324150
ISBN-13: 9780757324154
Trade Paperback, 304 pages
Available from Amazon.com, BN.com and other online retailers
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