14 Top KPIs For Fitness Trainers To Track

There are many vital statistics that fitness trainers should track. From tracking your clients' progress, to revenue and expenses, to time spent on specific tasks, there are metrics you should be compiling every day.

We've put together a list of 14 Key Performance Indicators (KPI) for fitness trainers to track which will help you monitor the health of your personal training business and track your business goals over time.

  1. Client Retention Rate

Your client retention rate is an important metric to monitor because it's directly related to the stability of your income over time. Customer engagement has been an integral part of the success of every business either through traditional communication or digital channels. Hence, the longer a client stays with you, the more likely they can sign up for additional programs or refer their friends and family members.

You may also want to consider what makes people leave. Maybe it's the level of difficulty in the program or your communication style. Either way, you'll want to find out what works and doesn't to keep clients coming back for more.

  1. Percentage Of Clients Who Sign Up For Additional Services

This is another great KPI that tells you whether people are satisfied with your services and come back for more. For example, if the majority of people who sign up for a 12-week session continue for additional packages, then they're probably getting good results and enjoying their training experience.

This allows you to try different approaches, such as online coaching or creating an app to help your clients get better results from home, increasing average daily attendance.

People who aren't interested in repeating sessions may look for something different than what you offer. In that case, it might be best to try partnering with other fitness professionals.

  1. Revenue Per Client

Monitoring your revenue per client helps you identify whether or not you are charging enough for your services. This gives you an idea of what the average client is willing to pay for your health club, so if your numbers are low, maybe it's time to review the lifetime value of your program and increase rates accordingly.

At the same time, revenue per client also tells you how many clients need to sign up for a package for you to meet your income goals. If this number keeps climbing, then perhaps it's time to hire more trainers since there aren't enough hours in the week!

  1. Number Of Hours Worked Per Week

This important KPI tells you how much time you're investing into your fitness studios. If it's more than 40 hours per week, then chances are you either need to hire additional trainers or delegate tasks to other members of your team so that your workload is manageable.

Exceeding the 40-hour mark decreases productivity and makes it difficult to meet deadlines, so be mindful of this number.

  1. Days Between Customer Inquiries

This metric measures the speed at which new opportunities come in, giving you an idea of how successful your marketing efforts are. If there is a sudden drop-off, that means that something might be wrong with your website or social media accounts (maybe people aren't seeing them).

On the other hand, if you're getting inquiries consistently throughout the week, then it means you're doing an excellent job of offering your services and people are finding your website.

  1. Client Feedback Rate

It's important to solicit feedback from your clients periodically to keep track of average class attendance, how they feel about the program, whether they are getting results, what can be improved, etc.

If there is an overall trend of positive feedback, then this gives you the green light to continue business operations as usual. If people are consistently unhappy with something, it may be time for a change or to review certain aspects of your process for everything to run smoothly.

  1. Relative Importance Ratings 

This metric tells you where most of your time is spent, allowing you to see which aspects of running a fitness business require the most attention. If health and wellness are your primary focus, then you'll want to be sure that health and wellness-related tasks take up a significant portion of your working hours.

On the other hand, if fitness classes are where people spend excessive time, it might be time to reevaluate what you offer and how often classes occur. Schedule changes can have a considerable impact on this KPI.

  1. Number Of New Inquiries

This number tells you if your marketing efforts are attracting new customers or if it's time to revamp your website or social media accounts (again). If inquiries drop off suddenly after high initial interest, but before anything has been set in stone, there may be something wrong with either your payment gateway or your website.

It's good to know these things before people book, as it saves you from having to reschedule or refund customers later on, which is both time-consuming and costly.

  1. Number And Percentage Of Cancellations

The number of cancellations can be a double-edged sword: On one hand, if this number is high, it might indicate that people haven't been finding the value in your services and have decided to stop coming. This is not necessarily a bad thing if that is really what they think after trying it out for a week or two.

However, constantly high rates of people canceling means that something about your business might not resonate with customers – either its price point, convenience, or quality – so take steps to address the root of the issue.

This rate shows you what percentage of your total customers have canceled their membership over a specific time period. If the number is too high, it might indicate that people's needs are not being fulfilled, so consider looking at areas such as convenience to determine if there are ways to improve this aspect.

It could also mean that something about your business model doesn't work well for a particular type or group of people. Perhaps they cancel because they don't see results fast enough and get discouraged? In any case, this KPI can help provide valuable insight into how successful your services really are, which should ultimately help you improve going forward.

  1. Percentage Of Sales From New Customers

This number tells you how effective your marketing strategy is at attracting new members. If this number is consistently low, it might be time to try out a different approach. Perhaps offering more incentives such as free sessions or contests can help increase conversions?

On the other hand, if 90% of your customers are coming from referrals, then you may want to invest in improved online marketing and branding for future business.

  1. Return On Investment (ROI)

This KPI allows you to track whether or not your efforts in running a business in the fitness industry are paying off. If most of your annual revenue is coming from people who signed up after attending an event you hosted with guest speakers, it's safe to say that these types of promotional activities work well for you and should continue.

On the other hand, if most of your sales are being made online or through word of mouth, perhaps investing in improving your website or search engine optimization would be beneficial.

  1. Competitor Revenue

This metric tells you how much revenue the competition is making. To what profit margin are they successful? Do their prices match or complement your services? How long have they been around compared to you? Have they recently run any promotions similar to yours?

This KPI can help indicate whether there might be something missing from the overall service offering, allowing you to identify where you could potentially grow your business.

  1. Number Of Unique Visitors

This metric tells you how many people visit your site and check out your services. If this number isn't increasing over time, perhaps your web design isn't engaging enough, or you need to improve your marketing campaign and SEO strategy.

Even if this number is high, but the conversions are low, it could mean that something about the flow of information on your website might be causing people to drop off at certain stages, in which case you should look to fix whatever may be causing the issue.

  1. Number Of Members Joined Per Month

How many members join per month tells you how successful your membership site is at bringing new clients onto your team.

This KPI can also show you whether or not promotions and pricing strategies are effective – if more people start joining each month after a specific event, it means that there was something unique about this particular promotion.

So, consider repeating it in the future, or it could be an indication that your prices are too high. It could also indicate that you should be offering a more comprehensive range of services if people aren't signing up for the most affordable package.

Conclusion

There are many KPIs that can be tracked throughout personal training businesses. The 14 listed here are just a few of the most commonly used. Ultimately it comes down to what information you need to extract from this data to understand your business better and ultimately improve its performance.

Fitness trainers have access to an incredible amount of data at their fingertips. With the right tools, they can easily track every important metric to their training businesses.

Move Past Mental or Physical Suffering With 5 Simple Steps
    
Boca Raton, FL, March 21, 2022 
— Is it possible to find effective relief from emotional or physical suffering in as little as one hour? Andrew Hahn, Psy.D., and Joan Beckett, L.M.H.C., have been cultivating their revolutionary Life Centered Therapy (LCT) for decades, and they say it can be used as a blueprint for transforming most problems.

“There’s a lot of suffering in the world, and I think we have a very, very simple, powerful way that — in every hour you do this work — you get freer from your suffering, and you get results,” Dr. Hahn said in a recent interview.

In their new book, The One-Hour Miracle: A 5-Step Process to Guide Your Self-Healing, the authors explain how to apply Life Centered Therapy to heal from pain that is physical (such as chronic pain, asthma, addictions); emotional or mental (including depression, PTSD, OCD, paranoia); relational (releasing destructive patterns); and spiritual (alienation, despair, inertia). And sometimes, according to the authors, the transformation takes just one hour. 

Filled with testimonials from real people who have benefitted from this approach when other methods failed to help, The One-Hour Miracle provides readers with an entirely new way of understanding their suffering, giving them inspiration and hope that they can create miracles in their own lives. 

“The One-Hour Miracle includes a protocol that allows people to facilitate this process on their own by finding the root cause of their suffering and shifting it,” the authors said. “This framework helps them live engaged lives of freedom, peace, joy, wisdom, and vitality.”

The authors provide readers with clear, step-by-step instructions that can be implemented immediately to achieve authentic transformation. Additionally, therapists reading this book will have enough information to start using the approach with their own clients.

About the Authors
Andrew Hahn, Psy.D., a licensed clinical psychologist and podcast host of Guided Self Healing/Fearless Living; and Joan Beckett, L.M.H.C., MBA, M.A., C.A.G.S., a licensed mental health counselor and former divisional controller of a Fortune 100 pharmaceutical company, are thought leaders in the field of consciousness and spiritual, energy and somatic psychology. They are principals of the Life Centered Therapy Institute.

For more information, please visit https://www.lifecenteredtherapy.com/

The One-Hour Miracle: A 5-Step Process to Guide Your Self-Healing
Publisher: HCI Books
Release Date: April 5, 2022
ISBN-10: 0757324150
ISBN-13: 9780757324154
Trade Paperback, 304 pages
Available from Amazon.comBN.com and other online retailers

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The New Superfood: Gluten Free Flours, Celebrity Chef’s Health Issue Cooking Up Big Business

New York, NY, March 21, 2022 — Chef Jen Peters has made it possible for those with gluten intolerance to safely indulge in delicious homemade bread, pasta and pancakes; battered chicken, fish and tempura; and even vanilla bean cake using her artisan gluten-free flour blends.

Chef Jen was a protégé of Chef Bruno Marti (the beloved godfather of fine dining cuisine in Canada), and worked and trained in Michelin-starred restaurants, where she created culinary masterpieces for others to enjoy even as she suffered the horrible effects of Celiac disease that went undiagnosed for 20 years. 

With the answer she finally needed, she began researching and creating a line of gluten-free, all-purpose baking blends that would allow her to continue making popular kitchen staples like bread, pasta and pastries without sacrificing taste or texture, or settling for low-quality alternatives. 

In 2012, Chef Jen finally perfected her recipe and founded Nextjen Gluten-Free with her partner (and husband), Chef Hamid Salimian, who has built a reputation as a “chef’s chef”, winning the respect of his peers for his eye for detail, insistence on quality, and his commitment to mentoring the next generation of chefs. As the co-founder of the company, Chef Hamid is also its food photographer. He acts as a culinary consultant for national brands such as Earls Kitchen + Bar, and shares his knowledge and expertise with a new generation of chiefs as an instructor in the VCC Culinary Arts program.

In 2021, the husband and wife duo teamed up with Matthew Clayton and rebranded the company as The Good Flour Company. Today, their products are used in more than 70 restaurants nationwide and are available for retail purchase online. The Good Flour Company’s gluten-free products are also GMO-free, allergen free and contain ingredients with the highest nutritional content available.

For more information, please visit www.goodflour.co

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Drunk Log: Guilt, Hope and Redemption Underpin Dark Comedy 

Cincinnati, OH, March 21, 2022 — If all goes according to plan, tonight will be Jack Current’s last. The young engineer is at the end of his emotional rope and plans to take his own life. But first, a bar crawl through his downtown Cincinnati neighborhood is in order. 

Accompanying him during his final hours is a dollar store notebook. The Drunk Log. In it, he documents the evening, ruminates on his existence and remembers his 7-year-old nephew, who died exactly a year earlier. It is a loss for which Jack feels responsible — a lapse in judgement for which there is no forgiveness. Buckling under the weight of oppressive guilt, Jack plans to jump off the scenic suspension bridge spanning the Ohio River between Cincinnati and Covington, Kentucky.

Drunk Log, from Mark E. Scott, is a darkly humorous, deeply introspective exploration into one man’s attempt to find peace in the face of unrelenting pain. Told with a fast clip, the entire book covers about 8 hours and deftly avoids becoming an ominous dirge through relatable — and flawed — characters, unexpectedly funny situations, a budding romance and the wobbly balancing act of a man who must remain sober enough to write in his journal and finish what he started, but drunk enough to jump off a bridge. 

Readers follow Jack as he begins the evening at his local watering hole, where a gregarious bartender named Aria, with whom he shares a mutual attraction, takes a surreptitious peek at Jack’s journal. Sensing Jack is headed to the same doom that claimed her sister, Aria decides to intervene. 

Tracking him down in the middle of a winter storm, Aria finds Jack on the freezing, snowy bridge. Can they emerge from their individual cocoons of loss and suffering, save each other and rewrite their stories? 

Drunk Log is the first installment in Scott’s three-part, Day in the Life series, in which the unexpected, twisted saga of Jack and Aria unfolds over a combined period of 24 hours.

Born in the small manufacturing town of Galion, Ohio, author Mark E. Scott lived in various burgs in Ohio and Michigan before joining the Navy and spending four years traveling the world aboard the USS Mount Whitney. Upon returning home to southwest Ohio, he enrolled at Miami University and completed a degree in Education, only to become a banker soon thereafter. Scott now lives happily in a condo in the Over-the-Rhine neighborhood of Cincinnati. In his free time, he enjoys writing, finding new and creative ways of tricking his children into answering their phones, and anything related to travel and outdoors, of late including tumbling down snow covered mountains while dragging otherwise perfectly good skis behind him.

For more information, please visit www.markescottauthor.com, or connect with him on Instagram (markescottauthor), Facebook (@markescottauthor) or Twitter (@MarkEScott3).

Drunk Log

PublisherSpeaking In Volumes, LLC

Release Date: February 2022

ISBN: 978-1645405559

EISBN: 978-1645405542

Available from Amazon.com


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Finding new ways to make small changes to your daily routine can help you live a more sustainable lifestyle. Environmental sustainability is when we live our lives in a way that is respectful to the planet and its finite natural resources. We all grew up hearing it: reduce, reuse, recycle, and now it’s time to put the mantra into effect. When you take small steps towards living more sustainability, you’ll find that your daily life doesn’t change very drastically, but your actions will be noticed.

#1 Pack Your Food To Go

You can quickly reduce waste by using reusable Tupperware and jars. Think about how many plastic water bottles, paper coffee cups, and aluminum tins you go through in a month as you dine out. Then think about how many people are waiting in the same lines as you; that’s a lot of waste.

If you start to pack your coffee to go in a travel mug and your meals in reusable containers, you can be one less person contributing to waste. Not only is food from your kitchen good for the planet, but it’s good for your pockets too. You can save a ton of money while eating exactly what you want and meeting your dietary needs.

#2 Make More Sustainable Clothing Choices

Learn some simple sewing skills: If you can reattach a button or patch a hole, you’ll be able to keep your favorite pieces for longer. Instead of shopping for new clothes made under unethical conditions, you can keep the ones you love.

Wear your clothes more than once: The less you run your washing machine, the less water you waste. If your clothes aren’t stinky or stained, wear them again. Washing clothes will wear them out, so you may be giving your clothes some extra life by washing them less. Set up a basket for the clothes you’ve worn once or twice but aren’t necessarily dirty.

Give and take: Swap parties, thrift shops, and online trading are great mediums for giving clothing more life. During Spring cleaning, invite some friends over and trade clothes that don’t fit you or your style anymore. Just because a piece doesn’t serve you anymore doesn’t mean it can’t serve someone else.

#3 Use Eco-Friendly Cleaning Solutions

Cleaning supplies are one of the most significant contributors to pollution. From plastic bottles in our landfills to chemicals in our air and water, mass-market cleaning supplies are far from safe for our planet. Although big brands want you to believe that only the harshest chemicals will let you get a deep clean of your home, that’s simply not true. Mix some vinegar and water in a reusable glass spray bottle, and you have a solution that will make your whole kitchen sparkle. Upgrade your cleaning tool kit with glass bottles, at-home solutions, and reusable cloths. 

Green Tip: Use old t-shirts instead of paper towels and dish scrubbers to get even more use out of your clothes.

#4 Mind Your Mail

Paper mail is not the planet’s friend. Not only does paper call for deforestation, but between planes and trucks, the postal service creates carbon emissions that hurt the environment. Most of the time, you can opt-in for receiving e-bills rather than paper ones. Keep your junk drawer clear by going paperless. You can also add a little sign above your mailbox that says “no junk mail.”

#5 Always Keep A Reusable Bag With You

Keeping a cute and compact tote with you is one of the easiest ways to live more sustainably. Of course, you know when you’re going grocery shopping and can prepare accordingly, but you never know when you’ll walk by a boutique or farmer’s market. Even when you’re packing light with just a purse or small backpack, a compact tote can come in handy.

#6 Clean Up Your Beauty Routine

The beauty industry has a mega carbon footprint, but just because you’re living a sustainable lifestyle doesn’t mean you can’t keep up with your self-care routine. There are small changes you can make every day that can minimize your environmental impacts:

  1. Turn off the faucet while you brush your teeth
  2. Use reusable cotton pads to remove your makeup
  3. Use shampoo, conditioner, deodorant, and body wash bars instead of bottles to reduce packaging and keep plastic-free
  4. Use reusable period products
  5. Try buying products from only ethical brands that make their sustainable practices transparent
  6. Use up every last drop of whatever you buy before replacing

We spend a lot of time and money on keeping up with our hygiene; we should make sure our actions are environmentally friendly when we do so.

#7 Eat Plant-based

You don’t have to go completely vegan to have an impact, but the more often you swap out animal products for plant-based ones, the better. By eating plant-based, all of us can reduce the amount of greenhouse gases produced by our diets by up to 60 percent. Take your coffee with almond milk, make tofu nuggets for dinner, or swap out one of your meals for a serving of Soylent. Every meal counts.

Green Tip: If you’re willing to go plant-based, take it one step forward and lean towards soy. Our soy protein creates 25% less negative impact on the environment than other plant-based proteins.

Sustainability Is Big Picture

The Soylent team knows that in no way, is it just your responsibility to save our planet. We must all work together on creating the world we want to live in. This doesn’t mean your little actions don’t matter, but how they all add up with the choices made by other people, companies, and institutions around the world.  Together we can truly create impact, one step at a time.

Tips from Ontario's doctors to help stay safe as COVID restrictions ease.

TORONTO, March 21, 2022 /CNW/ - As pandemic restrictions ease, Ontario's doctors offer five tips for helping you be and feel safe.

  1. Get vaccinated. Keep up to date with your vaccinations and expect there will be more COVID boosters. 
  2. Consider continuing to wear a mask in indoor public spaces, especially if vulnerable people or unvaccinated children are present.  
  3. Respect those who continue to wear masks. They are protecting both themselves and others.  
  4. Stay home if you have COVID-19 symptoms. Take a rapid test if you have access to one and be sure to wear a mask and maintain physical distancing.  
  5. Recognize that science is constantly evolving and public health advice about testing and isolation changes with it. Check your local public health website for the latest information. 

About the OMA

The Ontario Medical Association represents Ontario's 43,000-plus physicians, medical students and retired physicians, advocating for and supporting doctors while strengthening the leadership role of doctors in caring for patients. Our vision is to be the trusted voice in transforming Ontario's health-care system.

SOURCE Ontario Medical Association

Dying to Survive: Not in Vain, A Promise Kept Explores Life and Death Impact of Patient Advocacy

New York, NY, March 21, 2022 — They were killing her mother with negligence, Melissa Mullamphy recalls. And eight months later, Mullamphy’s mother succumbed following a cancer battle fraught with frustration, medical missteps and the endless bureaucracy that goes hand in hand with navigating our complex healthcare system. 

Not in Vain, A Promise Kept is Mullamphy’s candid account of her mother’s journey and the family’s roller coaster of emotions. Readers will witness the mistakes that compounded their pain, the small victories that gave them hope, and above all, the love that kept them going during an indescribably difficult time.

Each chapter in Not In Vain, A Promise Kept represents one month from her mother’s diagnosis to her passing. Mullamphy recalls the experiences with vivid detail (the names of doctors and nurses have been changed), hoping to prompt others to ask the tough questions and learn by her example.

“My goal in writing this book is to keep the promise that I made to my mom … to share her story so others don’t go through what she and my family went through,” Mullamphy says. “You can have input, control and make a difference in your loved one’s healthcare.”

Mullamphy shares shocking lapses in her mother’s care, including blood clots the doctor fails to notice, the confusion surrounding her mother’s DNR order, the time she found her mother wearing another patient’s bracelet and the unspeakable heartbreak of learning that all along, the hospital had used the wrong type of chemotherapy drug for her mother’s specific cancer.

Not In Vain, A Promise Kept is not without moments of hope, such as when the family is told the tumor has shrunk and when her mother’s last-ditch surgery to remove the tumor is declared “wildly successful.” 

Ultimately, Not In Vain, A Promise Kept pays homage to a life well-lived and a woman well-loved, and it’s Mullamphy’s aim to help other patients and their loved ones find their voices, understand their rights and learn how to navigate a deeply complex, imperfect healthcare system. 

“Use your voice, and remember that you are not there to make friends,” she adds. “Sometimes you have to be the biggest mouth in the room, but speaking up can save your loved one’s life.”

Author Melissa Mullamphy has a master’s degree in clinical psychology and has worked in psychiatric emergency rooms and step-down houses. Forever a student of mental health, she has also worked with many nonprofits, including those benefiting military veterans. For almost 20 years, she worked as a domestic operations manager for a major corporation. Following her experience with her mother’s cancer diagnosis and treatment, she began blogging about current events as they relate to healthcare. 

For more information, visit http://www.melissamullamphy.com, or follow the author on Instagram at https://www.instagram.com/melissamullamphy/.

Not in Vain, A Promise Kept 

ISBN-10: ‎ 1734802634 

ISBN-13: ‎ 978-1734802634 

Available from Amazon.comBN.comhttp://www.melissamullamphy.com and many other online outlets

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St. Paul, MN, March 21, 2022 — For the past two years, COVID numbers related to cases and deaths have dominated media outlets, but one key data point has been noticeably absent in the eyes of biochemist and immunologist Hugh McTavish, Ph.D.: How many COVID deaths did the lockdown strategy prevent

“Lockdowns were just a catastrophic mistake — one of the worst public policy disasters and mistakes ever,” Dr. McTavish said in a recent interview. “They threw 1 in 5 Americans, 19.3 percent to be precise, into moderate to severe depression.”

Calling the dramatic uptick in depression, drug overdoses and suicides “entirely predictable,” Dr. McTavish delivers an unflinching look into deaths of despair, “lost time of life” and other unsettling consequences of the lockdown response in his new book, COVID Lockdown Insanity. In it, Dr. McTavish reveals the staggering human toll of long-term isolation coupled with the shuttering of lifelines like churches and workplaces. 

Dr. McTavish’s careful examination of the scientific evidence related to COVID-19 transmission and his analyses of both the human and economic costs of the lockdown strategy illuminate the dysfunctionality of the government’s policy response. In the end, he lights a path toward making more enlightened decisions that offer hope of real solutions. 

In the book, Dr. McTavish dissects the data that shows:
 

- The COVID lockdowns threw 63 million Americans into major depression.

- All evidence suggests that the lockdown response to COVID failed to decrease COVID deaths at all.  

- Even if the lockdowns prevented 200,000 COVID deaths, which they probably did not, the lockdowns caused three times more loss of life in increased suicides, drug overdose deaths, cancer deaths and heart disease deaths than they saved in prevented COVID deaths.  

- For every 1 COVID death prevented, the lockdowns caused these harms: 1/3 of a death of despair (suicide or drug overdose); 316 people thrown into major depression; 127 people out of work; 350 students out of school; 1,640 people denied the right to live their lives as they wish and made at least a little less happy.

- Mask wearing has “little or no effect” on COVID cases or deaths.

- Hand washing and hand sanitizer use is the best intervention and could dramatically reduce COVID deaths, but this was underemphasized.  

- Asymptomatic people very rarely spread COVID.

- Children do not spread COVID, and closing schools had no effect on COVID spread at all, and we knew that by the summer of 2020, and CDC staff wrote a paper saying so in January 2021.  

In conclusion, Dr. McTavish says, “Lockdowns have no advantage at all. If you think life is better than death, a long life is better than a shorter life, happiness is better than depression, more money is better than less, education is better than ignorance, child abuse and domestic abuse are bad things, and more personal freedom is better than less, then you agree the lockdowns were a mistake.”  

Hugh McTavish is a Ph.D. biochemist and immunologist and a patent attorney. He has authored 18 refereed scientific journal articles and is the inventor of 21 U.S. patents. He has also written two prior books on public policy and nature. He has started two pharmaceutical companies off his own inventions. He lives near St. Paul, Minnesota.

For more information, please visit www.hughmctavish.com (where you can read COVID Lockdown Insanity for free) or COVID-Sanity.org, or follow him on Twitter (@covid-sanity). 

COVID Lockdown Insanity: The COVID Deaths It Prevented, the Depression and Suicides it Caused, What We Should Have Done, and What It Shows We Could Do Now to Address Real Crises

PublisherWest Fork Press

ISBN-10: ‎ 1737327112 

ISBN-13: ‎ 978-1737327110 

Available from Amazon.com

The COVID Lockdown Strategy: What Can We Learn From the Data?

St. Paul, MN, March 21, 2022 — For the past two years, COVID numbers related to cases and deaths have dominated media outlets, but one key data point has been noticeably absent in the eyes of biochemist and immunologist Hugh McTavish, Ph.D.: How many COVID deaths did the lockdown strategy prevent

“Lockdowns were just a catastrophic mistake — one of the worst public policy disasters and mistakes ever,” Dr. McTavish said in a recent interview. “They threw 1 in 5 Americans, 19.3 percent to be precise, into moderate to severe depression.”

Calling the dramatic uptick in depression, drug overdoses and suicides “entirely predictable,” Dr. McTavish delivers an unflinching look into deaths of despair, “lost time of life” and other unsettling consequences of the lockdown response in his new book, COVID Lockdown Insanity. In it, Dr. McTavish reveals the staggering human toll of long-term isolation coupled with the shuttering of lifelines like churches and workplaces. 

Dr. McTavish’s careful examination of the scientific evidence related to COVID-19 transmission and his analyses of both the human and economic costs of the lockdown strategy illuminate the dysfunctionality of the government’s policy response. In the end, he lights a path toward making more enlightened decisions that offer hope of real solutions. 

In the book, Dr. McTavish dissects the data that shows:
 

- The COVID lockdowns threw 63 million Americans into major depression.

- All evidence suggests that the lockdown response to COVID failed to decrease COVID deaths at all.  

- Even if the lockdowns prevented 200,000 COVID deaths, which they probably did not, the lockdowns caused three times more loss of life in increased suicides, drug overdose deaths, cancer deaths and heart disease deaths than they saved in prevented COVID deaths.  

- For every 1 COVID death prevented, the lockdowns caused these harms: 1/3 of a death of despair (suicide or drug overdose); 316 people thrown into major depression; 127 people out of work; 350 students out of school; 1,640 people denied the right to live their lives as they wish and made at least a little less happy.

- Mask wearing has “little or no effect” on COVID cases or deaths.

- Hand washing and hand sanitizer use is the best intervention and could dramatically reduce COVID deaths, but this was underemphasized.  

- Asymptomatic people very rarely spread COVID.

- Children do not spread COVID, and closing schools had no effect on COVID spread at all, and we knew that by the summer of 2020, and CDC staff wrote a paper saying so in January 2021.  

In conclusion, Dr. McTavish says, “Lockdowns have no advantage at all. If you think life is better than death, a long life is better than a shorter life, happiness is better than depression, more money is better than less, education is better than ignorance, child abuse and domestic abuse are bad things, and more personal freedom is better than less, then you agree the lockdowns were a mistake.”  

Hugh McTavish is a Ph.D. biochemist and immunologist and a patent attorney. He has authored 18 refereed scientific journal articles and is the inventor of 21 U.S. patents. He has also written two prior books on public policy and nature. He has started two pharmaceutical companies off his own inventions. He lives near St. Paul, Minnesota.

For more information, please visit www.hughmctavish.com (where you can read COVID Lockdown Insanity for free) or COVID-Sanity.org, or follow him on Twitter (@covid-sanity). 

COVID Lockdown Insanity: The COVID Deaths It Prevented, the Depression and Suicides it Caused, What We Should Have Done, and What It Shows We Could Do Now to Address Real Crises

PublisherWest Fork Press

ISBN-10: ‎ 1737327112 

ISBN-13: ‎ 978-1737327110 

Available from Amazon.com

Ways to Treat Sore Muscles When Starting a New Workout Routine

Muscles are always a great source of energy, and they can help you achieve desired results in your workouts. However, if you're starting a new workout routine, be sure to treat your muscle pulls as carefully as you would any other muscle group. Muscle pulls occur when your muscles contract too hard at the same time as another muscle group. This can cause pain and damage to your muscles. To avoid muscle pulls, start by slowly increasing the intensity of your workouts and gradually reducing the number of repetitions. If you experience muscle pulls during your first few workouts, try seeking a professional trainer to help with the adjustment. Here are some tips on ways to treat muscle pull. 

Massage Your Muscles

You can do this by yourself or with the help of a professional. Massage is essential for treating muscle pulls because it provides healing and relaxation to your muscles. It also helps increase blood flow, which helps your muscles recover more quickly and reduces the risk of muscle pulls occurring again. If you have a massage therapist, you can ask them what they recommend to treat muscle pulls. If you don't have a massage therapist, look for a professional in your area who can help with muscle pulls.

Stretch Your Muscles

Stretching is another important part of treating muscle pulls. It helps relieve the tension in your muscles and increases blood flow to them. Stretching also increases the range of motion in your muscles, which can help prevent muscle pulls from happening again. Do some light warm-up exercises before starting your workout routine to stretch your muscles. You can also stretch after you complete each workout session to help reduce muscle pull pain and soreness.

Anti-Inflammatory Supplements

Take an anti-inflammatory supplement to help reduce muscle pain and protect your muscles from further damage. Anti-inflammatories are proven to help reduce muscle pain and inflammation. Anti-inflammatories can come in pills, creams, lotions, or even as an injection. The easier you can take these supplements, the better. You can buy these supplements at a local pharmacy. You can also find products like pain relief oxygen ointment online. If you're not sure what kind of anti-inflammatories to take, talk to your doctor or a professional trainer, and they can help you choose the best one for your specific needs.

Ginger Tea

Ginger tea can help reduce muscle pain and inflammation. It's a natural treatment that helps reduce muscle pain and inflammation. Take a cup of ginger tea before your workout. It will help with the recovery process and help you relax while you recover from your workout. It is a great recovery drink after you've worked out.

If you have experienced a muscle pull or have a muscle pull and are looking for ways to treat it, this article has given you some great tips on treating your muscle pulls. You now know what to do if you have a muscle pull and what kind of treatment is best for you.
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Upgrades to Make Home Gym Ready for Rigorous Exercise 

Rear view of a young woman doing home exercises while watching program on television

Improving your home gym can be a daunting task. However, it’s important to prepare a space that is ready for your exercise routine. With a few additions, you can create a home gym that will encourage you to keep up with your workout goals. Below are some helpful tips for getting your home gym ready. 

Use a Variety of Exercise Equipment 

Consistency is essential for exercise, but variety is equally important. It's important to have a good balance of cardio and strength training, but that doesn't mean you need to run a marathon or bench press unrealistic weights. It all depends on your fitness or weight loss goals as well as what kinds of workouts you plan to do. 

Running, biking, jumping jacks, and kickboxing can be considered cardio. You can use bodyweight exercises, free weights, or resistance bands to strengthen your muscles. Try to mix cardio and strength training in your workout at home in a way that works for you. 

Install Durable Flooring 

Fitness machines and equipment in home gyms can damage flooring and equipment. To add, you may find yourself slipping if the flooring in your home gym doesn’t have good traction. Gym rubber flooring  can help with these problems. This kind of flooring can even aid in protecting floors and equipment. Rubber also offers better traction for your feet, so it can keep you from slipping and falling and can help you stay focused on your exercises. You and your equipment will remain firmly anchored to the floor with this type of flooring. 

Create a Space That Motivates 

A home gym offers convenience as one of its main advantages. To maximize the benefits, though, you'll need to use it regularly, just like you would a regular gym. You want to make your workout area as enjoyable as possible, a place you want to spend time in. Consider adding a few shelves, mats, or paint to a room or a dark basement to make it more motivating. Think about installing a space heater or two in areas that get chilly in the winter. Put up motivational posters or quotes. Make the space more inviting by adding a TV to stream online classes. Other options include more lighting, a Bluetooth speaker, a timer, or a full-length mirror to customize and inspire a gym room. 

Remember, it can be motivating to get the family involved in your workout. Try challenging your spouse to see who can do more in the exercise routine or lose weight fastest. Making your workout routine a part of your home life will allow you to exercise more consistently and conveniently.