Lower-priced spacer chambers could compromise young asthma patients' treatment

 

Presented at the British Thoracic Society December 2018.

LONDON, ON, Dec. 12, 2018 /CNW/ - When spacer chambers were introduced in the 1980s, they were a game changer in asthma treatment, overcoming the challenges faced by users with poor inhaler technique. Over the years, their popularity has proliferated, with a wide range of lower-priced chambers available worldwide. Although they may appear interchangeable, they can differ significantly in terms of drug delivery.

This was borne out in a recent in vitro study presented at the British Thoracic Society Annual Winter Meeting.1 Researchers evaluated the gold standard AeroChamber Plus* Flow-Vu* chamber with a lower-cost chamber, the Free-Breath device, simulating use in both infants and children. Both chambers have a mask and are suitable for children from 1 to 5 years old. When comparing the potential drug delivery into children's lungs (using a Ventolin MDI), the Free-Breath device delivered only 55 percent of the drug as compared to the AeroChamber Plus* Flow-Vu * chamber. Most significantly, results showed that the Free-Breath infant device—which is intended for use by children under the age of 18 months—delivered no drug at all.

"This study was a real eye-opener for me," said Dr. Will Carroll, a Respiratory Paediatrician from Stoke-on-Trent. "I had assumed that if a device was available for prescription, that studies of effectiveness would have been undertaken."

Global asthma guidelines recommend using a spacer chamber that has documented efficacy in young people.2

Using a spacer chamber is critical for young people to overcome obstacles to the drug making its way to the lungs.

The aerosol contents of an HFA inhaler are under pressure and released quickly, making it difficult to coordinate the inhalation of particles.  As a result, much of the delivered drug is often deposited to the back of the throat and is then swallowed, increasing the risk of side effects. Spacer chambers are designed to hold the small drug particles in the chamber until the patient is ready to inhale, thus reducing the need for good coordination between inhalation and inhaler actuation.2,3 For infants and young children, coordinating inhalation with actuation of the puffer is just too difficult; using a spacer chamber allows a child to breath normally while inhaling the medication through the puffer.

Spacer chamber design can make a difference to delivery.
For example, leakages between the facemask and the face can affect inhalation. The AeroChamber Plus* Flow-Vu* chamber has a unique feedback feature that helps provide visual assurance of a good facemask seal. The Flow-Vu* inhalation indicator moves with inhalation and allows caregivers to count the number of breaths taken.

Bottom line? Focusing only on a lower price could result in the selection of a spacer chamber that can compromise efficacy.

"A study like this could have important safety implications," Dr. Carroll stressed. "The key message for doctors and allied health professionals prescribing spacer devices is 'prescriber beware.'"

About the AeroChamber Plus* Flow-Vu*  chamber
The AeroChamber* brand is a trusted brand with global recognition in the field of respiratory devices, with safety and efficacy validated in numerous third party clinical evaluations amongst various patient populations. It is the chamber most recommended by leading MDI pharmaceutical companies.4 https://www.trudellmed.com

* trade-marks and registered trade-marks of Trudell Medical International © TMI 2018. All rights reserved.

REFERENCES
1. Bracey A, Suggett J, Nagel M. Assessing different valved holding chambers with facemask for delivered mass to carina with inhaled corticosteroid by pressurized metered-dose inhaler. Presented at The British Thoracic Society Winter Meeting, December 5-7, 2018.
2. Global initiative for asthma (GINA) guidelines 2018. Global strategy for asthma management and prevention.
3. Lavorini F, Fontana GA. Targeting drugs to the airways: the role of spacer devices. Expert Opin Drug Deliv 2009;6(1):91-102.
4. AeroChamber brand of holding chambers. Study Summary (September 2018). Available from: https://www.trudellmed.com/aerochamber-study-summary

 

SOURCE Trudell Medical International

Is America’s History of Scientific Racism The Cause Of Today’s Racial Tensions?
Documentary Exploring Scientists’ Long-Ago Theories On Race Inequality - And The Connection With Darwinism - May Shed Light On Prejudices.
Topic Summary
Immigration, white supremacists, racial profiling and the alt-right movement have made race a hot-button topic in recent times. Many Americans are taking a deeper look at race relations and whether we’ve progressed or regressed as a nation.
A recent NBC News poll showed 64 percent of Americans think racism remains a major problem in society. A Gallup poll in 2017 found 61 percent think racism against blacks is widespread in the U.S. – up from 51 percent at the beginning of President Barack Obama’s first term in 2009.
Sometimes reflecting on history helps us understand how we got where we are. A new documentary, Human Zoos: America’s Forgotten History of Scientific Racism, reveals how scientists a century ago viewed some non-white races as biologically inferior, fueling the controversial Eugenics movement, dehumanizing actions and racial divides that may be linked to the racial tensions we still see today.
“Increasingly, we are in a society where people follow what science commands, but often the people who tell us what to think are speaking out of their prejudices,” says John G. West (www.discovery.org), writer and director of the film and a Senior Fellow at the Discovery Institute. “Today in regard to racism, there is definitely a group of white supremacists who are keying into the evolutionary thinking that was used a century ago.”
West can discuss for your listeners how scientific racism took root and spread, and how it may provide a foundation for racism today.
Discussion Questions
  • One of your main reasons for making the film was what you call the abuse of science. How do you think science was abused in this racial context?
  • Explain the Eugenics movement – its belief that non-whites were a drag on the human race – and how it impacted different cultures.
  • What kind of opposition did Eugenics run into and what was the outcome?
  • Are political happenings today related to race in the U.S. remindful of racially-divided times that the documentary explored?
  • Do you think America has progressed in terms of most people not buying into some scientists’ theories nearly 100 years ago of non-whites being biologically inferior?
About Dr. John G. West
Dr. John G. West is a Vice President and Senior Fellow at the Seattle-based Discovery Institute, where he also serves as Associate Director of the Institute's Center for Science & Culture. Dr. West was previously an Associate Professor of Political Science at Seattle Pacific University and has written or edited 12 books, including most recently the expanded edition of Darwin Day in America: How Our Politics and Culture Have Been Dehumanized in the Name of Science. Additionally, Dr. West has directed and written several documentaries, including Revolutionary, Privileged Species, and the award-winning Biology of the Second Reich. He has been interviewed by Time, Newsweek, USA Today, The Washington Post, and The New York Times, and he has appeared on CNN, FoxNews, and C-SPAN. Dr. West holds a Ph.D in Government from Claremont Graduate University and a B.A. in Communications from the University of Washington. He is a recipient of several academic fellowships, including a Haynes Foundation Dissertation Grant and an Earhart Foundation Fellowship.

Expand Your Mind and Holiday Reading List with The Past Life Perspective

Learn how the practice of regression therapy can give you a new lease on life for the new year.

Ann C. Barham’s The Past Life Perspective is back in time for the holidays with a new softcover print run, giving mainstream readers a practical glimpse into the powerful self-discovery and healing tool of regression therapy.

The book shares the personal experiences of Barham and her own clients as they uncover the traumatic and pivotal points of their past lives and how these moments continue to shape their emotions, relationships, health, and actions in the present day.

“For decades past life regression therapy has been seen as something for the ‘New Age’ crowd,” said Barham. “My goal is to introduce readers to the process with true life accounts they can relate to, along with the emotional processing steps that make it such a valuable tool.”

The Past Life Perspective is a captivating read for over the holiday break, offering readers an alternative route for introspection, self-healing, and--ultimately--empowerment.

The new edition of The Past Life Perspective is now available at Amazon, Barnes & Noble, and BAM! Books a Million just in time for holiday gifting.

For those looking to learn more about regression therapy or delve deeper into their own past lives, Barham also offers a 40 minute Guided Recording for download at www.pastlives.org.

The recording leads listeners through deep relaxation techniques and gives them the opportunity to glimpse the personality and key events of a prior lifetime as well as tools for processing these unique moments.

About:

Ann C. Barham is a Marriage & Family Therapist licensed in the State of California, and a Certified Regression Therapist with the International Board of Regression Therapy. While making a mid-life career change from business management to counseling, Barham was drawn to past life therapy as a rapid and effective tool for emotional and spiritual evolution after her own dramatic personal experience. After training with the world’s foremost experts in the field, Dr. Brian Weiss and Dr. Roger Woolger, she established her own integrative approach and has been helping clients uncover the secrets of their past lifetimes for over 20 years. She has appeared on a national radio and television shows as an expert in the field, including CBS' The Doctors and George Noory's Coast to Coast AM radio and TV programs.

Rock Solid Research On How To Prevent Dementia And Maintain A Healthy Brain

Chattanooga, TN, Dec. 11, 2018 ― Dr. Timothy R. Jennings speaks expertly on a subject that concerns over 5.5 million people across the nation: how to prevent dementia and keep our mind sharp as we age. A psychiatrist and international speaker, Jennings introduces his new book, recently rated #1 by Amazon in books on dementia, The Aging Brain: Proven Steps to Prevent Dementia and Sharpen Your Mind.

Dr. Jennings prescribes simple, everyday actions we can take to stave off disease, promote vitality, and prevent dementia and late-onset Alzheimer's. "The choices we make now can help us to keep our minds sharp and maintain our independence as we age,” says Jennings.

An easy-to-use guide to maintaining brain and body health throughout life, The Aging Brain is based on solid, up-to-date scientific research, and the interventions discussed can prevent progression toward dementia, even in those already showing signs of mild cognitive impairment. The recommendations also may help reduce disability and depression.

"This book isn't just for people hoping to slow the aging process,” says Jennings. "It's also for anyone who is a caregiver to someone at risk of or already beginning to suffer from dementia. It offers a hopeful, healthy way forward.”

Jennings, who maintains a private practice in Chattanooga, TN, has authored several books, including The God-Shaped Brain and The God-Shaped Heart. He is a Distinguished Fellow of the American Psychiatric Association and Fellow of the Southern Psychiatric Association, and is president and founder of Come and Reason Ministries.

For more information about Dr. Jennings, please visit the website: https://www.agingbrainbook.com.

To connect with Dr. Jennings, please visit: https://www.facebook.com/DrTimJennings/ and https://twitter.com/timjenningsmd.

The Aging Brain: Proven Steps to Prevent Dementia and Sharpen Your Mind
Baker Books
Released: June 2018
ISBN-10: 080107522X
ISBN-13: 978-0801075223

Reviews for The Aging Brain: Proven Steps to Prevent Dementia and Sharpen Your Mind:

Dr. Caroline Leaf, Cognitive Neuroscientist, Communication Pathologist and Author: "Great advice and excellent science on aging! It's well worth following and applying these principles so as to age the way we are supposed to.”

Rodney A. Poling, MD, DFAPA, medical director, Behavioral Healthcare Center, Columbia TN., and board-certified geriatric psychiatrist: "A well-researched and commonsense book aimed at helping one understand the complexities of dementia, while offering recommendations for maintaining healthy brain function into our later years.”

Michael Lyles, psychiatrist, author, and speaker: "Dr. Jennings clearly describes how to practically manage the medical and lifestyle variables that can positively impact brain health and the process of aging. Age is a number, but getting old is a lifestyle.”

Lithuania Ranks Amongst Top 40 of World’s Most Prosperous Countries Thanks To Outstanding Nature and Wellbeing

 

With its pine forests, freshwater lakes, and one of Eastern Europe’s oldest SPA towns, Lithuania has become a country renowned for its well-being attributes

 

December 10, 2018: In the 12th edition of the annual global Prosperity Index by the Legatum Institute think tank - which bases its findings on over 100 variables, such economic strength and the quality of natural surroundings - Lithuania ranked 36th from 149 countries. The winning factor for Lithuania was its outstanding natural environment.

 

The importance of nature in one’s happiness is scientifically proven - according to a recent study, by connecting with nature, an individual’s happiness increases by 30%.

 

Despite the country’s relatively small size, 33% of Lithuania’s territory is covered in forests, while the rest is home to hundreds of freshwater lakes. The coastline on the Baltic Sea is dominated by sand dunes and white sand beaches.

 

Nature in Lithuania is a part of the lifestyle, and its people are especially close to it - perhaps due to the country’s heritage as the last pagan country in Europe, where people still worshipped nature long after Christianity was introduced.

 

Today, lakes, beach and forests are the preferred summer vacation or weekend choices, and throughout the year many like to spend their time off in one of local wellness and SPA towns, known for their healing therapies.

 

For example, the SPA town of Druskininkai has been recognized for its healing mineral waters and mud treatments since the 18th century. It is now a modern SPA town with centuries-old traditions, offering therapeutical and beauty SPA treatments. It is surrounded by a huge pine forest, making it a popular location for those looking for some forest therapy, clean air or bicycle paths. The largest waterpark in the Baltic region, Aquapark, can also be found in Druskininkai, and its Wellness Center (Gydykla) dates back to 19th century and preserves the oldest mud and mineral water therapy traditions.

 

A fine example of Lithuania’s impressive forests is the Labanoras Regional Park, an hour drive away from the capital, which is home to some of the country’s oldest trees. Spanning almost 528-square kilometres and peppered with almost 300 freshwater lakes, it is popular during summer months amongst campers, kayakers, swimmers, and hikers. Hiking in Labanoras is popular also in the winter -  guides can take visitors to some of its most remote parts for an experience of wilderness and nature’s tranquility.

 

The summer resort of the Nida, surrounded by sand dunes, sea, lagoon and pine groves is another natural Lithuanian treasure. It is bordered by the Curonian Lagoon on one side, and wide sandy beaches of the Baltic Sea are on the other side. The Curonian Spit, a peninsula where Nida is located, is a UNESCO heritage site. This undiscovered natural jewel is becoming increasingly popular amongst international visitors during summer months.

 

Even the capital of Lithuania, Vilnius, is considered to be one of Europe’s greenest and happiest cities - Vilnius rankedamongst Europe’s happiest capitals in 2016. Its citizens are also some of the very few groundwater drinkers on the continent due to the local water’s purity.

 

With a population of just three million, Lithuania is quickly gaining a reputation for being a European wellness and good-living hub in recent years. Fast-growing economy also contributes to the country’s happiness index, which is bound to keep climbing as the economy grows.

 

For more information or high-res images please contact Raminta at raminta@blueoceanspr.com.

 

ABOUT DRUSKININKAI

 

Druskininkai is Lithuania’s biggest SPA town, known for its unique combination of underground mineral waters, curative mud and surrounding pine tree forests that provide extremely clean air. The medicinal properties of Druskininkai mineral water were discovered in the 18th century and the town was declared a health resort by king’s decree. The wellness traditions of Druskininkai have been developing throughout centuries. The concept of medical SPAs emerged during Soviet times and has been modernized since Lithuania gained its independence. Medical SPA is a hotel-style wellness center, where doctors assign certain healing procedures that might involve special mineral or whirlpool baths, massages, physiotherapy, mud treatments, aromatherapy and many others. Medical SPAs, as well as regular SPAs of Druskininkai also offer regular beauty treatments and massages. The town of Druskininkai has many activities for the whole family. It boasts the biggest AquaPark in the region, year-round Snow Arena, an adventure park, multiple parks and bicycle trails. It offers rich gastronomical experience, museums, various cultural events and festivities throughout the year.

 

 

Disabled Sports Eastern Sierra to Host Another Wounded Warrior Operation Mountain Freedom

Learn how this yearly therapeutic winter event has inspired the launch of their loftiest veteran program yet.

From January 28 to February 1, Disabled Sports Eastern Sierra (DSES) will hold their 13th Annual Operation Mountain Freedom program--a week long sport camp for active duty and veterans with disabilities.

This inspiring event hosted in beautiful Mammoth Lakes, California, encourages warriors with disabilities to face their challenges and fears through sports such as alpine skiing, snowboarding, and cross-country skiing as well as by attending social gatherings and listening to guest speakers.

Each year has seen the demand for this once-in-a-lifetime experience grow, ultimately inspiring DSES to address an expanded vision —the creation of the National Wounded Warrior Center—a facility solely dedicated to the mental and physical recovery of wounded warriors, to be built in Mammoth Lake, California.

To join the DSES fundraising initiative, go to www.WoundedWarriorsMammoth.org/Donate.

“Each year we see overwhelming interest in Operation Mountain Freedom, and are always saddened to have to place veterans on the waiting list,” explained Founder and Executive Director of Disabled Sports Eastern Sierra, Kathy Copeland. “This outcry for these programs is what convinced us it was time to go one step further.” The transformation we see in their lives is inspiring and we can do so much more.

Their goal is to build the first National Wounded Warrior Center, where they will be able to treat an estimated 300 veterans annually with adaptive sports training, physical therapy, counseling, continued education with an onsite community college, and post-treatment housing guidance.

“We have seen such a positive impact with Operation Mountain Freedom,” said Executive Director Copeland. “In just a week's time you can already witness their growing confidence in their bodies and how this affects their ability to communicate and meet social challenges. Just think what could happen with more resources and time!”

DSES has launched a campaign to raise $12M of the needed $17.9M construction costs by mid-2019, so they can break ground by the end of the year.

To learn about donation opportunities, recurring giving plans, establishing a legacy, and in-kind contributions of services and construction materials please call the Disabled Sports Eastern Sierra office at 760-934-0791 or email Info@DisabledSportsEasternSierra.org.

National Wounded Warrior Center donations are accepted at: www.WoundedWarriorsMammoth.org/Donate.

 

About

Disabled Sports Eastern Sierra, is a nationally recognized adaptive sports program for children and adults with cognitive and physical disabilities, non-profit organization. Based in Mammoth Lakes, CA, DSES creates inspiring challenges, provides expert instruction, and rallies the community to comfortably accommodate people with disabilities.

The DSES Wounded Warrior Programs began in 2007 with a collaboration with Camp Pendleton and Balboa Naval Medical Hospital’s Marine Corps Wounded Warrior Battalion West. Wounded veterans from across the country now attend DSES Wounded Warrior programs, and participation has increased monumentally.

The success from the DSES Wounded Warrior programs is the true inspiration behind the creation of National Wounded Warrior Center. Donations accepted at: www.WoundedWarriorMammoth.org/Donate.

“You can’t put a price tag on an opportunity to come to a place as soothing as Mammoth for these Wounded Warriors –to feel like they’re not alone, that they’re not forgotten. It’s one thing for the government to do it, but it’s when private citizens and communities are doing it for the love of their fellow man that really touches the soldiers. It’s a chance to fundamentally save or change a person for the rest of their life.” -- Larry D. Nicholson, Ret. Commanding General, 1st Marine Division

Follow @DisabledSportsEasternSierra and @NationalWoundedWarriorCenter on Facebook for behind-the-scene snapshots, upcoming events, advocacy alerts, and campaign announcements.

Epidemics, Fear and Denial: How Every American Is Threatened

by: Jane M. Orient, M.D.

This is the one hundredth anniversary of the great influenza pandemic of 1918. In his book The Great Influenza, John M. Barry described it as the deadliest plague in history. It killed more people in a year than the Black Death of the Middle Ages killed in a century.

The lack of a vaccine did not cause the flu. All epidemics start with an index case—which may or may not be identified. The great influenza may have begun in a patient in Kansas. The significance of the case was reportedly recognized by a country doctor, who was ignored. As the nation mobilized for World War I, and draftees from across the country were thrown together, illness spread and became much more virulent. Transport ships became “floating caskets.” Troop trains were “rolling coffins.” But Woodrow Wilson denied the existence or severity of the epidemic, and effective public health efforts were thwarted.

Despite this history, and the expenditure of billions of dollars, the U.S. is not much better prepared than in 1918. There have been warnings, such as Ebola, severe acute respiratory distress syndrome (SARS), novel H1N1 flu, and the 2014 outbreak of enterovirus D68 in schoolchildren. But when the threats recede, the nation goes back to sleep.

When different populations are thrown together, as in boot camp or college dorms when new freshmen arrive, there is a lot of sickness. Each group has a different pattern of colonizing microorganisms to which its members have immunity and others do not. There are terrible historical examples of native populations in the New World being devastated by diseases of European settlers.

Epidemics can happen naturally or through neglect—or they could be caused deliberately. Biological warfare is probably the very worst weapon of mass destruction.

One scenario is to embed a suicide agent incubating a deadly disease in a mass of migrants. Or there are doubtlessly innocent persons infected with deadly diseases to which Americans have no immunity among thousands of migrants overwhelming our border—from Central America and many other places.

The mainstream press and even part of mainstream medicine promotes denial. For example, an NBC News article quotes Dr. Paul Spiegel, who directs the Center for Humanitarian Health at Johns Hopkins School of Public Health: “There is no evidence to show that migrants are spreading disease.” The danger of introducing disease is “a false argument used to keep migrants out.” The article even quotes a study that purportedly shows that hepatitis, tuberculosis and HIV “generally only spread within the affected immigrant communities and not to the wider population.” Perhaps there is an invisible shield between an infected migrant and an American but not between him and someone newly arriving from his country?

Is this denialism?

No, that term is for those who don’t believe that we can change the climate and save the Planet by cutting off energy from the fuels that power 80 percent of the world’s economy. The supposed mainstream of media and organized medicine insists that “climate change”—catastrophic and human-caused—is the existential public health threat that eclipses all others. Let’s have uncontrolled migration, but tight global control of essential fuels.

Is concern about the caravan just “fearmongering”?

We don’t hear that term applied to those who say we must treat a child missing some mandated vaccines as a “Typhoid Mary” and bar him from schools or doctor’s offices—even though nobody ever caught a disease from a child that wasn’t infected with it. Rather, that’s the word for those who warn about tropical diseases, even if they are much more common and deadly than indigenous measles. Or for those concerned about tattooed MS-13 gang members, rapists, jihadists, human traffickers, and other criminals intent on harming Americans. Such people also infect, molest, assault, or murder people in their own countries and in the caravan.

Our nation faces real threats that produce genuine body counts from violence and disease. Instead, we are supposed to worry about carbon dioxide, invisible dust particles, and imperceptible phobias and isms. Not just worry, but shut down industries and shut out dissenters from public discourse.

A wall is indeed proposed—to confine the half of America that votes the “wrong” way and wants to protect American lives, liberties, and property.

We need an outbreak of common sense.

###

 Jane M. Orient, M.D. obtained her undergraduate degrees in chemistry and mathematics from the University of Arizona in Tucson, and her M.D. from Columbia University College of Physicians and Surgeons in 1974. She completed an internal medicine residency at Parkland Memorial Hospital and University of Arizona Affiliated Hospitals and then became an Instructor at the University of Arizona College of Medicine and a staff physician at the Tucson Veterans Administration Hospital. She has been in solo private practice since 1981 and has served as Executive Director of the Association of American Physicians and Surgeons (AAPS) since 1989. She is currently president of Doctors for Disaster Preparedness. Since 1988, she has been chairman of the Public Health Committee of the Pima County (Arizona) Medical Society. She is the author of YOUR Doctor Is Not In: Healthy Skepticism about National Healthcare, and the second through fourth editions of Sapira's Art and Science of Bedside Diagnosis published by Lippincott, Williams & Wilkins. She authored books for schoolchildren, Professor Klugimkopf’s Old-Fashioned English Grammar and Professor Klugimkopf’s Spelling Method, published by Robinson Books, and coauthored two novels published as Kindle books, Neomorts and Moonshine. More than 100 of her papers have been published in the scientific and popular literature on a variety of subjects including risk assessment, natural and technological hazards and nonhazards, and medical economics and ethics. She is the editor of AAPS News, the Doctors for Disaster Preparedness Newsletter, and Civil Defense Perspectives, and is the managing editor of the Journal of American Physicians and Surgeons.

Texas A&M first in nation to train all health sciences students on opioid overdose reversal

 

BRYAN, Texas — With 91 Americans dying each day from opioid overdose, the Texas A&M University Health Science Centeris responding, advancing training and education in pain management and substance abuse in innovative ways. Texas A&M is the first health science center in the nation to commit to train every health professions student to administer a reversal agent to opioid overdose victims, and save lives.

Through the intensive 90-minute Opioid Overdose Education and Naloxone Administration (OENA) program, the institution will train every Texas A&M Health Science Center student across the state—totaling more than 5,000 students from the colleges of dentistry, medicine, nursing, pharmacy and public health—to recognize an opioid overdose and administer naloxone, a drug that can be administered as a nasal spray or injection to reverse the deadly effects of opioid overdoses.

The reversal agent is available as prescription medication, and some states, including Texas, allow naloxone to be distributed by pharmacists to the public without a prescription from a physician via a standing order. Texas also passed legislation allowing for community distribution of naloxone rescue kits by trained individuals to the general public in response to the rising crisis.Anyone is allowed to possess naloxone without a prescription, and use it in good faith to save the life of a person believed to be suffering from an opioid overdose.

“Naloxone is a life-saving treatment to help until emergency personnel arrive,” said Joy Alonzo, M. Engineering, PharmD, clinical assistant professor at the Texas A&M College of Pharmacy, who is leading the naloxone training effort at the Health Science Center. “The goal is to train our students how to administer naloxone and also educate them about the health care needs of the opioid crisis and spread that awareness to others.”

Alonzo is a member of the institution’s Opioid Task Force, which was formed in 2018 to reduce burdens from the opioid epidemic through collaborative action in research, education and community outreach, across the health sciences. Training of all health professions students is an important component of both the education and community outreach initiatives of the task force.

“Whenever you’re faced with a crisis, you need creative solutions,”  said Carrie L. Byington, MD, vice chancellor for health services at The Texas A&M University System, senior vice president of the Texas A&M Health Science Center and dean of the Texas A&M College of Medicine. “The best ideas come when multiple viewpoints are at the table, and that’s the idea behind our interprofessional Opioid Task Force. Together, we’re reducing the stigma associated with opioids, and empowering the next generation of health care professionals to become advocates for naloxone administration within their own communities, wherever they may practice after graduation.”

Students are already putting what they’ve learned to practice. Pharmacy students, who were trained early on through Operation Naloxone, are now actively training first responders and members of the community in how to recognize an overdose and administer naloxone.

“We have seen five reversals from trainings provided to communities,” Alonzo said. “We’re preventing overdose deaths in our communities, and providing opportunities for people with opioid use disorder to access treatment and recovery—saving lives.”

The task force’s efforts also translate well beyond Texas’ borders. Task Force representatives, including Byington and Alonzo, are engaged at the national level, with the American Medical Association Alliance and the Association of American Medical Colleges.

There’s also an evaluation component planned. “We’re going to survey the students on the effectiveness of the training, and then we're going to re-survey them every 12 months until they graduate to see what sticks and how their attitudes about opioid use disorder changes,” Alonzo said. “We need to change the perspective of the next generation of health care providers, and this initiative is one component of that.”

The ultimate goal is to destigmatize substance use disorders and teach providers—and society in general—to consider it a chronic health condition, not a lack of willpower or a character flaw. Naloxone doesn’t solve the problem or help people overcome addiction, but it does save their lives so they have the opportunity to seek treatment.

“This sort of training should be very common, just like people are trained in CPR,” Alonzo said. “You may never need it, but if the situation does arise, you need to know how to do it right and feel confident that you can save a life.”

 

###

 

About Texas A&M University Health Science Center
Texas A&M University Health Science Center is transforming healththrough innovative research, education and service in dentistry, medicine, nursing, pharmacy, public health and medical sciences. As an independent state agency and academic unit of Texas A&M University, the health science center serves the state through campuses in Bryan-College Station, Dallas, Temple, Houston, Round Rock, Kingsville, Corpus Christi and McAllen. Learn more at vitalrecord.tamhsc.edu or follow @TAMHSC on Twitter.

Trusted Cold and Flu Brand BENYLIN® Launches NEW Lozenge Product

 

J&J and JWT Canada dramatize long-lasting relief in "Work Day"

TORONTO, Dec. 10, 2018 /CNW/ - It's no secret Canada – winter is coming. And what's more predictable than the cold weather? Cold and flu season. Fortunately, the experts in cough control BENYLIN® have got us covered. Earlier this fall, Johnson & Johnson Canada and J. Walter Thompson Canada released a brand-new campaign to globally launch the new BENYLIN® Sore Throat Lozenge product.

With over 25 different cold and flu products, BENYLIN® specializes in cough and cold control. The BENYLIN® Sore Throat Lozenge product is brand-new and has been uniquely formulated with a dual layer that works in two ways. First, the outer layer with cooling flavour agents quickly dissolves, providing an immediate cooling sensation to soothe your throat. Then, the inner core, containing an anesthetic, provides targeted relief of your sore throat pain for up to two hours. While there are other lozenges products that contain medicinal ingredients, the BENYLIN® difference is the two-hour duration of long-lasting relief that the product provides.

"Lozenges are the lightweights of the cough and cold category – generally consumers don't expect much of them. Consumers look to them to soothe and relieve their sore throat while they're sucking on them but not after they've dissolved. BENYLIN® lozenges last for 2 hours so it was important to ensure that message was clear," said Ishita Saha, Market Unit Director, Pain Care and CCFS, Johnson & Johnson. To convince the consumer that BENYLIN® Sore Throat Lozenges are different and truly long-lasting, J. Walter Thompson Canada decided to take a light-hearted approach that would resonate with the consumer. "Some of my favourite ads from the past and some of the most convincing have been straightforward demonstrations," said Cory Eisentraut, Executive Creative Director, J. Walter Thompson Canada. "With this launch, we wanted to find a simple way to demonstrate the two-hour relief but do it in a fun, memorable way."

To further demonstrate the length of relief the BENYLIN® lozenges provide, the teams worked together to strategically develop a media plan that would place the ad in contextual environments. First on the list: movie theatres. This placement is particularly clever for two reasons: firstly, the two-hour relief message correlates to the typical length of a film in the cinema and secondly, no one wants to be that person coughing throughout the entire show.

The BENYLIN® Sore Throat Lozenge product is now available in store. Check out the supporting TV and digital campaign "Work Day" here:  https://www.youtube.com/watch?v=8JF-g_GImoU

ABOUT JOHNSON & JOHNSON:
In Canada, Johnson & Johnson Inc., the consumer health company has offices in Markham and Montreal. They market and sell some of Canada's leading brands in the Baby Care, Oral Health Care, Wound Care, Nicotine Replacement Therapy, Skin and Hair Care, Nutritionals, Non-Prescription Drugs and Eye Care categories. At Johnson & Johnson Inc., the mission is to enrich the health and wellness of every Canadian, every day. Behind every one of the brands is a tradition of innovative research, cutting-edge technology, and a deep commitment to delighting consumers with products that they can trust for their entire family.

ABOUT J. WALTER THOMPSON WORLDWIDE:
J. Walter Thompson Worldwide, the world's best-known marketing communications brand, has been making pioneering solutions that build enduring brands and business for more than 150 years. Headquartered in New York, J. Walter Thompson is a true global network with more than 200 offices in over 90 countries, employing nearly 10,000 marketing professionals. The agency consistently ranks among the top networks in the world and continues to have a dominant presence in the industry by staying on the leading edge – from hiring the industry's first female copywriter to developing award-winning branded content today. For more information, please visit www.jwt.com and follow us @JWT_Worldwide.

SOURCE J. Walter Thompson Canada

For further information:

ALL INQUIRIES: Hayley Kleynhans, T +1 416 926 7403, M +1 416 704 2081, Hayley.kleynhans@jwt.com

Adaptiiv announces major release

 

HALIFAX, Dec. 10, 2018 /CNW/ - Adaptiiv Medical Technologies Inc. (Adaptiiv), an innovative medical technology company, announced today the release of its most significant advancement to date of its medical software, 3D Bolus 2.0. This release includes numerous updates to existing features based on client feedback, as well as new features such as;

  • Hot Spot Correction - Improved hotspot correction algorithm allowing for automatic reduction of hotspots (contoured in the TPS) by a user-selected amount.
  • Cleaving - Custom cleaving feature provides ability to easily cleave a bolus or applicator into two parts, at any angle.
  • HDR Surface Brachytherapy - Enhanced algorithm that improves the way catheter trajectories are generated. In addition, the module now notifies Users of curvatures that may be of concern and provides the ability to fix these potential problem areas.
  • In Vivo Dosimetry - Automatically create and print dosimeter pockets directly within the Bolus/Applicator. Appropriate caps which will fill the pockets when dosimeters are not in use, are also printed.

"This is an exciting time for our organization," said Adaptiiv CTO, Alex Dunphy.  "Adaptiiv is the first company in the world to receive FDA 510k clearance for 3D printing software used in radiation oncology. Version 2.0 of the 3D Bolus Software was built by gathering and analyzing feedback from our customers in order to develop a product that meets day-to-day clinical needs.  3D Bolus 2.0 enables our customers to improve the standard of care they provide to the patients, through the 3D printing of patient-specific accessories."

About Adaptiiv
Adaptiiv Medical Technologies Inc. (formerly 3D Bolus Inc.) is the definitive 3D technology platform for radiation oncology. Headquartered in Halifax, Nova Scotia, Canada, Adaptiiv is shaping the future of patient-specific healthcare through innovation and collaboration with leading Cancer Centres throughout the world. Adaptiiv has 510(k) clearance, is ISO 13485 certified and has received CE Mark.

Website: http://www.adaptiiv.com/

 

SOURCE Adaptiiv Medical Technologies Inc.