Quorum Medical Clinic Launches Ground-Breaking STI Self-Screening Service Prélib

 

MONTREAL, Nov. 30, 2018 /CNW/ - Tomorrow, Quorum Medical Clinic will open an innovative medical clinic in downtown Montreal, a first-of-its-kind sexually transmitted infection (STI) self-screening clinic. Quorum Medical Clinic has a mission focused on sexual health and serving at-risk individuals in the region. This vital groundbreaking program addresses current barriers often preventing individuals from getting tested. These barriers include ease of accessibility and stigma. The program aims to break down these barriers by providing timely testing services in a safe, easy, stigma-free way. The new clinic concept, named Prélib, is the only self-screening clinic of its kind in Canada.

"We know that many individuals are currently feeling they have no easily accessible options to get the vital testing for STI's that all Quebecers should have access to in a stigma-free environment - without judgment," said Dr. Maxim R. Éthier, physician and co-founder of Quorum Medical Clinic. Prélib combines state of the art communication technologies with medical expertise to facilitate safe and accessible STI testing.  The program also provides personalized education on prevention.

The STI Self-Screening clinic opens tomorrow, December 1, 2018, which is also World AIDS Day. The service will aim to engage individuals who otherwise would not get tested and may not know if they have an STI or know their HIV status. The new clinic will work to directly improve health outcomes by identifying and moving to provide necessary treatment to patients who require further care.

"We recognize that many Quebecers and indeed Canadians are not easily able to access the STI testing services they need in a safe and stigma-free environment. Following months of work to design an online web platform for individuals to book appointments and view test results, and with a unique self-testing clinic, we are excited to see how our efforts will work to engage those whose health care needs are not currently being met," added Dr. Éthier. "Left untreated, these health concerns can have serious impacts on both these individuals and those around them. It is vital for health providers to recognize how the status quo is not meeting the needs for patients and address those gaps in care."

This project was made possible by a ViiV Healthcare Canada grant awarded through its healthcare organization support for innovative programs. ViiV's program aims to support healthcare-related organizations across Canada in their goal to improve health outcomes and/or the quality of life for patients living with HIV/AIDS.

"New HIV and STI testing services aim to directly address the current gaps in testing for at-risk individuals," said Sara Leclerc, General Manager of ViiV Healthcare Canada. "ViiV is proud to support organizations like Quorum and Prélib who develop and provide innovative services to improve health outcomes and the quality of life for Quebecers."

Quorum Medical Clinic provides innovative health care services in Montreal. Its mission is to serve at-risk populations in the region and is also focused particularly on sexual health. It offers safe and stigma-free care to its patients in a modern facilitity located in the heart of Montreal. Prélib is located adjacent to the main Quorum Clinic with a dedicated entrance and patient testing rooms. More information on Quorum and Prélib can be found at http://cliniquequorum.com/

ViiV Healthcare is the only company 100% dedicated to developing HIV treatments to continue the fight against HIV/AIDS and ultimately improve the health of those whose lives are touched by the virus. Learn more about ViiV Healthcare and how we are supporting the HIV/AIDS community at www.viivhealthcare.ca.

 

SOURCE Quorum Medical Clinic

The United States of America Has a 135 Billion US Dollars Spine Problem: Spine Book to Help Americans

 

Screen Shot 2017-06-09 at 8.00.41 AM

 

Keys to an Amazing Life: Secrets of the Cervical Spine

available at amazon.com for $6.99 American Dollars

 

Video: https://youtu.be/QDH8vC4SpuE

 

In 2017, American GDP was estimated at 19.4 trillion dollars. With spine care costing Americans 135 billion dollars per year in the USA, that means one in $144 GDP (0.7%) dollars is spent on spine care. 2017 USA GDP is estimated at $19.4 trillion dollars. 

 

https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(18)30725-6/fulltext

 

Today, with this important book, internationally-renowned American spinal expert Dr. Kenneth Hansraj unlocks the secrets of your spine, and how learning to treat it with respect will vastly improve your physical, emotional and even mental life. It’s packed with brilliant illustrations, photographs and techniques for achieving optimal spinal and overall vibrant health! 

 

The most painful problem in America isn’t the economy, trade, crime or foreign wars.

 

It’s our BACKS!

 

“Hansraj unlocks the influence of common everyday options that are good for your spinal health and general health.                                        This book will illuminate your life”.                 Jack Canfield

 

The key to a successful modern America is to upgrade the skills of the American people, and then place these well-trained people into improved and state-of-the-art infrastructure system.

 

Even if you don’t have “back problems” at the moment, 80% of us are destined to have them, either directly or indirectly related to our spines. And it’s impossible to enjoy life when you’re in pain. Do something NOW by buying this important book!

 

Our spines are quite literally at our “center,” critical to our overall health, yet we constantly abuse them with our modern lifestyles.

 

The result is that 80% of us are suffering in some way, at one time or another, from “back problems” – and are spending $135 Billion USD a year dealing with the pain and associated health problems.

 

 

In fact, if you’re like most American adults, there’s a very good chance that some of your health problems you would never think are related to your spine actually do originate there!

 

What people are saying about this important book

"As a surgical spine specialist, I am amazed at the graphical simplicity and clarity with which Hansraj presents spinal anatomy, spinal problems, and spinal surgery. This book is a triumph for the patient."

Patrick F. O'Leary, M.D.

Internationally-renowned master

Orthopaedic spinal surgeon

 

“Dr. Ken’s book has allowed me to deeply understand the nerves of the neck. I have learned how to protect and optimize them. With a better working knowledge of the nerves, I am able to make better choices for my mind and body, and I have benefited from the results. As a non-medical person, I am enlightened, as will be everyone wise enough to read this book.”

Michael Yanko

CEO, The Classic Group

 

“Finally, we have a book that is written by one of the world’s greatest doctors on health and personal well-being and not some celebrity. Dr. Ken has written a book that enhances a person’s life beyond imagination. This is the only book you need to read on this subject. It will change your life!”

Dr. Todd Eller

Senior Coach, Business Breakthroughs International

 

“When I sustained an injury by falling off of my horse, my doctors curtailed my activities. Dr. Ken evaluated me with MRIs and physical evaluations. Using the common-sense approach of this book I am back to full-time activities mentoring members around the world.”

John Sepulveda

9th Degree Black Belt, Kenpo

 

“Dr. Ken Hansraj is a well-trained, accomplished cervical spine surgeon who continues to make significant contributions. His book is a MUST READ!”

Chitranjan Ranawat, M.D.

International Master Orthopedic Surgeon

Co-Inventor of the Total Condylar Knee Replacement

 

Why does every American adult need this book?

Whether you’ve already experienced back pain, or simply want to prevent the potential suffering, this book is a must-read for every adult American person. The fact is, our modern lifestyles are punishing to our spines. Our bodies simply were not evolved to handle, for example, long periods of sitting in chairs and automobiles.

 

Without understanding your spine and how to care for it, there’s a very, very high chance you will be one of the 80% who suffer, whether directly from spine pain or from associated health conditions.

 

But beyond just spinal pain, this is a book is packed with principles about overall good health – both physical and mental!

 

Watch this short video to learn why this is not only an important book to read, but one you can trust as well!

 

https://youtu.be/QDH8vC4SpuE

 

When back problems arise . . .

Whether you have already experienced or in the future develop back problems, this book is an ideal tool you can use to make wise decisions about your options. It delves into what you can do yourself to improve your condition, such as beneficial exercises and proper posture. But it also addresses the latest surgeries – and because it’s written by a renowned spinal specialist, you can have confidence in what you’re reading.

 

About Dr. Kenneth K. Hansraj:

On the forefront of spinal surgery American surgeon Dr. Kenneth K. Hansraj (www.realspinesurgery.com) is a spinal and orthopedic surgeon specializing in cervical, thoracic and lumbar procedures for example laminectomies and spinal fusions. Dr. Hansraj believes in tailoring the operation to the patient using the latest spine technologies.

 

Dr. Ken is the author of the internationally bestselling book, Keys to an Amazing Life: Secrets of the Cervical Spine, (January, 2013), which he was inspired to write based on this concept. Dr. Hansraj is also the author of Bloodless Spine Surgery: Pictures and Explanations. His goal with each of his books is to bring years of accumulated expert medical knowledge to the public at-large in an easy-to digest format and to help countless individuals with ongoing spinal and health issues.

 

Dr. Ken Hansraj is TV and media trained and has extensive experience with national outlets such as CNN, HLN, CBS, FOX, NBC, ABC, NPR and has been featured globally. Cision® estimates his current media impressions at 9 Billion.

Changed Microbiome After Caesarean Birth Impacts Baby's Immune System, Research by Luxembourg Centre for Systems Biomedicine (LCSB) Finds

 

LUXEMBOURG, Nov. 30, 2018 /CNW/ - Together with colleagues from Sweden and Luxembourg, scientists from the Luxembourg Centre for Systems Biomedicine (LCSB) of the University of Luxembourg have observed that, during a natural vaginal birth, specific bacteria from the mother's gut are passed on to the baby and stimulate the baby's immune responses. This transmission is impacted in children born by caesarean section. "This may explain why, epidemiologically speaking, caesarean-born children suffer more frequently from chronic, immune system-linked diseases compared to babies born vaginally,"says the head of the study Prof. Paul Wilmes. His team has now published its results in the journal Nature Communications (DOI: 10.1038/s41467-018-07631-x).

(Photo: https://mma.prnewswire.com/media/791234/LCSB_Infographic.jpg )

Humans are born germ-free. Yet, birth is normally the time when vitally important bacteria start to colonise the body including the gut, skin and lungs. Researchers have long suspected that this early colonisation sets the course for one's later health. It could be, however, that a caesarean section prevents certain bacteria, ordinarily interacting with the baby's immune system, from being passed on from the mother to the new-born. Paul Wilmes, head of the Eco-Systems Biology research group at the LCSB, and his colleagues have now found the first evidence of this in a study of new-borns - half of whom were delivered by caesarean section. Wilmes reports: "We find specific bacterial substances that stimulate the immune system in vaginally born babies. In contrast, the immune stimulation in caesarean children is much lower either because the bacterial triggers are present at much lower levels or other bacterial substances hamper these initial immune reactions to happen."

This bacterial coloniser-immune system link - together with other factors - could explain why caesarean section babies are statistically more prone to develop allergies, chronic inflammatory diseases and metabolic diseases. "It could be that the immune system of these children is set on a different path early on," suggests Paul Wilmes. "We now want to further investigate this link mechanistically and find ways by which we might replace the lacking maternal bacterial strains in caesarean-born babies, e.g. by administering probiotics."

"Of course, it is already clear that we should not intervene too strongly in the birth process. Babies should only be delivered by caesarean section when it is medically necessary," Paul Wilmes stresses. "We need to be aware that, in doing so, we are apparently intervening massively in the natural interactions between humans and bacteria."

Funding: The study was supported by the Fondation André et Henriette Losch as well as by grants from the ATTRACT, CORE and AFR programmes of the Luxembourg National Research Fund (FNR). Additional funds were provided by the University of Luxembourg. Sample collection, processing and storage were co-funded by the Integrated Biobank of Luxembourg under the Personalised Medicine Consortium Diabetes programme.

Bibliography: Linda Wampach, Anna Heintz-Buschart, Joëlle V. Fritz, Javier Ramiro-Garcia, Janine Habier, Malte Herold, Shaman Narayanasamy, Anne Kaysen, Angela H. Hogan, Lutz Bindl, Jean Bottu, Rashi Halder, Conny Sjöqvist, Patrick May, Anders F. Andersson, Carine de Beaufort and Paul Wilmes, Birth mode is associated with earliest strain-conferred gut microbiome functions and immunostimulatory potential, Nature Communications, 30 November 2018. DOI: 10.1038/s41467-018-07631-x

SOURCE Luxembourg Centre for Systems Biomedicine (LCSB) of the University of Luxembourg

Discover new one-handed convenience products!

Student Teams Design and Market Brand New Products that can be Used With One Hand

for the Fall 2018 Integrated Product Development Trade Show

Ann Arbor, Michigan – November 28, 2018 – The University of Michigan Tauber Institute for Global Operations presents the Fall 2018 Integrated Product Development Trade Show, featuring innovative products created by business, engineering, information, and design students.

Event:  Fall 2018 Integrated Product Development Trade Show

When:  Wednesday, December 5, 6:30-8:30 pm

Where:  U-M Tauber Colloquium, 701 Tappan, Ann Arbor, MI

Who:  Free and Open to the Public

Taught jointly by faculty of the Ross School of Business and the Stamps School of Art & Design, the annual Integrated Product Design course challenges six cross-disciplinary student teams from the College of Engineering, Ross School of Business, Stamps School of Art & Design, and School of Information to design, build, and market a brand new product, and then to face free market competition through the IPD Trade Show.

The IPD challenge: Design and produce a product or tool to be used with one hand, that enables people to perform routine daily tasks that otherwise would require two hands.

In addition, the product enables performance of a routine daily life task by a person with only one hand available to use it. Performance should at minimum match the quality, speed and ease of task performance using a standard two-handed method, with or without an enabling tool or device.

The contexts of use include home, leisure, school or work settings and associated activities. The use case should be widely applicable and be profitable at a consumer cost of less than $200.

Members of the University of Michigan community and the general public are invited to meet the student design teams, test out prototypes of their new technologies, and vote for the “best of the best” at the Fall 2018 Integrated Product Development Trade Show, December 5 at the Tauber Colloquium in the Ross School of Business in Ann Arbor, MI.

 

Surviving the Holidays with Infertility

Relationship therapist Dr. Laura Berman explains how to deal with well-meaning but painful questions from relatives

Over 6 million women struggle with infertility, and First Lady Michelle Obama is just one of many who bravely face this painful journey. However, the holidays can be a particularly painful time for couples who struggle from infertility.

Dr. Laura Berman, relationship therapist, television personality, radio host, and New York Times bestselling author says:

“The holidays can be a very triggering time for many people, especially for are battling infertility. From Christmas cards which feature happy newborns and growing families to insensitive questions from relatives, it can be a very lonely and devastating season for millions of American women who have faced loss after loss.”

Dr. Berman offers the following tips for any couples who may be suffering this holiday season:

Prioritize self-care. “We feel pressure to accept every invitation and be present for every family event, yet if doing so harms us, then it is not a wise or loving choice,” says the couples’ therapist. “It’s okay to turn down events where you know you will be triggered, whether it’s because an elderly relative will be there nagging you about why you aren’t pregnant yet, or whether it’s because you aren’t ready to meet your cousin’s new baby. This doesn’t make you cold-hearted, rather it simply means you are taking time to care for yourself and your mental health.”

Have a rehearsed answer for rude questions. “If you know that you are going to hear ‘When is it your turn?’ a lot over the holidays, then practice a rehearsed answer to shut down such remarks. Have your partner do the same, and even enlist him to answer for you if that makes you more comfortable, such as by saying, ‘We don’t want to discuss that. How’s work going?’ Set a clear boundary and change the subject. You don’t owe anyone any further explanation,” says Dr. Berman.

Be honest if that feels right to you. “Not everyone wants to talk about infertility or their losses, and that’s perfectly okay,” says the couples’ therapist. “But many women feel that suffering alone adds to their isolation and hopelessness. In fact, First Lady Michelle Obama reported feeling similarly isolated and ashamed. Talking about our pain can be so healing and helpful. So, if it feels right to you, be honest with your close family and friends.”

Volunteer. “We know that volunteering can have an incredibly positive impact on a person’s mental health,” says Dr. Laura Berman. “Collecting toys for kids in need or spending time at a local soup kitchen can help you to focus on something other than your own pain, all while doing good in your own community at the same time.”

Focus on fun. “Couples know that they need to enjoy lots of love-making in order to increase their chance of conception, but when it comes to making babies, not all lubricants are created equal,” explains Dr. Berman. “There is only one lubricant on the market which has an FDA-cleared formula and is recommended for fertility enhancement, and that is ToConcieve. Make the most of your holiday love-making with your spouse by using ToConcieve to support you on your fertility journey.”

ToConcieve was created by ob-gyns in conjunction with Callitas Health Inc. (CSE: LILY, OTCBB: MPHMF, FWB: T3F2). The fertility enhancing gel is unlike any other fertility product on the market in that it actually encourages the woman’s body to create more of her own lubricant, which in turn may increase the activation of sperm and the woman’s chances of pregnancy. Unlike every other lubricant on the market, ToConceive doesn’t just add chemical lubricants to a woman’s body, it actually encourages her to make more of her own natural lubricant which not only adds to her pleasure, but also may improve her chances of natural

DionyMed Holdings Inc. Announces THE CLOSING OF APPROXIMATELY c$35 MILLION OF PRIVATE PLACEMENT SUBSCRIPTION RECEIPTS AND Conditional Listing Approval by the CSE

 

Toronto, Ontario, November 23, 2018 – DionyMed Holdings Inc. (“DionyMed”), a multi-state cannabis brand and distribution platform, is pleased to announce that it has completed the previously announced private placement of subscription receipts (each, a “Subscription Receipt”) at a price of C$4.25 (the “Issue Price”) per Subscription Receipt for aggregate gross proceeds of approximately C$35,000,000 (the “Offering”).

 

Additionally, DionyMed Holdings Inc. and Sixonine Ventures Corp. (“Sixonine”) are pleased to announce that the Canadian Securities Exchange (the “CSE”) has provided conditional approval of the listing of the subordinate voting shares of Sixonine (the “Subordinate Voting Shares”) under the trading symbol “DYME”, which listing is anticipated to occur shortly following the completion of the previously announced business combination of Sixonine and DionyMed Holdings Inc. (the “RTO”). Upon completion of the RTO, Sixonine is to be renamed “DionyMed Brands Inc.” Sixonine following the RTO and name change is referred to as the “Company” or “DYME”.

 

“Our recent successful capital raise of approximately C$35 million and anticipated listing on the CSE are significant milestones in our company’s exciting narrative.  We have grown from inception in 2017, to become one of the leading providers of branded products, distribution and direct to consumer services in the U.S. legal cannabis market,” commented Edward Fields, CEO of DionyMed. “Our anticipated listing on the CSE provides direct access for investors to participate in our rapidly growing legal cannabis story as we outpace our peers and expand across the United States.”

 

The listing of the Subordinate Voting Shares is subject to, among other things, satisfaction of the customary listing conditions of the CSE and the completion of the RTO as contemplated in the agreement dated October 2, 2018 between DionyMed and Sixonine. Subject to satisfaction of these and other conditions, a subsequent announcement will be made regarding the expected date for the commencement of trading.

 

A listing statement describing the Company, prepared in accordance with the policies of the CSE, will be made available on SEDAR at www.sedar.com. The information regarding the Company and the RTO in this press release is qualified in its entirety by reference to the more detailed disclosure included in the listing statement.

 

About DionyMed

Founded in 2017, DionyMed is a rapidly-growing, multi-state cannabis brands and distribution platform, supporting cultivators, manufacturers and award-winning brands in the medical and adult-use cannabis markets. DionyMed entered the cannabis industry in the vape cartridge manufacturing category and following California’s adult-use legalization in January 2018, expanded from manufacturing into distribution. DionyMed sells branded products in every category from flower to vape cartridges, concentrates and edibles. DionyMed serves more than 700 dispensaries and completes over 40,000 Direct-To-Consumer deliveries each month with its growing portfolio of products and brands.

Fertilizer Canada and the Paramedic Association of Canada sign a Memorandum of Cooperation

 

OTTAWA, Nov. 29, 2018 /CNW/ - In 2008, Fertilizer Canada under the direction of the Fertilizer Safety and Security Council produced a comprehensive first responder communications and training package, which was distributed to some 4,500 firefighters across Canada, through a partnership with the Canadian Association of Fire Chiefs. The program aimed to inform frontline responders about the importance of recognizing anhydrous ammonia and the action required to protect themselves and the community in the event of a spill.

Today, building on the success of the Safety and Security Council's training package, Fertilizer Canada and the Paramedic Association of Canada have signed a Memorandum of Cooperation (MOC), agreeing to work together to update the training program to provide all emergency responders with the information and training they need to safely deal with an anhydrous ammonia incident.

"The safety and security of Canada's First Responders is a priority for Fertilizer Canada, and we want to ensure that when our products are handled, First Responders have the required training to deal with any situation involving ammonia", said Garth Whyte, President and CEO of Fertilizer Canada. "Working with First Responders from across the country to implement and learn these safety techniques will allow First Responders to continue keeping Canadians safe."

Now that the MOC has been signed, a Steering Committee will be established, consisting of members from the First Responder community, to review training materials and provide comments to ensure the materials accurately represent the role and actions of First Responders during an anhydrous ammonia incident.

"Canada's Paramedics play a critical role in protecting the safety of the public, communities, and the environment every day", said Chris Hood, President of the Paramedic Association of Canada. "By collaborating with the Canadian Fertilizer industry we are ensuring that our men and women who arrive on the scene everyday have the information and necessary training they require to safely deal with anhydrous ammonia."

The updated course will teach first responders how to identify anhydrous ammonia's basic properties, how to respond to an incident, perform first aid in the event of exposure to anhydrous ammonia and establish emergency plans.

"Protection for first responders is critically important - we need to take care of those who take care of us," said Pam Damoff, Member of Parliament for Oakville North-Burlington. "First responders put themselves in danger when responding to emergency calls every day.  We must ensure they have the training and education required to deal with any situation they may face on scene to ensure their own safety and the safety of the community."

"Today's partnership announcement is a proactive initiative by the fertilizer and first responder industries to ensure that this training program incorporates the latest information and best practices."

Fertilizer Canada and the Paramedics Association of Canada look forward to working together as they develop and distribute the Anhydrous Ammonia Training for First Responders to ensure that all first responders have access to the important information that is critical for the safe response to an incident.

Fertilizer Canada represents manufacturers, wholesale and retail distributors of nitrogen, phosphate, potash and sulphur fertilizers. The fertilizer industry plays an essential role in Canada's economy, contributing $23 billion in economic activity annually and over 76,000 jobs. The association is committed to supporting the fertilizer industry with innovative research and programming while advocating sustainability, stewardship, safety and security through standards and Codes of Practice. Please visit fertilizercanada.ca.

UNITED WAY AND PEACE COLLECTIVE PARTNER ON
UNIGNORABLE COLLECTION
TORONTO – Today, United Way and Peace Collective launched their Unignorable capsule collection – a series of products that people can wear and use to raise awareness about the Unignorable social issues impacting local communities. Canadians are encouraged to visit showyourlocallove.ca to learn more and to purchase the Unignorable capsule collection. If you love where you live, you can show that local love through the collection and by donating to your local United Way to help them tackle the issues in communities across Canada.

The collection represents a powerful message and it includes a t-shirt, phone case and lunch bag:

  • Phone Case (compatible with S8 android, iPhone 7, iPhone 10): As the gateway to today’s communication, smartphones have become a social necessity. They can also remind people of their lack of social connections and this loneliness can be dangerous. Physical, mental, and language barriers make people feel isolated, depressed and stuck in their own surroundings. Help raise awareness of the issue of social isolation to strengthen United Way’s support of more than 2,800 programs and services that unite communities and provide the sense of belonging that everyone deserves.
  • Lunch Bag: Kids should be hungry to learn, not hungry for food. One in six children live in a household that struggles to put food on the table. Help raise awareness of the issue and strengthen United Way’s support of services that alleviate the effects of hunger for one-million Canadians every year.
This capsule collection is the latest installment in United Way’s Unignorable campaign – the charity’s largest integrated public awareness campaign to date. The campaign is based on the fact that problems can’t be solved if people don’t know they exist. In our busy world, important local social issues can often go unnoticed. United Way wants to change that, so they partnered with the Pantone Color Institute™ to create Unignorable – a brand new colour developed specifically to highlight important local issues and bring attention to the millions of Canadians impacted by them.

“Across Canada, people join the United Way movement to make their communities better for everyone,” said United Way Greater Toronto President and CEO, Daniele Zanotti“The partnership with Peace Collective will continue to help us drive awareness. Canadians can show their local love and let people know that local issues can no longer be ignored.

“We are honoured to work alongside United Way on the Unignorable collection,” said Roman Hessary, Head of Growth, Peace Collective. “It was a natural fit – as a proudly Canadian brand – Peace Collective strives to support our local communities in any way we can, helping to provide the resources necessary to do so.”

Website: showyourlocallove.ca
Hashtag: #Unignorable

About the United Way Unignorable Campaign

United Way in Canada and the Pantone® Colour Institute have joined forces in a national campaign to help make local issues unignorable. With a shared goal of raising awareness of local issues that are often ignored, the organizations have come together to help motivate individuals to support their local communities. The Unignorable campaign, in tandem with the United Way’s ongoing Local Love campaign, aims to encourage people to act and address core issues affecting their local communities.

The colour created by Pantone®, aptly named Unignorable, is a friendly and engaging orange coral whose animated luminosity positively glows. Spirited yet sociable, the viewer is boldly drawn in to notice Unignorable, and is encouraged to connect with their communities, sharing their love locally.

The Unignorable campaign launched on September 29, 2018, making its public début at Toronto’s Nuit Blanche. The immersive, thought-provoking installation was one of the most successful in the festival's history, and the most visited attraction of the 2018 event.

The multi-media, fully integrated Unignorable campaign, now seen all over the country, includes images designed by award-winning international illustrator Malika Favre. Drawing on a long tradition of art for social change, Favre’s customized designs have captivated onlookers with the Unignorable colour at the forefront and address issues that affect Canadians including poverty, youth unemployment, social isolation, domestic violence, hunger, mental health, education inequality, and homelessness.

In addition to their passion and commitment to the mission of United Way, each of the following partners on the campaign brought considerable pro-bono resources and bonusing. Credit for the concept for Unignorable and the Pantone and Malika Favre partnerships go to TAXI.  The TV spot was directed by Benjamin Nicholas of 4Zero1, the colour creation documentary was directed and music designed by Lossless Creative. Public relations, including the Nuit Blanche and Peace Collective partnership, was executed by Rock-it Promotions.

About Peace Collective: The Peace Collective was born after founder Yanal wore his first Toronto vs. Everybody t-shirt to a Raptors game back in 2014. Since then, Peace Collective has become a go-to destination, allowing individuals to celebrate and express their authentic selves. Proudly Canadian, they focus their efforts on empowering everyone to chase their passion by providing support and resources necessary to do so.

About United Way: Since 1919, the United Way Centraide (UWC) Movement has been dedicated to creating opportunities for a better life for all Canadians. The United Way Centraide Movement is a federated network of United Way and Centraide offices serving more than 5,000 communities across Canada. Each United Way and Centraide is registered as a nonprofit organization governed by a volunteer-led, local board of directors. Together, we are the United Way Centraide Movement working to create sustainable solutions to the social issues faced by local communities across Canada.

Unique collaboration to improve the safety of obstetrical and perinatal care in Canada

 

HIROC, SOGC, and CMPA join forces as partners in Salus Global

OTTAWA, Nov. 29, 2018 /CNW/ - The Healthcare Insurance Reciprocal of Canada (HIROC), the Society of Obstetricians and Gynaecologists of Canada (SOGC), and the Canadian Medical Protective Association (CMPA) are proud to announce a new collaboration to improve the safety of obstetrical and perinatal care in Canada. As part of this collaboration, HIROC, SOGC, and the CMPA will share equal ownership of Salus Global, a world leader in obstetrical and perinatal safety programs.

Salus Global helps healthcare organizations and interdisciplinary teams improve teamwork and communication to achieve better clinical, operational, and economic outcomes. Its flagship MOREOB program has been delivered in over 300 North American hospitals and has been proven to enhance the safety of care and reduce adverse events.

This new partnership is rooted in a shared commitment to advance the safety of obstetrical and perinatal care in Canada, and will provide healthcare teams with greater awareness and encourage greater access to the MOREOB program.

"We are thrilled to build on years of collaborative efforts to improve the safety of care in Canada and join forces with HIROC and SOGC as a partner in Salus Global," says Dr. Hartley Stern, Executive Director and CEO of the CMPA. "As Canada's largest physician organization with over 100,000 members, the introduction of the CMPA will strengthen the reach of the partnership and enable the MOREOB program to have an even greater impact on interprofessional hospital teams across the country."

"Individually, we have years of data, experience, and insight in obstetrical and perinatal care," says HIROC CEO, Catherine Gaulton. "Combined, this information gives us a deep understanding of the issues contributing to adverse events and negative outcomes, and the strategies proven to reduce these events."

"Together, we are greater than the sum of our parts," says Dr. Jennifer Blake, CEO of SOGC. "Ultimately, our collaboration will help improve the safety of care for mothers and newborns across the country."

Salus Global President and CEO, Malcolm Eade adds, "The CMPA's investment in our organization further validates the value, impact, and importance of the MOREOB program on our healthcare facilities and professionals, and their patients. We look forward to collaborating with our partners to improve life."

ABOUT THE ORGANIZATIONS

Canadian Medical Protective Association (CMPA)

The CMPA delivers efficient, high-quality physician-to-physician advice and assistance in medical-legal matters, including the provision of appropriate compensation to patients injured by negligent medical care. Our evidence-based products and services enhance the safety of medical care, reducing unnecessary harm and costs. As Canada's largest physician organization and with the support of our 100,000 physician members, the CMPA collaborates, advocates and effects positive change on important healthcare and medical-legal issues. The Association is governed by an elected council of physicians. For more information, please visit www.cmpa-acpm.ca.

Healthcare Insurance Reciprocal of Canada (HIROC) 

HIROC is a trusted healthcare safety advisor and is committed to offering a full spectrum of insurance products and support throughout a claim. Combined with sage counsel and risk management solutions, HIROC works with its partners to increase safety.

Since its inception in 1987, the not-for-profit has returned over $200 million to the healthcare system. HIROC's 30-plus years of data is combined with their extensive experience to advise and help manage risk and increase healthcare safety. For more information, please visit www.HIROC.com.

Society of Obstetricians and Gynaecologists of Canada (SOGC)

The SOGC is one of Canada's oldest national specialty organizations. Established in 1944, the Society's mission is to promote excellence in the practice of obstetrics and gynaecology and to advance the health of women through leadership, advocacy, collaboration and education. The SOGC represents obstetricians/gynaecologists, family physicians, nurses, midwives and allied health professionals working in the field of sexual reproductive health. For more information, please visit www.sogc.org.

Salus Global Corporation 

For more than 11 years, Salus Global Corporation has been recognized as the world leader in helping healthcare organizations achieve better clinical, economic, and operational outcomes. A specialty consulting and implementation firm, we help healthcare organizations improve performance and quality outcomes through increased interprofessional collaboration.
For more information, please visit www.salusglobal.com.

 

SOURCE Canadian Medical Protective Association

L’Oréal Men Expert, along with spokesperson
Nikolaj Coster-Waldau, offer a once-in-a-lifetime experience for two Game of Thrones fans

TORONTO, ON – Winter is coming and that doesn’t have to be a bad thing. L’Oréal Men Expert teams up with spokesperson and Game of Thrones star Nikolaj Coster-Waldau to increase awareness and support for the Movember Foundation and for the chance to be Coster-Waldau’s VIP guest at the final Game of Thrones premiere.

L’Oréal Men Expert spokesperson and star of HBO’s Game of Thrones, Nikolaj Coster-Waldau.
Photo credit: L'Oréal Paris

Until December 6, 2018, fans are encouraged to donate to Movember through the Omaze contest page. The larger the donation, the higher the probability of winning a variety of prizes including exclusive Game of Thrones merchandise or a $1,000 cash prize. Every donation made through this initiative will go directly to the Movember Foundation.

The grand prize winner and a guest will win the ultimate GOT experience: airfare to a European destination, accommodations at a four-star hotel and the opportunity to be escorted to the red carpet premiere of the highly-anticipated, very last Game of Thrones season with none other than Jaime Lannister of House Lannister (Coster-Waldau’s character on the hit show).

To learn more about the contest and various prizes, visit omaze.com.

L’Oréal Men Expert is dedicated to never settling for anything less than expert care. With this mission in mind, the partnership with Movember provides a platform for two dominant organizations to inspire men to engage in conversation and raise funds to help make a difference in men’s health.

To learn more about L’Oréal Men Expert, visit lorealparis.ca.

About L’Oréal Men Expert
The expert in grooming solutions formulated for men.  Featuring products with advanced technology powered by raw ingredients specifically tailored for the modern man. Being a man is not always easy, but a man’s grooming routine should be. When it comes to staying clean, fresh, hydrated, youthful and stylish – Men Expert is the ultimate destination.

Twitter: @lorealparisCAN
Facebook: @lorealmenexpert
Instagram: @lorealmen
Website: www.lorealparis.ca

About the Movember Foundation
The Movember Foundation is the leading charity dedicated to changing the face of men’s health around the world. With a singular goal to stop men dying too young, the Foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. Since 2003, the support of more than 5 million participants has funded over 1,200 innovative projects across more than 20 countries. To donate or learn more, please visit Movember.com.