rock-it promotions adds Dr. Martens to its roster
TORONTO, ON — rock-it promotions, named one of Canada’s fastest growing companies by Growth 500 three years in a row, today announced
Dr. Martens as their latest client win. Following a competitive review, the agency will manage all public relations activity in Canada for the global footwear brand.
As agency of record, rock-it promotions will spearhead Dr. Martens' overall PR strategy within Canada, conduct national media relations, manage and execute events, facilitate influencer engagement and celebrity gifting, and manage brand partnerships.
“We’re very excited to partner with this globally recognized and respected footwear brand,” said Debra Goldblatt-Sadowski, President and Founder of rock-it promotions. “We could not be more proud to work alongside a brand designed for people who possess a proud sense of self-expression and we look forward to sharing Dr. Martens exciting new collections and upcoming campaigns.”
“We’re thrilled to return to Canada in a larger PR capacity and focus efforts on the Canadian market,” said Sara LaHaie, US Brand Marketing and PR Manager, Dr. Martens. “We look forward to partnering with rock-it promotions, who demonstrated a strong understanding of the authenticity and diversity of the Dr. Martens brand, as well as the media and influencer landscape in this market.”
About rock-it promotions
Recognized as one of Canada’s leading lifestyle public relations firms, rock-it promotions is a full-service PR agency specializing in media relations, event planning, social media, launch events, press tours, sponsorship and partnerships and much more. The firm specializes in working with brands in a wide variety of industries including fashion, beauty, entertainment, food & beverage, hospitality, and travel & tourism. Current clients include adidas, GUESS, The JUNO Awards, L’Oréal Paris, Casper, Club Med, Toronto Fashion Week and Yorkville Village to name a few. Additionally, rock-it promotions operates two complementary divisions: Fourth Floor Management, a social influencer management arm that represents more than 20 of Canada’s most renowned and respected creative minds of the influencer community; and Tastemakers, a product placement company that pioneered the gifting suite concept in Canada and has been running its coveted lounge for the past 14 years, now called Suite on the Sixth.
About Dr. Martens
The first pair of Dr. Martens boots rolled off the production line on April 1, 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time. Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s. The simple silhouette allows people to customize each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment. The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of ‘Made In England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.
Twitter: @rockitpromo @drmartens
Instagram: @rockitpromo @drmartensofficial
Flickr: flickr.com/photos/rockitpromo
Website: www.rockitpromo.com , www.drmartens.com
To stay up-to-date on the latest rock-it news, click here to receive event invites, press releases and more.
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20th Anniversary of National Aboriginal AIDS Awareness Week
Leading Indigenous Voice Faces Funding Impact on HIV Programs
OTTAWA, Nov. 6, 2018 /CNW/ - The Canadian Aboriginal AIDS Network (CAAN) announces Indigenous leadership and their supporters will celebrate its 20thAnniversary of Aboriginal AIDS Awareness Week on November 29, 2018 in Ottawa, ON with a Parliamentary Breakfast followed by December 1 – 6, 2018events across the country (Vancouver, Edmonton, Peace River, Grande Prairie, Saskatoon, Winnipeg and more) to unite an Indigenous response to HIV and AIDS in a similar theme to World AIDS Day: Health For All – Know Your Status.
- Ottawa November 29 Keynote: Hon. Jane Philpott, Minister of Indigenous Services
- Peace River Correctional Centre event includes an open dialogue on Prison Needle Exchange Program with incarcerated inmates.
- Vancouver event focus on Harm Reduction for Indigenous peoples leaving Federal Institutions in Pacific Region.
- Indigenous peoples are over-represented in the HIV epidemic 2.7 times higher than other Canadians.
This series of events will connect Indigenous organizations, government partners, health care providers, and community leaders as they share lessons learned in order to create community readiness and culturally safe approaches to wholistic testing, care and treatment.
For over 20 years Aboriginal AIDS Awareness Week has provided HIV prevention, treatment and support resources and worked with Indigenous communities to empower them to address infectious diseases. In addition, CAAN's Promising Practices documentaries have received awards and accolades and Comcast has acquired global distribution.
The annual campaign is supported by CAAN's network which spans over 400 individuals and AIDS services partners; along with international alliances in 11 countries.
Aboriginal AIDS Awareness Week 2018 will also act as a platform for CAAN to continue to lobby for an urgent review of the HIV and Hepatitis C Community Action Fund, which has left so many long-standing organizations crippled by reduced funding or no funding. CAAN is experiencing the harsh impact of a 46% funding cut from the Community Action Fund.
"CAAN's severely reduced funding decimates the leading voice of First Nations, Inuit, and Métis peoples living with HIV or AIDS and will have severe consequences on both Indigenous health and reconciliation," states Ken Clement, CEO of Canadian Aboriginal AIDS Network. "We struggle to identify and support the newly funded groups in order to add an Indigenous voice to their work, and with our work we face losing the momentum we've made to eradicate the spread of HIV."
The Canadian Aboriginal AIDS Network and its launch co-hosts, Canadian Global Health All-Parliamentary Caucus HIV TB & Malaria, Interagency Coalition on AIDS and Development (ICAD), and Pauktuutit Inuit Women's Association of Canada invite you to participate in Aboriginal AIDS Awareness Week as it addresses different aspects of HIV prevention in a manner that reflects Indigenous cultures and traditional knowledge, and also the unique social, spiritual, economic and political needs of key populations.
For more information, Schedule of Events or to RSVP, visit: www.aboriginalaidsawareness.com
About CAAN www.caan.ca
The Canadian Aboriginal AIDS Network (CAAN) is a non-profit organization that leads a collective response to protect the wholistic wellness of First Nation, Inuit and Métis peoples impacted by HIV, hepatitis C and related diseases and issues, such as mental health, addictions and aging. Through research and programming, it informs and influences public health policy from an Indigenous worldview and advances self-determination to address health determinants with Indigenous traditions, values and knowledge.
About ICAD www.icad-cisd.com/
About Pauktuutit http://pauktuutit.ca/
National non-profit organization representing all Inuit women in Canada.
SOURCE Canadian Aboriginal AIDS Network (CAAN)
Wanderlust Launches “Passport”: a Global Events Membership for the Mindful Traveler
One-Time Purchase Grants Admission to All 2019 Wanderlust Events plus Member-Only Benefits
Passport Goes on Sale November 23, 2018
New York, NY (November 5, 2018) – Wanderlust, producer of the largest series of yoga lifestyle events in the world, continues the celebration of its 10-year anniversary by announcing the creation of Wanderlust Passport. Passport grants entry to all 2019 Wanderlust events—over 50 events in 20 countries on 5 continents—for one price. As your personal gateway to the outdoor adventures, diverse styles of yoga, restorative meditation, unique musical experiences and more, Passport instantly makes you a part of the global mindful movement, with perks, surprises and delights. For more information, please visit www.wanderlust.com/passport/
“A passport is a symbol of our personal wanderlust, our innate desire to travel and roam,” says Sean Hoess, CEO of Wanderlust. “We’ve always sought to incorporate adventure and local cultural experiences into our events as Wanderlust has spanned the globe, and we are excited to offer these experiences to mindful nomads everywhere at an affordable price.”
What is included in Wanderlust Passport?
- Access to all 2019 Wanderlust events. This includes Wanderlust’s signature 4-day festivals and Wanderlust 108 “mindful triathlons” as well as two brand new event types: 2-day festivals, featuring immersive yoga, fitness and wellness programming and food experiences in urban parks across the US, and Immersions, a 1-day deep dive into expert-led topical workshops.
- 50% off Wellspring. Set in Palm Springs, CA and featuring the world’s leading innovators, teachers and socially-conscious companies, Wellspring is one part Wanderlust festival and one part ideas foundry.
- Dedicated email and phone support to help with all event logistics and details.
- Unlimited activity scheduling at all Wanderlust festivals.
- A premium welcome kit suitable for gifting.
- Access to an invite-only Facebook group.
- Exclusive benefits and surprises.
The Wanderlust Passport will go on sale November 23, 2018—Black Friday—for $595 USD. Prices will rise incrementally throughout the year.
More information about the Wanderlust Passport can be found here: www.wanderlust.com/passport/
More information about all Wanderlust events can be found here: https://wanderlust.com/events/
About Wanderlust:
Wanderlust Holdings, LLC is a global yoga lifestyle company founded in 2009. Our mission is to help you find your true north—to live a healthy and inspired life. Wanderlust’s events encompass Wanderlust Festival, the world’s leading multi-day yoga and music festivals, Wanderlust 108, a one-day “mindful triathlon” taking place in urban parks across the globe, and Wellspring, a first-of-its-kind wellness gathering featuring the world’s leading innovators, teachers and socially-conscious companies. In 2012, Wanderlust opened the first of five Wanderlust yoga studios, culminating in the 2015 opening of Wanderlust Hollywood, a 10,000 square foot center in Los Angeles, CA offering yoga and meditation classes, a world-class organic restaurant, and a full-featured performance venue. In 2018, Wanderlust earned B Corporation Certification, meeting rigorous standards for social and environmental performance, ethics, accountability, and transparency in business.
Become a fan of Wanderlust at
Facebook www.facebook.com/wanderlust
Twitter www.twitter.com/wanderlustfest
Instagram http://instagram.com/wanderlustfest
YouTube http://www.youtube.com/user/WanderlustFestival
| Style Guide: Festive Feels with GUESS
Let’s face it – the holidays can be hard on your schedule and wallet. With dinners, parties and events day after day, finding the perfect outfit can seem impossible. Rest assured, GUESS is here to help. With the trendiest styles for this season, GUESS will keep you feeling and looking great for all of your festivities. Scroll down to see a few of our favourite winter-ready and festive looks!
Get the look:
(L to R) Ellison Logo Beanie, $34.00. Amanda Cerny Logo Band Sports Bra, $34.00. Amanda Cerny Logo Band Boy Brief, $17.00. Amanda Cerny Red Cropped Fleece Hoodie, $69.00. Amanda Cerny Red Lace-up Fleece Sweatpants, $79.00. Kaden Chenille Mitten Gloves, $30.00. Varsity Pop Quilted Belt Bag, $78.00. Hype Logo Low Top Sneakers, $79.00
Winter mornings can be rough - who are we kidding? Mornings in general are rough. To get you through those extra cold ones, layer up and stay bundled without sacrificing an ounce of style. Slip into an ultra-soft two-piece tracksuit while you lounge around the house watching your favourite holiday movies. Need to step out and pick up some snacks? Throw on a knit toque along with some black kicks, matching pack and fingerless gloves to complete your casual comfy look!
Get the look:
(L to R) GUESS Originals Drawstring Flap Backpack, $90.00. GeeGee Quilted Faux-Leather Booties, $159.00.Off The Shoulder Fringe Mabel Sweater*, $98.00. Sexy Curve Jeans*, $118.00. Phoebe Faux-Fur Collar Coat, $198.00. Ellison Logo Beanie, $34.00.
*Available 1/1
Sweater weather is finally upon us and we couldn't be happier! It’s time for all those fun winter activities we have been waiting for – and comfy knits! Stroll the streets in a detailed sweater and distressed jeans as you search for the perfect gifts for everyone on your list. Amp up the wow factor by pairing this ensemble with a faux fur jacket and a cherry red backpack. Keep the faux fur coming with a sleek set of lace-up fur booties to keep your look simple but chic for this holiday season!
Get the look:
(L to R) Dessie Fur Jacket*, $198.00. Silver-Tone Analog Mesh Watch, $95.00. Zafira Over-the-Knee Boots, $169.00. Lennox Cold-Shoulder Sweater, $79.00. Jenny High-Rise Moto Skirt, $98.00. Silver-Tone Wire Hoop Earrings, $25.00. Kamryn Tote, $120.00.
*Available 12/1
Workwear in the winter is never easy – with the cold breeze and dark skies, finding something to spice up your wardrobe, while staying warm, is a necessity. Nothing says hot like a turtle neck knit and leather mini. Keep those bare legs chic and covered in your favourite pair of knee-high boots (the ultimate winter fave!). Toss on a coloured faux fur as your statement piece, accessorizing the ensemble accordingly. This look is guaranteed to turn some heads at the office.
Get the look:
(L to R) Farrah Gold-Tone Disc Earring, $48.00. Starry Night Cross Body Clutch, $75.00. One-Girl Knitted Sock Booties, $159.00. Maria D-Ring Belted Coat, $218.00. Bijou Maxi Dress*, $138.00.
*Available 12/1
If you want to be the belle of the ball for your parties, do we have the perfect look for you! Wow your family, friends and colleagues in a stunning mustard coloured dress (who says the holidays are just for red and green?). Slip on a pair of knitted sock booties and accessorize with all things gold - accenting your outfit with a black leather crossbody and a dashing pair of gold earrings. Ensure your outerwear is just as breathtaking as your outfit in a bright winter white canvas coat to really make you a star.
Get the look:
(L to R) Mae Flirty Jacket*, $148.00. Laurele Platform Peep-Toe Heels, $129.00. Jamison Romper*, $148.00. Dark Romance Duster Earrings, $32.00. Fall In Love Studded Crossbody, $85.00.
*Available 12/1
The final stop on the holiday list is New Year’s Eve: your big entrance into 2019. They say how you spend your New Year’s says everything about how the year will go, so make sure you’re spending it right! Dress to the nines in a fun n’ flirty sequin romper and get ready to steal the show. Pair the piece with statement earrings, a sleek leather jacket and studded purse. Finish the look off with a pair of stylish but comfy heels, since we know you will be dancing all the way to 2019. Now you’re ready to start the year off with a bang!
For more holiday inspiration, visit GUESS.ca.
Website: GUESS.ca
Twitter: @GUESS
Instagram: @GUESS
Facebook: GUESS
Hashtag: #LoveGUESS |
Premier Health Group Inc. Announces Plans to Enter Canadian Pharmacy & Drug Store Market
VANCOUVER, Nov. 5, 2018 /CNW/ - Premier Health Group (CSE: PHGI) (CSE: PHGI.CN) (OTCQB: PHGRF) (Frankfurt: 6PH) (the "Company" or "Premier Health"), a Company focused on developing innovative approaches that combine human skill based expertise with emerging technologies for the healthcare industry, is pleased to announce that as a part of its expansion plans it will enter the Pharmacy market via acquisition and/or launching a new Canada based pharmacy in H1-2019.
"Pharmacy is a critical component in our commitment to providing patients with best in class primary care that is accessible and efficient in its delivery. Having the ability to prepare and deliver prescription and non-prescription pharmaceuticals and other health products to patients with ease, and having it as a part of our comprehensive technology solution for primary care, is something we are very excited to roll-out to patients," said Dr. Essam Hamza, CEO of Premier.
The Company is actively reviewing a pipeline of additional pharmacy partners which include bricks and mortar locations for acquisition and strategic new retail opportunities for pharmacies. "It is our position that the emergence of technology such as the ability for patients to electronically send their prescription(s) to a pharmacy for fulfillment and pick up at a later time or delivery directly to them at home or work will result in increased patient and consumer enrollment in apps that offer this type of functionality," added Dr.Hamza.
The Canadian retail pharmacy market is estimated to be $44 billion (Source: IBISWorld). It is expected the industry sector will continue to allow for favourable economics for pharmacy operators as baby boomer's demand increases for prescriptions and operators expand scope of practice to include preventative services.
The Company expects to provide additional updates on acquisitions in Q4-18 and Q1-19.
ON BEHALF OF THE BOARD OF DIRECTORS
"Dr. Essam Hamza, MD"
Chief Executive Officer
About Premier Health
Premier Health is a Canadian company that is strategically poised to take advantage of business opportunities in the global health care industry. We are developing innovative health care approaches that combine human skill based expertise with emerging technologies, and will set the gold standard for services in locations of interest worldwide. Premier Health's subsidiary, HealthVue is focused on developing proprietary technology to deliver quality healthcare through the combination of connected primary care clinics with telemedicine and artificial intelligence (AI). We currently have an ecosystem of over 100,000 active patients and have plans to rapidly increase that number both domestically and internationally. The HealthVue team has a strong track record of successfully creating value in healthcare and technology enterprises. The Management team has deep clinical, financial and operational expertise and a passion for improving healthcare for all patients.
Cautionary Statements
This news release contains forward-looking statements that are based on Premier Health's expectations, estimates and projections regarding its business and the economic environment in which it operates, including with respect to the implementation of its shareholder communications initiative and the timing thereof. Although Premier Health believes the expectations expressed in such forward-looking statements are based on reasonable assumptions, such statements are not guarantees of future performance and involve risks and uncertainties that are difficult to control or predict. Therefore, actual outcomes and results may differ materially from those expressed in these forward-looking statements and readers should not place undue reliance on such statements. These forward-looking statements speak only as of the date on which they are made, and Premier Health undertakes no obligation to update them publicly to reflect new information or the occurrence of future events or circumstances, unless otherwise required to do so by law.
The Canadian Securities Exchange does not accept responsibility for the adequacy or accuracy of this release.
SOURCE Premier Health Group Inc.
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LANCORA™ (ivabradine) now covered by the Ontario Public Drug Program and British Columbia PharmaCare for patients suffering from chronic heart failure
LAVAL, QC, Nov. 5, 2018 /CNW Telbec/ - Servier Canada Inc. is pleased to announce that following Quebec and Saskatchewan, LANCORA™ is now covered by the Ontario Public Drug Program and British Columbia PharmaCare for patients suffering from chronic heart failure.
LANCORA™ can be prescribed and reimbursed for the treatment of stable chronic heart failure with reduced left ventricular ejection fraction (LVEF) (≤35%) in adult patients with New York Heart Association (NYHA) classes II or III who are in sinus rhythm with a resting heart rate ≥ 77 beats per minute (bpm), to reduce the incidence of cardiovascular mortality and hospitalizations for worsening heart failure, administered in combination with standard chronic heart failure therapies. See individual formulary listings for province specific criteriai,ii.
Over 600 000 Canadians are living with heart failure and 50 000 are diagnosed with the condition every year. Heart failure is a major cause of illness and disability, long and frequent hospital stays and premature death. Heart failure is a complex and incurable condition, resulting in the heart not being able to pump sufficient blood to meet the body's demandsiii.
"Increasing access to innovative drugs that not only save lives but also reduce the risk of hospitalization is a major advancement for heart failure patients but also their families and caregivers" said Dr Peter Liu, Chief Scientific Officer and Vice President of Research at the University of Ottawa Heart Institute.
"We are very pleased that patients in Ontario covered by the Ontario Public Drug Program and patients in BC covered by PharmaCare will now have access to the benefits of LANCORA™. LANCORA™ has already been included in the Drug Benefit plans of Quebec and Saskatchewan, and we continue to work with the other provinces so that across Canada, heart failure patients will have equal access to LANCORA™" said Frederic Fasano, Chief Executive Officer of Servier Canada. "Servier is committed to therapeutic progress to serve patient's needs, all of our activities are centered on this objective."
About LANCORA™
LANCORA™ (ivabradine) is indicated for the treatment of stable chronic heart failure with reduced left ventricular ejection fraction (≤ 35%) in adult patients with NYHA Classes II or III who are in sinus rhythm with a resting heart rate ≥ 77 beats per minute, to reduce the incidence of cardiovascular mortality and hospitalisations for worsening heart failure.iv
About Servier Canada
Servier Canada Inc. is an affiliate of the independent French Servier Group. Our mission is to provide the Canadian medical community and its patients with innovative therapeutic solutions. As such, Servier Canada collaborates with various players in the healthcare system including researchers, entrepreneurs and innovators. In addition to these research partners, the Canadian International Center for Therapeutic Research (ICTR) is dedicated to clinical development with more than 50 studies conducted throughout Canada over the last 10 years.
More information is available at www.servier.ca
____________________
i. https://www.formulary.health.gov.on.ca/formulary/
ii. https://www2.gov.bc.ca/gov/content/health/practitioner-professional-resources/pharmacare/prescribers/special-authority#Druglist
iii. The Burden of Heart Failure: 2016 report on the health of Canadians. https://www.heartandstroke.ca accessed July 18th, 2018
iv. LANCORA Product Monograph, May 2018
SOURCE Servier Canada Inc.
Healthy Lifestyle Habits Can Prevent Dementia
Chattanooga, TN, November 2, 2018 ― Dr. Timothy R. Jennings speaks expertly on a subject that concerns over 5.5 million people across the nation: how to prevent dementia and keep our mind sharp as we age. A psychiatrist and international speaker, Jennings introduces his new book, recently rated #1 by Amazon in books on dementia, The Aging Brain: Proven Steps to Prevent Dementia and Sharpen Your Mind.
Dr. Jennings prescribes simple, everyday actions we can take to stave off disease, promote vitality, and prevent dementia and late-onset Alzheimer's. "The choices we make now can help us to keep our minds sharp and maintain our independence as we age,” says Jennings.
An easy-to-use guide to maintaining brain and body health throughout life, The Aging Brain is based on solid, up-to-date scientific research, and the interventions discussed can prevent progression toward dementia, even in those already showing signs of mild cognitive impairment. The recommendations also may help reduce disability and depression.
"This book isn't just for people hoping to slow the aging process,” says Jennings. "It's also for anyone who is a caregiver to someone at risk of or already beginning to suffer from dementia. It offers a hopeful, healthy way forward.”
Jennings, who maintains a private practice in Chattanooga, TN, has authored several books, including The God-Shaped Brain and The God-Shaped Heart. He is a Distinguished Fellow of the American Psychiatric Association and Fellow of the Southern Psychiatric Association, and is president and founder of Come and Reason Ministries.
For more information about Dr. Jennings, please visit the website: https://www.agingbrainbook.com.
To connect with Dr. Jennings, please visit: https://www.facebook.com/DrTimJennings/ and https://twitter.com/timjenningsmd.
The Aging Brain: Proven Steps to Prevent Dementia and Sharpen Your Mind
Baker Books
Released: June 2018
ISBN-10: 080107522X
ISBN-13: 978-0801075223
###
Reviews for The Aging Brain: Proven Steps to Prevent Dementia and Sharpen Your Mind:
Dr. Caroline Leaf, Cognitive Neuroscientist, Communication Pathologist and Author: "Great advice and excellent science on aging! It's well worth following and applying these principles so as to age the way we are supposed to.”
Rodney A. Poling, MD, DFAPA, medical director, Behavioral Healthcare Center, Columbia TN., and board-certified geriatric psychiatrist: "A well-researched and commonsense book aimed at helping one understand the complexities of dementia, while offering recommendations for maintaining healthy brain function into our later years.”
Michael Lyles, psychiatrist, author, and speaker: "Dr. Jennings clearly describes how to practically manage the medical and lifestyle variables that can positively impact brain health and the process of aging. Age is a number, but getting old is a lifestyle.”
Five Ways To Immediately Improve Your Health & Accelerate Weight Loss
Dr. Elaina George, Author of “Big Medicine: The Cost Of Corporate Control And How Doctors And Patients Working Together Can Rebuild A Better System" is available for analysis & interviews.
1. Start exercising
An increase in activity of as little as 20 minutes 3 times a week can make a difference in your risk of heart disease, diabetes and obesity. You don’t have to get fancy with a gym membership. Try taking the stairs at work instead of the elevator, or park further from the entrance when you go to the market or mall.
2. Eat Smaller portions
You may not want to give up your junk food or fried food, but try to limit your portions. Instead of buying a six pack of soda, buy a two liter bottle. You can better control the portions along with your intake of calories.
3. Drink more water
The average person should be drinking 1 ounce per kilogram of his/her weight in water per day. (1 lb = 2.2kg). Studies have shown that people eat more when they are dehydrated because the signals in the body can confuse hunger with thirst. If you are hungry, try drinking an 8-12 oz glass of water before you decide to eat that snack.
4. Avoid salt
The average American diet consists too much salt. Salt is found in everything from canned foods to frozen foods. Not only does salt make your body retain water, it also dulls your sense of taste when it comes to sugar. As a challenge, decrease the amount of salt you eat for about 1 week, then drink a non-diet soft drink. Not only will you lose about 3- 5 lbs of water weight, but you will see that the soda is incredibly sweet. In addition, try to use sea salt.
5. Avoid high fructose corn syrup
Studies have shown that most products in this country are made with high fructose corn syrup that is contaminated with mercury (a known neurotoxin). Instead try to choose foods made with cane sugar. When you drink soft drinks that are made with sugar you will be less likely to crave salt and be able to stop with one soda because there is no ‘sugar high’ that leads to the craving that makes you want to have more.
Atlanta, GA Based - Dr Elaina George (
http://drelainageorge.com/) is a Board Certified Otolaryngologist. She graduated from Princeton University with a degree in Biology. She received her Masters degree in Medical Microbiology from Long Island University, and received her medical degree from Mount Sinai School of Medicine in New York. Dr George completed her residency at Manhattan, Eye Ear & Throat Hospital. She is on the advisory council of Project 21 black leadership network, an initiative of The National Center for Public Policy Research. Dr George hosts her own radio show, "Medicine On Call" and she is also a keynote speaker many organizations.
Dr. Elaina George Previous Appearance on Fox Business News
L’Oréal Men Expert teams up with Movember to help change the face of men’s health
With its philosophy of never settling for anything less than expert care in mind, L’Oréal Men Expert is taking a stand this November and pledging its support of the Movember Foundation, in turn inspiring men to grow and groom their moustaches to raise funds and awareness for men’s health.
Until Nov. 30, 2018, L’Oréal Paris will donate $1* from every BarberClub pack (SRP $19.99) sold to the Movember Foundation. To kick-start the month, men are encouraged to shave their faces clean and resist the allure of a razor and use L’Oréal Men Expert’s newest BarberClub line – its first grooming range inspired by barber know-how for expert moustache and beard care throughout the month.
Through its BarberClub range, L’Oréal Paris aims to reflect the spirit of an actual barber club where men not only come together for grooming but also engage in conversations that make a difference.
So how should you care for your ‘stache? L’Oréal Men Expert BarberClub has provided a Movember routine in two simple steps for expert clean, care and styling. Amplified with organic cedarwood essential oil, designed to nourish skin and hair for long-lasting comfort, BarberClub is an essential to your grooming routine, especially when your moustache and beard reach its peak by the end of Movember.  Starting with the 3-in-1 Wash to cleanse while freeing the skin of dirt and impurities, it intensely nourishes skin and conditions the moustache and beard for that ‘best in class’ look all day long. This limited-edition pack also comes with a free beard styling tool to help with even application. The Styling Cream is the second and last step in your Movember grooming routine. This cream helps with moustache and beard perfection, making it ideal for all-day beard control and hairstyle definition.
“As a global leader in men’s grooming, L’Oréal Men Expert is also committed to increasing awareness on important issues that affect men around the world. We have a responsibility to break down barriers and empower men to talk about their health. The Movember Foundation has shown great dedication to driving this positive change, which ultimately makes for a natural and successful brand partnership,” said Milan Mladjenovic, General Manager, L'Oréal Paris Canada.
“For over a decade, thousands of Canadians join us every year to raise funds and awareness for prostate cancer, testicular cancer, mental health and suicide prevention, funding over 1,200 projects worldwide and changing the face of men’s health,” said Karli Kirkpatrick, Movember Foundation. “We’re so pleased to continue our partnership with L’Oréal Men Expert. Together, we further our joint mission in ensuring men start conversations, take action and have an impact on their health.”
From the Movember Foundation’s humble beginnings, the movement has gone from 30 moustaches to over five million globally, raising the necessary funds and awareness for the continued fight against prostate and testicular cancer, mental health and suicide prevention amongst men. L’Oréal Men Expert and the Movember Foundation together are committed to helping men engage in their health to live happier, healthier and longer lives.
To help change the face of men’s health, go to www.lorealmen.com/barberclub. L’Oréal Men Expert BarberClub is available at all major Canadian drugstores, mass market retailers and amazon.ca.
*while quantities last.
About L’Oréal Men Expert
The expert in grooming solutions formulated for men. Featuring products with advanced technology powered by raw ingredients specifically tailored for the modern man. Being a man is not always easy, but a man’s grooming routine should be. When it comes to staying clean, fresh, hydrated, youthful and stylish – Men Expert is the ultimate destination.
Twitter: @lorealparisCAN
Facebook: @lorealmenexpert
Instagram: @lorealmen
Website: www.lorealparis.ca
About Movember Foundation
The Movember Foundation is the leading charity dedicated to changing the face of men’s health around the world. With a singular goal to stop men dying too young, the Foundation supports the following causes: prostate cancer, testicular cancer, mental health and suicide prevention. Since 2003, the support of more than 5 million participants has funded over 1,200 innovative projects across more than 20 countries. To donate or learn more, please visit Movember.com
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Global Problem
Backpacks are standard load carriers for people of all ages, especially school children and the military. Previous studies have described the impact of the forces exerted by backpacks on load distribution, back pain, and gait. The purpose of this study was to assess the effect of forces exerted by specific backpack weights on a model of the spine. This information could be important for understanding the load that the spine experiences as an applied weight increase.
The Study
We used finite element analysis (FEA) on a model of a human spine under loads induced by carrying a backpack of different weights. We studied two different scenarios:
- A regular backpack with incrementally placed weights using both shoulder straps with the spine in a neutral position.
- A regular backpack with incrementally placed weights using both shoulder straps with the spine tilted forward by 20 degrees.
Results
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Weight
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Neutral Spine
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20 Degrees Forward
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Induced Stress
(N/m2)
(MPa)
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Added reaction force
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Induced Stress
(N/m2)
(MPa)
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Added reaction force
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(lb.)
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(kg)
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(N)
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(lbf)
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(N)
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(lbf)
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1
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0.45
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2.42E+4
(0.0242)
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32.18
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7.23
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6.44E+5
(0.644)
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51.73
|
11.63
|
|
25
|
11.34
|
6.05E+5
(0.605)
|
804.40
|
180.83
|
1.61E+7
(16.1)
|
1293.3
|
290.75
|
|
50
|
22.68
|
1.21E+6
(1.21)
|
1608.8
|
361.664
|
3.22E+7
(32.2)
|
2586.6
|
581.5
|
|
75
|
34.02
|
1.79E+6
(1.79)
|
2380.96
|
535.28
|
4.77E+7
(47.7)
|
3828.2
|
860.62
|
|
100
|
45.36
|
2.42E+6
(2.42)
|
3217.6
|
723.36
|
6.44E+7
(64.4)
|
5173.5
|
1163
|
For all of the weights examined, the axial compression force for a neutral spine was 7.2-fold the backpack weight. For the 20 degrees forward flexion condition, the axial compression force was 11.6-fold the backpack weight.
Discussion:
People everywhere have struggled to assess the impact of objects in a backpack to the body in general, and to the spine in particular. Backpack use is associated with back pain, intervertebral disc compression, neck pain, altered posture, altered walking mechanics, and plantar foot pressure.
|
|
Weight of Person Lbs. (kg.)
|
Conventional Recommendation
|
Conventional
Actual Weight Allowed Lbs.(kg.) |
New Study
Force that the spine sees in neutral (lbf.) |
New Study
Force that the spine sees in 20Forward Flexion (lbf.) |
|
Estimated 6 years old
|
50 (13)
|
10% bodyweight
|
5 (2)
|
36
|
58
|
|
Estimated adolescent 15 years old
|
124 (56)
|
10% bodyweight
|
12 (6)
|
110
|
143
|
|
Estimated young adult 18 years old
|
150 (68)
|
15% bodyweight
|
23 (10)
|
162
|
261
|
|
Estimated young adult 18 years old
|
200 (91)
|
15% bodyweight
|
30 (14)
|
216
|
348
|
|
Estimated college aged adult
|
150 (68)
|
20% bodyweight
|
30 (14)
|
216
|
348
|
|
Estimated college aged adult
|
200 (91)
|
20% bodyweight
|
40 (18)
|
288
|
464
|
Previous studies have suggested a safe load of 10% bodyweight in children and adolescents, 13% and 15% in young adults, and 15-20% in college-aged adults. This study focuses on the force generated to the spine.
Risk:
The first affected are the ligaments. When the ligaments are stressed and are inflamed, then there is loss of side-by-side range of motion and stiffness. The muscles are also stressed and inflamed. Stressing a muscle makes it stronger. However persistent eccentric loading leads to intractable pain. The disc spaces are also eccentrically loaded seeing undo stresses. With persistent eccentric loading the process of wear, tear, and degeneration proceeds. Surgery may be needed.
Prevention:
One Book = 7 Books to the Spine When the force magnifiers are identified at 7X in neutral spine, and 12X in 20 degrees of forward posture, people should be careful with their contents in a backpack.
Thinking About Your Packing Pack only what is necessary. People tend to overpack and bring every possible option available in their backpacks. A person with a hoarding disorder experiences distress at the thought of getting rid of items. Now each items is shown to have consequences to the spine.
Embrace digital textbooks. Digital textbooks are easier to read, access pages, and do not transmit forces on the spine.
Embrace Neutral Alignment = Proper Posture Proper posture is the position of
“Ears above the shoulder,
Angel Wings back”, = chest open
This is the most efficient position. This proper posture includes your chin being level with the floor, your scapula retracted, and your abdomen firm. Our study shows that in neutral alignment which is good posture, the forces on the spine are 7.2X the weight. With just 20 degrees of forward posture = poor posture, the force is magnified to 11.6X the weight. This is a 60% increase in forces.
Wear Both straps. The forces on the spine are the same with one strap or two straps. Both straps allow for a division of the forces that the spine sees. Similarly, with one strap, one side sees twice the amount of forces.
Keep the Backpack Closest to The Body: Closest to the body is the most efficient position for diminishing spine forces
Develop a strong core and legs. The body provides certain inherent muscle shock absorbers. Building the core muscles with for example planking helps to strengthen the body’s force dampeners. Strong thigh muscles help.
New Technology Diminishes Spine Forces Seen in Backpacks Patented technologies (US Patent 9,700,080 B1) address the postural, ergonomic reinforcement of backpacks to diminish the forces seen by the spine with 40 – 70% efficiency.
About Dr. Ken Hansraj:
Kenneth K. Hansraj, M.D. is a spinal and orthopedic surgeon specializing in cervical, thoracic and lumbar procedures, bloodless spine surgery, minimally invasive spine surgery, laminectomies and spinal fusions. He believes in whole body wellness, preventative care and that the spine is a principal indicator of general health impacted by “human software and hardware.” Dr. Ken is the author of the internationally bestselling book, Keys to an Amazing Life: Secrets of the Cervical Spine, which he was inspired to write based on this concept. Dr. Hansraj is also the author of Bloodless Spine Surgery: Pictures and Explanations. His goal with each of his books is to bring years of accumulated expert medical knowledge to the public at-large in an easy-to digest format and to help countless individuals with ongoing spinal and health issues. Dr. Ken Hansraj is TV and media trained and has extensive experience with national outlets such as CNN, HLN, CBS, FOX, NBC, ABC, NPR and has been featured globally. Cision® estimates his current media impressions at 7 Billion.
Chief of Spine Surgery
New York Spine Surgery & Rehabilitation Medicine
Attending Orthopedic Surgeon
Vassar Brothers Medical Center, Hudson Valley, NY
Fellowship Trained in Minimally Invasive Spinal Surgery
California Center for Minimally Invasive Spinal Surgery; Thousand Oaks, CA
Fellowship Trained in Spinal and Scoliosis Surgery
The Hospital for Special Surgery, New York, New York
Fellowship Trained in Orthopædic Biomechanics
The Hospital for Special Surgery, New York, New York
Board Certified, ABOS
American Board of Orthopedic Surgeons
Board Certified, ABMISSM
American Board of Minimally Invasive Spinal Surgery & Medicine
Board Certified, NMBE
National Board of Medical Examiners
