Treat the woman who deserves it all!  

The perfect guide to pampering the leading lady in your life this Mother’s Day

She’s your best friend, the shoulder you cry on, the superhero in your life and most importantly, she’s the woman you turn to for love and support. Whether it’s your mom, step-mom, sister, grandma, aunt or the woman you admire most, this Mother’s Day show her how much she means to you with these gift ideas for ladies who do it all!

The beauty queen
Snag the title of favorite child by sweeping her away for an afternoon of carefree indulgence at Blitz Facial Bar. Treat the #Queen in your life to The Works on this special day, complete with microdermabrasion, steam and lymphatic massage. This treatment will recharge her batteries and help her rule her kingdom. Can’t make it in? Take the spa to her with their Mother’s Day special on Blitz Facial Bar sheet masks which include a set of three skin revitalizing treatments for $35 in-store and online.

Hashtags: #BlitzFacialBar
Twitter: @BlitzFacialBar
Instagram: @BlitzFacialBar
Facebook: BlitzFacialBar

The foodie-mama

Skip the dishes and let the chef be served at Northern Maverick Brewing Co.’s Sunday brunch. Whether her favourite includes an Eggs Benny (because who doesn’t love a good hollandaise) or she has a sweet tooth for Pancakes (Vegan Banana to boot), Northern Maverick Brewing Co. is the place to be, with $5 MOMosa’s, mom will be serving up her love for you in no time.

Twitter: @NorthernMavBeer
Instagram: @northernmaverickbrewing
Facebook: Northern Maverick Brewing Co.

The sleep diva
We’ve probably given her sleepless nights since we were born, so whether she is a mom-to-be or the mother of five, she won’t need to count sheep from the comfort of her new Casper. Let her sleep-in and hit snooze with no guilt in an award-winning sleep system featuring Casper’s inimitable pillow and their perpetually soft sheets.

Twitter: @Casper
Instagram: @Casper
Facebook: Casper

The jet-setter
While no material gift measures how much we LOVE mom, a weeklong Club Med Ixtapa Pacificescape is the mother (pun intended) of all vacations. With Kid’s and Baby Club services they’ve got the little ones covered -- meaning mom can take her time indulging in luxurious spa treatments, relaxing on the golden sandy beaches or exploring a new hobby with one of Club Med’s professional instructors. Be sure to leave your mark in the sand…XOXO Mama’s girl.

Twitter: @ClubMed
Instagram: @ClubMed
Facebook: ClubMed

Mental health initiative focuses on improving treatment for trauma

 

Homewood Chair in Mental Health and Trauma will lead national network

HAMILTON, ON, April 12, 2018 /CNW/ - There is more awareness and less stigma now to mental health issues caused by trauma, but much more needs to be done to improve care and find cures, says a psychologist named the inaugural Homewood Chair in Mental Health and Trauma.

"There is tremendous room for advancement in the area of trauma," says Dr. Margaret McKinnon. "For example, traumatic responses are often thought to be fear-based, such as the fear of being blown up after return from the combat theatre.  But responses to trauma are complex and also include such things as difficulty experiencing positive emotions or feeling numbed out or not present.

"We also need to understand better how emotional trauma has a physical impact on the brain."

McKinnon's new role, being announced at an event Monday April 16, marks the strategic partnering of four organizations dedicated to improving the lives of people suffering from trauma-related mental illness and addiction.

McMaster University, St. Joseph's Healthcare Hamilton, Homewood Health and Homewood Research Institute have partnered to establish the position, as well as a network of researchers, evaluators and clinicians working to advance clinical practice and outcomes in the treatment of post-traumatic stress disorder (PTSD) and related illnesses. The collaborative network will have its foundations in Ontario and will expand across Canada and beyond in a multi-year process.

McKinnon will play a key role in building the national network – known as the Homewood-McMaster Trauma Research Network – and will lead the development of a Trauma Research Program at Homewood Research Institute (HRI).

At HRI, McKinnon is guiding the development of a clinical research and knowledge translation program at Homewood. She is an associate professor of the Department of Psychiatry and Behavioural Neurosciences at McMaster University, and she serves as a psychologist and the academic head of the mood disorders program at St. Joseph's Healthcare Hamilton.

As a PTSD researcher, McKinnon is well-known for authoring a novel study about PTSD vulnerability based on findings in a group of airline passengers – herself included – who experienced a traumatic event on Air Transat Flight 236 when their plane ran out of fuel over the Atlantic Ocean in 2001. The study revealed important risk factors that could predict PTSD vulnerability. McKinnon has since made significant contributions to the field of PTSD research involving military members, veterans and first responders.

This joint effort aims to merge existing expertise in applied clinical research with new treatment interventions, clinical innovation, research, evaluation and knowledge exchange to optimize care and outcomes for people experiencing PTSD.

"It is rare to find someone like Dr. McKinnon, who is so fully engaged in both the clinical and scientific realms," says Ron Schlegel, chair of the Homewood Research Institute.

"Dr. McKinnon is uniquely equipped for this role and will be leading the development of a national research enterprise that none of our organizations could build alone."

Dr. Paul O'Byrne, dean and vice-president of the Faculty of Health Sciences at McMaster, adds: "This is an initiative that will involve Dr. McKinnon, a leader in trauma-based mental health, and use the assets of all four institutions to advance this important area of care along faster than any of us could do alone. This is an important national development."

"This important collaboration brings together the unique strengths of academic health science partners across clinical settings to better understand and translate novel interventions into practice for those who are suffering," says Dr. Kevin Smith, CEO of the St. Joseph's Health System.

"Together we will grow and strengthen research into mental health and addictions – regionally, nationally and internationally."

Jagoda Pike, president and CEO of Homewood Health, says: "Under Dr. McKinnon's leadership, the national Trauma Research Network represents the future of PTSD research and treatment in Canada. Our patients and clients will benefit tremendously from the work of this new network."

A ceremony to honour McKinnon's appointment to the Homewood Chair in Mental Health and Trauma is set for 4:30 p.m. on Monday, April 16 at McMaster's David Braley Health Sciences Centre, 100 Main Street West, Hamilton.

Editors: A picture and a short video of Dr. Margaret McKinnon talking about her research is available for you here: https://fhs.mcmaster.ca/media/Homewood_Chair

SOURCE Homewood Health inc.

For further information:

Veronica McGuire, Media relations, Faculty of Health Sciences, McMaster University, 905-525-9140, ext. 22169, vmcguir@mcmaster.ca; Cherie Payne, Director of Communications, Homewood Health, 778.386.4347, cpayne@homewoodhealth.com; Dr. Roy Cameron, Executive Director, Homewood Research Institute, Office: 519-824-1010, ext. 2578, Mobile: 519-572-9627, RCameron@homewoodhealth.com

4 Strategies for Emotionally Reinvigorating Your Family

Maintaining your family bonds can be a challenge as your children grow into adults. There may be moments of strife that can color all of your interactions. Family relationships are ones that need to evolve with the passage of time. Here are some strategies for how you can reconnect as a family.

 

Schedule Family Outings

You need to set aside time in all of your busy schedules to spend time together. Family game night will only get you so far. You need to create shared experiences so that you can learn more about each other. Many families will go out to dinner and the movies. This may be something that your family enjoys doing as well. Consider doing something that is new and different. Let each member of the family select an outing of their choice. This way everyone will feel included in the process.

 

Take an Exercise Class Together

Exercise is a great way to reduce your stress load. The physical exertion causes the release of endorphins that the body interprets as pleasurable. Enroll in yoga classesas a family to create a shared experience. You may find that it can help to center your whole family. There are other exercise classes that you may enjoy more. The point is to do something as a family.

 

Focus on Your Relationships

You may be tempted to get caught up in the drama of your day to day life. This can cause you to fail to see what is going on around you. The rest of your family may be stuck in a similar rut. Focus on the important things that are going on in your lives. Share details about your days. You really need to listen to the other members of your family. Being heard can help to invigorate your relationships.

 

Talk through the Issues

Communication is keyto maintaining healthy relationships. Don’t stop listening once you’ve finished talking. This can be damaging to the emotional health of the other members of your family. Hear what the other person is saying before formulating a response. People spend so much time thinking about what they want to say, that they don’t really pay attention to what the other person is trying to convey. Work through your issues everyday so that things don’t start to fester.

 

There are lots of different ways that you can improve the emotional health of your family. Focus on shared events. Reconnect to form a lasting connection.

Free Online Programs for Healthcare Professionals Now Available Through Innovative Collaboration

 

OTTAWA, April 11, 2018 /CNW/ - An exciting new pilot collaboration is providing additional accredited online programs to Fellows of the Royal College of Physicians and Surgeons of Canada and MOC MAINPORT ePortfolio users.

This innovative pilot collaboration with the mdBriefCase Group will see two new self-assessment programs offered free of charge to Royal College Fellows and MOC MAINPORT ePortfolio users on the topics of CanMEDS and Research Ethics. Both are available online as of today. Other healthcare professionals in Canada and abroad will be able to access the programs at a cost of $65 CAD.

Developed by leading specialists and peer-reviewed by experts in the field, these programs offer unique learning opportunities in English and French, combined with the flexibility and convenience of online delivery.

The program on the Royal College's CanMEDS Framework will use case-based scenarios to help physicians and surgeons enhance their abilities within seven primary roles essential to quality patient care: communicator, collaborator, leader, health advocate, scholar, professional, and medical expert.

"The world of medicine is always changing. We want to serve specialists by giving them tools and resources they need to adapt and thrive in their work," said Dr. Andrew Padmos, Royal College CEO. "Providing better patient care isn't just about improving technical skills – I'm pleased MOC users have the opportunity to refresh their intrinsic roles with the CanMEDS online program."

The Research Ethics program aims to help protect participants in clinical research trials by educating health care providers about established research ethics principles. Program participants will explore the importance of research ethics principles as illustrated through historical cases. One such case centres on a University of Saskatchewan student who suffered a cardiac arrest during the trial of a new anesthetic drug. The researchers failed to disclose that the hazards of this drug were largely unknown.

"There is a fundamental obligation — at a time of ever-expanding complexity in medical research — to do everything possible to respect the rights of human research participants and protect them from harm of any kind," said Dr. Andrew Padmos, Royal College CEO. "This program will cover the material that every scientist should know."

"If you're a Royal College Fellow or an MOC MAINPORT ePortfolio user, these online programs have been built with you in mind," added Kirk Fergusson, Managing Director (Canada and Corporate Services) of the mdBriefCase Group. "Our program features interactive expert videos, interesting case challenges, and knowledge assessment questions designed to really enhance the overall learning experience."

Healthcare professionals can register for these new offerings on the mdBriefCase website, www.mdbriefcase.com.

About the Royal College of Physicians and Surgeons of Canada
The Royal College of Physicians and Surgeons of Canada is the national, not-for-profit organization that oversees the medical education of specialists in Canada by setting high standards for postgraduate medical education and continuing professional development. In collaboration with health organizations and government agencies, the Royal College also plays a role in developing sound health policy in Canada.

About mdBriefCase Group
mdBriefCase Group specializes in accredited, online continuing professional development (CPD) programs, custom tailored for specific international markets and available on a convenient online platform. All content is developed by leading specialists and peer-reviewed by experts at respected institutions, which keeps more than 170,000 global healthcare professionals at the forefront of the latest evidence and protocols worldwide.

SOURCE mdBriefCase Group Inc.

For further information:

Melissa Nisbett, Senior Communications Specialist, Communications and External Relations, Royal College of Physicians and Surgeons of Canada, mnisbett@royalcollege.ca, T: 613-730-8177 ext. 426, Cell: 613-218-9570

Do You Have the Jitters?

Surprising Things That Could Be Causing Anxiety

www.comprehendthemind.com

Anxiety is a mental illness that disrupts daily life causing feelings of impending doom along with unwanted thoughts and unpleasant physical symptoms.  Some people are more predisposed to anxiety than others. Did you know that there are “external” factors/habits in our daily lives that can increase anxiety?  Dr. Sanam Hafeez  a NYC based neuropsychologist and Teaching Faculty Member at the prestigious Columbia University Teacher’s College shares surprising things that could be causing anxiety. You may see several on this list that are causing jitters in your own life.

  1. Cigarettes 

Often, people who smoke tend to rely on cigarettes to ease their anxiety. However, nicotine found in cigarettes affects your brain, including your mood. But nicotine also ramps up blood pressure and heart rate, two physical symptoms that can mirror anxiety. In addition, the carbon monoxide in cigarette smoke also may cause breathing problems that the body responds to as if it's suffocating, increasing the likelihood of panic attacks. The relief a smoker feels is temporary and will likely return and cause an even greater risk of anxiety symptoms Studies have found that those who quit smoking for more than two weeks had lower anxiety levels than when they were smoking regularly.

  1. Caffeine

The jitters, shakes, and irregular heart rhythm one might get after a dose of caffeine can feel an awful lot like a panic attack, especially if you are already susceptible. That's because caffeine stimulates your "fight or flight" response, tricking the body into feeling like it’s being chased by a lion even when there is no danger present.  If caffeine makes you anxious switch to decaf coffee, and do not drink energy drinks such as Redbull which are loaded with caffeine. Be wary of PMS medications like Midol which contain a hefty dose of caffeine as an active ingredient.

  1. Medications

Medicines that contain caffeine, such as Anacin, Empirin, Excedrin, No-Doz, and cough medicines. Decongestants, such as phenylephrine, including Sudafed PE can bring on symptoms of anxiety or panic.  Some ADHD medications also list anxiety or nervousness as a possible side effect. These medications include Adderall, Ritalin, and Straterra to name a few. Some birth control pills can contribute to feelings of emotional disturbance including depression and anxiety. Asthma medications can cause symptoms of anxiety for some patients. The National Institute of Health reports that the use of bronchodilators can lead to feelings of anxiety and nervousness. If you are prone to anxiety, make your doctor aware of this to be sure that both OTC meds and prescriptions will not exacerbate your symptoms.

  1. Alcohol

Anxiety and alcohol use are often connected. People often drink to relax and reduce anxiety, and in some instances, chronic alcohol abuse can lead to anxiety. With both alcohol use and anxiety being so prevalent in the US, it’s no surprise that the two are often linked. Drinking alcohol can influence the brain chemistry and change the levels of serotonin. Alcohol can affect your mood and decrease the “feel good” chemical in your brain increasing feelings of anxiety and depression. Long-term heavy drinkers may be exposed to a higher risk of anxiety.

  1. Hormonal Activity

Hormones are the messengers to the brain and when your body is under stress due to internal factors such as the menstrual cycle, this can lead to mood changes and irritability. Adrenal issues — imbalances in the body's stress hormones adrenaline and cortisol, and the precursor hormone DHEA — can cause a variety of symptoms that seem to be mental health-related, including depression, anxiety, and insomnia. Cortisol aka “the stress hormone” can have a powerful effect on your brain, and anything that increases cortisol production or decreases cortisol reduction (such as a lack of exercise) can cause anxiety. Other hormones such as estrogen, testosterone and thyroid can all affect anxiety. If you feel hormones may be the culprit of your anxiety, consult your internist who can do a full blood workup.

  1. Skipping Meals

Skipping meals can affect your brain, which can lead to a drop in serotonin levels creating symptoms of anxiety. This can cause, mood swings, stress, fatigue and unsteady blood sugar levels.  As a result, one might experience shakiness, dizziness, confusion, and difficulty speaking.  Prevent these blood sugar swings by eating frequent small meals and keeping snacks on hand.

About the Doctor:

Dr. Sanam Hafeez PsyD is a NYC based licensed clinical psychologist, teaching faculty member at the prestigious Columbia University Teacher’s College and the founder and Clinical Director of Comprehensive Consultation Psychological Services, P.C. a neuropsychological, developmental and educational center in Manhattan and Queens. 

Dr. Hafeez masterfully applies her years of experience connecting psychological implications to address some of today’s common issues such as body image, social media addiction, relationships, workplace stress, parenting and psychopathology (bipolar, schizophrenia, depression, anxiety, etc…). In addition, Dr. Hafeez works with individuals who suffer from post-traumatic stress disorder (PTSD), learning disabilities, attention and memory problems, and abuse. Dr. Hafeez often shares her credible expertise to various news outlets in New York City and frequently appears on CNN and Dr.Oz.

Connect with her via twitter @comprehendMind or www.comprehendthemind.com

Main Logo.pngNSF Certified for Sport Mark_Blue_outlined.jpg

MYOS RENS Technology Introduces New Sports Nutrition Product Line, Yolked™, and Earns Prestigious "Certified For Sport®" Certification From NSF International

NSF "Certified for Sport®" Certification Further Demonstrates MYOS' Commitment To Providing Safe, Quality Products

CEDAR KNOLLS, N.J., April 10, 2018 /PRNewswire/ -- MYOS RENS Technology Inc. ("MYOS" or "the Company") (NASDAQ: MYOS), a biotherapeutics and bionutrition company and the owner of Fortetropin®, a proprietary bioactive composition derived from fertilized egg yolk that helps build lean muscle in conjunction with resistance training, announced today that it has received the prestigious Certified for Sport® certification from NSF International for its new sports nutrition product line, "Yolked™".

Yolked™ is a novel advanced nutrition product based on Fortetropin® that will be marketed specifically to competitive athletes.

Joseph Mannello, Chief Executive Officer of MYOS RENS Technology, Inc., stated, "Competitive athletes work harder than ever before in building lean muscle mass to gain greater strength, stamina and flexibility. We developed and formulated Yolked™ specifically to meet the needs of these athletes. Our goal for Yolked™ products is to have a major presence in locker rooms and training facilities of collegiate and professional sports teams."

"Athletic programs demand third party certification to protect their athletes and the NSF's "Certified for Sport®" certification is the gold standard. In late 2017, MYOS entered into a strategic partnership with IMG College, a division of IMG, to market its products to collegiate athletic programs and their fans. IMG College has a large national footprint across collegiate athletics that can open the way for MYOS to reach not only the athletic departments, but also the faculty and alumni. Importantly, achieving the Certified for Sport® certification for Yolked™ will enable MYOS to aggressively execute upon our strategic program with IMG," continued Mr. Mannello.

"Achieving NSF's Certified for Sport® certification demonstrates MYOS RENS Technology's commitment to quality, safety and clean sport," said Brian Jordan, CSCS, RSCC *D, Technical Manager of NSF International's Certified for Sport® program. "Consumers can choose Certified for Sport® products with confidence, knowing that those products have been tested for harmful levels of contaminants like lead and arsenic as well as more than 272 athletic banned substances."

The NSF Certified for Sport® Program helps athletes, coaches and trainers make more educated decisions when choosing sports supplements. The program is recognized by the NFL, NFL Players Association, MLB, MLB Players Association, PGA, LPGA and Canadian Centre for Ethics in Sports.

The Certified for Sport® certification mark on packaging helps athletes of all levels choose supplements with confidence. Certified for Sport® supplements must meet rigorous standards that include comprehensive lab testing and extensive evaluation of the manufacturing process to ensure contaminated substances or hidden ingredients are not added to a product. To learn more about the Certified for Sport® program visit nsfsport.com or download our NSF Sport app from your app store.

About MYOS RENS Technology Inc. 
MYOS RENS Technology Inc. (MYOS), "The Muscle Company™", is a Cedar Knolls, NJ-based bionutrition company that develops and markets products that improve muscle health and performance. MYOS is the owner of Fortetropin®, a fertilized egg yolk-based product manufactured via a proprietary process to retain and optimize its biological activity. Fortetropin® has been clinically shown to increase muscle size and lean body mass in conjunction with resistance training. MYOS believes Fortetropin® has the potential to redefine existing standards of physical health and wellness. For more information, please visit www.MYOSRENS.com.

Buffbake Canada - Cookie Sandwiches - Review

A little while ago Buff Bake Canada sent me their cookie sandwiches to review! They were all great! The 3 flavours that they sent me were Peanut butter cup, double chocolate and snickerdoodle.

If I had to rate them in order I would say

  1. Snickerdoodle (I just love snickerdoodle flavour)
  2. Peanut Butter Cup (I never use to be a peanut butter fan until I started prepping)
  3. Double Chocolate (chocolate is always good but chocolate is chocolate so nothing special there).

Thank you again Buffbake Canada! Im always available to try your spreads. Yum yum yum!

Buffbake Canada doesn't have their own website yet but you can go to the https://buffbake.com to check out more of their products.

What Exercises You Should Perform After Cosmetic Surgery

 

 

When it comes to after-surgery recovery, everything must be taken into consideration: from the actual entity of the surgery itself to how and what exercises perform when you leave the hospital. Cosmetic Surgery is on another level, as you wanna be sure about what you are doing to ensure the fact that you will recover properly. These are some exercises that might help you.

 

H1: Rest

 

As soon as you leave the hospital, the only thing you have to do is rest. With this include work, gym and parties. Recovering from a cosmetic surgery requires at least one week of rest, without doing anything. If you are not that young anymore, and you just received a mummy makeover, then this timeframe could be even longer, but first of all, you should listen to what your surgeon says to you after all the process.

 

H2: Gym Workout? Yes But Go Easy!

 

If you are a regular gym person, then staying at home recovering might be a problem for you. First of all, you should be aware that, after your "pure rest period" you won't be able to go at your normal speed with the usual gym workout (this based on how challenging the whole operation was), so try to do simple cardio and not too heavy lifting.

 

H3: No More Than 2 Times A Week

 

Especially if the operation was heavy and delicate, you should limit yourself going to the gym without being followed by a professional physiotherapist, otherwise, you might hurt yourself on a serious level. It's also important to understand the fact that your muscles will be still recovering from the actual operation, so your "resting timetable" should be longer. My personal advice is (if you are that convinced to go) to go Monday and Friday so you have at least 2 days of full rest between sessions.

 

H4: Avoid Lifting If Possible

 

As said before, lifting could be very painful for your body (depending on the area you are training). Lifting is in fact terribly dangerous for someone who just went through a mastopexy operation, as it might cause damages to the integrity of the whole surgery. Don't take the risk and skip the lifting part for a couple of weeks.

 

 

 

 

H5: Conclusions

 

In the end, recovering from a cosmetic operation is delicate and must be done with particular attention and self-respect (and also, you don't wanna waste an expensive process, don't you) and it's super important to consult an expert for advice and general instructions, as a medical professional will always be more relevant than some pieces of advice from the internet.

 

United Way creates platform for the GTA to embrace its local love   

New digital magazine LocalLove.ca inspires everyone to give back and connect to the communities we love to call home 

 

Toronto, ON —  United Way Greater Toronto, working with communities in Peel, Toronto and York Region, is proud to announce the official launch of their new digital magazine LocalLove.ca. With a focus on unleashing the power of local love and igniting lasting change, the site is a place where readers can find easy ways to live well and do good. Featuring stories on local changemakers, simple ways to give back, challenging ideas, debates and much more, the site will become the ultimate destination for getting connected to the places where they live—from Brampton to Bloor Village, Kensington to King City.

“We know people want to give back to the places they call home but it’s often hard to know where to start. We hear it all the time,” said Adrienne Clarke, Editor-In-Chief of LocalLove.ca. There really isn’t one place where people can go to find smart and simple ways to give back and that’s why we created LocalLove.ca. We are tapping into United Way’s deep knowledge and connections to the community and creating this new one-stop, online resource.”

LocalLove.ca helps even the busiest people make a difference—without it feeling like another “to-do” on the list. Stories are updated daily to help readers live with impact, get inspired and do their part. For a weekend pick-me-up, readers can subscribe to the weekly Good News Letter, delivered directly to their inbox every Saturday morning with quick, easy-to-read tidbits to entertain and inspire, all from right here in the community.

LocalLove.ca covers a range of topics; profiling people, places and causes throughout the region. Notable Toronto Food Writer, Suresh Doss, shares five steps to Make Your Next Restaurant Outing a Sustainable One,  author, Micah Toub lists Summer Camps for Kids Who Want to Make a Difference and Tabatha Southey shares how she Found Community in the City. Readers can also get tips on Being a Respectful Volunteer and How to Be a Changemaker and get inspired by profiles of people making a difference in Toronto and the GTA.

Website: LocalLove.ca
Instagram: @readlocallove
Twitter: @readlocallove
Facebook: @readlocallove

ABOUT UNITED WAY GREATER TORONTO: United Way Greater Toronto is dedicated to fighting local poverty in all its forms, working with communities in Peel, Toronto, and York Region. Together with our partners, we create opportunities for a better life for everyone across our region. As the largest non-governmental funder of social services in our region, United Way Greater Toronto mobilizes people and resources to support a network of agencies that help people when and where they need it most. Join United Way’s #UprisingofCare and help us build a region where poverty has no power. unitedwaygt.org

adidas Originals welcomes the Arkyn, a shoe built for the next generation of rule breakers

 

TORONTO, ON – adidas is calling time out on the old school attitude that has dominated the female sneaker market for too long with the launch of Arkyn. Made with female creatives in mind, the Arkyn is a shoe for defiant individuals who are tired of being boxed in. This was the topic of discussion at the adidas Originals Queen Street location on April 4th, where a group of young female creatives making waves in their industries shared their experiences and thoughts around progress and ambition.

Eschewing the traditional, rigid idea of a campaign, adidas Canada handed the power back to female creators, who embody this new-school thinking, to unveil Arkyn. The evening was hosted by Dani Roche, Owner of Kastor & Pollux - a digital, female-run creative studio. Her work has gained her recognition as a marketing leader and industry disruptor in a landscape previously understood to be a boys club. Dani Roche brought together 11 powerhouse women in Toronto, hailing from different disciplines including music, art, media, and wellness. Similar to Arkyn, these women continue to push the envelope and the idea that one’s gender does not define roles, capabilities, or potential.


Dani Roche at the Queen West Originals Store in Toronto
A new, technical silhouette, rooted in adidas’ iconic vintage style, Arkyn looks both to yesterday and tomorrow. Playful, unexpected and chic: the Arkyn defies categories and lends itself to any context. It is open to translation, it’s a canvas for expression and it embraces difference. A shoe to mirror the myriad ways of being a creative in 2018.

The Arkyn shoe features a clean mesh upper, elegantly decorated with the 3-stripe mark. Striking design elements like the neoprene heel and unorthodox minimalist laces raise the aesthetic of the shoe, while the Boost™ midsole offers the very best in adidas technology.

The new Arkyn shoe
To launch the shoe globally, adidas co-created imagery with 5 female creatives with the idea of echoing the Arkyn’s intentions; unbridled creativity in all of its forms - as it comes. The campaign was created collaboratively with Bronx-based photographer Renell Medrano, known for her inimitable 35mm and digital portraiture that captures youth culture in its most off-guard, authentic iterations. Thuan Tran, A$AP mob’s go-to videographer worked alongside Renell, to capture the women in as real a manner possible.
 Kendall Jenner shot by Renell Medrano
The five Arkyn icons include supermodel Kendall Jenner, Serbian artist Ana Kras, Meta Flora founder Marisa Competello, Musician and photographer Syv De Blare and soccer player and DJ for Kanye West - Florencia Galarza.  All of these women come from different walks of life and they have all mastered different disciplines. To celebrate their individuality and authenticity as style and thought leaders, adidas ditched the studio, and shot them in their real living and working spaces filled with personal belongings and trinkets.
For more information on the shoe, visit adidas.ca/Arkyn

Images of the Arkyn launch in Canada available for download HERE.
Global campaign images available for download
HERE.

Twitter: @adidasCA
Instagram: @adidasCA
#ARKYN