For the First Time: Fastest Growing Frozen Pizza Brand in the U.S Launches in Canada

Made in Canada and Available at Sobeys, Whole Foods Market and Select Retailers Beginning This Month

 

LOS ANGELES, March 28, 2018 – CAULIPOWER ®, the fastest growing frozen pizza brand in the U.S., is launching its signature cauliflower-based foods in Canada, starting with four better-for-you pizzas: Margherita, Three-Cheese, Veggie, and Plain Crust. All of the pizzas are proudly made in Canada and will be available in more than 100 Canadian retailers, including Sobeys, Whole Foods Market West, Urban Fare, Nature's Fare Markets, Nutter's Bulk & Natural Food, Natural Food Pantry, Organic Garage, Vita Health, Nesters Market Grocery Stores and additional grocery stores throughout the next month.

CAULIPOWER is the leading innovator in the category, hacking America’s comfort foods to make them more convenient and nutritious. CAULIPOWER disrupted the American market last year with its debut cauliflower-crust pizza line that doesn’t hide vegetables but celebrates the nutritious and delicious food group as the star of the meal. The naturally gluten-free pizzas are lower in calories, sugar, fat, and sodium and higher in protein, fiber, and vitamins than most traditional and gluten-free pizzas, while being naturally nutrient-rich, gluten-free, and delicious. CAULIPOWER went from 60 stores to 8,000+ in the U.S in just one year.

 

“Even before expanding in the U.S., we received an outpouring of requests from our Canadian neighbors to bring CAULIPOWER up north! Well, we listened and now are incredibly proud to produce the pizzas right where they'll be enjoyed,” said Gail Becker, Founder and CEO of CAULIPOWER. “With the increased availability of information about the food we eat, more and more people are seeking healthier options, but may not have the time, access, or resources to make those choices happen – CAULIPOWER is here to help bring everyone together over one, better-for-you plate.”

 

For more info and to find a Canadian retail location near you, visit: www.EatCAULIPOWER.com

There’s CAULIPOWER in numbers – the team is growing!  For more info on CAULIPOWER job opportunities, email: info@eatcaulipower.com

About CAULIPOWER

CAULIPOWER reinvents our favorite foods to be naturally nutritious, righteously delicious and accessible to all. CAULIPOWER products use real cauliflower, not highly processed synthetics, resulting in nutrient-rich, naturally gluten-free options lower in calories, sugar, sodium and fat than traditional offerings. CAULIPOWER is innovating a new market category, making convenient options that taste like conventional recipes available and easy for mainstream grocery shoppers.

Former Edelman President, Gail Becker, launched the company in February 2017 with an introductory line of frozen pizzas and plain crust that quickly became the fastest growing frozen pizza brand in the U.S. Inspired by her two sons with celiac disease, Gail cracked the code with an easier way to make cauliflower crusts accessible to busy, modern families. CAULIPOWER proudly supports OneSun, a program creating edible gardens at underserved schools across the country to educate kids on where their food comes from, combat obesity and inspire a new generation to love and harvest vegetables. To learn more, find a retailer or get recipe inspiration at EatCAULIPOWER.com and with the @CAULIPOWERED community on Facebook, Instagram, Pinterest, and Twitter.

Developed vs developing countries:
What's the impact on healthcare coverage? 

In developing countries, access to universal healthcare is deemed “urgent”, while in developed nations, governments focus on increasing access to additional private healthcare coverage to supplement government-run universal coverage.

Reportlinker reveals country statistics to help understand these variations:

 


  When it comes to supplementary private coverage:

In Australia, 55% of citizens have access to it, a high coverage rate that rose dramatically across the past 10 years.

- In Finland,15.4% of people have it, numbers went upward every year from 2009 through 2015.

In Chile, the private coverage percentage is 30.3% as of 2016 after two huge upward spikes in 2011 and 2014

- In the world’s largest economy, the United States, supplementary private healthcare coverage is very small, owned by less than 8% of citizens.

- In Germany, the percentage for privately owned supplemental coverage has risen steadily every year since 2006 and was at 23.1% as of 2015. Germany was ranked number 10 in the world on a list of the 16 nations with the “best” healthcare coverage.

- The United States didn’t make the list at all, while its northern neighbor, Canada, was on there at number 16.

Getting Fit: 5 Ways to Become the Master of Your Own Body

With spring right around the corner, it’s important to take care of your pre-summer body and become the master of your own body. Fortunately, there are plenty of ways you can do this, such as eating more vegetables and getting a better night’s sleep. However, here are a few more ways you can master your own body and get in shape.

Eat More Fruits and Veggies

One of the best ways to become the master of your own body is to simply eat more fruits and vegetables every day, even if you don’t like them. Eating more consistently healthy meals will help prevent you from gaining unhealthy weight and raising your blood pressure. All you have to do is mix in a small serving with every meal, it’s that easy.

Exercise Every Day

Another great way to slim down and become the master of your body is to exercise every day. This can be anything from walking up and down the stairs a few times, walking to the bus stop every day, and hitting the gym every night. As long as you’re getting some cardio in every day, you can work on lowering your overall weight and live a healthie

r life, which is essential to your well-being.

Work with a Personal Trainer

When you have a fitness goal, working with a professional trainer can be very helpful. They can provide one on one instruction to help you achieve your fitness goals. Plus, they will also ensure you are performing the exercises correctly and safely. Additionally, trainers like those at Halevy Life can help you to stay motivated when reaching your goals. If you a

re serious about getting results, then working with a trainer is a necessity.

Drink Water

Your body needs water to survive. Unfortunately, most people do not drink as much water as they should on a daily basis. Experts recommend drinking eight cups of water every day. Instead of reaching for a sugary soda or juice, fill up with refreshing water.

Get a Good Night’s Sleep

Getting restful sleep every night is just as important as eating well and

exercising. Your body needs time to rest and recover after a long day. Without enough sleep, you will not have the energy to continue to be healthy. Try to get between seven and nine hours of sleep every night.

To become the master of your own body, ensure you’re eating plenty of fruits and vegetables, exercising every day, drinking water, and sleeping well. These steps will help you live a healthier version of yourself and feel better doing it! So, what are you waiting for? Start becoming the master of your own body today!

During April 2018, in honor of Autism Awareness Month, Chamilia(www.chamilia.com), a Swarovski Company, announced that it will continue to support its program to donate five percent of proceeds from its “Autism Puzzle Piece” charm to the Autism Research Institute, the primary organization supporting efforts to understand and treat this condition. The brand became interested in supporting these efforts after learning that in 2012 the Centers for Disease Control (CDC) announced that one in 68 people under the age of 21 living in the U.S., has been identified with autism spectrum disorder (ASD). This number continues to increase, as a more recent CDC National Health Interview survey suggests that 1 in 45 children, ages 3 through 17, now have been diagnosed with ASD.

The “Autism Puzzle Piece” charm from Chamilia is a sterling silver representation of a piece from a puzzle and retails for $40. The charm symbolizes the need to develop a greater understanding of the condition of autism and its impact on our society.

The Chamilia “Autism Puzzle Piece” charm will be available at the brand’s more than 1,000 retail partners worldwide and on the Chamilia website, www.chamilia.com.

###
About Chamlia
Based in Cranston, RI, Chamilia is an American company that was established in 2002. Since its purchase in 2013, it has been a member of the Swarovski Group, a world leader in quality and innovation. Each of the more than 400 exclusive charms available from the brand are made from .925 sterling silver or 14 karat gold and feature genuine Swarovski Crystals or Zirconia, or are handmade with Italian Murano Glass. The brand follows strict Swarovski Group guidelines for quality and aesthetic excellence. For more information, please go to www.chamilia.com.

About Swarovski 
Swarovski delivers a diverse product portfolio of unmatched quality, craftsmanship and creativity. Founded in 1895 in Austria, Swarovski Crystal Business designs, manufactures and markets crystals, natural and created gemstones, finished products such as jewelry, accessories and lighting. The company’s film division, Swarovski Entertainment, produces artistically accomplished feature films with global box-office appeal. The Swarovski Foundation was set up to honor the philanthropic spirit of the company by supporting creativity and culture, promoting wellbeing and conserving natural resources. Now run by the fifth generation of family members, Swarovski Crystal Business has a global reach, with over 2,350 stores in about 170 countries and more than 25,000 employees, www.swarovskigroup.com.

STEM Camp, the Saugeen Ojibway Nation and Bruce Power are pleased to announce the launch of two STEM Camp’s in the communities of Saugeen and Neyaashiinigmiing this upcoming summer. Through discussions and coordinating with the community Youth Leaders and Bruce Power's Indigenous Relations team, this initiative will be the first-ever STEM Camp to be carried out within First Nations.

 

The purpose of providing a STEM Camp to these communities is to provide inspirational and fun educational activities for Indigenous children aged 5 through 13 and to provide a mechanism to learn more about their history and culture through, or in conjunction with, STEM-based activities. This is a pilot project that, if successful, could be transferred to other First Nation communities.

 

Kevin Cougler, CEO and Founder, STEM Camp: “The STEM Camp’s in the communities of Nawash and Neyaashiinigmiing are a wonderful opportunity to merge the world of STEM and traditional Indigenous teachings together. We are extremely honoured to be asked to participate in this initiative and hope other First Nations communities will decide to participate in the future.”

 

“We are very excited to have our youth participate in this pilot project. We need more Indigenous engineers, doctors, and scientists in Canada. STEM Camps are a fantastic opportunity for our young people to get exposure to science and technology,” - Chief Lester Anoquot of Chippewas of Saugeen First Nation.

 

“We are pleased at the opportunity to bring STEM education initiatives to our community. Partnering with STEM Camp in this pilot project is something that we are proud to be a part of and we look forward to seeing the program incorporate our traditional beliefs and values. Thank you to Bruce Power for its sponsorship”.  - Chief Greg Nadjiwon, Chippewas of Nawash Unceded First Nation

 

"Bruce Power is proud to support the promotion of STEM in our local communities. It is particularly special to be a part of this remarkable pilot project in Saugeen and Nawash First Nations." said Mike Rencheck, President and Chief Executive Officer. "Being a part of this effort aligns with our focus areas of STEM education, cultural growth and youth development and we are excited about this program."

 

 

About STEM Camp

STEM Camp is a Canadian registered not-for-profit organization with a mandate to offer quality STEM-based programming through educational activities. STEM Camp started in 2013 and specializes in summer camps designed to inspire children ages 5-13 through hands-on and inquiry-based activities in the STEM fields. In the summer of 2017 STEM Camp was expanded in Ontario to 46 locations resulting in 8500 campers enrolled. In 2018 STEM Camp has committed to 77 locations including 15 francophone and/or bilingual and to the exploration of pilot projects within indigenous communities.

 

Author’s note: STEM is an acronym for Science, Technology, Engineering and Mathematics.

 

Contact Info:

Larissa Mendonca, Public Relations and Marketing

STEM Camp

t: 519-475-6600 x11

e: lmendonca@stemcamp.ca

w: stemcamp.ca

f: facebook.com/SummerSTEMCamp

 

Media Newsroom Page

https://stemcamp.ca/sc-news/


Harnessing that post-vacation high

According to research from 2017, nearly half of Canadians travel over March Break. Each year, we come back to work with more energy, having slept better and taken a break from stress. Warmth and sunlight in vacation destinations give us a dose of vitamin D and boost our energy.

 

Research published in the Journal of Occupational Health found short vacations have a positive effect on health and well-being even after you return home. It also found these positive effects diminish fairly quickly (2-4 weeks). But how can you extend that post-vacation high? Kelly Musovic, personal training divisional manager with GoodLife Fitness suggests taking advantage of the 'honeymoon period' after a vacation to hit the gym with renewed focus and additional energy. Physical activity produces 'feel good' hormones so we can feel optimistic and cheerful even after we go back to the grind. Exercise also promotes deeper sleep, helping reduce stress and function better during the day.

Musovic suggests the following tips:

 

Watch out for holiday creep: It's tempting to on a few extra days after your vacation to do nothing. Days can easily turn into weeks, so it’s important to get back to your exercise routine as soon as you can when you return.

Drink lots of water: Drinking eight glasses of water a day will help reduce post-vacation bloat, improve circulation and make you more alert.

 

Stock up, prepare healthy meals: Soon after your land. Be sure to get to the store and stock up on healthy foods. Prepare some nutritious options so you’ll have healthy meals during your first days back in action. Now’s a good time to incorporate some new foods that you tried on holiday.

 

Create a fitness plan: Plan your exercise routine and book it into your calendar now before the demands of work and family take over. Planning is half the battle when it comes to establishing a routine that sticks.

 

Start something new: Now is a great time to try a new fitness class or take up a new sport. Channel your inner dancer with a barre or ZUMBA class. Or maybe try out martial arts like kickboxing, Brazilian Jiu-jitsu or BODYCOMBAT. Mixing it up is good for your body and your motivation.

 

Ease back into your routine: Don’t compensate for the downtime with two hard-core hours of cardio. Lower the intensity and weights for your first few workouts, then build back up gradually.

 

Full body exercises: Look for exercises that target the bigger muscles. Try doing basic moves like push-ups, body weight squats, reverse lunges and dumbbell presses. Build up your reps over time and try to stop just before exhaustion.

 

Get your heart rate up: If you’re looking to burn fat and calories, cardio and high-intensity interval training are great choices. Try a spin class or a quick moving group fitness class like BODYATTACK. Remember to build up the intensity over the first few weeks.

 

Musovic and fitness experts in your area are available to talk more about harnessing the positive effects of vacation to launch a fitness routine. We can also connect you with gym members who have been away on vacation and are kicking off their spring exercise programs.

 Apa Clean White Sonic Toothbrush

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Apa Radiance Oral Care
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The ultimate smile care regimen with a trio of high-performing daily beauty tools: the Apa Lip Loofah, Apa Tooth Gloss, and Apa Blue Lip Shine.

Apa White Oral Kit
$140.00

Elevate your daily routine with the Apa White Oral Kit, a trio of smile-strengthening products and a beautiful vanity console created in a special collaboration with designer Jonathan Adler.

Apa White Duo Teeth Whitening System
$150.00

The breakthrough combination of the Apa White Film and the Apa White Pen work together for professional whitening results in just five days.

If you travel to the Swiss Alps in search for indulgent R&R, there's a good chance you'll spot Niance Skincare products at top spas around Switzerland. The luxe formulas are made with pure-as-can-be glacier water and are known for their anti-aging prowess. Expect bouncy, youthful skin that stays hydrated all day long.
Facial Tonic - Refresh
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Anti-aging facial toner. Cleanses, soothes and protects the skin. Stimulates moisture absorption. Increases skin oxygenation. Increases cell activity.

Eye Gel - Activate
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Anti-aging eye gel. Strengthens the connective tissue. Smoothes wrinkles. Reduces dark circles and puffiness around the eyes. Improves micro circulation.

Premium Glacier Body Cream
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Anti-Aging Body Cream makes your skin silky-soft and tender right away prevents the growth and storage of fat cells stimulates cell regeneration significantly increases the skin’s elasticity and firmness ultimate moisture-booster.

Radiant Skin Beauty Supplements (90 capsules)
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While sending men to space, scientists discovered that NAC was a powerful antioxidant that helped protect astronauts from extreme environments and early aging. Based on this, 111Skin developed a patented beauty supplement to help your body ward off free radical damage. Houston, we've solved a problem.

Y Theorem Skin Repair Serum
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This Repair Serum is the original product created by Dr. Alexandrides that inspired the 111 SKIN range. The Repair Serum significantly boosts collagen production, supports cell regeneration and improves the elasticity of the skin.

Meso Infusion Overnight Micro Mask
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111SKIN's targeted treatment masks are created with innovative self-dissolving micro structure technology that allows the anti-aging ingredients to penetrate deep into the skin.

Celestial Black Diamond Emulsion
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Handling eggs and other foods safely will help keep you feeling great during
Easter and Passover
Seeing your first robin may be the sign of warm things to come, but once Easter and Passover have arrived, you know that Spring is here! Interestingly, both Easter and Passover include the wondrous egg, as a springtime symbol of new life, in their festivities. We all know the Bunny brings Easter eggs, but what many folks don’t know, is that Passover Seders (ceremonial meals) typically include a hard boiled egg course. Additionally, many recipes for Passover, which is also known as the “feast of unleavened bread,” call for eggs or egg whites which take the place of yeast and other leavenings.

Eggs are a symbol of new life. Enjoy them but be aware of the risks they carry.
If not handled smartly, eggs can cause food poisoning because salmonella is a common bacteria found in uncooked, unbroken eggs. Salmonella can be present on both the outside and the inside of eggs. Stop Foodborne Illness, the national advocacy group that educates people on being food safe (http://stopfoodborneillness.org), has some good advice on how to keep your holiday “eggstravaganza” pathogen-free.

The bad news is … some things you should know about salmonella poisoning:

  • Typical symptoms are nausea, vomiting, diarrhea, cramps, and fever.
  • Symptoms usually last, at least, a couple of days.
  • Susceptability and severity is generally associated with babies, and young children, the elderly, pregnant women, and others with compromised immune systems. However, anyone can get ill from salmonella.
  • Severe cases can be life-threatening.
The good news is that there are safe ways to handle and prepare eggs! If you follow these guidelines from Stop Foodborne Illness, you and yours will be much more likely to have a fun and safe holiday!

Copyright Dragan Grkic

Always choose clean and fresh eggs. When purchasing eggs, open the carton and make sure they’re clean, and intact. Handle with care: Chickens can harbor Salmonella without showing any signs of being sick, so all unpasteurized eggs -- even those that are fresh, organic, or unbroken -- can contain Salmonella. Buying in-shell pasteurized eggs reduces that risk. Wash your hands thoroughly. Everybody, including children, must wash their hands with soap and water before and after handling eggs – which includes prepping, cooking, cooling, dyeing, hiding and hunting them.

Be smart with Easter eggs. Decorating eggs for the holiday is a joy, but do it safely by using only food-safe dyes. Use care when hiding eggs outside or in. The total time for hiding and hunting eggs should not exceed 2 hours. Avoid areas where eggs would come in contact with pets, wild animals, birds, or lawn chemicals. Eating eggs that have been on the ground is not recommended. Don’t hide cracked eggs because bacteria could contaminate the inside. Cracked eggs should never be used. A good alternative is to use plastic Easter eggs for the hunt, and save the real eggs for eating.

Refrigerate, refrigerate, refrigerate - your eggs at 40°F or below. Safely storing and cooking your eggs before consumption is important. When storing eggs make sure they go inside the fridge, not the fridge door. Once hard-cooked, refrigerated eggs can be stored for up to one week. Eggs can be out of refrigeration for 2 hours (when it’s under 90°F) and still be safe to eat. Colored eggs being used as decoration (for several hours or days) should not be eaten. Even though eggs will show signs of spoilage (taste, smell, appearance) when they’re past the “best by” date, we don’t recommend using this as an indicator of an egg’s safeness – mainly because eggs that harbor Salmonella taste, smell, and appear exactly the same as “normal” eggs.

Avoid cross-contamination and cook eggs thoroughly

  • Using soap and water, wash your hands and all surfaces that may have had contact with raw eggs. This includes countertops, pots and pans, utensils and dishes.
  • Don’t let in-shell eggs, raw whites or yolks cross contaminate foods that will be eaten raw.
  • Eggs should be cooked until the egg white and yolk are firm. A lightly cooked egg with a runny yolk increases your chance of pathogenic contamination. If a recipe calls for lightly cooked eggs, we recommend using pasteurized egg products.
  • Dishes with eggs in the recipe must be cooked to a safe internal temperature of 160°F (71°C)
  • Eggs should be eaten or refrigerated within 2 hours after cooking.
  • Do not eat eggs that have been left at room temperature for more than 2 hours.

Know the safest way to boil eggs
According to Deirdre Schlunegger, Chief Executive Officer of Stop Foodborne Illness, when cooking hard-boiled eggs, place a single layer of eggs in a saucepan. Cover the eggs with at least one inch of water. When the water is at a full boil, remove the pan from the heat source and let the eggs stay in the water for between 12-18 minutes, depending on the size of the eggs. After the eggs have set for the appropriate amount of time, run cold water over them. When the eggs are cooled enough to handle, put them in the refrigerator.

If you and your loved ones celebrate the holidays at a restaurant, and the dish calls for lightly cooked eggs—as some sauces do—ask your server if the dish can be prepared using pasteurized eggs, or liquid egg products, when possible.

Copyright Marco Mayer
Some other Spring holiday food safety tips
Easter Ham: If your Easter ham is prepared with a fresh, uncooked ham, be sure to cook it to an internal temperature of at least 145°F (63°C) and allow the ham to rest for a few minutes before serving. Always avoid cross-contamination from countertops, knives, dishes and pots and pans. Do not let the uncooked ham come into contact with foods you will eat raw.

If you purchase a pre-cooked Easter ham, which can be served cold or heated, be sure to re-heat leftovers to at least 140°F before serving.

Beef brisket: This is a popular Passover dish that nearly everyone enjoys if it is prepared well. This cut of meat needs to be cooked for a long time because it is less tender. Preferably, set the oven temperature to 350°F and no lower than 325°F. Place the brisket fat-side up. The brisket should be almost covered with water and the cooking pan should be lidded. Brisket should be cooked for about one hour per pound of meat to a safe temperature of 145°F (63°C). Avoid cross-contamination from the uncooked meat.

Lamb: Lamb is another popular dish for Easter and Passover. Remember that lamb should be cooked to an internal temperature of at least 145°F. Let it rest a few minutes before serving. As always, avoid cross-contamination with uncooked meat and juices.

Be smart with leftovers, too
Making a little extra is almost a given at holiday time, as is taking home goody bags. Just remember to keep food safety in mind. Here are some tips for handling leftovers:

  • Make an educated guess as to how much food you will need on the table, then refrigerate the leftovers.
  • Prepared foods should not sit at room temperature for more than two hours.
  • Put leftovers in air-tight containers for travel.
  • For an extra-nice touch, purchase insulated bags and ice so that leftovers can stay ice-cold during your guests’ long drive home.
  • Remind your guests to put the goodies in the refrigerator as soon as they get home.
Copyright Donaveh Passover Sedar
About Stop Foodborne Illness
Stop Foodborne Illness is a national nonprofit, public health organization dedicated to preventing illness and death from foodborne pathogens by promoting sound food safety policy and best practices, building public awareness, and assisting those impacted by foodborne illness. For more food safety tips please visit www.Stopfoodborneillness.org/awareness/ . If you think you have been sickened from food, contact your local health professional. You may subscribe to receive Stop Foodborne Illness e-Alerts and eNews here: www.Stopfoodborneillness.org/take-action/sign-up-for-e-alerts/.
Follow Stop’s latest news at www.newsline360.com/stopfoodborneillness.
Follow Stop on Facebook at www.facebook.com/stopfoodborneillness.
Follow Stop on Twitter: www.twitter.com/StopFoodillness.

How to Improve Your Digestion While You Lose Weight

The wonderful thing about dedicating yourself to a weight loss routine is that other aspects of your health can also be improved. One such aspect is your digestion. Since weight gain occurs, mostly, due to food intake, there’s a logical link between losing weight and improving your digestion. Below, you will find a few tips on how you can improve your digestion while you lose weight.

Chew Your Food

The very first step to improving your digestion is to completely and thoroughly chew your bites of food. Swallowing partially chewed food can cause digestive issues due to large chunks of unchewed food slowing and clogging your digestive tract. Follow these simple steps to ensure that your food is properly chewed so that you can obtain optimal nutrition and energy from the meals you eat.

Probiotics

There’s a science to how your body digests the food you eat into manageable packets of chemicals that can be absorbed into your body as nutrition and fuel. One of the secrets of this science is the number of good bacteria that are present in your gut. These bacteria aid in your digestion and also create chemicals which help to prevent the growth of bad bacteria in your gut. Probiotic foods are becoming increasingly popular with those striving for a healthier body and those who are advancing in age. There is a wide range of foods that can provide you with sufficient amounts of probiotics. Additionally, probiotics can also be obtained by using one of many fermented digestive enzyme supplements on a daily basis. That way, your gut will always be in good health.

Walk it Off

Having great digestion is more than simply eating the correct foods. It’s also about ensuring that your body is physically active enough to help aid in your digestive processes. You may not realize it, but the movements of your body actually stimulate many processes and chemical functions within your body. The most notable physical activity that can improve your digestion is walking. A couple of studies performed on the theory suggests that taking a walk after a meal can not only help to speed up digestion but can also remove glucose from the blood and reduce blood sugar levels. These are vital benefits to a person who is trying to lose weight.

Fiber-Rich Diet

You can improve your digestion while losing weight by implementing a fiber-rich diet. Fiber can greatly benefit your digestive tract and can help you to feel fuller longer while eating less food which increases your chances of losing weight.

As always, before you begin a weight loss routine or change your diet drastically, consult your doctor or primary physician to ensure that you’re healthy enough to undertake such initiatives. There could always be an underlying health issue of which you are unaware that could be jeopardized by a drastic change in diet or exercise.

adidas Originals enlists Canadian creatives to launch the brand new Deerupt franchise
The exclusive lookbook features up-and-coming artists Ralph, High Klassified, Ebhoni and more

 

TORONTO, ON – Today adidas Originals releases its newest sneaker, Deerupt, with the help of creatives from across the country. An exclusive lookbook is available at adidas Originals Neighbourhood stores in Vancouver, Montreal and Toronto featuring musicians RALPH, High Klassified, and Ebhoni; model Adryan Hanson; actor Lamar Johnson; and fashion influencers Cassie Masangkay, Ricci Pamintuan and Vanessa Cesario.

 

Deerupt is a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas.

RALPH (Musician)
Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the 80s - once a key feature on the New York runner and Marathon Training shoe – today the grid design is stretched to envelope the entire shoe. When warped to exaggerated proportions and injected with electric color, the grid is transformed into a bold visual motif for today.
Vanessa Cesario (Social Influencer) and High Klassified (Musician)
Constantly playing with the grid itself through textures, layers and different perspectives, the collapsible, runner-inspired design features an ultra-lightweight construction with knit uppers covered in stretchable netting. Inside, zoned foam pockets molded along the shoe’s interior lining ensure the highest degree of fit by locking the foot into the shoe to create a supportive compression. The result is a product with a truly unique benefit: a shoe that conforms to its wearer ensuring ultimate comfort.
Lamar Johnson (Actor)
Deerupt launches worldwide today in its hero colourway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird.

For more information on the shoe visit adidas.ca/deerupt

Deerupt hi-res off-figure images available for download HERE.
Deerupt lookbook images available for download HERE.

Twitter: @adidasCA
Instagram: @adidasCA
#DEERUPT