GeneNews Launches Blood-Based, Biomarker Test for Breast Cancer Risk Assessment

Women with Elevated Risk Scores are Encouraged to Move to Further Screening with 3D Tomography, Screening Breast Ultrasound and/or MRI

TORONTO, March 29, 2017 /CNW/ - GeneNews Limited (TSX:GEN) ("GeneNews" or the "Company") announced today the launch of BreastSentry™, a new risk stratification test for breast cancer, via its Virginia-based clinical reference lab, Innovative Diagnostics Laboratory ("IDL"). BreastSentry incorporates a blood-based biomarker test with a sophisticated algorithm to determine a woman's five-year and lifetime risk for developing breast cancer.

BreastSentry measures the fasting plasma levels of two biomarkers in the blood, proneurotensin ("pro-NT") and proenkephalin ("pro-ENK"), which are highly predictive of a woman's risk for developing breast cancer. Various longitudinal clinical studies have shown that elevated levels of pro-NT and decreased levels of pro-ENK are strong, independent risk factors for the development of breast cancer.^1-17 In addition, BreastSentry measures seven key risk factors, based on the Gail Model, for developing breast cancer to provide an additional level of personal data into the risk stratification algorithm to create an enriched, personalized score. The Gail Model is a statistical breast cancer risk assessment algorithm designed by scientists at the U.S. National Cancer Institute and the National Surgical Adjuvant Breast and Bowel Project to estimate a woman's risk of developing invasive breast cancer.

BreastSentry is intended for use in average risk women who have no family history of breast cancer. However, it is especially suited for the approximate 50% of women who have dense breasts and, therefore, require further risk stratification where mammography leaves off. Elevated risk scores can help physicians determine if further screening with 3D Tomography, Screening Breast Ultrasound and/or MRI are necessary. Women with elevated risk scores are also encouraged to adopt lifestyle changes in diet and exercise to reduce risk moving forward.

"We are excited to make this test available to women throughout the U.S. who are concerned with their risk for developing breast cancer, especially those 50% of U.S. women with dense breast tissue, who cannot rely on mammography alone to determine if they currently have the disease," said James Howard-Tripp, Chairman and CEO of GeneNews.

Approximately two-thirds of pre-menopausal and one-quarter of post-menopausal women have dense breast tissue, which makes it challenging to detect breast cancer by mammography alone.⁶ High breast density, as seen on a mammogram, is linked to an increased risk of breast cancer. Women with heterogeneously (40%) and extremely dense breast (10%) tissue are four-to-five times more likely to develop breast cancer than women with low breast density.^18,19

The American Cancer Society suggests women with dense breasts talk to their health care providers about whether they should consider adding MRI and/or Ultrasound to their annual mammography screening.²⁰  To help physicians determine what comes next following either an elevated or normal BreastSentry test score, GeneNews and IDL have also developed a BreastSentry Patient Advocacy Protocol.

"This is a significant breakthrough for women with dense breasts," commented Dr. Belinda Barclay-White, founder and medical director of Arizona Breastnet, a full service diagnostic breast center. "Any additional information that can be added to a patient profile to determine ongoing risk for developing breast cancer is very much needed to help physicians, radiologists and patients determine what the next course of action should be."

About GeneNews

GeneNews is committed to becoming a leader in advanced diagnostics and personalized medicine, serving as a strong commercialization outlet for early detection of cancer and other chronic diseases. Our mission is to identify, assess and make commercially available a comprehensive menu of diagnostics that provide physicians and patients with personalized clinical intelligence and actionable information to improve health out-comes through the early diagnosis of disease.  Our Richmond, Virginia-based Innovative Diagnostic Laboratory clinical reference lab specializes in traditional and advanced clinical evidence-based blood testing that helps find, understand, and address cancer risk in patient populations. Currently, IDL offers risk assessment blood tests for four major cancer types - colon, lung, prostate and breast. GeneNews' common shares trade on the Toronto Stock Exchange under the symbol 'GEN'. More information on GeneNews can be found at www.GeneNews.com.

Forward-Looking Statements

This press release contains forward-looking statements identified by words such as "expects", "will" and similar expressions, which reflect the Company's current expectations regarding future events. The forward-looking statements involve risks and uncertainties that could cause the Company's actual events to differ materially from those projected herein. Investors should consult the Company's ongoing quarterly filings and annual reports for additional information on risks and uncertainties relating to these forward-looking statements. The reader is cautioned not to rely on these forward-looking statements. The Company disclaims any obligation to update these forward-looking statements, except as required by law.

References

^{1.        Melander O. et al., Plasma Proneurotensin and Incidence of Diabetes, Cardiovascular Disease, Breast Cancer, and Mortality, JAMA (Journal of the American Medical Association). October 10, 2012, Issue 308, 14, P. 1469-75.
2.        Melander O, et al., Validation of plasma proneurotensin as a novel biomarker for the prediction of incident breast cancer, Cancer Epidemiol Biomarkers Prev. August, 2014; 238 : P. 1672-6.
3.        Ernst, A, et al., Proneurotensin 1-117, a stable neurotensin precursor fragment identified in human circulation. Peptides. July, 2006, Issue 27, 7, P. 1787-93.
4.        Dupouy S, et al., The Neurotensin Receptor-1 Pathway Contributes to Human Ductal Breast Cancer Progression. PLoS ONE. 2009;41: e4223
5.        Souazé F, et al., Expression of Neurotensin and NT1 Receptor in Human Breast Cancer: A Potential Role in Tumor Progression. Cancer Res. June 15, 2006;6612: 6243-9.
6.        Carraway, R. et al., Involvement of neurotensin in cancer growth: Evidence, mechanisms and development of diagnostic tools. Peptides. October, 2006;2710: 2445-60.
7.        Devader, C. et al, The Anti-Apoptotic Role of Neurotensin. Cells. March, 2013; 21:
8.        Go, V. et al, Role of nutrients in the gastrointestinal release of immunoreactive neurotensin, Peptides. 1981;2 Suppl 2: 267-9.
9.        Dupouy S, et al, The potential use of the neurotensin high affinity receptor 1 as a biomarker for cancer progression and as a component of personalized medicine in selective cancers. Biochimie. 2011 Sep;939:1369-78. doi: 10.1016/j.biochi.2011.04.024. Epub 2011 May 17.
10.     Somai S. et al, Neurotensin counteracts apoptosis in breast cancer cells, Biochemical and Biophysical Research Communications, Volume 295, Issue 2, 12 July 2002, Pages 482â€"488
11.     Melander, O, et al, Plasma Pro-Enkephalin, a stable peptide of the precursor to the endogenous opioid Enkephalin, predicts breast cancer risk, Oncol Res Treat 2014;37(suppl 1): 4
12.     Melander, O. Plasma Pro-Enkephalin adds value to Proneurotensin for the risk prediction of incident breast cancer. Oncol Res Treat 2014;37(suppl 1): 6
13.     Ernst A, Proenkephalin A 119-159, a stable proenkephalin A precursor fragment identified in human circulation.Peptides. July, 2006;27: 1835-40.
14.     Faith, R. et al, Inhibition of Pulmonary Metastases and Enhancement of Natural Killer Cell Activity by Methionine-Enkephalin, Brain Behav Immun. June, 1988;2: 114-22.
15.     Schäfer, M. et al, Opioid therapy and tumor progression. Advances in Palliative Medicine 2009, 8, 53–56
16.     Mernenko OA, et al, Met-enkephalin induces cytolytic processes of apoptotic type in K562 human erythroid leukemia cells. FEBS Lett. April 1, 1996;3833: 230-2.
17.     Maneckjee R, et al, Opioids induce while nicotine suppresses apoptosis in human lung cancer cells Cell Growth Differ. October, 1994;510: 1033-40.
18.     Boyd NF, Guo H, Martin LJ, et al. Mammographic density and the risk and detection of breast cancer. N Engl J Med. 3563:227-36, 2007.
19.     Tamimi RM, Byrne C, Colditz GA, Hankinson SE. Endogenous hormone levels, mammographic density, and subsequent risk of breast cancer in postmenopausal women. J Natl Cancer Inst. 9915:1178-87, 2007.
20.     Saslow D, Boetes C, Burke W, et al. for the American Cancer Society Breast Cancer Advisory Group. American Cancer Society guidelines for breast screening with MRI as an adjunct to mammography. CA Cancer J Clin. 572:75-89, 2007.}

SOURCE GeneNews Limited

Women's College Hospital brings accessible BRCA genetic testing to Canadians

Women's College Hospital research study, The Screen Project, provides access to affordable population-based genetic testing

TORONTO, March 28, 2017 /CNW/ - Approximately one in 200 Canadians have a BRCA1 or BRCA2 mutation which puts women at a higher lifetime risk of developing breast and ovarian cancer, while male mutation carriers are at an increased risk of developing prostate and other cancers. Currently, genetic testing for these gene mutations is only offered to, and covered for, people who meet eligibility criteria based on several factors like a strong family history of cancer. Researchers in the Familial Breast Cancer Research Unit at Women's College Hospital (WCH) will lead a population-based study called The Screen Project that will offer genetic testing for BRCA1 and BRCA2 gene mutations to Canadians at a cost of $165 USD. U.S.-based Veritas Genetics, the global leader in genetic sequencing and interpretation, will be performing the BRCA genetic testing. The study hopes to determine the feasibility of guided direct-to-consumer population-based genetic testing for BRCA1 and BRCA2 gene mutations and also to estimate the number of cancers that would be prevented through such a program.

Hereditary mutations in the BRCA1 or BRCA2 gene are responsible for five to 10 per cent of breast cancers and 10 to 15 per cent of ovarian cancers. Although knowledge about hereditary cancers has improved, referral rates for genetic testing remain low among primary care physicians. A recent study found that only 23 per cent of eligible ovarian cancer patients were referred for genetic assessment. Research on the underutilization of genetics in clinical care shows that the majority of BRCA mutation-carriers in the population will go undetected.

"The technology for identifying BRCA1 and BRCA2 mutation-carriers has improved dramatically since their discovery in the mid 1990s. However, we have not yet achieved our potential in preventing breast and ovarian cancers among women using genetic testing," says Dr. Steven Narod, co-principal investigator and the director of the Familial Breast Cancer Research Unit at WCH. "Population-based genetic testing is a new approach for widespread testing in Canada that we hope will change that paradigm."

Narod is a co-discoverer of BRCA1 and BRCA2 genes and the recipient of the 2016 Basser Global Prize for his work on breast and ovarian cancer genetics.

"The Screen Project aims to address the health gaps in eligibility criteria that currently exist by offering this genetic test to any interested Canadian at a more accessible price," says Dr. Mohammad Akbari, co-principal investigator and director of the Research Molecular Genetics Laboratory at WCH. He led the international team discovered RECQL as the latest breast cancer susceptibility gene in 2015.

Individuals who are interested in BRCA genetic testing can participate in the study by registering online at www.thescreenproject.ca. On the registration site, patients will have access to an informational video and educational materials to learn more about hereditary cancer and genetic testing. Once participants have provided the necessary information and consent, they will be directed to Veritas' website to submit payment and have a saliva collection kit shipped to their home. Those who are unable to afford the cost of the test will be eligible for financial assistance. Saliva samples will then be tested at Veritas' laboratory and the results will be reported to the patient within two to four weeks. Individuals who test positive for the BRCA mutation will be contacted by the Familial Breast Cancer Research Unit at WCH, while those who receive a negative or inconclusive result will receive a report from Veritas Genetics.

"The current barriers to accessing genetic testing in the healthcare system can prevent or delay people from obtaining knowledge that can significantly reduce their cancer risk," says Nicole Gojska, genetic counsellor at Women's College Hospital. "Several options are available to detect cancers early or reduce the risk of cancer from happening. For example, for women, these options can include intensified screening, taking medications to reduce cancer risks or preventative surgery. As genetic testing for cancer predisposition is becoming increasingly more common in clinical practice, men and women with BRCA mutations may also benefit from tailored cancer treatments."

Direct-to-consumer genetic testing needs to be guided by a medical professional with long-term follow-up and management. All participants who are identified as BRCA mutation-carriers through this study will be offered a follow-up consultation with a WCH genetic counsellor to review their test and discuss the implications of their diagnosis. By providing genetic testing that is equitable and accessible to all Canadians, WCH hopes to demonstrate a new model of care for breast, ovarian and prostate cancer prevention that will close the gaps that exist within the healthcare system.

About Women's College Hospital For more than 100 years Women's College Hospital (WCH) has been developing revolutionary advances in healthcare. Today, WCH is a world leader in the health of women and Canada's leading, academic ambulatory hospital. A champion of equitable access, WCH advocates for the health of all women from diverse cultures and backgrounds and ensures their needs are reflected in the care they receive. It focuses on delivering innovative solutions that address Canada's most pressing issues related to population health, patient experience and system costs. The WCH Institute for Health System Solutions and Virtual Care (WIHV) is developing new, scalable models of care that deliver improved outcomes for patients and sustainable solutions for the health system as a whole.

Women's College Research Institute (WCRI) is tackling some of the greatest health challenges of our time. Its scientists are conducting global research that advances the health of women and improves healthcare options for all, and are then translating those discoveries to provide much-needed improvements in healthcare worldwide.

For more information about how WCH and WCRI are transforming patient care, visit www.womenscollegehospital.ca and www.womensresearch.ca

About Veritas Genetics Veritas Genetics is a global leader in providing in genetic testing, interpretation, and storage services to individuals, physicians, and medical researchers. By removing barriers to genetic screening and whole genome sequencing, Veritas Genetics empowers individuals and doctors to make informed lifestyle decisions that help people live longer, healthier lives. The company was recognized by MIT Technology Review as one of the top "50 Smartest Companies" in 2016. Veritas was founded by leaders in genomics from Harvard Medical School and operates globally from its offices in the U.S., Europe and China. Learn more at www.veritasgenetics.com.

SOURCE Women's College Hospital

Patient advocacy experts gather to start a conversation on cancer immunotherapy in Canada

Inaugural patient summit brings together experts across oncology to collaborate on patient access to innovative cancer treatments and foster collaboration amongst patient groups and the medical community to improve patient outcomes

TORONTO, March 27, 2017 /CNW/ - The Immuno-Oncology Network for Patient Organizations today announced its inaugural Patient Leader Education Summit, scheduled for Friday, March 31 to Saturday, April 1, 2017 at the St. James Cathedral Centre in Toronto. The Summit will bring together some of Canada's leading patient advocates in oncology for a two-day meeting intended to educate and identify solutions to expand access to cancer immunotherapy treatments.

"Cancer immunotherapy medicines have been one of the greatest advancements in cancer treatment, allowing patients with metastatic and advanced disease a real chance of survival, and I am living proof of this reality," says Kathy Barnard, Founder and President at the Save Your Skin Foundation. "Now, we must unify the patient voice and empower patient advocates and patients to be fully engaged in healthcare decision-making, to work together with all the stakeholders involved towards solutions for a sustainable system, and to ensure that cancer patients have access to innovative cancer therapies."

A highlight of the event will be a discussion about the landscape of cancer therapy today and a look at the future of cancer therapy led by world-leading cancer immunotherapy researcher Dr. John Bell from the Ottawa Hospital. Dr. Bell will be joined by renowned medical oncologist Dr. Marcus Butler from the Princess Margaret Cancer Centre, University Health Network, where he is also the director of the immune monitoring laboratory.

"Cancer immunotherapy is a class of treatments which stimulate a person's own immune system to target and attack cancer cells," says Dr. John Bell. "Right now, immunotherapy treatments have been used in patients with melanoma, lung and kidney cancers, and research continues to extend their use to include different types of cancer. The possibility for immunotherapy has yet to be realized. We also continue to evolve our research in other areas of care, as we know immunotherapy won't work for everyone. Having a wide range of options for patients continues to be important."

"As the landscape in cancer treatment evolves to include cancer immunotherapy and other innovative treatment options, medical professionals have a responsibility to collaborate with patients and patient advocates to meet the current and future needs of patients," says Dr. Marcus Butler. "If we work together, we have the potential to improve access to treatments, companion diagnostics, and supportive care and, most importantly, ensure the highest safety and effectiveness of care for everyone."

Summit topics will include the importance of taking a patient-focused approach to care, a panel discussion about the role for patient advocates in the regulatory process, and issues of access to cancer immunotherapy and innovative treatments. The group will develop an action plan that will identify tangible areas of improvement in cancer care delivery.

The event will feature speakers offering diverse perspectives and opinions based on their experience, including:

• Dr. Marcus Butler, Medical Oncologist, Princess Margaret Cancer Centre, University Health Network
• Dr. John Bell, Researcher, The Ottawa Hospital
• Monette Greenway, Principal & Co-Founder, Precision Rx-Dx
• Imran Ali, Senior Manager, pan-Canadian Pharmaceutical Alliance (pCPA)
• Scott Gavura, Director, Provincial Drug Reimbursement Cancer Care Ontario (CCO)
• Alexandra Chambers, Director, pan-Canadian Oncology Drug Review (pCODR)
• Marie Hotte, Scientific Coordinator, Institut national d'excellence en santé et en services sociaux (INESSS) via video
• Heather Logan, Executive Director, Canadian Association of Provincial Cancer Agencies (CAPCA)
• Dr. Reiner Banken, Senior Fellow, Institute for Clinical and Economic Review (ICER)
• Joanne Castonguay, Research Director, Institute for Research on Public Policy (IRPP)
• Dr. Femida Gwadry-Sridhar, Founder & CEO, Pulse Infoframe
• Ryan Peck, Executive Director of the HIV & AIDS Legal Clinic Ontario (HALCO)
• Martine Elias, Director Access, Advocacy & Community Relations, Myeloma Canada

About the Immuno-Oncology Network for Patient Organizations
The Immuno-Oncology Network for Patient Organizations emerged when several patient organization leaders from across Canada began to discuss the needs for a collaborative strategy focused on access to cancer immunotherapy treatments for patients in Canada. The Immuno-Oncology Network for Patient Organizations is dedicated to raising awareness of the needs of cancer patients and their families. Our goal is to work together to promote greater education and understanding of therapies to ensure that Canadians have equal, timely access to these therapies, companion diagnostics, and supportive care.

Steering Committee members of the Immuno-Oncology Network for Patient Organizations include the following:

• Kathy Barnard, Save Your Skin Foundation
• Canadian Cancer Survivor Network
• Heather Chappell, Kidney Cancer Canada
• Annette Cyr, Melanoma Network of Canada
• Martine Elias, Myeloma Canada
• Elizabeth Lye, Lymphoma Canada
• Christina Sit, Lung Cancer Canada
• Barry Stein, Colorectal Cancer Association of Canada

SOURCE The Immuno-Oncology Network for Patient Organizations

From Elizabeth DeRosa of Finding The Way Integrative Nutrition Health Coach & Author 

http://findingtheway.net

The Gifts I Received from Having a Benign Brain Tumor

“I am sorry to tell you this Elizabeth but, you have a large acoustic neuroma”. Those were the unexpected and terrifying words that came out of my doctor’s mouth when I went to see him after having an MRI to determine the cause of my symptoms. As you can imagine, my world stopped and I immediately thought I was going to die.  What is a person to do after receiving news like this?

This journey has had many challenges and moments of uncertainty, but it has also taught and continues to teach me many important and valuable lessons that I have incorporated into my daily life and self-care practice. I believe some of these gifts or lessons can be applied to anyone’s life regardless of their health or medical issues.

The lessons I have learned include not only the reality of physical strengths and challenges but more importantly, it is teaching me the genuine and heartfelt importance of emotional wellness.

I share with you now some of the actions, tips, and ideas that I was gifted with during this time to help me overcome my diagnosis and surgery side effects. I do that to bring awareness to the idea that healing is a journey of the body, mind, and spirit. Healing is a process that requires your attention and commitment.

Gifts

• Life is a beautiful and mysterious gift. Being diagnosed with a medical condition is not a punishment (regardless of outcome) and there can be gifts that you find along the way if you are willing to open your eyes.

• Somehow during this difficult time in my life, I was surprised and blessed to feel the Grace of God in ways that I had never experienced before on a conscious level.  I was a witness to Grace and it’s many forms including humility, love, patience, faith, vulnerability, forgiveness, struggle, patience, empathy, freedom, laughter, gratitude, and hope.

• I have learned to begin to understand my body in a different way moving forward. I listen more closely to the messages it is sending me.
• Receiving. Moms typically give of themselves first before they ever think about their own needs. To be the person who needed help and allowing others to give to me was one of the most valuable lessons.
• Advocacy. I identified what I wanted in regard to outside support and began putting that in place to help with pre-surgery concerns and post-surgery side effects. I researched my type of brain tumor, doctors and hospitals, procedures, insurance coverage, post-surgery specialists, and so on to help me make the best decision regarding these important issues. I was an active participant in my treatment plan. Ask questions and get second and third opinions, if necessary.
• Use an integrative approach to health. I utilized alternative modalities including acupuncture, holistic therapy, cranial sacral massage, castor oil packs and homeopathic remedies, holistic nutrition, reiki, and aromatherapy. I also worked with neurosurgeon, ENT, occupational and physical therapist, audiologist, and neuro-opthamologist.  I worked with incredible people and healers to assist in my recovery.
• Communication. I learned the importance of effectively communicating with others. I gained an ability to express myself in a way that allows for more personal freedom in deciding what is right for me.
• Boundaries. I learned the importance of setting appropriate boundaries with people and myself. Being able to set boundaries allows me the freedom to live from an authentic place of being.
• Healthy eating has provided me with proper nutritional balance and has lowered inflammation in my body.
• Life is not so serious and there is room for laughter and to view the world through the eyes of a child.
• Simplicity - We have overcomplicated most aspect of our lives. We can reduce stress and the “busyness” to create more harmony in our lives or we can learn to live in harmony with ourselves despite the stress and chaos.
• Perfection - I have learned that there is no need to try and be perfect. It takes so much our daily energy to strive for others to see us as “having it all together”. I embrace the thought that I am not the perfect mother, wife, neighbor, or person. I do my best but also know that I do not have to waste my time and energy trying to create that image for myself. Letting go of this thought has created independence in my life. I believe it has also allowed others around me to be who they are without the pressure of being “perfect”.
• We are all in this together!
• A diagnosis or medical issue does not define who you are as a human being. It is part of your life’s journey, but we don’t need to limit our beliefs about ourselves. We are so much more than our physical limitations.
• Our bodies are bio-computers with the ability for self-healing. We can learn how to activate those healing powers within to bring well-being to many areas of our lives.

This has been a long and challenging road as I learn to navigate my world differently with physical challenges, but, changing my thoughts, being an advocate on my behalf, communicating more effectively, and accepting where I am today has given my life a new purpose and allowed me to humbly see the beauty and mystery of life.

From Elizabeth DeRosa of Finding The Way Integrative Nutrition Health Coach & Author 

http://findingtheway.net

Patient to Advocate Lessons

Today most Americans rely on healthcare professionals to “manage” their health and well-being. We listen to the experts about our physical concerns and follow the treatment plan laid out to us with strict guidance. We do it without asking many questions or getting a second opinion. Most of us follow the medical advice in an attempt to eliminate symptoms or disease, to feel better, and so that we can get back to our daily lives quickly.

While it is necessary to follow the protocol advised by your doctor, it is also important to become your own advocate in terms of your health. Our healthcare system now employs patient advocates as part of a multi-disciplinary team that specialize in supporting patients with issues ranging from consent, privacy and confidentiality, and patient rights.

But, did you know that you can be your own advocate? Not many people understand that you can become your own advocate and contribute to your own healthcare decisions that make you an active member of any medical team working on your behalf. You can do this whether you are visiting the doctor for a well check-up, sick visit, surgical procedure, post-operative care, or being followed for a chronic disease.

Tips to Become Your Own Self-Advocate

• We are all uniquely different and a treatment plan that works for one person may not work for another. This does not mean you or your doctor have failed, it means that another approach must be taken to activate your body’s own ability to heal itself. The doctor is the medical expert but you are an expert on you and your body.
• Become an active and engaged participant in your treatment plan. Do not be a passive by-stander. This is your life! You are paying the doctor to work for you. If it doesn’t feel right, seek out a different doctor or get a second opinion.
• Get a copy of your medical and/or prescription issue. Review your history! Keep a medical journal if desired.
• Communication is crucial. Ask questions and don’t be afraid to ask for clarification or to tell your doctor, “I don’t understand”. Your doctor must take the time to answer any and all question that you have regarding your concerns.
• Be prepared and come to your appointment with a list of questions. It is easy to forgot them during the appointment.
• Understand how your insurance plan works. The insurance industry is a complex system within the medical umbrella that can leave patients frustrated and exhausted. Know what services are covered and plan accordingly with you doctor.
• Know your doctor’s medical background. Where and what did they study? Observe their manners and behaviors. Do they listen to your concerns, show respect for this partnership, communicate effectively, and have a commitment to your well-being?

The doctor-patient relationship is changing today. This relationship is essential and must be utilized effectively for delivering high-quality healthcare to you. It is important to forge an improved dialogue, become an active participant, and ask questions so that you can become knowledgeable and empowered in regard to your health and wellness.

New Documentary ‘What the Health,’ the health film that health organizations don’t want you to see, hits top spot on Vimeo

SAN FRANCISCO, Calif., – “What the Health,” a new feature-length documentary, captured Vimeo On Demand’s number one trending spot, and racked up more than 6.5 million social media shares, following its release Thursday. “What the Health” exposes the collusion and corruption in government, big business, and the nation’s leading health organizations. With heart disease and cancer the leading causes of death in America, diabetes at an all-time high, costs and healthcare costs in the trillions, “What the Health” reveals possibly the largest health cover-up of our time.

Proceeds from online views raised more than $45,000 for hunger relief organization Food Not Bombs.

Intrepid filmmaker Kip Andersen tracks down the leading and most trusted American health nonprofits to find out why these groups are staying silent, despite a growing body of evidence. Audiences will be shocked to learn the insidious roles played by pharmaceutical companies, agribusiness, and processed animal food companies in the nation’s health, especially in the most vulnerable communities, and will cheer at the transformation and recovery of those who took their lives into their own hands.

“Like a lot of Americans, I have a family history of diabetes, heart disease, and cancer, so it was important to me to learn more,” said Andersen, who co-directed the film with Keegan Kuhn. “We are astonished by the support for ‘What the Health’ and hope it contributes to the national conversation about our health, and how big business influences it.”

Surprising, and at times hilarious, the documentary features the insights of urgent care physician Dr. Milton Mills; bariatric medicine specialist Dr. Garth Davis (“Big Medicine”); Dr. Neal Barnard, president of the Physicians Committee for Responsible Medicine; physician and bestselling author Dr. Michael Greger (“How Not to Die”); NYU School of Medicine professor Dr. Michelle McMacken; public health attorney Michele Simon (“Appetite for Profit: How the Food Industry Undermines Our Health and How to Fight Back”), and many more.

“We're so grateful to Kip and Keegan for making us part of this incredible film and for their generosity in supporting our efforts to share healthy vegan food with the public, many who are hungry and homeless, struggling to find nourishment in communities across North America and the globe,” said Keith McHenry, co-founder of Food Not Bombs.

For a press kit, photos, and other media resources visit https://app.box.com/s/7um6eicrfbnw6tnviblemc00b7lfjode

For the trailer visit https://vimeo.com/ondemand/whatthehealth

For more information visit http://www.whatthehealthfilm.com.

About AUM Films and Media

AUM Films and Media is a 501c3 non-profit focused on creating films and media that promote thrivability, compassion, and harmony for all life. “Cowspiracy: The Sustainability Secret,” its first production, premiered in late 2014. This documentary uncovers the most destructive industry facing the planet today – and investigates why the world's leading environmental organizations are too afraid to talk about it. For more information visit http://aumfilms.org.

Understanding the Buzz About Medicinal Marijuana

The Green Living Show features The Weedmaps^TM Speaker Series and Cannabis Exhibit
TORONTO, Ont. — The conversation about medicinal marijuana has gone mainstream.

According to Health Canada, an estimated 130,000 Canadians are registered to purchase medicinal marijuana from licensed producers. This volume of users, changes to regulations and prevalent anecdotal evidence has led to increased discussion about medicinal uses of marijuana.

Although Health Canada governs and regulates licensed producers and there are a variety of sources that contain up-to date information on medicinal marijuana, currently there is no single comprehensive source providing medical advice.

For patients living with chronic pain, post-traumatic stress disorder — or other illnesses that could be supported by the benefits of cannabis — navigating the information can be intimidating or overwhelming, and it can be an added challenge determining if you are getting your information from a reliable source. Being a relatively new field, many people are hesitant, either because of the associated stigma or they just don’t know where to start.

“As is the case with all matters relating to health, it’s crucial for consumers to be armed with information from credible sources so they can make an informed decision about what’s best for their health,” says Laurie Simmonds, President and CEO of Green Living Enterprises. “The Green Living Show is a great forum to discuss alternative health therapies and bring together a group of experts who can help provide clarity.”

The Weedmaps^TM Speaker Series at the Green Living Show will feature exhibits and experts from GrowWise Health, Mettrum, Apollo Cannabis Clinic, Summertree Medical Clinic as well as Tokyo Smoke — the first Canadian consumer brand to launch as a licensed cannabis producer in Canada. These experts will be discussing a variety of topics such as the current medicinal regulations, what strains are most effective for specific ailments, the different methods of consumption, using cannabis as a treatment for sleep disorders, and a cannabis cooking demo.

Dr. Carolina Landolt, a leading Canadian rheumatologist with more than 10 years experience and the founder of Summertree Medical Clinic, is one of the experts who will be speaking at the Show. One of the fundamentals of her practice is demystifying medical cannabis for patients and other physicians.

“The stigma associated with medical cannabis presents a significant barrier to effective patient care,” says Dr. Landolt. “Medical cannabis is a reasonable option for individuals dealing with conditions such as chronic pain or insomnia, but often patients are afraid to explore this option due to prevailing negative myths and misconceptions regarding medical cannabis. The Green Living Show is a great place to speak directly with practitioners and other experts to get first-hand information.”

If you are looking for alternative therapies to complement your current health regime or are curious about your options, The Green Living Show’s cannabis-centered exhibitors and stage content is the place to help guide you in the right direction.

This April, discover all of these cannabis resources — plus 400 sustainable companies — at the Green Living Show taking place April 7^th to 9^th, 2017, at the Metro Toronto Convention Centre. For more info on leading a healthier, greener lifestyle, please visit greenlivingshow.ca. ‘Like’ it on Facebook, follow the Green Living Show on Twitter and Instagram@GreenLivingPage.

About Weedmaps^TM

Weedmaps^TM is the first and most comprehensive directory in Canada and the United States that provides patients with vital information on where and how they can get their legally prescribed medicinal marijuana.

About The Green Living Show

The Green Living Show is Canada’s largest consumer show dedicated to simple solutions for leading a healthy and sustainable lifestyle. This three-day event offers inspiration for all ages and features influential speakers; innovative products; eco home and garden design; local and organic food and wine tastings; health, wellness and yoga pavilions; eco fashion and green beauty makeovers; electric car test drives; nature exhibits and fun activities for the entire family.

About Green Living Enterprises 

Green Living Enterprises is Canada’s leading cause-marketing agency focused on social and environmental program development. Our team is led by award-winning industry experts in the fields of brand and program development; custom content; advertising, marketing and communications; and event management. Green Living Enterprises also includes Greenlivingonline.com and The Green Living Show, Canada’s largest consumer show dedicated to simple solutions for leading a healthy and sustainable lifestyle.

From Elizabeth DeRosa of Finding The Way Integrative Nutrition Health Coach & Author 

http://findingtheway.net

Finding the Way

I wrote this book as a concerned mother who is beginning to make the connection between the rise of health concerns facing our children today and the toxic environment we have created for them on a day to day basis. This book explores my son’s physical symptoms and illnesses from the perspective of using modern medicine for a decade to manage his symptoms to then using alternative practices to alleviate and now preventing his symptoms. The difference for him has been remarkable in terms of his physical health and he serves as an example that taking control of your own health and well-being is important. His physical transformation serves all of us with the knowing that we have the power to reverse disease and create eating habits and a lifestyle that supports our health and well-being.

Finding the Way brings awareness to:

• Individuals and families about the dangers of the overuse and continuous use of antibiotics.
• The problems with the country’s food supply; specifically looking at the alkalize/acid connection (pH balance) and how what we eat or don’t eat contributes to our overall health.
• The importance of nutritious foods and how increasing foods that are alive and nutritious assists our body in finding it’s optimal balance.
• How to limit our daily exposure to toxic ingredients and chemicals. These toxic ingredients and chemicals are everywhere and are causing physical chaos and disease on a level never before seen in this country. The statistics for both children and adults is alarming and a true cause for concern. Sick children will grow up to become sick adults.

I believe that the medical community, individuals, and families are not prepared to handle the health consequences that are inevitably headed their way in terms of physical struggle and decline, financial cost, and the emotional burden placed on people living with health problems and their caregivers. We are becoming more sick, suffering more, and are increasingly becoming dependent on doctors and pharmaceuticals to sustain our lives.

This book will educate and empower you on the necessary steps to begin or continue your journey toward holistic wellness with primary emphasis on one aspect of holistic health – the body.

I offer practical solutions, suggestions, and resources I discovered while improving my family’s health. Discover how it can be done for you and your family in Finding the Way.

How to Change Your Environment to Improve Your Health

From Elizabeth DeRosa of Finding The Way Integrative Nutrition Health Coach & Author

http://findingtheway.net

The number of serious and chronic health issues facing children, individuals, and families continues to increase year after year. Some of these health concerns include an increase in diabetes, cancer, heart disease related diagnosis, mental disorders such as depression and anxiety, digestive disorders, obesity, and asthma, These health concerns effect not only our physical health, but just as importantly, our emotional and spiritual health. Important steps to better daily health includes advocacy, education, empowerment, and action. Taking control of your health is one of the greatest gift you can give yourself. By creating a healthy environment, you are creating the opportunity for overall wellness on many different levels.

Tips for creating a healthy environment:

• What concerns do you have about your health or what goals have you set for yourself in terms of overall wellness? Keep a journal and make this a priority in your life. If you suffer from a medical condition, get your medical records and become your own advocate.
• Look at the food you eat daily. Most people consume the Standard American Diet (SAD) that is composed of chemicals, preservatives, added sugar, “white” flour, unhealthy oils, GMOs, pesticide and antibiotic residue, artificial coloring and flavors, and more. The SAD is typically void of the proper nutrients our bodies require to sustain maximum health. Can you begin to make small changes each week to transition to a Green, Living, and Alkalizing Diet (GLAD)? Including whole foods such as fruits, vegetables, nuts, seeds, beans, pasture raised meats, wild caught seafood, and healthier oils in your daily diet is important. Read labels and know where your food comes from. This also includes your beauty products and cleaning supplies. For example, the average women is exposed to 168 chemicals daily from her beauty products and most of these have never been tested for human safety.

• Get the proper amount of sleep each night:

School age children (6-13 yrs.) 9-11 hours per day

                              Teenagers: (14-17 yrs.) 8-10 hours per day

                              Younger adults: (18-25 yrs.) 7- 9 hours per day

                              Adults: (26-64 yrs.) 7-9 hours per day

                              Older adults: (65+) 7-8 hours per day

Due to stress and increased daily demands, we are living in the sympathetic nervous system or the fight, flight, or freeze mode. In this state, our body is constantly releasing hormones to compensate. The parasympathetic nervous system, or rest and digest, is where we want to reside. Sleep is a very important process that assists our body in recovery and rejuvenation from the inside out.

• Proper hydration is important. Drinking adequate water daily is essential for normal bodily function. Water intake can also include incorporating juicing, smoothies, teas, broths, and soups.
• Get the body moving! Exercise is important for the lymphatic system and removal of toxins from the body. Develop a daily routine of getting some form of exercise.
• Mediation/prayer is a great way to center and balance yourself in this fast- paced and stressful world.

Train Hungry. I’ve always preferred to train weights about 2-3 hours after a meal and there are few good physiological reasons for this.

1) With no food in your stomach you have more readily available blood to flood your muscles with for the pump, because less blood is being used for digestive-related distribution. The pump can be one key driver of muscle hypertrophy when applied correctly.

2) Your pre-workout supplements will tend hit you harder when they’re not being mixed in with food that’s already in your stomach. You’ll get more of a concentrated, high potency effect – the intended effect actually.