Optimi Health Joins First Psychedelic Exchange Traded Fund

VANCOUVER, British Columbia, July 13, 2021 (GLOBE NEWSWIRE) -- Optimi Health Corp. (CSE: OPTI) (OTC: OPTHF) (FRA: 8BN) (“Optimi” or the “Company”), a vertically integrated developer of mushroom products is pleased to announce its inclusion in the first psychedelics Exchange Traded Fund (“ETF”) (NEO: PSYK). The ETF began trading on the Neo Exchange as of January 26, 2021.

The ETF invests in, and indirectly derive revenues from, companies in the psychedelics industry engaged in legal activities involving psychedelic drugs and substances.

Optimi Health is one of currently twenty-three companies to have met the requirements of listing within the ETF. The ETF seeks to replicate, to the extent possible and net of expenses, the performance of a market index that is designed to provide exposure to the performance of a basket of North American publicly listed life sciences companies having significant business activities in, or significant exposure to, the psychedelics industry. Currently, the ETF seeks to replicate the performance of the North American Psychedelics Index, net of expenses. Rebalancing of the North American Psychedelics Index occurs each calendar quarter. At those points, all stocks eligible for inclusion are generally re-weighted by their respective float market capitalization. Optimi Health received a 1.74% weighting at inclusion.

The ETF is managed by Horizons ETF Management an innovative financial services company offering one of the largest suites of exchange traded funds in Canada. The Horizons ETFs product family includes a broadly diversified range of solutions for investors of all experience levels to meet their investment objectives in a variety of market conditions. Horizons ETFs has over $19 billion of assets under management and 95 ETFs listed on major Canadian stock exchanges. Horizons also brought the first cannabis ETF to market in 2017 and continues to lead the industry with ETFs in emerging industries.

Optimi Health’s CEO Mike Stier states, “Inclusion into the ETF is a significant milestone for Optimi Health’s stakeholders. The recognition the Horizons ETF brings us is certainly advantageous to the Company and the increased visibility alone is a big plus, providing increased confidence and assurance to the newer investors. While the ETF brings additional exposure to potential new investors, it also generates value for existing shareholders. We are incredibly pleased to make this announcement today and look forward to capitalizing upon this outstanding opportunity as quickly as possible.”

On Behalf of the Board of Directors,
Optimi Health Corp.

Mike Stier
President, Chief Executive Officer and Director

ABOUT OPTIMI (CSE: OPTI) (OTC: OPTHF) (FRA: 8BN)

Optimi is developing a sophisticated mushroom brand that focuses on the health and wellness markets. With a vertically integrated approach, Optimi intends to cultivate, extract, process and distribute high quality functional mushroom products at its two facilities comprising a total of 20,000 square feet nearing completion in Princeton, British Columbia. To fully investigate the science of mushrooms, the Company has received a research exemption under Health Canada Food and Drug Regulations (FDR) for the use of Psilocybin and Psilocin for scientific purposes via its wholly owned subsidiary Optimi Labs Inc. Optimi has also applied for a dealer’s license under Canada’s Narcotic Control Regulations governing possession, distribution, sale, laboratory analysis of and research and development of Psilocybin and Psilocin formulations. Optimi is committed to expert cultivation and quality production subject to and in accordance with the terms of all applicable laws and governing regulations to ensure safe, superior Canadian fungi production.

Find out more at: https://optimihealth.ca/.

FOR FURTHER INFORMATION CONTACT:
Investor Relations
Email: investors@optimihealth.ca
Phone: +1 (778) 930-1321
Web: https://optimihealth.ca/

FORWARD‐LOOKING STATEMENTS

This news release contains forward‐looking statements and forward‐looking information within the meaning of Canadian securities legislation (collectively, "forward‐looking statements") that relate to Optimi’s current expectations and views of future events. Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions or future events or performance (often, but not always, through the use of words or phrases such as "will likely result," "are expected to," "expects," "will continue," "is anticipated," "anticipates," "believes," "estimated," "intends," "plans," "forecast," "projection," "strategy," "objective," and "outlook") are not historical facts and may be forward‐looking statements and may involve estimates, assumptions and uncertainties which could cause actual results or outcomes to differ materially from those expressed in such forward‐looking statements. No assurance can be given that these expectations will prove to be correct and such forward‐looking statements included in this news release should not be unduly relied upon. These statements speak only as of the date of this news release. In particular and without limitation, this news release contains forward‐ looking statements pertaining to the Company’s potential Nasdaq listing, the dealer’s license application, activities proposed to be conducted under the Company’s research exemption and associated business related to Psilocybin and Psilocin and Optimi’s plans, focus and objectives.

Forward‐looking statements are based on a number of assumptions and are subject to a number of risks and uncertainties, many of which are beyond Optimi’s control, which could cause actual results and events to differ materially from those that are disclosed in or implied by such forward‐looking statements. Such risks and uncertainties include, but are not limited to, the impact and progression of the COVID‐19 pandemic and other factors set forth under “Forward‐Looking Statements" and “Risk Factors” in the Company’s Final Prospectus dated February 12, 2021. Optimi undertakes no obligation to update or revise any forward‐looking statements, whether as a result of new information, future events or otherwise, except as may be required by law. New factors emerge from time to time, and it is not possible for Optimi to predict all of them or assess the impact of each such factor or the extent to which any factor, or combination of factors, may cause results to differ materially from those contained in any forward‐looking statement. Any forward‐looking statements contained in this news release are expressly qualified in their entirety by this cautionary statement.

Six Star Pro Nutrition and The Influence Agency sign the first NIL deal in history with student athletes

-Six Star Pro Nutrition and The Influence Agency are leading the charge as the first brand to sign endorsement deals with student athletes-

TORONTO, July 13, 2021 (GLOBE NEWSWIRE) -- When the clock struck midnight on July 1st and name, image, and likeness (NIL) rules for college athletes went into effect, The Influence Agency and Six Star Pro Nutrition quickly became the first agency and brand partners to sign paid endorsements with 5 U.S. college athletes. The list includes Edgar Padilla Jr. (University of Illinois, Basketball), Hanna and Haley Cavinder(Fresno State, Basketball), Moriah Oliveira (University of Miami, Athletics), Gage Dyer (Oklahoma University, Gymnastics), and many more to come. After years of ongoing legislation, members of the student athlete association, U.S. state legislators, and members of Congress have now made it legal for student athletes to sell their NIL and enter into paid endorsement deals.

Toronto-based digital marketing agency, The Influence Agency, and Six Star Pro Nutrition partnered with Edgar Padilla Jr, a sophomore men’s basketball player, who made the first post at 12:01 a.m. on the historic day. The partnership is a full-circle moment for the Padilla family as Padilla Jr.’s father, Edgar Sr., and his uncle, Giddel, were both players on the 1996 University of Massachusetts’ Final Four team when the National Collegiate Athletic Association (NCAA) stripped the team of their Final Four title because a player accepted a gift from an agent.

Athletes posed with the brand’s 100% Whey Protein in one hand, and a $1 bill signalling they made their first dollar by partnering with Six Star Pro Nutrition.

“Working with The Influence Agency allowed us to be nimble and creative when it came to the campaign’s overall execution,” said Jarrod Jordan, the Chief Marketing Officer for Iovate Health Sciences International, the parent company of Six Star Pro Nutrition. “TIA’s ability to streamline our influencer contracting and negotiation process was one of the reasons Six Star Pro Nutrition was able to sign athletes right at 12:01 a.m.”

Twin sisters Hanna and Haley Cavinder, of the Fresno State women’s basketball team, were also amongst the first to enter into an endorsement deal with Six Star Pro Nutrition. The twins have a combined social following of over 500K followers on Instagram and more than 1M on TikTok.

“Over the past few years, our team has collaborated with Six Star Nutrition to execute stellar marketing campaigns with several professional athletes. Being able to translate this area of expertise into the world of collegiate sports is a new and exciting opportunity for our agency and the industry as a whole,” says Tom Yawney, partner and Director of Business Development at The Influence Agency. “It’s been a long time coming, but we’ve officially entered a new era of influencer and sports marketing. There are over 400K student athletes in the U.S. who are now able to become influencers and change student marketing for all. We’re thrilled to see the impact of having college athletes become paid partners with global brands and, in turn, grow their brands as well.”

This landmark ruling is a victory for college athletes across the U.S. and will create new opportunities for athletes to delve into the ever-growing world of influencer marketing. The Influence Agency and Six Star Pro Nutrition are excited to continue their work in ushering in the new wave of influencers in the sports marketing and nutrition industry.

About The Influence Agency
The Influence Agency is an award-winning digital marketing agency based in Toronto, Canada. Since their start in 2017, they’ve established themselves as one of the country’s most sought-after agencies for strategizing and executing some of the biggest influencer and digital marketing campaigns. They’ve worked alongside notable brands including Iovate Health Sciences Inc., Jamieson Vitamins, Universal Music Canada, Puma, Lowes, and Napoleon – an impressive roster that only continues to grow!

With a team made up of some of the brightest digital media professionals, the agency specializes in custom marketing strategies for brands and influencers around the globe. They’ve developed and delivered a wide range of online marketing programs for both SMBs and some of the biggest brands in the world alike, with results that consistently eclipse expectations. They’re experts and industry leaders in social media advertising, remarketing, content strategy, and experiential marketing support. They help take brands to the next level with a holistic and comprehensive digital marketing approach, to help them stand out in today’s saturated market.

To learn more about The Influence Agency, click here.

About Iovate Health Sciences International Inc.
Iovate Health Sciences International Inc. (“Iovate”) is a dynamic, leading-edge nutritional company that delivers some of the highest quality, most innovative, and effective active nutrition products in the world. With brand innovations such as Six Star Pro Nutrition®, Iovate is committed to being the number one active nutrition company in the world. Six Star Pro Nutrition® is designed to be the athlete’s choice — fueling all levels of athletic performance, allowing for excellence on the field, court, ice, and in the gym.

Due to our commitment to research, development, and innovation, we’ve been globally recognized as one of the leading sports nutrition brands in the industry and continue to be one of the elite brands redefining performance through cutting-edge products and high-quality ingredients.

Headquartered in Oakville, Ontario, Canada, Iovate is a family of more than 300 employees, six leading nutritional brands, and growing, with effective products that can be found across the globe.

Diary Entries of Former Deputy Coroner Reveal Profound Lessons for the Living

Los Angeles, CA, July 13, 2021 — Donna Francart made a living in the “death industry,” and the experience made lasting impressions on the way she views life, death and the afterlife.

For nearly nine years, Francart was a deputy coroner, taking part in death investigations, shepherding survivors through the aftermath of a loved one’s passing and occasionally forming spiritual connections with the deceased. It was a calling she felt compelled to answer. She captures her deeply personal, emotional journey in her new book, I've Seen Dead People: Diary of a Deputy Coroner, in which there are profound lessons for the living.

“Every day is a gift when you wake up and you have another day,” Francart says. “I hope that the readers walk away appreciating their lives and living every moment like it’s their last—and love.”

I've Seen Dead People offers a rare look inside the complex emotional, physical and mental ups and downs of one of society’s most mysterious professions.

As a deputy coroner, Francart worked medicolegal death investigations, which are those involving suspicious, violent, unexplained or unexpected deaths. She was often the bearer of bad news, notifying family members of the deceased and sitting with them as they processed a spectrum of emotions, from shock and disbelief to pain and sorrow.

“Every single one of us on this earth deserves to die with dignity and respect,” she says. “Every one of us was a mother, a father, someone's brother, sister, aunt, uncle, cousin. Everyone is someone, and that is how I handled every single case that I was on.”

Lacking access to structured debriefings, Francart turned to journaling as a way of privately unpacking the profound grief she faced in her role and preserving her own mental well-being. As she did, she found herself in a conundrum of perplexing relationships with both the living and the dead.

I've Seen Dead People also chronicles everyday moments, as Francart tried to provide as normal an upbringing as possible for her two sons. Along the way, they all learned to share their space with the many spirits that Francart encountered, and to embrace the beauty of life.

“One thing is guaranteed, you will walk away with your eyes opened a little more, your heart more giving and your life more cherished,” she adds.

Author Donna Francart was born and raised in the Midwest. She served as a deputy coroner for nearly nine years beginning in 2007 and assisted with more than 2,000 death investigations. She now shares her life with her two adult sons, their two better halves and one granddaughter.

I've Seen Dead People is her first book and has been adapted into a screenplay by Frank Burmaster and Gary Revel, with plans to develop it for a feature film. Revel owns Jongleur Books, a publishing company associated with Mother Nature Festival Live Inc., a 501(c)(3) nonprofit whose mission is to stop global warming.

I’ve Seen Dead People: Diary of a Deputy Coroner

Publisher: Jongleur Books

ISBN-13: 979-8708268082

Available from Amazon.com

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The WiseGuide App: Gain Confidence, Find Happiness and Achieve Success

Fort Myers, FL, July 13, 2021 — Effective Learning Systems, the company that pioneered the practice of Productive Meditation more than 45 years ago, recently announced the launch of their first mobile app, WiseGuide, putting the company’s entire library of powerful, time-tested self-improvement techniques at everyone’s fingertips.

WiseGuide goes beyond the benefits of traditional mindfulness and meditation teachings to deliver a vast library of targeted, impactful programs that can help users achieve specific, life-changing personal and professional goals, including boosting athletic performance, building healthier relationships, cultivating better concentration and managing addictions.

“Most people experience positive results immediately and remarkable life-transformation with regular, consistent use,” said Effective Learning Systems founder Bob Griswold.

Features of the WiseGuide App include:

- Over 120 prescriptive titles that address specific goals, including smoking cessation, weight control, stress management, better sleep and much more

- A children’s collection for self-image and self-esteem

- Effective studying and test taking for children from grade school through college

- Programs to listen to while driving, exercising, working or even sleeping

- Works on any iOS or Android mobile device

It is never too late to break bad habits, overcome fears, manage stress or improve virtually any other aspect of life, and it’s never been easier. The WiseGuide App can help people use the power of their own minds to take control and make lasting improvements. And all they have to do is listen.

The WiseGuide App was developed by Effective Learning Systems, whose founder Bob Griswold has been helping people harness the power of their own minds to make transformative changes for more than 45 years. His unique approach to meditation, guided imagery, positive affirmations, relaxation, self-hypnosis and more make his programs uniquely effective.

For more information or to download the app, please visit www.thewiseguideapp.com or www.effectivelearning.com.

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The WiseGuide App: Gain Confidence, Find Happiness and Achieve Success

Fort Myers, FL, July 13, 2021 — Effective Learning Systems, the company that pioneered the practice of Productive Meditation more than 45 years ago, recently announced the launch of their first mobile app, WiseGuide, putting the company’s entire library of powerful, time-tested self-improvement techniques at everyone’s fingertips.

WiseGuide goes beyond the benefits of traditional mindfulness and meditation teachings to deliver a vast library of targeted, impactful programs that can help users achieve specific, life-changing personal and professional goals, including boosting athletic performance, building healthier relationships, cultivating better concentration and managing addictions.

“Most people experience positive results immediately and remarkable life-transformation with regular, consistent use,” said Effective Learning Systems founder Bob Griswold.

Features of the WiseGuide App include:

- Over 120 prescriptive titles that address specific goals, including smoking cessation, weight control, stress management, better sleep and much more

- A children’s collection for self-image and self-esteem

- Effective studying and test taking for children from grade school through college

- Programs to listen to while driving, exercising, working or even sleeping

- Works on any iOS or Android mobile device

It is never too late to break bad habits, overcome fears, manage stress or improve virtually any other aspect of life, and it’s never been easier. The WiseGuide App can help people use the power of their own minds to take control and make lasting improvements. And all they have to do is listen.

The WiseGuide App was developed by Effective Learning Systems, whose founder Bob Griswold has been helping people harness the power of their own minds to make transformative changes for more than 45 years. His unique approach to meditation, guided imagery, positive affirmations, relaxation, self-hypnosis and more make his programs uniquely effective.

For more information or to download the app, please visit www.thewiseguideapp.com or www.effectivelearning.com.

Elvis: Destined to Die Young Answers Lingering Questions Surrounding Idol’s Death

Traverse City, MI, July 13, 2021 — Elvis Presley’s downward spiral, punctuated by health problems routinely written off as the consequences of addiction, may have actually been triggered by an event that happened generations before he was even born: Elvis’s maternal grandparents were first cousins.

“I think that even if he wasn’t ‘Elvis Presley,’ he would have had severe health problems and probably an early death,” said historian and author Sally Hoedel.

Elvis: Destined to Die Young is Hoedel’s exhaustively researched investigation into the real reasons why the world lost Elvis Presley on August 16, 1977, when he was only 42.

Hoedel offers factual and scientific data, plus never-before-published information she gained by interviewing people who personally knew Elvis, to dive deep into his struggles with multiple chronic health conditions. She thoroughly examines Elvis Presley — devoted son, husband, father and friend — while plowing through the negative hype and sensationalism surrounding the man. Elvis’s health problems are intertwined with his life story, and for the first time, it is revealed that he suffered from disease in 9 of 11 bodily systems. Five of those disease processes, Hoedel finds, were present from birth. She expertly puts all of this into historical context, pointing out differences in medical treatments and protocols for the time.

Hoedel’s extensive research provides answers to lingering questions about his death and dispels the long-held theory that abuse of prescription drugs is what killed Elvis. Readers may be surprised to learn that, based on Elvis Presley’s family history and the genes he was dealt, nothing could have saved the King of Rock ‘n’ Roll. The result is a totally fresh, unique, humanizing approach to Elvis.

“I wrote this book because I genuinely believe this is a story that Elvis would want known,” Hoedel said. “He needed to be a strong American male while he was alive, and he hid his pain and his body’s weaknesses. Yet, he always knew he was just like everyone else: human. I believe he would be OK with everyone now understanding just how human he was. He struggled but he tried. My only hope for this labor of love is that it makes someone stop and think about Elvis just a little bit differently. He deserves it.”

Author Sally A. Hoedel, a lifelong Elvis fan and historian, has a journalism degree from Michigan State University and is co-owner of Character Development and Leadership, a curriculum business. She lives in Northern Michigan with her husband and their four daughters.

For more information, please visit www.ElvisAuthor.com, or follow the author on Facebook at www.facebook.com/Elvis-Destined-To-Die-Young-101511875099858.

Elvis: Destined to Die Young

Publisher: Elvis Author, LLC

ISBN-10: 1-7336526-1-2

ISBN-13: 978-1-7336526-1-2