Reebok introduces The Official Shoe of FitnessReebok Cross fit Nano 3.0 is more colourful,
adaptable and robust than ever before

TORONTO, ON- Leading fitness brand, Reebok, has launched the third iteration of its popular Nano footwear series introducing updated technology, improvements and new colours for the Reebok CrossFit Nano 3.0 the shoe, is now available on shelves nation-wide. Dubbed theOfficial Shoe of Fitness’, the Reebok CrossFit Nano 3.0 is the top option for men and women looking for versatile training footwear.

One of the most visible additions to the Reebok CrossFit Nano 3.0 is the new Duracage upper – a composite part made up of a polyurethane frame cast directly into an air mesh to provide flexibility, protection and stability in a lightweight package. The thickness of the Duracage varies throughout the upper based on functional movements; some areas are thicker to provide more lateral stability and rope protection, and other areas have strategically placed textures that offer grip, durability and flexibility.

In addition to the Duracage, the zoned mesh upper provides breathability in the tongue; the lateral and medial quarter mesh have excellent cooling and strength properties and the vamp mesh is slightly tighter to provide added durability. A new anti-shift gusset in the tongue keeps it in place, secured over the top of the foot.

At Reebok, we are focused on building product for functional movement, and our Reebok CrossFit footwear takes this philosophy to the extreme,” said Michael Rossi, vice president, Reebok Canada. “The evolution of the Nano franchise demonstrates that we are always working to build the best, most functional products out there. The Reebok CrossFit Nano 3.0 is designed to withstand the toughest workouts, and is the ultimate training shoe, whether used in a CrossFit box, at the gym or anywhere else you can work out. This is why wecall it the Official Shoe of Fitness.”

For this generation of the shoe, Reebok made significant improvements to the out sole as well. The low-profile, flat-to-the-ground out sole has two levels of traction: bigger lugs for overall grip, smaller grooves that help to disperse water, dust and chalk, and Metasplit grooves that allow for metatarsal splaying and multi-directional flexibility. New foam composites in the heel and forefoot provide better stability for lifting and heavy squats, and responsiveness for movements with rebounding like running, box jumps and double unders.

The new RopePro Outsole technology is designed to provide grip and slip, regardless of your climbing technique. This highly abrasive-resistant material has an asymmetrical design, with moulded lines on the medial side for added grip, and a smooth lateral side to make descending a rope more efficient.

The Reebok CrossFit Nano 3.0 retails for $130 and is available for both men and women at Sport Chek, Sports Experts and online at www.reebok.ca.


Reebok Nano 3.0

About Reebok: 
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied heritage in running, training and fitness. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.  For more information, visit Reebok at www.reebok.com.

Website: Reebok.ca
Hashtag: #RCFNano3
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok

About CrossFit
CrossFit, Inc. is the world's foremost developer of functional fitness programming and a leading accredited certificate issuer for physical training professionals worldwide. Founded by Greg Glassman, CrossFit® is the principal strength and conditioning program for hundreds of accomplished and professional athletes and hundreds of thousands of individuals seeking to achieve elite fitness.

CrossFit offers specialty certificate courses and programs, including the CrossFit Kids program; publishes the CrossFit Journal; and created and operates the CrossFit Games, an annual event which seeks to find and crown the Fittest on Earth™. There are currently more than 3,000 affiliated gyms in the global CrossFit training network.

For more information, please visit www.crossfit.comhttp://www.facebook.com/crossfithqor http://www.youtube.com/user/CrossFitHQ. CrossFit is a registered trademark and 3,2,1..Go!, Fittest on Earth and The Sport of Fitness are trademarks of CrossFit, Inc. in the U.S.  and/or other countries

barbellapparel

Are you an athlete or fitness enthusiast? Are you having trouble fitting into jeans? The crafty fitness enthusiasts behind Barbell Apparel have designed jeans that fit. YEP I said it. Jeans that fit!!!!!!!!! They recently just launched their venture on Kickstarter.

According to the kickstarter site:

"Barbell Denim uses technologically superior denim designed to move in complete sync with your body. With our jeans it almost feels like you’re wearing nothing.

Designed for athletes, these jeans are made to fit comfortably over muscular legs by accommodating your quads and butt without forcing you to buy larger sizes for the small waist you work so hard for.

However, Barbell Denim will accommodate any body type. Even if your legs aren't particularly muscular, Barbell Denim will still look amazing on you and feel even more amazing as you move in them. Our hybrid denim stretches both ways so that it can compliment smaller legs, while still easily stretching to accommodate larger legs as well. "

I want a pair! I can never find jeans that fit! Who's with me?!

Standard Apparel brings leading modern outdoor lifestyle clothing and sustainable line, Nau, to Canadians
Toronto, ON – Standard Apparel is proud to announce it will exclusively distribute thePortland-based apparel and accessories brand Nau to retailers across Canada. Starting in February, fashionable, eco-conscious Canadians will be able to pick up pieces from Nau’s spring/summer 2014 collections at their favourite stores.

Nau makes modern, stylish and sustainable urban and outdoor performance apparel and accessories for men and women. With a commitment to reducing their carbon footprint, Nau focuses on using premium, eco-friendly fabrics and fibres like organic cotton, wool, tencel and recycled polyester. Nau also donates two per cent of every sale to its humanitarian and environmental partners for change, where consumers choose which partner to support with their purchase.

Without logos, pieces feature a simple, clean and timeless aesthetic with well-crafted silhouettes that were built to move with the elements, but still look sleek when worn in the city.

I know Canadians will love wearing and supporting Nau – and we are thrilled about bringing this brand to our local retailers. Nau creates well-made, tailored outdoor performance apparel with sustainability and the environment top of mind,” said Jeremy Logan, president of sales and marketing, Standard Apparel. “Nau pieces look stylish when worn on city streets and the eco-friendly fabrics feel incredible, but all pieces are also made to perform well in the outdoors, which is a huge bonus for adventure lovers.”

Some of the company’s hottest men’s items for the season include the Genus polo ($80), Mutha Pucka shirt ($85) and the Succinct trench ($315).

Genus polo and Mutha Pucka shirt
For women, top looks for the season include the Illume tee ($70), Repose stripe dress/skirt ($105), Compleat dress ($110), Mojave Dez shirt ($105) and the Poncho Via ($315).
 
Compleat dress, Mojave Dez shirt and Poncho Via
The Nau spring/summer 2014 collections will be sold at Canadian retailers including MEC (locations across Canada), Sporting Life (locations across Canada), Ad Hoc (Penticton, BC), Raindrops (Toronto, ON), The Outside Store (Sudbury, ON), Awear Boutique (Collingwood, ON), Campers Village (Calgary and Edmonton, AB), Red Bike (Edmonton, AB), Rogue (Calgary, AB), Ladyfern (Abbotsford, BC), Not Just Pretty (Victoria, BC), Shaughnessy (Vancouver, BC), Two of Hearts (Vancouver, BC), Still Eagle (Nelson, BC), Wearabouts (Salmon Arm, Vernon and Revelstoke, BC), Black Fish Apparel (Kelowna, BC) and Coast Mountain (Whitehorse, YT).

About Nau:
Nau (pronounced “now”) is a clothing company based in Portland, Oregon. They design, make and sell modern urban and outdoor apparel—integrated designs for the active mobile lifestyle. Nau is committed to the power of business as a force for positive change, seeking to balance the triple bottom line of people, planet and profit. To learn more about Nau, please visit www.nau.com.

Twitter: @NauClothing
Facebook: NauClothing

About Standard Apparel:
Standard Apparel is the exclusive Canadian distributor for leading international brands including Fred Perry, Oliver Spencer, Hudson's Bay Co., Aigle, Filson, Mads Norgaard, Sunspel, Rivieras and Nau. Located at 87 Wingold Avenue in Toronto, Standard Apparel's showroom offers an environment consistent with its brands' aesthetics in which retail buyers and media can view the unique collections that retail in over 200 stores across Canada.www.standardapparel.ca

Twitter: @StandardApparel
Facebook: Standard Apparel

 

Reebok introduces new Sidney Crosby
SC87 Collection 

NHL Superstar’s new Reebok apparel and footwear designed
to deliver 
functional, adaptable performance

 

Toronto, ON – Today leading fitness brand, Reebok, unveiled its new Reebok SC87training collection of footwear and apparel to the Canadian market. Endorsed by three-time NHL all-star Sidney Crosby, the high-performance assortment is now available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.

The Reebok SC87 apparel line, Sidney Crosby’s signature collection of Reebok ONE Series apparel, incorporates Reebok’s latest and most innovative fitness apparel technologies. Reebok PlayDry is a moisture management system designed to wick away moisture from the body, keeping the wearer dry while working out.  Flat locked stitching and engineered arm openings also provide ease of movement during any workout.

At Reebok we believe in making fitness products that live up to the expectations of professionals like Sidney Crosby and everyday athletes alike,” said Michael Rossi, VP Reebok Canada. “Crosby wears his gear everyday as he prepares for his season, which is a testament to its quality. We are very proud to have an outstanding Canadian sports icon as part of the Reebok family, and his signature collection, Reebok SC87representsour brand so well.

Key apparel items in the collection include the Reebok SC87 Delta Bonded Fleece FZ Hoody ($79.99), the Reebok SC87 Jacquard Short Sleeve Shirt ($44.99) with engineered armhole construction and Flatlock stitching, as well as the Reebok SC87 10” Knit Short ($39.99) with low pressure waistband with internal drawcord.


Reebok SC87 apparel

 

The Reebok SC87 line features two new footwear offerings in the Reebok SC87 ONE Trainer 1.0 ($109.99) and the Reebok SC87 ZigTech 3.0 ($119.99).

A lightweight trainer that delivers the essentials, Reebok SC87 ONE Trainer 1.0footwear comes equipped with a breathable upper, durable heel strike and a soft, cushioning sockliner that can accommodate orthotics. Its low-cut design means added mobility needed for the exercises Crosby performs in the gym to get stronger on the ice.


Reebok SC87 ONE Trainer 1.0

At 9.4 oz. (270 gr) Reebok SC87 ZigTech 3.0 footwear is the lightest, most responsive ZigTech shoe to date. It features a de-coupled heel for an impact-reducing natural shearing during heel strike and its Infinity Impact System midsole keeps Zig units located only where your foot strikes the ground. A strong and lightweight spring plate supports the foot from impact thru the gait cycle and an Active Lacing FitSleeve secures the foot directly over the midsole.


Reebok SC87 ZigTech 3.0

Revealed during this past weekend’s Road Hockey To Conquer Cancer tournamentbenefiting The Princess Margaret Cancer Foundation, the Reebok SC87 collection was launched alongside Sidney Crosby’s new Reebok TV commercial, which will air this fall. As part of the fundraising event, Reebok donated $35,000 to Road Hockey To Conquer Cancer tournament to help fund research for a cause close to so many Canadians.

Reebok's new commercial featuring Sidney Crosby for the SC87 Collection is available to watch at http://youtu.be/k6qYBkRL_Z8.

The Reebok SC87 Collection is available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.

Reebok is dedicated to empowering people to be fit for life. Reebok wants to inspire people to get moving and is passionate about helping people lead a healthy and active lifestyle.

Website: Reebok.ca
Hashtag: #ReebokSC87
Twitter: @ReebokCanada
Facebook: Reebok
YouTube: Reebok

Check Out the Nike Free TR III

Nike-Free-TR-III-Womens-Training-Shoe-Train-It-Right-Trainitright

According to NIKE:

NATURAL FLEXIBILITY FOR YOUR WORKOUT

The Nike Free TR III Women's Training Shoe improves on its predecessor to deliver greater comfort and closer-to-barefoot training. The updated design combines enhanced training-specific flexibility and traction with lighter weight and a more modern upper-ideal for training at the gym or with Nike Training Club.

FLEXIBILITY

Deep flex grooves promote natural movement for a more barefoot-like feel. The upper is made of thin, lightweight materials with minimal seams to enhance multidirectional flexibility for natural range of motion.

LOW-PROFILE COMFORT

The low-profile design lets you feel closer to the ground, with a Phylite midsole that provides lightweight cushioning and enough durability to double as an outsole, dramatically reducing the overall weight of the shoe.

BREATHABLE SUPPORT

Breathable foam in the upper and internal support straps in the lateral forefoot and medial arch offer training-specific support. Raised foam in the arch adds even more support where you need it.

REDUCED LACE PRESSURE

The new comfort tongue lays flat on top of the foot and uses layers of sandwich mesh to help reduce lace pressure for a comfortable fit.

NIKE FREE ORIGINS

After learning that Stanford athletes had been training barefoot on the university's golf course, three of Nike's most innovative and creative employees set out to develop a shoe that felt natural and weightless, similar to bare feet. In 2002, they examined a group of men and women with pressure-measuring insoles taped to their feet, using high-speed cameras to capture images of each foot in motion.

The team spent eight years studying the biomechanics of shoeless running. The results yielded a profound understanding of the foot's natural landing angle, pressure and toe position, allowing Nike designers to build an unconventional and flexible running shoe from the inside out.

MORE BENEFITS

  • Heel pocket accommodates a variety of heel shapes for a comfortable fit
  • Training-specific traction pattern for multidirectional movement
  • Rubber pods at the heel and forefoot for durability

FEATURED TECHNOLOGY

  • What You Should Know About Nike Free

    Nike Frees are different than traditional athletic shoes. They’re designed to let your feet move more freely and naturally, which means your muscles will be doing a bit more work than demanded of them in some other athletic shoes. Nike encourages you to get used to them gradually for a safer, more effective and more enjoyable experience.

    Please visit http://www.nike.com/nikefree for more information on how to get the best from your Nike Free shoes.

     

Toronto Reebok Canada Is Having A Tent Sale

reebok

New Women's Alter Ego Graphic T's.

I love these t-shirts and can't wait to rock them. My fav is the pink superwoman shirt! I hope that they make tanks too! Do you like? Love? Hate?

Under Armour

http://bit.ly/18Ninux #UAAlterEgo