Wings Over is bringing a first-of-its-kind flavor to the table: Pumpkin Spice Chicken Wings. Now women and men can agree on the perfect tailgating treat!
Also, National Pumpkin Spice Day is Oct 1!
Launching September 15 across their 30+ locations in 9 states, the “PSWs” are described as “Sugar, Spice, and Everything Basic”—a sweet-and-savory spin designed to surprise and delight everyone from tailgaters to families. Wings Over is known for bold limited-time flavors, but this is their most unexpected seasonal release yet.
Given how much buzz pumpkin spice sparks every year, we think this fun, tongue-in-cheek twist could be a perfect fit for your fall flavor coverage (especially on your social channels). We’d love to share more visuals and details as soon as the embargo lifts next month.
How about a Tailgating Story?
🍺 Best Beer Pairings for Pumpkin Spice Wings
Pumpkin Ale – Lean into the theme! Many breweries release seasonal pumpkin ales with cinnamon, nutmeg, and clove that will echo the wings’ flavors.
Brown Ale – Malty, nutty, and slightly sweet — balances the sugar and spice without overwhelming.
Wheat Beer / Hefeweizen – Refreshing, slightly fruity, with hints of banana/clove that mirror fall spices.
Oktoberfest Märzen – Toasty and caramel-forward, classic fall flavor that pairs perfectly with chicken wings.
IPA (Hazy/New England style) – The citrus + juicy hop character adds a refreshing counterpoint to the sweetness.
🍷 Best Wine Pairings for Pumpkin Spice Wings
1. Riesling (Off-Dry)
Sweetness balances the spice and heat.
Apple and honey notes mirror fall flavors.
2. Gewürztraminer
Naturally spicy and aromatic (ginger, clove, lychee).
Matches the warming spices in pumpkin spice.
3. Sparkling Wine (Prosecco or Cava)
Effervescence cuts through the sauciness.
Light fruit notes play well with cinnamon and nutmeg.
4. Pinot Noir (Lighter Style)
Red berry fruitiness complements the pumpkin spice sweetness.
Soft tannins won’t overwhelm the wings.
5. Chardonnay (Lightly Oaked)
Buttery and toasty notes echo fall flavors.
Works if wings are on the sweeter, less spicy side.
Study: First Brain Fitness Tracker Validated for Aging Independently Large Implications for Aging Research and Monitoring Abilities
San Francisco, July 14, 2025 (GLOBE NEWSWIRE) — A new study shows that a novel online assessment (here) provides a valid scientific measure of the cognitive abilities of older adults related to living independently. The self-administered assessment can be completed in four minutes on most internet-connected devices (phones, tablets, computers) — with large implications for monitoring and improving cognitive aging. The assessment was developed by Posit Science, the maker of BrainHQ brain training exercises and assessments, and it was examined as part of an NIH-funded study in collaboration with university-based researchers.
“This is a game-changer in our ability to monitor and manage successful aging,” observed Dr. Henry Mahncke, CEO of Posit Science. “Maintaining the ability to live independently is one of the greatest concerns about growing older, yet it’s rarely measured because of a lack of easily accessible tools. It can take a long time to schedule an office visit for a full battery of neuropsychological tests, and few people do so. Now, here’s a new tool you could use as a brain fitness tracker — to permit ongoing monitoring.”
The study examined whether a very short, self-administered, online test could provide a quick look at the “executive function” cognitive abilities of older adults. Executive function includes key cognitive building blocks (such as planning, flexibility, and inhibitory control), which underpin the goal-directed behaviors needed to maintain independent living.
“Clinician-administered batteries of cognition are the preferred source for insight into cognitive aging — especially to assist with diagnostic decisions,” said Dr. Mahncke. “We were looking for a brief, self-administered assessment that might be used, after an in-person examination (as it was in this study), for relatively quick, and perhaps more frequent, monitoring purposes.”
The study, conducted at McGill University, was designed to assess the usability and validity of Freeze Frame, a cognitive assessment available on the BrainHQ platform, in predicting executive function performance in healthy older adults. Performance on Freeze Frame was analyzed in relation to self-reported demographic variables and to neuropsychological function, using NIH-EXAMINER, a widely adopted measure of executive function.
Freeze Frame is designed to measure inhibitory control (a critical component of executive function), which is the rapid ability to suppress impulsive reactions in favor of task-relevant actions in rapidly changing environments — to support cognitive flexibility, working memory, and goal focus.
In the Freeze Frame task, participants are presented a target image at the start of a block of trials, in which a rapid (often split-second) stream of targets and foils are presented. Participants withhold any response when presented with a target, and they enter a rapid response to each foil. Each block dynamically adjusts to become harder or easier depending on the participant’s performance, and to pinpoint an overall score.
The study enrolled 92 healthy older adults (aged 65-83, average age 72). The study found that the Freeze Frame assessment significantly associated and positively correlated with the NIH EXAMINER executive function composite score.
Because cognitive performance generally declines with age, and because women tend to exhibit slightly better executive function, the assessment (as expected) showed a small but statistically significant relationship to age and gender, but no such association with years of education. A psychometric evaluation supported its usability, with an average completion time of 4 minutes.
“We’ve been building and testing assessments for several years to provide more cognitive performance data to enable ongoing monitoring,” Dr. Mahncke added. “The beauty here is each assessment ties directly to our brain exercises, which have been shown to improve both cognitive function and performance of everyday tasks. This creates a path for monitoring and maintaining independent living.”
BrainHQ exercises have shown benefits in more than 300 studies. Such benefits include gains in cognition (attention, speed, memory, decision-making), in quality of life (depressive symptoms, confidence and control, health-related quality of life) and in real-world activities (health outcomes, balance, driving, workplace activities). BrainHQ is used by leading health and Medicare Advantage plans, by leading medical centers, clinics, and communities, and by elite athletes, the military, police, and other organizations focused on split-second peak performance. Consumers can try a BrainHQ exercise for free daily at https://www.brainhq.com.
This research was supported by the National Institute on Aging of the National Institutes of Health under Award Numbers R44AG039965 and 3R44AG039965-06S1. This content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health
US Open generates estimated $39 million in sponsorship revenue for 2025 edition, reveals GlobalData
Seven brands sponsored the 2025 edition of the US Open, with American Express, Rolex, and Lexus entering into substantial agreements estimated at an annual value of $6.25 million each. Overall, the annual sponsorship revenue for the 2025 edition of the tournament is estimated to be $39 million, according to GlobalData, a leading data and analytics company.
GlobalData’s latest report, “Post Event Analysis – U.S. Open (Golf) 2025,” reveals that the domestic media revenue for the 2025 US Open is valued at an estimated $40 million. The total prize pool for the 2025 edition was set at $21.5 million, mirroring the amount allocated for the 2024 tournament.
Olivia Snooks, Sport Analyst at GlobalData, comments: “The sponsors of the US Open primarily sponsor the USGA, which oversees several golf championships, including the US Open, but also the US Women’s Open, US Amateur Championships, and the US Senior Open. There were also no new sponsors for the 2025 edition of the US Open.”
In 2020, NBC secured the domestic broadcasting rights to the US Open, with the partnership expected to extend through 2026. This arrangement followed the early termination of the agreement with Fox Sports. NBC attracted 5.4 million viewers on the final day of the 2025 US Open, making it the least-watched US Open final round since Bryson DeChambeau’s inaugural victory at Winged Foot in 2020.
Snooks continues: “NBC encountered criticism for its coverage of the 2025 US Open, with viewers expressing dissatisfaction over an abundance of commercials, restricted streaming availability, and subpar production quality. The network, responsible for broadcasting the event on NBC, USA Network, and Peacock, provided nearly 300 hours of coverage but faced allegations of placing profit over the viewer experience.”
J. J. Spaun secured $4.3 million for his victory in the 2025 US Open, equaling the earnings of the previous year's winner, Bryson DeChambeau. Rory McIlroy, winner of the 2025 Masters, received $4.2 million, while Scottie Scheffler, the champion of this year's PGA Championship, was awarded $3.4 million. Robert McIntyre, the runner-up at the 2025 US Open, was awarded $2.3 million, whereas Viktor Hovland earned $1.4 million for his third-place finish. Cameron Young, Tyrrell Hatton, and Carlos Ortiz, who finished in a tie for fourth place, each received $878,815.
Snooks concludes: “The prize money for the 2025 US Open is the most substantial among the four major golf tournaments, higher than that of the Masters, the PGA Championship and the Open Championship. Despite the prize money remaining unchanged from the 2024 to the 2025 edition, it represents a significant growth compared to four years prior, when the total amount stood at $12.5 million, with the champion earning $2.25 million.”
Novel Digital Test Provides Revolutionary Tool to Assess Brain Chemistry Large Implications for Cognitive Aging and Dementia
San Francisco, July 7, 2025 (GLOBE NEWSWIRE) — For the first time, a study shows a digital assessment can provide a scientific measure of acetylcholine – a key brain chemical whose decline signals the progression of cognitive impairment and Alzheimer’s disease. The assessment (here) can be self-administered and completed in about three minutes on internet-connected devices — with big implications for cognitive aging and dementia. The assessment was developed by Posit Science, the maker ofBrainHQ brain training exercises and assessments, and examined as part of an NIH-funded study in collaboration with researchers at McGill University.
“Currently, it’s impossible for doctors to monitor this brain chemical despite its importance because it requires expensive imaging equipment and special expertise available at few research centers,” said Dr. Henry Mahncke, CEO of Posit Science. “This breakthrough shows a new path for routine monitoring of brain health by doctors and individuals.”
The brain’s neuromodulatory system produces brain chemicals that impact mood, learning, attention, responsiveness, and memory. Brain scientists have known for decades that the system (and its subsystems that produce various brain chemicals) operate more sluggishly (downregulate) with aging and various health conditions.
The assessment focuses on the cholinergic system — a subsystem that produces the brain chemical acetylcholine — sometimes called the “pay attention” chemical, because it is produced when you pay attention. The production of acetylcholine is known to down regulate with normal aging, and even more severely with pre-dementia and with Alzheimer’s disease and related dementias (ADRD).
Cholinergic function is recognized as a key biomarker of overall brain health, regulates the ability of the brain to change (“plasticity”), and is associated with stronger cognitive performance (in sensory processing, attention, learning, memory, and executive function). Poor cholinergic function is linked to the production of plaque and tangles associated with ADRD, as well deficits in other conditions.
Currently there is no easily accessible way to measure cholinergic function. No standardized blood test to directly measure it exists. Positron Emission Tomography (PET) brain imaging techniques can be used; however, this method is costly, requires specialized expertise, and exposes participants to radiation, limiting its use in clinical practice.
“We developed a digital cognitive test to be a sensitive measure of brain health. To validate the test, we approached the researchers at The Neuro at McGill University, because it is one of a small number of places on the planet with the imaging technology to measure acetylcholine directly,” said Dr. Henry Mahncke. “In this study, they measured acetylcholine alongside cognitive performance using our assessment.”
The imaging study enrolled 92 healthy older adults (average age 72). Each was measured using: a BrainHQ assessment (Double Decision); two other validated neuropsychological assessments; and a PET scan using tracer to evaluate cholinergic neurotransmission.
The study showed better scores on the Double Decision assessment correlated with higher cholinergic function, indicating that the assessment could estimate cholinergic function without the complexity and risk of doing a PET scan. These results align with prior studies showing a significant relationship between cholinergic function and cognitive performance as measured by clinician-administered tools.
The assessment was brief, taking an average of 3 minutes to complete, and demonstrated good usability with reasonable descriptive and psychometric properties. It was sensitive to age within the narrow band measured of 65-83 years and was not influenced by demographic factors such as years of education or gender.
The researchers conclude: “The results support the adoption of this scalable form of biomarker-informed cognitive assessment available to individuals with an internet-connected device.”
“These researchers also are looking at whether our brain exercises can upregulate acetylcholine, which would have a tremendous impact on cognitive aging and ADRD research,” Dr. Mahncke added. “We look forward to learning more.
BrainHQ exercises have shown benefits in more than 300 studies. Such benefits include gains in cognition (attention, speed, memory, decision-making), in quality of life (depressive symptoms, confidence and control, health-related quality of life) and in real-world activities (health outcomes, balance, driving, workplace activities). BrainHQ is used by leading health and Medicare Advantage plans, by leading medical centers, clinics, and communities, and by elite athletes, the military, and other organizations focused on peak performance. Consumers can try a BrainHQ exercise for free daily at https://www.brainhq.com.
This research was supported by the National Institute on Aging of the National Institutes of Health under Award Numbers R44AG039965 and 3R44AG039965-06S1. This content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health
Thrive Causemetics Unveils Radiant New Lip Topper Inspired by Founder Karissa Bodnar!
NEW YORK, NY - July 7th, 2025 - Thrive Causemetics is proud to unveil a special new shade of its iconic Lip Mate™ High-Shine Reviving Lip Topper: Karissa, named in honor of the brand’s visionary founder, Karissa Bodnar.
This meaningful launch marks a heartfelt milestone in Thrive Causemetics’ 10-year anniversary celebration. Over the past decade, Karissa has built Thrive Causemetics into one of the largest beauty brands with a mission to give back, and this new shade serves as a love letter to the community that helped bring her vision to life. Launching just ahead of Karissa’s birthday on July 9th, this launch is a tribute to her journey, her impact, and the brand’s continued evolution.
Meet the perfect match to layer over your favorite lip color or bare pout. This proprietary combination of powerful ingredients like peptides and sodium hyaluronate deeply hydrate and plump the skin, support its natural ability to produce hyaluronic acid, and smooth the appearance of fine lines for visibly fuller, plumper, more youthful-looking lips. Now available on ThriveCausemetics.com .
About Thrive CausemeticsThrive Causemetics and Bigger Than Beauty Skincare is a high-performance makeup and skincare company with a “bigger than beauty” mission. All of the products are vegan, cruelty-free, and formulated without parabens and sulfates. For every product purchased, Thrive Causemetics donates to help communities thrive. Since 2015, Thrive Causemetics has donated over $150 million in funds and products to over 600 Giving Partners.
appy 4th of July to all my American friends and followers! Even from across the border, I can appreciate how powerful this day is — not just in terms of celebration, but in what it represents.
As a Canadian who works closely with clients, brands, and people across the U.S., I’ve had the chance to witness the impact that American values can create when they’re backed by action. Not just talk — but real movement.
One example that really stood out to me recently: Over $10 million has been raised through Lokai’s charity partnerships. That’s not just a feel-good stat. That’s real money going to real causes — and a reminder that every choice matters. Especially the small ones.
The American Spirit Goes Deeper Than Fireworks
Independence Day isn’t just about flags and fireworks. It’s about something far more personal — your freedom to choose.
Your freedom to choose how you show up. To pick hope instead of fear. To lead with calm in a chaotic world. To make an impact, even in quiet ways.
Freedom is not a one-day event. It’s a mindset you wake up and lean into — every single morning. The question is:
What will you choose today? Peace or pressure? Gratitude or anxiety? Intention or autopilot?
Why I Love My American Flag Lokai Bracelet 🇺🇸
As someone who lives a busy, active life — coaching, creating, managing, and trying to stay grounded — I’m always looking for little things that help me stay centered.
The American Flag Lokai bracelet is one of those things.
It’s not just an accessory. It’s a daily reminder that you get to decide how to respond. That mindset is universal — whether you’re in Toronto, New York, LA, or anywhere in between.
I don’t have a discount code to share at the moment, but I absolutely love mine. It reminds me to stay balanced. To be intentional. To keep perspective no matter what the day throws at me.
So today, as America celebrates, I’m sending love and light from the north.
Not just to mark the occasion — but to celebrate the mindset of choosing purpose over pressure, clarity over chaos, and movement over hesitation.
COSRX x Alfred Coffee Launch Skincare-Coffee Crossover
Los Angeles, CA – July 1, 2025 – TikTok viral skincare brandCOSRX is teaming up with LA’s cult-favorite caféAlfred Coffee for a month-long collaboration designed to brighten your routine with two of life’s ultimate pick-me-ups: expertly brewed coffee and best-in-class skincare. Running throughout the month of July, the collaboration aims to introduce coffee lovers and skincare enthusiasts to COSRX’s beloved snail mucin skincare line, including the TikTok-famousAdvanced Snail 96 Mucin Power Essence andAdvanced Snail 92 All in One Cream - products so good, your skin might just sing “S-nailed it!” as loud as your first sip of morning coffee.
To kick off the collaboration, limited-edition coffee sleeves will be available at Alfred locations across LA - but that’s just the beginning! Wednesdays can feel like the longest day of the week, so COSRX and Alfred are rebranding it. Enter Slow Wednesdays, a weekly event crafted to turn ‘hump day’ into the highlight of your week. Inspired by COSRX’s snail mucin line, the campaign encourages consumers to slow down, treat themselves, and indulge in a refreshing ritual of skincare and caffeine. Every Wednesday in July starting at 8am, the first 200 customers at participating Alfred locations will receive a full-sized Snail Essence and Cream set with any coffee purchase, an exclusive opportunity to discover why COSRX’s snail mucin line has taken the skincare world by storm. The Slow Wednesdays sampling events will take place at six Alfred locations throughout Los Angeles including: Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood, and Coldwater. HI RES IMAGERY
COSRX and Alfred will also host a social media giveaway to boost engagement and encourage customer participation. The giveaway will feature COSRX’s limited edition Snailicious Kit and exclusive Alfred merch, perfect for loyal customers of either brand, or both. To further amplify the campaign, top LA-based influencers and content creators will be invited to experience Slow Wednesdays and share their favorite coffee-skincare pairings with their audiences. Expect plenty of Instagram-worthy moments, viral TikTok content, and glowing reviews.
This collaboration represents more than just a cross-brand promotion, it’s a celebration of self-care, community, and creativity. By pairing COSRX’s innovative skincare with Alfred’s beloved brews, the partnership creates a unique experience that invites consumers to slow down and savor the moment. The goal is simple, to bring both brands to new audiences in an authentic, joyful way, whether it’s through a spontaneous coffee run, a skincare discovery, or a social media moment that inspires others to join in. COSRX and Alfred are redefining the midweek slump and turning it into an energizing ritual that blends beauty, wellness, and culture, all in the heart of Los Angeles.
About COSRXWith its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, includinghttps://www.cosrx.com,Amazon,ULTA,Revolve,Dermstore,NordstromandTarget. COSRX is also onInstagram +TikTok. About Alfred CoffeeAlfred first opened in 2013 on Melrose Place with a singular vision: to become the neighborhood coffee shop of LA. Fueled by consistent innovation, everyday excellence, and creative partnerships, Alfred delivers a whole experience – all part of their ongoing mission to invite everyone into their world and give them every reason to stay. With more than 20 locations across Los Angeles and beyond, Alfred continues to set the bar for coffee culture worldwide. Discover more at www.alfred.la.
Revive Collagen Appoints Beauty Industry Veteran Shawn Haynes as President – Americas to Lead US Expansion
July 1, 2025, New York, NY - Shawn joins from WYN Beauty by Serena Williams, where he held the same role. Collaborating closely with Serena Williams and the Board of Directors he drove the company’s growth strategy and maximized value, positioning the brand for sustained success in the marketplace. Widely regarded as a titan of the US beauty industry, Shawn’s impressive 25-year career has seen him launch and scale some of the category’s most recognised brands, including Mane by Jen Atkin, e.l.f. Cosmetics, and Revolution Beauty. At e.l.f. Cosmetics, as Vice President, he engineered the expansion plan for US retail business, helping to lay the foundation for its acquisition by TPG Growth. As CEO Americas at Revolution Beauty, he drove the expansion of the US business, transforming it into the company’s largest division with $90 million in annual sales. He also played a pivotal role in Revolution Beauty’s successful IPO on London’s AIM Stock Exchange in 2021.Shawn’s deep industry expertise, combined with his ability to launch, scale and commercialise brands in highly competitive markets, makes him uniquely positioned to lead Revive Collagen’s expansion across the Americas. His forward-thinking approach, focus on innovation and consistent track record for building long-term value have made him one of the most respected operators in the beauty industry.Further to his executive roles, Shawn has been a thought leader in the beauty industry, serving as a member of the Board of Directors for the Personal Care Products Council and as an advisor to numerous consumer products and beauty companies. His strategic insights continue to shape the future of the industry, as he actively mentors and supports emerging beauty brands. “Shawn has an outstanding track record of transforming emerging brands into global success stories. The US represents a major growth market for Revive Collagen, and with his expertise in building and scaling high-growth consumer brands, we are well-positioned to accelerate our expansion. His leadership will ensure our growth in the Americas is fully aligned with our global strategy, as we continue towards our goal of becoming the world’s number one ingestible collagen brand.” John Bailey, Co-Founder, Revive Collagen.Shawn Haynes, President of Americas, said, "I’m thrilled to be joining such a dynamic company and innovative brand, one that has already made a meaningful impact in the lives of so many loyal consumers. As more people shift their focus toward wellness and begin their beauty routines from within, there’s a tremendous opportunity to reach new audiences. Revive Collagen is perfectly positioned for this next chapter of growth, driven by category-leading innovation, accelerated consumer acquisition across channels, strong digital and social performance, and a commitment to delivering real results for today’s wellness-focused consumer. I’m excited to work alongside such a talented team and our passionate, engaged founders as we continue to grow and elevate the brand."Revive Collagen has rapidly established itself as Europe’s fastest-growing collagen brand, with retail partnerships that include Ulta Beauty, Walgreens, The Vitamin Shoppe, CVS, Boots, Holland & Barrett and is listed in over 6000 stores worldwide. With Shawn, leading the brand’s US strategies, Revive Collagen is set to consolidate its leadership of this growing category. As part of the brand’s global expansion, Sarah Power has been promoted to President EMEA & APAC, reflecting her continued leadership and responsibility for all territories outside the US. About Revive Collagen: Launched in August 2020, Revive Collagen is a luxury ready-to-drink collagen brand specifically developed to enhance beauty from within. Proudly British with quality at its core, Revive Collagen offers uniquely formulated, ready-to-drink collagen which delivers real results to the hair, skin and nails within 6-8 weeks. Revive Collagen has a growing range of luxury liquid supplements that contain high doses of Type 1 Hydrolyzed Marine Collagen. All products include added beauty ingredients and up to 100% of an adult's RDA of essential vitamins for an all-in-one beauty shot. Revive Collagen uses Type1 hydrolyzed marine collagen (superior in bioavailability compared to other forms of collagen and 20 x the strength of an average tablet) and is dairy free, gluten free, soy free, lactose free with no artificial sweeteners or colors. Revive Collagen is now the fastest-growing collagen brand in Europe with listings in international retailers including Boots, Holland & Barrett, M&S, Sephora Online, Look Fantastic and QVC. In January 2025 the brand launched into the UAE in over 450 doors across Supercare, Watsons and Med Seven. In Summer 2025, Revive Collagen will launch into over 5600 doors across the US in Walgreens, CVS, Ulta Beauty and The Vitamin Shoppe.
Thrive Causemetics Launches New Sheer Strength® Hydrating Shine Lip Tint!
NEW YORK, NY - June 24 2025 - Thrive Causemetics is excited to announce the launch of their Sheer Strength Hydrating Shine Lip Tint ($26). Treat your lips to a wash of balmy color fueled by 24-Hour Moisture Lock Complex™ for long-lasting hydration! This is a lip-perfecting, lightweight formula that instantly rejuvenates lips to create a smooth, conditioned surface for optimal color laydown. Go through your day with confidence knowing your lips are protected and moisturized with a hint of tint. Now available on ThriveCausemetics.com.
All-Day Hydration - Fueled by 24-Hour Moisture Lock Complex™ and a unique blend of botanical oils, this tinted balm deeply conditions lips and locks in hydration morning to night, even hours after applying.Hint of Tint - 8 versatile shades, designed to enhance your natural lip color with a wash of buildable sheer color and a radiant, healthy-looking finish.Effortless Comfort - Infused with skin-loving ingredients like Mango and Shea Butters, this formula glides on seamlessly for always-comfortable, never-drying wear.
About Thrive CausemeticsThrive Causemetics and Bigger Than Beauty Skincare is a high-performance makeup and skincare company with a “bigger than beauty” mission. All of the products are vegan, cruelty-free, and formulated without parabens and sulfates. For every product purchased, Thrive Causemetics donates to help communities thrive. Since 2015, Thrive Causemetics has donated over $150 million in funds and products to over 600 Giving Partners.
COSRX Expands Into Haircare with Launch of PEPTIDE-132 Ultra Perfect Hair Bonding Collection
Introducing a Three-Step System for Stronger, Shinier, Healthier StrandsNew York, NY - June 23, 2025 - COSRX, the globally renowned and TikTok-viral Korean beauty brand known for its clinically effective yet minimalistic skincare solutions, proudly announces its entrance into the haircare market with the launch of the PEPTIDE-132 Ultra Perfect Hair Bonding Collection. This highly anticipated expansion marks a bold step forward for COSRX, blending its signature science-backed approach with the rising trend of “skinification” in haircare, treating the scalp and hair with the same level of targeted, ingredient-focused care as facial skin. This three-step system includes the PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo, Treatment, and Oil Serum, each formulated with the brand’s patented PEPTIDE-132 to target and repair hair damage at the molecular level. Designed to restore strength, shine, and softness to even the most compromised strands, the collection brings COSRX’s clinical skin expertise to scalp and hair care for the first time. The three-product launch introduces a proprietary ingredient exclusive to COSRX: PEPTIDE-132, a patented low-molecular-weight peptide clinically developed to restore damaged hair from within.
PEPTIDE-132 Ultra Perfect Hair Bonding Shampoo is a luxurious, pH-balanced cleansing formula that deeply purifies while repairing damaged strands at the molecular level. Infused with PEPTIDE-132, hydrolyzed plant protein, and targeted scalp-balancing actives like caffeine, zinc PCA, and piroctone olamine, this shampoo strengthens broken protein bonds and supports long-term scalp health. Delivering intensive protein bond repair, features scalp-soothing and oil-controlling actives, and creates a rich, gentle lather suitable for all hair types—including damaged, color-treated, or sensitive scalps.PEPTIDE-132 Ultra Perfect Hair Bonding Treatment is an advanced, salon-grade restorative cream designed for mid-lengths to ends. Formulated with PEPTIDE-132, 18 amino acids, keratin, and botanical oils, the treatment delivers intensive nourishment to brittle, frizzy, or chemically processed hair. This treatment strengthens internal keratin bonds, smooths and detangles coarse or unruly strands, and delivers a soft, glossy finish with long-lasting manageabilityPEPTIDE-132 Ultra Perfect Hair Bonding Oil Serum is lightweight yet potent finishing oil-serum hybrid that absorbs instantly, providing intense shine and smoothness without residue. Enriched with PEPTIDE-132, Vitamin E, and seven botanical oils, including argan, camellia, and jojoba, it targets split ends, enhances elasticity, and protects against environmental and thermal stress. This bonding oil serum repairs both surface-level and internal damage, boosts luminosity while taming frizz, and locks in moisture for all-day hydration and radiant shine. With the launch of the PEPTIDE-132 Ultra Perfect Hair Bonding line, COSRX expands its legacy of clinically proven skincare into the world of haircare, bringing the same commitment to science, simplicity, and results. Powered by the patented PEPTIDE-132, this innovative three-step system delivers visible transformation from root to tip, strengthening hair at the molecular level while enhancing shine, softness, and resilience. As the brand continues to redefine beauty through a skin-first philosophy, COSRX invites consumers to treat their hair with the same care and precision as their skin, because healthy hair starts at the root.
This revolutionary hair care line is available to shop at cosrx.com and Amazon retailing for $23 for each product. For more information or sample requests, please contact cosrx@michelemariepr.comAbout COSRX: With its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, including https://www.cosrx.com, Amazon, ULTA, Revolve, Dermstore, Nordstrom and Target. COSRX is also on Instagram + TikTok.
TRAIN IT RIGHT NEWSLETTER
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Launching September 15 across their 30+ locations in 9 states, the “PSWs” are described as “Sugar, Spice, and Everything Basic”—a sweet-and-savory spin designed to surprise and delight everyone from tailgaters to families. Wings Over is known for bold limited-time flavors, but this is their most unexpected seasonal release yet.
Meet the perfect match to layer over your favorite lip color or bare pout. This proprietary combination of powerful ingredients like peptides and sodium hyaluronate deeply hydrate and plump the skin, support its natural ability to produce hyaluronic acid, and smooth the appearance of fine lines for visibly fuller, plumper, more youthful-looking lips. Now available on 
