Avon Foundation for Women (Canada) funds new breast cancer recovery trial in partnership with two Canadian universities
MONTREAL, Oct. 3, 2017 /CNW Telbec/ - The Avon Foundation for Women (Canada) has announced funding for a new breast cancer program/trial called ACTIVATE in partnership with the University of Ottawa and the University of British Columbia. ACTIVATE stands for Aerobic Exercise and CogniTIVe Functioning in Women with BreAsT CancEr. The study aims to determine if a targeted exercise program can prevent the severe and long-lasting effects that chemotherapy treatment can have on cognitive functioning in breast cancer patients and survivors.
Each year, approximately 25 000 women across Canada are diagnosed with breast cancer, with an estimated 1.7 million women being diagnosed globally. While outlooks for breast cancer diagnoses are improving, healthcare professionals continue to rely on chemotherapy as the main source of treatment. Chemotherapy can result in many short and long-term health problems, including a prolonged reduction in cognitive ability.
Chemotherapy can drastically impact a patient's ability to think, concentrate and recall even the most commonplace of details. Its effect on the brain, aptly dubbed, "chemo-brain," makes it difficult for patients to perform ordinary tasks and nearly 75% of all women diagnosed with breast cancer have reported experiencing "chemo-brain" both during and after treatment. Researchers have found that women with breast cancer may be unable to return to their previous occupational, family and social activities as a result of the negative impact that chemo-brain has on their cognitive functioning.
For this reason, the ACTIVATE trial research team led by Dr. Kristin Campbell (Associated Professor at the University of British Columbia) and Dr. Jennifer Brunet (Associate Professor at the University of Ottawa) will be testing if exercise can help to reduce the impact of chemotherapy on the brain to determine if it can be prescribed to prevent or reduce "chemo brain." "With this grant of $47,500 from the Avon Foundation for Women (Canada), the ACTIVATE trial research team will endeavour to determine if the large economic burden due to demand of health care resources and lost workforce productivity resulting from chemo-brain could be prevented with a controlled exercise regimen."
Roberta Lacey, President of the Avon Foundation for Women (Canada), said: "The Avon Foundation works to improve the lives of women and their families, which is why we believe that this donation can play a key role in addressing the impact of "chemo-brain" on both the patient and their family. The possibility that exercise could be an accessible and affordable complementary treatment is all the more promising."
Avon is the largest corporate donor to the breast cancer cause with $815 million donated globally. The Avon Foundation for Women (Canada) raises funds to support important causes like breast cancer research and awareness through the sale of its Shop for the Greater Goods collection of fundraising products. Purchases of Avon Breast Cancer fundraising products have helped fund numerous research initiatives like the ACTIVATE trial in the fight to end breast cancer and have enabled more than 18 million women to access breast cancer screenings and educate more than 145 million people about breast health around the globe. Sales of Avon's fundraising products can help to turn diagnoses into stories of survival. Avon Canada donates 10% of the sale price from breast cancer fundraising products to the Avon Foundation for Women (Canada) to support Avon Breast Cancer Crusade programs across the country.
About Avon Canada Inc (New Avon LLC)
New Avon LLC ("Avon") is the leading social selling beauty company in North America, with Independent Sales Representatives throughout the United States, Puerto Rico and Canada. Avon's product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, mark. by Avon, and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and supporting the causes that matter most to women. Together, Avon and the Avon Foundation for Women have contributed over $1 billion globally toward eradicating breast cancer and domestic violence. Learn more about Avon and its products at www.avon.ca.
SOURCE Avon Canada Inc.
#CANADAvsHPV: Canada paves the way globally with first HPV Prevention Week, October 1–7, 2017
OTTAWA, Sept. 26, 2017 /CNW/ - Led by the Federation of Medical Women of Canada (FMWC) and supported by 14 other major health organizations, the world's first national Human Papilloma Virus (HPV) Prevention Week — dubbed #CANADAvsHPV for its inaugural year — runs October 1–7, 2017 and will continue to be held the first week of October annually.
"HPV Prevention Week's activities are designed to increase awareness and prevention of an infection that is estimated to affect more than 75% of sexually active men and women in their lifetime, and that can cause six different types of cancer," said Dr. Vivien Brown, Past President, FMWC. "Our vision is to reach every Canadian this October with valuable information that can help protect their loved ones from HPV-related diseases and cancers."
Announced in the House of Commons in Canada's Parliament on May 30, 2017 and receiving bipartisan support, the inaugural HPV Prevention Week aims to encourage public dialogue about the prevention of HPV-related diseases and cancers. The Federation of Medical Women of Canada will campaign nationally and locally using social media, pledge posters in doctors' offices and educational resources to raise awareness about HPV prevention among the public. Numerous organizations will also host educational events for health care professionals throughout the week.
Canadians from all walks of life including patients, doctors, nurses, organizations, public health officials, researchers, experts as well as government and industry are encouraged to engage in the conversation using the campaign hashtags #CANADAvsHPV and #HPVPW17 and encourage others to learn something about HPV.
Made possible through the support of Merck Canada Inc. The opinions expressed in this material are those of the authors and do not necessarily reflect the views of Merck Canada Inc.
To get involved in #HPVPW17, click here.
For logos, videos and other #HPVPW17 resources, click here.
For quick facts about HPV, click here.
For more detailed information about HPV in Canada, click here.
Available for Interviews:
Dr. Vivien Brown, Past President, FMWC
Local physician spokespeople across Canada
Hon. Peter Kent, HPV-related cancer survivor
Canadian patients and families affected by HPV
SOURCE Federation of Medical Women of Canada (FMWC)
The Runner's Workout Handbook
Run Your Way to Fitness and Health
September 20, 2017 (New York, NY): Running is the easiest and most affordable way to build and maintain fitness, targeting both muscular strength and cardiovascular endurance. However running can be monotonous with plateaus easily reached. Until now...
Let expert and multi-sport coach Terri Schneider fire up your runs with a combination of skill training with variations in speed, distance, and technique as she presents 100 of the best running workouts designed for all experience levels.
These expert-designed plans guide you to get the most out of your running program and helps you break through training barriers. Clearly, The Runner's Workout Handbook for an effective and easy-to-follow series of running workouts designed to make for stronger, faster, and more proficient runners.
Whether you run competitively, to get fit or to stay fit, The Runner’s Workout Handbook is your complete guide to finding innovative and engaging running plans to make the most of your training time, providing a wide variety of workouts to keep you challenged and motivated, all while improving your performance.
About the Author
Terri Schneider is an ultra-endurance athlete, speaker, author, coach, and sport psychology consultant. A former 10-year professional triathlete focusing on the IRONMAN® distance, she expanded her challenges to include adventure racing with the inception of the Eco Challenge in 1995, as well as ultrarunning and mountaineering. Terri earned a degree in exercise physiology as well as a master’s degree in sport psychology with a research emphasis on risk taking and team dynamics. She is co-author of Triathlete’s Guide to Mental Training and author of Dirty Inspirations and Triathlon Revolution: Training, Technique and Inspiration.
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THE RUNNER'S WORKOUT HANDBOOK
Written by Terri Schneider
978-1-57826-697-5, $15.00 paperback
978-1-57826-698-2, $9.99 eBook
New from Hatherleigh Press.
Distributed through Penguin Random House.
Available wherever books are sold.
www.hatherleighpress.com
Honoring A True Health Food Visionary
Family-Owned Karen’s Naturals (Formerly Just Tomatoes) Expands Range of Deliciously Healthy, Farm-Fresh Freeze-Dried Fruits & Veggies To Realize Dream Late Founder Began 30 Years Ago
A Pioneer In Freeze-Dried Category, Karen’s Offers Wide Range Of Purely Natural Products All Picked At The Peak of Flavor
WESTLEY, CA. The first Whole Foods Market had only opened five years earlier and the chain was just beginning to expand out of its native Texas. The first Sprouts wouldn’t open in Arizona for another 17 years. Vegetarians were relegated to the shadows in most supermarket settings, and for much of the population, the term Vegan sounded like something out of “Star Trek.”
The year was 1985 and the health food revolution was in its infancy. But on a picture-perfect farm in Northern California that wouldn’t be out of place in a mid-century Norman Rockwell painting, a young woman named Karen Cox saw the future. And it was delicious.
Married to fourth generation family farmer Bill Cox and mother to their two young children Matt and Megan, Karen envisioned a brand that would utilize dehydration and freeze-drying technology to bring farm fresh fruits and vegetables to the public year-round in the most nutritious, convenient, cost-conscious and flavor-packed manner possible.
And so Karen and Bill created Just Tomatoes - initially selling dehydrated tomatoes from their farm, then quickly outgrowing their name by adding apples, persimmons, berries, corn and mix to their family of naturally-fresh, chemical-free products. As farmers devoted to growing not only crops but relationships, the couple built partnerships with other farmers and Just Tomatoes began an ascent that continues to this day.
Looking Back, Moving Forward
When the family lost Karen a couple of years ago, they found the perfect way to honor her memory – re-branding Just Tomatoes as Karen’s Naturals. Commented Matt Cox recently, “My Mom lived to nurture others, and I can’t imagine a more fitting way to continue sharing that nurturing spirit than having her name on every package. Thanks to her, countless people can now enjoy nature’s most wholesome fruits and vegetables anywhere, anytime and I look forward to continuing to grow the brand she and my Dad created for at least the next 30 years.”
Currently experiencing a significant expansion of both its product line and retail distribution reach, Karen’s Naturals today offers 37 distinct fruit and vegetable variations, along with a new line of 100% natural fruit powders. Available online at www.karensnaturals.com, through Amazon.com and other online retailers and at such health food stores as Whole Foods, Karen’s Naturals offers individual “on-the-go” snack bag versions of its freeze-dried and dehydrated fruit and veggie products (all under two dollars each), as well as bulk packages and Variety Packs.
Available in all-natural and Organic versions, Karen’s Naturals fruit products include: Just Apples, Just Bananas, Just Strawberries, Just Blueberries, Just Grapes, Just Peaches, Just Mango, Cherries, Just Raspberries, Just Fruit Munchies, Just Persimmons, Just Fruit Salad and several combo packs. Likewise offered in all-natural and Organic versions, vegetable products include: Just Tomatoes, Just Corn, Just Peas, Just Hot Veggies, and a Veggie Variety Pack. As mentioned, the company also recently introduced a line of 100% natural Fruit Powders – ideal for flavoring a wide range of dishes and desserts.
Like Having Your Very Own Farm
Ideally suited to consumers of virtually all ages looking for affordable snacks that seamlessly blend great taste with important nutrition, Karen’s Naturals products are manufactured with natural purity and freshness uppermost in mind.
All fruit and vegetables offered by Karen’s Naturals are grown on farms, ranches and orchards where they’re allowed to ripen naturally before being picked at the peak of flavor. The produce is handled with great care, washed gently, and cut into bite-size pieces before being flash frozen. All water is then extracted by vacuum. Because the temperature never exceeds 90ºF, freeze-dried foods are considered a raw food (the company’s dehydrated products are dried at 125ºF). Whether freeze-dried or dehydrated, Karen’s Naturals’ fruits and veggies always maintain their color, nutrients and mouth-watering natural flavors.
All Karen’s Naturals products are naturally free of gluten, dairy, wheat and nuts.
Comments Bill Cox, “We produce everything in small batches the old fashioned way with absolutely nothing added—no salt, sulfur, fat, artificial flavorings, sweeteners, or preservatives. Nothing but what Mother Nature intended. It’s the next best thing to eating straight from your garden! Although we’ve grown, we’re still a small, family-run business at heart. We care deeply about what we do and are committed to offering the highest quality farm-grown products possible.”
For more information and to purchase Karen’s Naturals products, please visit www.karensnaturals.com.
THE FAMOUS CANADIAN BEER RUN & FESTIVAL @ ONTARIO PLACE THIS SUNDAY
WHAT:
- The Famous Canadian Beer Run & Festival - a 5-kilometre fun run/walk followed by a craft beer and food festival.
WHO:
- More than 2,000 runners and festival-goers are expected to participate in the event.
WHEN:
- This Sunday, September 17th. Event waves run every 30 minutes from 10:30 a.m. – 12:30 p.m. The festival is open from 11 a.m. – 5 p.m.
WHERE:
- The start and finish line and festival area are located on the West Island of Ontario Place. The 5-kilometre course runs through both the East and West Islands, including Ontario Place’s new greenspace.
EVENT DETAILS:
- 5 kilometre run/walk course through Ontario Place offering views of city skyline, Lake Ontario and Ontario Place’s new greenspace
- Vibrant post-run festival featuring Canada’s best craft beer vendors, food trucks, beer yoga classes, live music and more
www.RunForBeer.ca
Online course to explore the amazing biological systems that keep us alive
The Physiological Society, in partnership with the University of Liverpool, have designed a free online course: ‘Physiology: the Science of Life’ to explore the amazing biological systems that keep us alive. The course is open for enrolment now and starts on 25 September 2017.
The course is designed for anyone who wants to gain an insight into how our bodies work. It will be of particular relevance to 16-19 year olds studying biology, and considering a subsequent undergraduate degree such as medicine, dentistry or the life sciences. Students will boost their understanding in key areas including cardiovascular, respiratory and nervous systems and explore career opportunities. It’s also ideal for anyone looking to refresh their knowledge of how the body works and learn about cutting-edge science.
Learners will have the opportunity to discuss the material with fellow participants, giving everyone the chance to become part of a community of thousands and interact with other learners from across the globe.
The course is hosted by online learning platform FutureLearn. It lasts three weeks and material each week takes around four hours to complete, which learners can complete at their own convenience in bite-sized chunks.
Physiologist Dr Terry Gleave, programme director for Human Physiology in the School of Life Sciences at the University of Liverpool and lead educator of the course, said:
“I love physiology as it is all about investigating how things in nature work. If we are to design effective new treatments, then we must first understand the detailed workings of the human body all the way down to the cellular and molecular processes. This innovative programme has been built in-house by our Centre for Educational Development and Support Team. We have used state of the art technology to create a fun and engaging programme packed with videos, quizzes and resources including timelines of the histories of each of the systems covered. “
The Physiological Society’s Dr Sarah Hall said:
“This exciting course will enable learners to explore the fascinating physiological systems that keep us alive. It is ideal for young people considering studying physiology, as a resource for teachers, or for anyone looking to expand their knowledge of how the body works.”
Nigel Smith, Head of Content at FutureLearn said:
“At FutureLearn, we want to help everyone fulfil their potential by transforming access to education. We’re thrilled that The Physiological Society and the University of Liverpool are making such an interesting and complex topic accessible to all, whether it’s those looking to enhance their understanding of life sciences in preparation for university, or simply anyone with an interest in life sciences and how the body works.”
As with all FutureLearn courses, learners can study the course for free, or there is the option to upgrade for a fee to get extra benefits including a Certificate of Achievement when you complete the course.
Link to course: bit.ly/physiologymooc
DO SEE THE WONDERFUL
PANDORA INSPIRES WOMEN TO CELEBRATE EVERY DAY TRIUMPHS WITH AUTUMN 2017 CAMPAIGN
Toronto, August 31st, 2017 - This Autumn, PANDORA reveals ‘DO See The Wonderful’, a multifaceted campaign set to inspire women to see the wonderful in their everyday. To bring this concept to life, PANDORA reveals the results of its partnership with three renowned photographers – Sandra Semburg, Liz Sunshine and Meredith Jenks. Triggered by a global research study that found 80% of women are inspired by photography which celebrate life’s everyday triumphs, these photographers were challenged to capture candid imagery of women from all over the world enjoying everyday moments. The campaign launches in conjunction with the Autumn 2017 collection – a selection of beautiful, hand-finished jewellery designed to mark the wonderful in women’s lives. The images are now showcased on PANDORA.net, @theofficialpandora social channels and in stores worldwide.
Every day we experience approximately 20,000 individual moments lasting a few seconds each, yet we often move from one moment to the next without acknowledging our accomplishments. Through this campaign, PANDORA kicks off a global conversation about women’s everyday triumphs; from the life changing, such as starting a new job or having a child, right through to daily personal achievements, such as baking a cake or completing a charity bike ride. The ‘DO See The Wonderful’ photography encourages women to see joy in these everyday special moments.
“At PANDORA, we want women to celebrate all the wonderful things they and other women DO each day because these moments represent important fragments of their multifaceted lives. PANDORA jewellery can act as a symbol of these everyday achievements and the things we cherish,” explains Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA.
Individually known for their inspiring styles of photography, Sandra Semburg, Liz Sunshine and Meredith Jenks capture women showing the wonder in what they achieve every day in spontaneous and authentic shots. Fashion and portrait photo- grapher Sandra took animated portraits of women in London and Berlin, Australian-based documentary photographer Liz took to the streets of Sydney and Hong Kong to find candid moments of women in action, while Brooklyn-based Meredith, who aims to capture special moments as they unfold, shot photos in New York and Sao Paulo.
Today, PANDORA is calling on all women to get involved
in the #DOSeeTheWonderful challenge by capturing precious, every day wonderful moments and sharing them with PANDORA via the hashtag #DOSeeTheWonderful and tagging @theofficialpandora.
The Autumn 2017 collection launch is also supported by a compelling TV campaign, and through a series of official campaign imagery to inspire women to celebrate everyday life triumphs.
To view the full campaign and PANDORA’s Autumn 2017 collection, visit www.pandora.net #DOSeeTheWonderful. For further information and terms and conditions of the
#DoSeeTheWonderful Instagram competition, visit Pandora.net/DOSeeTheWonderful.
@theofficialpandora #DOSeeTheWonderful
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LEADING VETERANS ORGANIZATION HOSTS 10TH ANNUAL 9/11 HEROES RUN MEMORIAL 5K RACE SERIES ACROSS THE U.S.
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The Travis Manion Foundation commemorates 10 years of veteran advocacy and commitment to service
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| WASHINGTON, D.C. - The Travis Manion Foundation (TMF), one the nation’s leading veterans advocacy organizations, is hosting its flagship event - the 10th annual 9/11 Heroes Memorial run in more than 50 communities across the country and around the world this September, including locally in in Annapolis, MD, and Alexandria, VA. The annual race series unites communities across the country to remember the nearly 3,000 lives lost on 9/11, as well as to honor our veterans, military, and first responders who serve our country. Proceeds from the 9/11 Heroes Run will benefit the Travis Manion Foundation, which empowers veterans and families of fallen heroes to develop character in future generations.
The 9/11 Heroes Run 5K series was inspired by Marine 1st Lt. Travis Manion, who was killed by a sniper in Iraq in April 2007 as he selflessly protected his battalion. Before his final deployment, Travis visited Rescue One in NYC—famous for losing almost all of their men on 9/11—and returned home with deeper passion about why he was fighting in Iraq. At its heart, the 9/11 Heroes Run is a tribute to a personal commitment to never forget the heroes of that day. Now in its tenth year, the 9/11 Heroes Run national race series will be held in more than 50 locations across the country and around the world. As part of the marketing campaign for the race series, TMF has released a video to inspire runners and walkers of all ages to participate, which can be seen here.
Last year, more than 50,000 people participated in race locations around the world or as virtual runners, to support military, veterans, first responders and their families through TMF. National sponsors of the events include Comcast NBC Universal and CBS Radio. Last year’s Annapolis run drew a crowd of over 2,000 participants including Maryland Governor Larry Hogan and midshipmen from the U.S. Naval Academy.
Ryan Manion, TMF President and Travis Manion’s sister, provided this statement:
“As I reflect on the 10 year anniversary of the 9/11 Heroes Run, I’m in awe at the number of communities across the country and around the world that have united to honor all those touched by the events of September 11th, 2001. We challenge all Americans to join us this September, to ensure our next generation never forgets the sacrifices of our veterans, active duty military, first responders, and civilians who were affected by the attacks on 9/11 and in the wars since.”
5 Key Races
- 9/11 Run Alexandria, VA on Saturday September 9, 2017 at 9:00am ET
- 9/11 Run Philadelphia, PA on Sunday September 9, 2017 at 9:00am ET
- 9/11 Run Houston, TX on Sunday September 9, 2017 at 8:00am CT
- 9/11 Run Annapolis, MD on Sunday September 17, 2017 at 2:00pm ET
- 9/11 Run Doylestown, PA on Sunday September 24, 2017 at 2:00pm ET
See details for over 20 other races in cities across the U.S. linked here.
TMF empowers veterans and families of fallen heroes to develop character in future generations. In 2007, 1stLt Travis Manion (USMC) was killed in Iraq while saving his wounded teammates. Today, Travis' legacy lives on in the words he spoke before leaving for his final deployment, "If Not Me, Then Who..." Guided by this mantra, veterans and survivors continue their service, develop strong relationships with their communities, and thrive in their post-military lives. As a result, communities prosper and the character of our nation's heroes live on in the next generation.
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Arthritis Research Canada (ARC) launching month-long campaign for Arthritis Awareness Month
Creating dialogue on the importance of prevention, treatment and diagnosis, and quality of life.
VANCOUVER, Aug. 30, 2017 /CNW/ - September is Arthritis Awareness Month in Canada. It is a month dedicated to the 5.2 million Canadians living with the disease, the researchers working to find a way to save lives, and to everyone who makes arthritis research possible.
"Arthritis Awareness Month provides a platform to educate and inform Canadians about Canada's most costly and chronic disease," states Dr. John Esdaile, Scientific Director at Arthritis Research Canada. "As a result, for the month of September, we are committed to bringing awareness and creating a conversation around arthritis and the impact of research, focusing on the themes of prevention, treatment and diagnosis, and quality of life."
Campaign highlights include:
- #30daysofARC: Arthritis Research Canada is spreading the word through social media. Starting September 1st, follow @Arthritis_ARC on Twitter for daily facts, videos, and patient stories. What's more, Arthritis Research Canada's Facebook page and website (www.arthritisresearch.ca) will offer weekly expert advice on a variety of topics. Follow #30daysofARC to join the conversation.
- Video resources: Arthritis Research Canada consistently produces a variety of clear, short videos that highlight key research findings. The newest video features Dr. Jacek Kopec, PhD, as he explains how we can slow down the increase of Osteoarthritis in Canada.
In addition to spreading the word through social media and publicizing important studies, Arthritis Research Canada continues to highlight the importance of arthritis research. With over 100 forms of arthritis, arthritis represents one in every 10 doctor visits and one in every 16 hospitalizations. And with one in six Canadians disabled by arthritis, it is the number one reason for workplace disability. Despite these statistics, arthritis receives only 3% of available research dollars in Canada.
"Arthritis Awareness Month is also a time to celebrate and thank all those donors who give so generously to make arthritis research possible," says Shauneen Kellner, Executive Director.
You can make a major impact by supporting arthritis research. During Arthritis Awareness Month, please consider one of the many ways you can donate to arthritis research—visit http://www.arthritisresearch.ca/support-us/ways-to-support for more information.
About ARTHRITIS RESEARCH CANADA:
Arthritis Research Canada is the largest clinical arthritis research centre in North America. Our mission is to transform the lives of people living with arthritis through research and engagement. Led by world-renowned rheumatologist, Dr. John Esdaile, ARC's scientific team of 70 are creating a future where people living with arthritis are empowered to triumph over pain and disability. Each of the three centres in BC, Alberta and Quebec are leading research in arthritis prevention, early diagnosis, treatment and quality of life issues.
SOURCE Arthritis Research Canada
Canada's National e-Prescribing Service Launching Soon
Six provinces, 16 community pharmacy companies onboard with PrescribeIT™
TORONTO, Aug. 30, 2017 /CNW/ - Canada is well on its way to improving patient safety, convenience and reducing the harm and costs of opioid-related misuse as PrescribeIT™, the country's national e-prescribing service, readies for launch with a full roster of partners.
Over the past several months, Canada Health Infoway (Infoway), an independent, not-for-profit organization funded by the federal government, has reached agreements with six provinces representing 61 per cent of the Canadian population, including Alberta, Ontario, Manitoba, Nova Scotia, New Brunswick and Newfoundland and Labrador. PrescribeIT™ is ready to launch in various communities in Ontario in the coming weeks, joined by Alberta in the fall.
"Canadians can trust PrescribeIT™ to protect their personal health information from being sold or used for marketing or other commercial purposes," noted Michael Green, President and CEO, Infoway. Importantly, Canada's doctors, nurses, nurse practitioners and pharmacists can also be assured that PrescribeIT™ won't inappropriately influence their prescribing or dispensing decisions."
PrescribeIT™ is also working with 16 different community pharmacy companies, with local, regional and national reach, representing more than 2,600 stores in six provinces. Electronic medical record vendors and pharmacy management systems vendors have also been secured. Discussions with additional provinces and territories, pharmacies and technology providers are ongoing.
Over and above other electronic transmission services, PrescribeIT™ is changing the face of healthcare in Canada by:
- Ensuring true patient choice of pharmacy for electronic prescriptions;
- Safeguarding patient health data from commercial use;
- Maintaining an influence-free prescribing and dispensing environment;
- Continuing to be accountable to Canadians through their federal, provincial and territorial governments; and
- Unifying patient health information.
About PrescribeIT™
Canada Health Infoway is working with Health Canada, the provinces and territories, industry stakeholders to develop, operate and maintain the national e-prescribing service known as PrescribeIT™. PrescribeIT™ will serve all Canadians, pharmacies and prescribers and provide safer and more effective medication management by enabling prescribers to transmit a prescription electronically between a prescriber's electronic medical record (EMR) to the pharmacy management system (PMS) of a patient's pharmacy of choice.
About Canada Health Infoway
Infoway helps to improve the health of Canadians by working with partners to accelerate the development, adoption and effective use of digital health across Canada. Through our investments, we help deliver better quality and access to care and more efficient delivery of health services for patients and clinicians. Infoway is an independent, not-for-profit organization funded by the federal government.
SOURCE Canada Health Infoway
