Kanye West and adidas Originals drop the YEEZY BOOST 350 V2
In 2015, the YEEZY BOOST 350 changed the game. This September, Kanye West and adidas Originals introduce a bold evolution of this style. The world’s most influential and sought-after shoe debuts with a flash of colour, as first seen at the epic YEEZY SEASON 3 presentation at Madison Square Garden during New York fashion week in February 2016.
Redesigned yet true to its roots, the YEEZY BOOST 350 V2 is crafted with beautiful, premium materials that infuse adidas’ technology with Kanye West’s unmistakable aesthetic. The 350 V2 makes an audacious play for colour with an upper composed of Primeknit in three impactful hues of yarn. A streak of solar red bears the mark ‘SPLY-350’. A semi-translucent rubber outsole and TPU sidewalls create a striking effect while providing superior traction.
The YEEZY BOOST 350 V2 midsole utilizes adidas’ innovative BOOST™ technology to create a durable, shock-resistant, responsive sole. At the same time, the breakthrough Primeknit material leverages adidas’ most advanced digital knitting techniques to fit like a second skin. Featuring the distinct center stitching on its upper as well as the signature ribbed outsoles, the YEEZY BOOST 350 V2 pays homage to its predecessor.
The YEEZY BOOST 350 V2 will hit stores globally on September 24, 2016 and retails for $300.00 CDN.
CIHR Canadian Pain Research summit's groundbreaking collaboration will help in fight against pain
Canadian and international pain researchers, clinicians, partners, charities, patients and policymakers discuss the development of a national pain research agenda
From September 18-20, 2016, the Canadian Institutes of Health Research (CIHR) is hosting a Canadian Pain Research Summit where researchers, clinicians, partners, charities, patients and policymakers will work together to create a national agenda that will help CIHR Institutes develop new funding opportunities for pain research.
Canada is an international leader in basic and pediatric pain research. The Government of Canada, through CIHR, has helped address the treatment and quality of care of patients suffering from pain by providing $16 million in annual funding support to over 1,200 physical and psychological pain researchers. Through Canada's Strategy for Patient Oriented Research (SPOR), CIHR and its partners have also created a Chronic Pain Network which specializes in directing new research, training researchers and clinicians, increasing access to care for chronic pain sufferers, and speeding up the translation of the most recent research discoveries into care of patients. The development of an evidence-based Canadian Pain Research agenda at this summit will help Canadian researchers and clinicians create better care and treatments for patients who suffer from pain in social, psychological or physical ways.
Quotes "The Government of Canada applauds all participants at the Canadian Pain Research Summit. Their collective effort to address gaps that currently exist between basic research and clinical practice will further the ability to improve treatments for Canadians who suffer from chronic, acute and psychological pain."
The Honourable Jane Philpott
Minister of Health
"CIHR has been a staunch supporter of pain research over the years, most recently through the establishment of a Chronic Pain Network within the framework of Canada's Strategy for Patient Oriented Research. While Canada remains a prominent leader in this field, more needs to be done to address the complexities of pain on a physical, psychological and social level. Through this summit, CIHR is encouraging the type of multi-stakeholder collaboration that will allow the expansion of pain research and its translation into better pain management." Dr. Alain Beaudet
President, CIHR
Quick Facts
In addition to its impact on quality of life, chronic pain costs Canadians $43-$60 billion per year in health care expenses and lost productivity at work (which is more than cancer, heart disease, and HIV combined).
Launched in 2011, Canada's SPOR initiative represents federal, provincial and territorial members (including patients, caregivers, researchers, policy makers, charities, private sector and university representatives) who work together to bring innovative diagnostic and therapeutic approaches to health care, and improve quality and accessibility of various treatments.
This summit was organized by CIHR Institutes of Musculoskeletal Health and Arthritis (CIHR-IMHA), Aboriginal Peoples' Health (CIHR-IAPH), Neurosciences, Mental Health and Addiction (CIHR-INMHA), Cancer Research (CIHR-ICR), and Gender and Health (CIHR-IGH).
The Canadian Institutes of Health Research (CIHR) is the Government of Canada's health research investment agency. CIHR's mission is to create new scientific knowledge and to enable its translation into improved health, more effective health services and products, and a strengthened health care system for Canadians. Composed of 13 Institutes, CIHR provides leadership and support to more than 13,000 health researchers and trainees across Canada.
SOURCE Canadian Institutes of Health Research
Teen Body Builder - Is She Too Young?
Teen reconciles studies, work and training to fullfill her dream of being a successful bodybuilder.
Karina Chaves just turned 16 years old and will participate on Sunday in the South American Championship. The competition, organized by the WFF federation and to be held in Curitiba, Paraná, Brazil will be the fourth of the young athlete's career.
Karina decided to change the dolls to iron bars at the age of 13 and began training alone at home imitating Youtube training videos without nutritional counseling or diets. The teen did cut out some foods, snacks, soft drinks and any kind of sweets, including chocolate although she loved it so much. All in order to fulfill her dreams of becoming a bodybuilder.
" I started training early because I used to see my brother go to the gym. It made me realize that I could actually lose weight and no longer be the chubby girl as I was called by other children at the time , "recalls Karina.
Even with her family's financial difficulties, it didn't stop Karina: "I never had financial support from anyone, but on the other hand, I can't complain about the moral support given to me by family and friends."
At 14 she began working as a receptionist at a gym and only then she began to eat better and buy supplements. It was also there that she met a bodybuilder Victor Soares, responsible for presenting the championships to Karina. At the time she did not know that at her age she already could attend these events. Her passion for the sport increased more and more.
Today Karina trains from Monday to Saturday for about an hour and a half accompanied by professionals, while following a strict diet recommended by a nutritionist, which is based on good carbs, fats, proteins and sometimes some fruits.
With all this dedication, when she was 15 years old, the teenager competed in a Brazilian Championship and won first place in three categories.
" It was all due to discipline that got all these victories and I hope all will go well on the next one too ," she says proudly and confident.
With the fully defined body, the young girl, who lives in the city of Apucarana, Parana, Brazil is constantly questioned and criticized by colleagues, but says she does not mind.
" Once I was using the stair master and a lady asked me:
- Why is your body all deformed? - I will never forget that day! How can someone compare definition with deformation? I found a bit of an exaggeration on her part , "sighs.
Karina says that even with all running around all day, she can still get good grades in school, be a good worker and a promising athlete.
" I need to always commit myself to school, I plan to study physical education in the future and cannot give in ," she adds.
The 16-year old has become an inspiration for other young people who end up following a heavy workout routine. However raising once again questions about the risk of starting weight training as an adolescence.
We decided to talk to Rickson Moraes, a Brazilian Orthopedic doctor and post graduate in Sports Medicine. During the interview, the doctor confirmed that there are benefits of weight training for teens and adolescents. It has been proven by the medical literature, however, it is essential that the exercises are done under the supervision of professionals used to working with young people, using load and volume and appropriate training.
" The exercises in this age group has always created a lot of discussions among physicians. Not long ago, it was not uncommon that these young people were prohibited from performing these activities, because many were afraid the practice could compromise somehow, growth and development , "concluded the doctor.
Im interested to know your thoughts on the topic? Please comment below. Teen Body Builder - Is She Too Young?
Leukemia & Lymphoma Society of Canada Launches Shine A Light Campaign to Raise $100,000 in Support of 100,000+ Canadians Affected by Blood Cancers
Campaign gets extra boost with matching gift of $100,000
TORONTO, Sept. 7, 2016 /CNW/ - The Leukemia & Lymphoma Society of Canada (LLSC) is making a bold statement to show Canadians affected by a blood cancer that they are not alone with the launch of its virtual Shine a Light campaign at the start of Blood Cancer Awareness Month in September. The country's only voluntary health agency dedicated to blood cancers is rallying the country to raise $100,000 in support of the 100,000+ people affected by a blood cancer in Canada. Throughout September and until October 22, an LLSC donor will match donations to the campaign, dollar-for-dollar, up to $100,000 – doubling the campaign's revenue potential to $200,000.
"We know that a cancer diagnosis can be an isolating journey and this is our chance to show Canadians affected by a blood cancer that they have the support of thousands across the country," says Shelagh Tippet-Fagyas, LLSC president. "With a boost from the donor match, the time to give is now so that the $100,000 can have double the impact in advancing blood cancer research and providing valuable programs and services to patients, survivors and caregivers."
Approximately every 25 minutes, a Canadian receives a blood cancer diagnosis, making the disease the fourth-most frequent cancer diagnosis in men and women. New cases of leukemia, lymphoma and myeloma accounted for 10 percent of the estimated 191,300 new cancer cases diagnosed in Canada in 2014. In children, leukemia and lymphoma make up nearly half of all cancer cases.
Every donation made on the Shine a Light campaign site will add a light of support on a virtual map of Canada. Those who donate can select a red light as supporters, a white light as a patient or survivor, or a gold light in memory of a loved one.
"The coloured lights on the map are an extension of the red, white and gold lanterns that our participants receive at Light The Night Walks, which take place in cities across the country throughout the month of September and October" explains Tippet-Fagyas. "The Shine a Light campaign is our way of giving Canadians a meaningful virtual venue to show their collective support for this important cause."
Monies raised through the Shine a Light campaign will help to fund world-class blood cancer researchers working on the most promising projects that have the potential to improve treatments or find cures for the various forms of blood cancers. In addition, donations make it possible for the LLSC to provide free programs and services to blood cancer patients, survivors, and their caregivers.
About the Leukemia & Lymphoma Society of Canada The Leukemia & Lymphoma Society of Canada (LLSC) is the single largest voluntary health agency dedicated to blood cancers in the country. It is an affiliate of The Leukemia & Lymphoma Society in the U.S., the world's largest voluntary health agency dedicated to blood cancers. LLSC funds lifesaving blood cancer research across Canada, and provides free information and support services. The LLSC mission: cure leukemia, lymphoma, Hodgkin's disease and myeloma, and improve the quality of life of patients and their families.
National Office Location:
804-2 Lansing Square
Toronto, ON M2J 4P8
Charitable Registration#: 10762 3654 RR0001
Follow #BCAM, #SomedayisToday
Solutions for Life - Know Your Options
Starting this Saturday 9/3/2016, Mr. Paradise will host his own radio show titled Solutions for Life – Know Your Options 4 to 5 pm EST on Family Talk Sirius XM Radio, station 131.
Are you living in pain and sick and tired of being sick and tired? Are you addicted to pain medication [or worse!], and feeling depressed and frustrated that you are not getting better? If not, there’s a high probability you know someone who is….
Meet Mr. Lou Paradise - a driving-force in today’s healthcare who is dedicated to bridging the gap between natural biomedicines innovation and all specialties of healthcare practices. This is a contribution to give doctors and patients 21st century options to improve the standard of care and provide better outcomes - ending suffering and restoring hope and quality of life.
Starting Saturday, 9/3/2016; Mr. Paradise will host a LIVE, call-in talk radio show teaching listeners natural safe effective options on how to treat the cause of their pain in an entertaining educational forum sharing his decades of experience as an accomplished natural medicines researcher and biomedicines product innovator. His show, Solutions for Life, airs Saturdays on Family Talk Sirius XM Radio, station 131, from 4 to 5 pm EST.
Family Talk radio features the best in Christian teaching ministries, powerful talk radio, and entertainment.
Mr. Paradise’s listeners will learn how pain and inflammation are integral to the healing process and why analgesics and oral pain medication having no curative power and fail to bring relief of pain, leading to worsening medical conditions and addiction. Discussions will explore pain and the body’s healing chemistries, the important role of inflammation and the immune system, and how lifestyle factors such as exercise, hydration, and nutrition affect our health. In addition, specific conditions and ailments will be addressed, including: why obesity and diabetes are significant problems alarmingly on the rise, as well as how common arthritis is; carpal tunnel; and sports injuries such as plantar fasciitis, and other foot ailments. In addition, a natural approach to treating the pain associated with diabetic and chemo-induced neuropathy, fibromyalgia and more!
Mr. Paradise will also monitor and accept all calls, answering listeners prudent questions while providing hope in healthcare and inspiring people to thrive in life again.
The Caller Line: 877-956-9566
Says Mr. Paradise,
“Along with our dedicated staff, I am humbled to be a very dedicated part of the patient revolution and I am grateful to God to have a strong intuition, and humbled to be allowed a role in serving humankind...”
Mr. Paradise’s passion to contribute his voice is driven by his own journey that started following two tours of duty in Vietnam as a US Marine Corps, helicopter combat/rescue crew chief. Mr. Paradise sustained cumulative trauma injuries from the physical demands of combat and performing hundreds of rescue missions of fellow Marines, Air Force, and Navy personnel, as well as humanitarian missions of Vietnamese civilians.
Mr. Paradise is also honored to host after The Kat James Show, lead by notable nutritionist Kat James.
So Listen, Learn, Ask, and Receive Answers. Why? Says Mr. Paradise
“Because Every Citizen of the World deserves to know all their available pain relief options upfront. No one should have to live in pain or suffer the consequences of chemical over-the counter, or prescription pain pill, simply because they do not know all your options….”
Under Armour is looking for Canada’s most passionate runners to participate in UA Run Camp. This is not for the faint of heart. I thought your readers would be interested!
UA Run Camp brings together the world’s most passionate runners and pits them against some of the world’s worst conditions. The goal is to push the limits of athletes farther than they ever thought possible.
If that looked challenging, just wait until you see what’s next when runners take on “The Desert”. Want to be there? Here’s how you can earn your spot. Canadian runners have until September 16 to earn their spot at UA Run Camp by:
Sharing their most intense run on Instagram or Twitter tagging @uarunning #earnyourspotca and #uacontest
Logging an intense run on the MapMyRun or Endomondo app and sharing on Twitter or Instagram using #earnyourspotca, #UAContest and tag @UARunning with a statement about why they deserve a spot.
CP's VP of Corporate Affairs, Mark Wallace, presents $2 million cheque to the Alberta Children's Hospital Foundation, from left to right: Dr. Jim Kellner, Head, Dept. of Pediatrics, Alberta Health Services - Calgary Zone, Dr. Steven Greenway, Alberta Children's Hospital Pediatric Cardiologist, Saifa Koonar, President and CEO, Lorie Kane, LPGA Champion and CP Ambassador, and Alexa Castillo, CP Women's Open's Ambassador. (CNW Group/Canadian Pacific)
Alberta kids, Ariya Jutanugarn big winners at Canadian Pacific Women's Open
Ariya Jutanugarn topped one of the deepest fields on the LPGA tour, including dozens of recent Olympians, to win the Canadian Pacific Women's Open title, with local kids also winning big thanks to CP's $2 million donation to the Alberta Children's Hospital in support of pediatric cardiac care and research.
"It was a tremendous week from start to finish and we couldn't be prouder of Ariya and our partnership with the Alberta Children's Hospital," said E. Hunter Harrison, CP's CEO. "Having the tournament at Priddis Greens Golf and Country Club, in our home city and province, is bitter sweet as it is my last Open as CEO. I will be forever proud of the contributions we have made as a result of our involvement with Golf Canada and the CP Women's Open – all part of our commitment, through CP Has Heart, to give where we live and operate."
CP's donation, one of the largest on the LPGA tour, will support the hospital in researching the development of "liquid biopsy," a non-invasive procedure that doctors hope will replace invasive tissue biopsies currently used to determine if a child's transplanted heart is being attacked by his or her immune system. This new approach, in combination with the advanced DNA sequencing technologies at the Alberta Children's Hospital Research Institute, can also be used to make a genetic diagnosis for congenital heart disease before a baby is born.
"As a member of the cardiology team at the Alberta Children's Hospital, I am thrilled with the support they have received from the tournament," said Dr. Steven Greenway, Pediatric Cardiologist, Alberta Children's Hospital. "For more than 25 years, the cardiology team at the Alberta Children's Hospital has been providing leading-edge care for kids in our community. This incredible gift will be used to take our research even further from the lab to the clinic as we develop new, non-invasive tests and personalized treatments for children with heart conditions."
The final donation total was a result of a number of fundraising initiatives leading up to the conclusion of the golf tournament, including Spruce Meadows Clear Rounds for Heart, Alberta Children's Hospital Radio-thon and online donation matching.
"The CP Has Heart campaign has brought our community together in a wonderful way. For children who rely on cardiac care and research at the Alberta Children's Hospital, the 2016 CP Women's Open has left a life-changing legacy in our city for years to come," said Saifa Koonar, President and CEO, Alberta Children's Hospital Foundation. We are extremely grateful to CP, Golf Canada and Priddis Greens Golf and Country Club for making this memorable event possible!"
In Canada, one in 100 babies is born with a congenital heart disease. Every year in Alberta, that translates to 500 infants – and their families – who find themselves embarking upon a life-altering journey as a result. That includes CP Women's Open's Ambassador, Alexa Castillo, and her family. The family was referred to the Alberta Children's Hospital where doctors told them their daughter would be born with critical aortic stenosis, a life-threatening heart defect where the aorta in her left ventricle does not work properly. At only eight years old, Alexa has had multiple open heart surgeries and will need a lifetime of care from cardiac specialists.
"It has been so humbling to see the community rally around kids like our daughter who need help for their very special hearts," said Jorge Castillo, Alexa's father. "The care at the Alberta Children's Hospital is amazing and this wonderful gift is going to make it even better for children and their families who will need it in the future."
To coincide with Canada 150 celebrations, next year's Canadian Pacific Women's Open will return to the nation's capital and the Ottawa Hunt and Golf Club from August 21 to 27, 2017. CP will announce its charity partner at a later date.
"This week was a fantastic showcase of golf and charitable giving – we congratulate CP, the CP Has Heart program, and everyone involved in the tournament," said Scott Simmons, CEO of Golf Canada. "We look forward to 2017 in Ottawa when we celebrate Canada's 150th with an iconic Canadian company and the best golfers in the world."
About Canadian Pacific
Canadian Pacific (TSX:CP)(NYSE:CP) is a transcontinental railway in Canada and the United States with direct links to eight major ports, including Vancouver and Montreal, providing North American customers a competitive rail service with access to key markets in every corner of the globe. CP is growing with its customers, offering a suite of freight transportation services, logistics solutions and supply chain expertise. Visit www.cpr.ca to see the rail advantages of CP.
About CP Has Heart
At CP, we know that a railroad may serve as the arteries of a nation, but at its heart is community. That's why, through CP Has Heart, we've already committed more than $8 million to help improve the heart health of men, women and children across North America. And along the way, we're showing heart whenever we can. Find out more on www.cpr.ca or @CPhasHeart.
About Alberta Children's Hospital Foundation
The Alberta Children's Hospital Foundation inspires our community to invest in excellence in child health, research and family centred care. Through the generosity of donors, the Foundation provides funding for innovative programs, state-of-the-art equipment, advanced medical training and internationally-recognized pediatric research. The Alberta Children's Hospital Foundation is a founding partner of the Alberta Children's Hospital Research Institute, as well as the primary funder. www.childrenshospital.ab.ca.
About the 2016 CP Women's Open
The stars of the LPGA Tour challenged for the CP Women's Open from August 22-28, 2016 at Priddis Greens Golf and Country Club in Priddis, Alta. The CP Women's Open, Canada's National Women's Open Golf Championship, is proudly sponsored by Canadian Pacific, RBC, WestJet, Molson Canadian 67, TaylorMade adidas Golf, AutoCanada, Corby Distilleries Ltd., Delta Calgary South, Coca-Cola and CVS Controls Ltd. For information visit www.CPwomensopen.com.
Golf Canada – Love The Game. Grow The Game
Golf Canada is the National Sports Federation and governing body for golf in Canada representing close to 305,000 golfers at more than 1,400 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada's mission is to grow participation, excellence and passion in the sport while upholding the integrity and traditions of the game. By investing in the growth of the sport and introducing more participants of all ages to the game, our goal is to be relevant to and respected by all Canadian golf enthusiasts from coast to coast. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.
Image with caption: "CP's VP of Corporate Affairs, Mark Wallace, presents $2 million cheque to the Alberta Children's Hospital Foundation, from left to right: Dr. Jim Kellner, Head, Dept. of Pediatrics, Alberta Health Services - Calgary Zone, Dr. Steven Greenway, Alberta Children's Hospital Pediatric Cardiologist, Saifa Koonar, President and CEO, Lorie Kane, LPGA Champion and CP Ambassador, and Alexa Castillo, CP Women's Open's Ambassador. (CNW Group/Canadian Pacific)". Image available at: http://photos.newswire.ca/images/download/20160828_C5540_PHOTO_EN_760924.jpg
SOURCE Canadian Pacific
For further information:
5 Tips to Help Keep Skin Safe in the Sun
Berlin, Germany, 23/8/16 - Over recent decades beauty standards have altered to place a larger importance on bronzed, sun-kissed skin. Changing leisure habits have made regular use of sunbeds acceptable, and a culturally agreed importance of boasting a year-round tan as a sign of health - and expendable wealth - mean that tanning is more pervasive than ever before.
Sporting a gorgeous glowing skin tone may make some among us feel better about our looks, but the potential health effects have been widely reported on. Specifically in Canada, a recent study from dermatological platform Derma.plus showed that the country has the 19th highest diagnoses annually of skin cancer worldwide. And at this time of year, it’s not just those who use artificial tanning methods who need to be careful to keep their skin protected.
Below are five simple ways to ensure you don’t over-expose your skin this summer, boosting your chances of keeping skin healthy.
1. Wear practical clothing... A simple technique to avoid strong solar radiation is to wear sensible, skin-covering clothing, suitable for the environment around you. Loose fitting linens are very popular in summer, providing adequate ventilation as well as cover from the sun’s rays. Likewise, don’t underestimate the power a simple hat can have in protecting your face from the sun’s heat. At the beach or swimming pool don’t assume these garments need to come off before you get into the water; UV rays are more intense when refracted through liquid, so stay covered for as long as required.
...And adequate sun protection!
The most popular kind of sun protection is still the classic sunscreen. But make sure that you’re using the correct SPF for your skin type, as well as the right amount to actually protect the skin. To reach the SPF level on the bottle, adults should use at least 30-40ml sunscreen for the whole body. If you have sensitive skin, if its midsummer, of if you’re in a hotter country than your skin is ordinarily used to, be sure to raise your SPF factor accordingly, and always reapply several times throughout the day.
Allow skin to acclimatise
If your skin is not used to hot weather or intense sunlight be careful about subjecting it to these factors too quickly. Allow it time to become accustomed to more intense solar levels to avoid any nasty sensations or shocks. Keep sunbathing to shorter periods of time in the first instances, and avoid being in the sun too long during it’s peak, between 10am-4pm in the northern hemisphere.
Avoid sun beds
Straight-up great advice; sun beds should be avoided! It has been proven time and again that simulated solar radiation can drastically increase the risk of developing harmful diseases such as skin cancer. Such intense solar levels coupled with a lack of protection not only increase the risk of cancer, but also age the skin faster than usual. Some among us use sunbeds ahead of holidays in an attempt to acclimatise skin by creating a base layer of tan. However due to the intensity at which sunbeds work, this is not a sensible approach. A far better option is to follow the advice above and slowly acclimatise your skin whilst on location, timing exposure and ensuring skin is never exposed to levels which are too intense.
Take special precautions with children
As far as the usage of sunscreen on children’s skin goes, debates rage on regarding the age at which they can safely start to have it applied. Some experts state that babies under 6 months of age should never have it applied, whilst others argue children should never use it under the age of two. Whichever argument you’re more inclined to believe, most experts and parents agree that sunscreen should never be the first and only line of defence for children. Opt instead for physical barriers such as clothing, hats or umbrellas.
Nina Agdal and Trainer Akin Akman Design Stretching Routine Specifically For Long Drives
1. Neck Stretch Description: This gentle stretch targets the sides of your neck. Benefit to driver: A stiff neck can cause headaches and upper back pain so it’s important to loosen up to aid comfort ahead of a long drive.
2. Eccentric Upper Body Push Up Description: This is an inclined push-up in which she will slowly lower herself onto the car until her chest is almost touching the hood or front panel, and then return explosively to the starting position. Benefit to driver: Strengthens chest and back muscles while engaging the core. Increases blood flow to arms and upper body. Returning explosively to the starting position increases blood flow, heart rate, and boosts overall alertness.
3. Eccentric Lower Body Squat Description: Standing close to the back bumper with your back facing the back of the car, slowly lower down into a squat until your butt just touches the bumper. Then quickly return to a standing position. Benefit to driver: Builds strength in your legs. The quick return to a full standing position awakens the senses by increasing heart rate and blood flow, elevating one’s focus and attentiveness.
4. Back Mobility Description: With your arms reaching back behind you, slowly bend your back towards the car until you can place your hands flat on its surface. (It is not necessary to go into a full “bridge” position.) Finish the exercise by returning to a standing position — and then performing a forward toe touch. Benefit to driver: Sitting for long periods builds tension in the lower back. This exercise releases that tightness in the lower back. The forward toe touch serves to loosen the hamstrings.
Akin teamed up with model and client Nina Agdal to demonstrate some of these key moves on site at Buick's Studio Envision in East Hampton this past weekend where the “Joy to Drive” video was screened for the first time. An intimate group of hosted guests at The Buick Studio Envision, an immersive experience in the heart of the Hamptons, also underwent a “Joy to Drive” work out with Akin Akman and Nina Agdal (pictured above).
Buick Celebrates new compact luxury SUV, the first-ever Buick Envision, with "Buick Envision Joy to Drive" Video Nina Agdal and Akin Akman design custom stretching routine to aid with comfort on long drives
Health and wellbeing are top of mind for more and more Americans today, and for Buick as well. The first ever Buick Envision five passenger compact luxury SUV feature's signature Quiet Tuning, advanced driver assist technologies, and soft-touch materials, designed to contribute to a more relaxing, calm and happy driving experience.
The"Buick Envision Joy to Drive" video delivers a special stretching routine created by super trainer Akin Akman alongside his client, model Nina Agdal. The duo designed the routine specifically to aid comfort before, and after, long drives.
“I travel a lot for work with much of it being long distance whether it be driving or flying and I know first-hand the value of making sure that pre and post journey I look after my body – stretching helps deliver that comfort that allows me to relax and make the journey a joy,” said model Nina Agdal.
Speaking on the routine he created with Agdal and the need to stretch to create driving comfort trainer Akin Akman said, “These moves were designed to support core strength and increase blood flow and heart rate to stimulate alertness which is helpful both pre and post long drive.”
The "Buick Envision Joy to Drive” video celebrates the design details within the Buick Envision including premium soft touch materials, sculpted surfaces, ambient lighting and ample leg room which combine to deliver comfort for driver and passenger and thereby a happier drive.
The custom Nina Agdal and Akin Akman "Buick Envision Joy to Drive" Stretching Routine consists of the following four maneuvers, to be done both pre and post drive:
1. Neck Stretch Description: This gentle stretch targets the sides of your neck. Benefit to driver: A stiff neck can cause headaches and upper back pain so it’s important to loosen up to aid comfort ahead of a long drive. 2. Eccentric Upper Body Push Up Description: This is an inclined push-up in which she will slowly lower herself onto the car until her chest is almost touching the hood or front panel, and then return explosively to the starting position. Benefit to driver: Strengthens chest and back muscles while engaging the core. Increases blood flow to arms and upper body. Returning explosively to the starting position increases blood flow, heart rate, and boosts overall alertness.
3. Eccentric Lower Body Squat Description: Standing close to the back bumper with your back facing the back of the car, slowly lower down into a squat until your butt just touches the bumper. Then quickly return to a standing position. Benefit to driver: Builds strength in your legs. The quick return to a full standing position awakens the senses by increasing heart rate and blood flow, elevating one’s focus and attentiveness.
4. Back Mobility Description: With your arms reaching back behind you, slowly bend your back towards the car until you can place your hands flat on its surface. (It is not necessary to go into a full “bridge” position.) Finish the exercise by returning to a standing position — and then performing a forward toe touch. Benefit to driver: Sitting for long periods builds tension in the lower back. This exercise releases that tightness in the lower back. The forward toe touch serves to loosen the hamstrings.
--- About Buick Envision: Buick Studio Envision takes inspiration from the Buick brand values of quiet, calm and comfort and continues the support of the growing trend for wellness and the pursuit of happiness, a core American value. The all-new Envision is a perfect blend of style, refinement, versatility, and safety. These attributes give passengers a driving experience that creates a harmonious and spacious environment and a sense of wellbeing.
About Buick:
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet- efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram @BuickUSA, or at www.facebook.com/bu
The future of women’s running has arrived with the new adidas PureBOOST X
adidashas teamed up with female athletes from around the world to deliver PureBOOST X, a running shoe created for women, by women.
Based on years of testing and research with women everywhere, adidas has created a sleek, form-fitting running shoe built to meet the relentless energy of their active lifestyle. While most running shoes are adaptations of male shoes, PureBOOST X ($130) was designed with only the female athlete in mind resulting in a high performance meets high fashion running shoe for women.
The petite, adaptive silhouette of PureBOOST X wraps the foot in style and rests it on a full length bed of thousands of energy infused BOOST™ foam capsules. The BOOST midsole provides energy in every step that will make running the best part of keeping fit.
“The most common feedback we received during our years of working with female athletes was the desire for a running shoe with looks to keep up with the energy of its performance,” said Jennifer Thomas, Senior Director for Global Brands, Running. “PureBOOST X is a product of innovation and style working in perfect harmony to meet the demands of today’s versatile female athlete.”
The adidas PureBOOST X in action
PureBOOST X features a new floating arch that provides a completely fresh look and feel. The adaptive stretch mesh of the floating arch wraps underneath the midfoot to make the foot look smaller while delivering a supportive sensation you can feel through every run.
The stretch mesh upper, floating arch and lock down lacing system provides a personalized fit that hugs the foot from heel to toe. The stretch web outsole is designed to allow for flex at any point enabling the foot to maintain its natural motion.
From lacing up through cooling down or making a statement with style, PureBOOST X feels exhilarating and looks amazing the moment you put it on.
adidas PureBOOST X retails for $130 CAD and will be available on adidas.ca and in stores from February 3.
TRAIN IT RIGHT NEWSLETTER
Sign Up and get a free 7 day Train it Right HIIT Program!
