JABRA INTRODUCES WORLD'S FIRST WIRELESS HEADSET WITH CROSS TRAINING
COACHING AND MUSIC
Jabra Sport Coach Wireless Earbuds and Sport Life App (CNW Group/Jabra)
Jabra Sport Coach™ Wireless offers an integrated motion sensor and companion Sport Life app to provide real-time in-ear audio coaching
Toronto, ON - For fans of burpees, lunges, squats and planks who want the added motivation of individual coaching while listening to music, the world's first wireless cross-training audio solution has arrived! The Jabra Sport Coach™ Wireless earbuds combine personalized in-ear coaching with premium Dolby sound to get the most out of cross training workouts. The launch of the Sport Coach extends Jabra's sport audio product line, and follows the award-winning Jabra Sport Pulse™ Wireless earbuds that introduced in-ear heart rate monitoring for the very first time.
Key features of the new Jabra Sport Coach™ Wireless headset optimized for cross training include:
Best music experience with premium Dolby® sound quality
Integrated motion sensor and advanced Sport Life app provide real-time in-ear audio coaching
Secure fit, lightweight and compact design
Extends Jabra's sports audio product range, pioneered by the award-winning Sport Pulse™ wireless earbuds for runners
Developed to meet the needs of cross training enthusiasts, the Jabra Sport Coach™ Wireless creates customized workouts based on over 40 different exercises - either time or repetition-based training - via the Sport Life companion app. The app lets users plan, track, and analyze cross training workouts, choosing exercises from beginner to advanced, with in-the-moment, personalized in-ear audio coaching. To ensure you achieve optimal performance and your overall fitness goals, the integrated TrackFitTMmotion sensor provides advanced tracking of pace, distance, step count, cadence and calories to make every workout count.
"For sports, we are committed to delivering innovative audio solutions designed to enhance the training experience for fitness enthusiasts," says Jabra CEO René Svendsen-Tune. "We started by specifically targeting runners, and now we are taking the next step by delivering a solution optimized for cross trainers. We see clear possibilities for in-ear audio solutions combined with biometrics."
Jabra Sport Coach™ Wireless will be available in July for $169.99 at select Best Buy Canada stores, www.bestbuy.ca and www.jabra.ca.
Download photos of Jabra Sport Coach™ Wireless here
Watch the video for Jabra Sport Coach™ Wireless here
Jabra is the brand of GN Netcom, a subsidiary of GN Store Nord A/S (GN) - listed on NASDAQ OMX. Jabra employs approximately 900 people worldwide and in 2012 produced an annual revenue which amounted to DKK 2,355 million. Jabra is a world leader in the development, manufacturing, and marketing of a broad range of hands-free communications solutions. With a reputation for innovation, reliability, and ease of use that goes back more than two decades, Jabra's consumer and business divisions produce corded and wireless headsets, plus mobile and in-office speakerphones that empower individuals and businesses through increased freedom of movement, comfort, and functionality.
OPUS launches colourful new line of Classico city bikes for Spring 2015 season
Toronto, ON — Canadian bicycle company OPUS celebrates the arrival of spring with an update on its successful Classico city bikes, available in a range of sunny colours that will please every discerning taste. With its modern technology, retro inspiration and vibrant colors, the “his and hers” collection meets the urban cyclist’s demand for both style and functionality. The Classico collection is simply this season’s “must have.”
“We chose the new colours for the Classico collection to appeal to the wide range of urban cyclists, from neophyte to the experienced urban travelers who are keen to be informed on the latest trends,” said David Bowman, president of Outdoor Gear Canada, the country’s largest distributor of bicycles and accessories, and the company behind OPUS.
With seven vivid colors and two builds to choose from, Canadians will be instant Classico fans. To celebrate spring and make urban outings more fun, people can choose from poppy red, opaline green, imperial green, cerulean blue, night blue, tangerine orange, garnet red, deep turquoise, raven black, gloss white, or platinum gray — each a standout on road or bike paths.
In addition to the head-turning retro styling and colors, the supremely practical Classico 1.0 and 2.0 models are the simplest way to get around town. Made from 6061 aluminum, they are designed for quick and efficient urban jaunts. The Classico 1.0 is equipped with a kickstand, fenders and rack, and sells for $699.99, while the Classico 2.0 also comes well-equipped for $559.99.
OPUS’ latest urban bike collection showcases the bright, deep colors that best respond to urban cyclists’ growing demand, while also hitting the right sunny notes for the season.
About OPUS
Founded in 1979, Outdoor Gear Canada, the country’s leading distributor of premium cycling products, designs and assembles OPUS bicycles in its LEED-certified office and warehouse in Montreal, Quebec. OGC also operates a warehouse and service center in Vancouver, British Columbia for western Canadian dealers. Opus’ 2015 Program includes a full range of urban, road, mountain and kids’ models sold throughout Canada and the United States. The company is also exploring expansion into other international markets.
TOMS launches its fourth One for One® product, the TOMS Bag Collection, to address maternal health, in Canadian market on March 6
With every bag purchased, TOMS will help provide a safe birth for a mother and baby in need
Toronto, ON – TOMS, the company known for starting a global movement through its One for One® business model, has launched its fourth and newest product, the TOMS Bag Collection, addressing the issue of maternal health worldwide. With every TOMS bag purchased, TOMS will help provide a safe birth for a mother and baby in need. The announcement was made today by TOMS Founder Blake Mycoskie.
“After years in the field, I recognized a need for advancements in maternal health,” said Mycoskie, “so we developed a program with our Giving Partners to identify two key ways TOMS can aid in safer birthing conditions. Being able to give in this way – one that helps save the lives of mothers and newborns – is incredibly special. The issue of maternal health is very close to my heart, as I just became a father this past December. I truly believe people around the world will be amazed at what these bags can do.”
The TOMS Bag Collection features three distinct bag lines including Artisan, Travel-inspired, and Campus and Tech, in canvas, leather and global prints ranging from $30-$328 CDN. TOMS bags will be available for fashionable, philanthropic Canadians at TOMS.ca and select retailers across the country starting on Friday, March 6.
The Artisan line is hand-crafted, hand-beaded and hand-sewn using special construction techniques that have been passed down from generations. The Travel Inspired line draws on TOMS’ employee’s experiences as world travellers, and are extremely lightweight, utilitarian, multi-functional in design and are built to wear-in beautifully with everyday and travel use. The Campus and Tech line is colourful and multi-textured and is designed to carry computers, iPads, tablets and more in style, with many of the offerings being unisex. Key silhouettes for this collection include the tote, baby bags, bucket and the hobo crossbody.
Funds from TOMS bag purchases will help provide safe births in Bangladesh, Ethiopia, Haiti and India. This work will be done by a network of TOMS Giving Partners involved in maternal and child health programs, who will help provide training for skilled birth attendants, along with a safe birth kit that includes vital materials like soap, gloves, gauze, a cord clamp, surgical blade and a clean surface to help a woman safely give birth.
TOMS Tablet Sleeve in Jetset Black ($140). TOMS Canvas Drawstring in Reef Chili Chevron ($86)
TOMS Traveler Duffel in Saffrom Ikat ($164). TOMS Coastal Canvas Tote in Chili Ikat ($108)
TOMS’ Giving Partners in this area include respected organizations such as United Nations Population Fund, BRAC and ayzh. In addition, TOMS has selected Every Mother Counts as its maternal health advocacy partner.
Infection is a leading cause of death among mothers and newborns worldwide, and by providing clean birth conditions and skilled birth attendants, nearly half a million lives can be saved each year. (Source: UNFPA and Every Newborn Action Plan, 2014). Each year, 40 million women around the world give birth without the help of a skilled birth attendant (Source: Millennium Development Goals Report, 2014), but with the training of skilled birth attendants and proper materials to help provide a safer delivery, women are up to 80 per cent less likely to develop an infection and nearly half of newborn deaths can be prevented (Source: UNFPA, 2015).
Of the potential impact the TOMS Bag Collection can have around the world, Mycoskie added, “While in the field, I’ve met mothers and entire families who have been affected by the physical and emotional repercussions of giving birth alone, or in unsafe environments. We feel it’s our responsibility to change this through the TOMS business model, and we’re so proud to be able to present the first One for One product that can actually help save lives.”
United Nations Population Fund (UNFPA):
UNFPA (www.unfpa.org) is the lead UN agency for delivering a world where every pregnancy is wanted, every birth is safe and every young person’s potential is fulfilled. Since 1969, UNFPA has been working in over 150 countries that are home to 80 per cent of the world’s population.
BRAC:
BRAC (www.brac.net) is a development organization founded in Bangladesh in 1972 and a global leader in creating opportunities at scale as a means to end poverty. With more than 102,000 employees, it is the world's largest non-governmental organization, touching the lives of an estimated 135 million people in 12 countries.
ayzh:
A for-profit social venture, ayzh (www.ayzh.com) provides health and livelihood solutions to impoverished women worldwide. This includes developing low-cost, appropriate technology designed to meet the unique needs of women in resource-poor settings.
Every Mother Counts:
Every Mother Counts (www.everymothercounts.org) is TOMS’ maternal health advocacy partner. Founded by global maternal health advocate Christy Turlington Burns, Every Mother Counts is a non-profit 501(c)(3) organization dedicated to making pregnancy and childbirth safe for every mother. Every Mother Counts informs, engages, and mobilizes new audiences to take actions and raise funds that support maternal health programs around the world. Every Mother Counts supports programs in Haiti, Uganda, Malawi, Indonesia, India, Tanzania and the United States that address three critical barriers to maternal health care: lack of education, transportation and supplies.
About TOMS:
In 2006, American traveler Blake Mycoskie befriended children in a village in Argentina and found they had no shoes to protect their feet. Wanting to help, he created TOMS, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One®. Since then, TOMS has given over 35 million pairs of new shoes around the world.
Realizing that One for One® could serve other global needs, TOMS launched TOMS Eyewear in 2011 to help restore sight to persons in need with every purchase of sunglasses and optical frames. Since then, TOMS has helped restore sight for over 300,000 people worldwide.
In 2014, TOMS Roasting Co. launched with the mission to provide clean water to developing communities with the purchase of premium coffee. Since its debut, TOMS Roasting Co. has provided over 67,000 weeks of safe water to communities in need in seven countries.
Rihanna to PARTNER with PUMA Rihanna Named Global PUMA Ambassador
Herzogenaurach, Germany (16 December) – Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.
Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.
Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.
Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what Puma and I come up with.”
Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.
Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”
Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next - in fashion, style, music and soon to be - sports. We can't wait to empower women worldwide with Rihanna - she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”
Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com
SERENA WILLIAMS COMPLETES HER FIRST QUARTER MARATHON AT THE SERENA WILLIAMS ULTIMATE IN MIAMI BEACH
Successful 5K Run/Walk and KIDS Dash benefits the Serena Williams Fund in support of education and victims of violent crimes
Miami Beach, FL – December 15th, 2014: Serena Williams joined more than two thousand avid running enthusiasts from South Florida and around the country for the first annual Serena Williams Ultimate RUN South Beach on Sunday, December 14th. Serena took part in her first Quarter Marathon (6.55 miles), among hundreds of other aspiring athletes who also participated in the 5K Run/Walk and Team Challenge – bringing together runners of all ages and abilities. The event was to raise money for the Serena Williams Fund, which provides assistance to families affected by violent crimes and providing underprivileged youth around the world with the highest quality of education available to them. Serena’s sister, Venus Williams, also gave her support by running the 5K.
Serena commented after participating in the Quarter Marathon, and crossing the finish line in a time of 1 hour 14 minutes: “Today’s run was so enjoyable and the spirit of everyone who came out was so passionate which helped me to build the energy I needed for my first quarter marathon. I’ve never ran that far before, so I had to pace myself, but I was pleased with my finish time. I’d like to thank all the sponsors and everyone who participated in the run to help raise money for underprivileged youth around the world.”
The winning Male and Female in the 5K run both shattered course records and are the fastest times completed in Miami for a 5K run by both a man and a woman over the last two decades. Pablo Solares was the 1st place male winner of the 5K with an official time of 14:40 – a new course record by 45 seconds. Pablo is the Mexican National Record Holder in the Mile, 1500 meters and 800 meters. His fiancé, Shannon Rowbury, was the 1st place female winner of the 5K with an official finish time of 15:58 – a new course record by 1 minute and 30 seconds. Shannon is a U.S Olympic middle distance runner and U.S record holder in the 2 mile and is also a member of the Nike Oregon Project. Canadian Olympic distance runner for Nike Oregon Project, Cam Levins, was the 1st place male winner of the Quarter Marathon with an official finish time of 30:46 – a new course record by 5 minutes. Aimee Nielsen, from Miami, was the 1st place female winner of the Quarter Marathon with an official finish time of 40:41.
The world famous Ocean Drive was closed to traffic for the Ultimate Run’s scenic start and finish lines. The course took runners through Miami’s renowned South Beach scene, a major entertainment and tourist destination known for its picturesque beauty, Art Deco buildings, nightlife, restaurants and iconic hotels. The legendary American track coach and retired long-distance runner, Alberto Salazar, was on-hand to fire the starting gun as a tribute to the commencement of the first annual Serena Williams Ultimate Run. Event sponsors including Nike, Gatorade, Delta, Beats by Dre and MISSION Athletecare took part in creating a memorable experience for all participants.
“Our inaugural Serena Williams Ultimate Run was quite a memorable event,” says Marc Wachter, the event’s executive producer. “Runners of all ages and abilities were very excited to come out in their thousands on a very early and crisp Miami December morning to run alongside Serena for a great cause. We are thrilled to have had such an iconic athlete behind the first in our Ultimate Run series and Serena’s enthusiasm really gave every participant the Ultimate experience. We look forward to making this one of Miami’s most popular sporting occasions on South Florida’s annual event calendar.”
Open to runners of all ages, registrants of the Ultimate RUN received a premium Nike tech, gender-specific Serena Williams Ultimate Run t-shirt and custom artisan finisher medal and official finisher certificate with chip-timed result. Runners experienced recovery refreshments, post-race entertainment and a most memorable experience along one of the most famous beachfront locations in the world. A medal and Nike t-shirt was presented for the Ultimate KIDS Dash, participated in by children ages 2-10 years-old, during which Serena and Venus cheered the smallest runners to the finish. For post-race celebrations, participants of the run, along with the Williams sisters, headed over to The Clevelander South Beach on Ocean Drive, where hundreds witnessed Serena and Venus join their other two sisters on-stage to perform karaoke to favorites that included “We Are Family” by Sister Sledge. Prior to the sister’s much-loved karaoke performance was the event’s award ceremony, during which Serena presented the winners and runners-up with trophies for their triumphant accomplishments.
“We are thrilled that a significant portion of proceeds resulting from the Serena Williams Ultimate Run will go towards the Serena Williams Fund, which provides assistance to families affected by violent crimes and providing underprivileged youth around the world with the highest quality of education available to them,” said Michael Rose, Managing Partner of Rose Capital Advisors in Miami Beach and Board Member of the Serena Williams Fund. For further information, visit www.theserenawilliamsfoundation.org.
For further information on the Serena Williams Ultimate Run, visit www.TheUltimateRun.com and facebook.com/SerenaWilliamsUltimateRunSouthBeach or @TheUltimateRun. The Serena Williams Ultimate Run was sponsored by Nike, Gatorade, beats by dr. dre, Delta Airlines, MISSION Athletecare, Merchant Hub, Whole Foods Market, Douglas Elliman, Rose Capital and Ocean Drive Magazine and The Clevelander South Beach.
ABOUT THE SERENA WILLIAMS ULTIMATE RUN
The Serena Williams Ultimate Run is a one-day annual event starting on the iconic Ocean Drive in South Beach that unites thousands of avid running enthusiasts of all ages and abilities in support of the Serena Williams Fund. Co-created byfounders Michael Rose of Rose Capital Advisors, Marc Wachter, Executive Producer and Serena Williams, participants canregister to enter a Quarter Marathon (6.55 miles), 5K Run/Walk or Ultimate KIDS Dash for a chance to run alongside SerenaWilliams herself and some of today’s leading athletes who come together for a worthy cause. A significant portion of proceeds resulting from the event benefit the SerenaWilliams Fund which provides assistance to families affected by violent crimes and providing underprivileged youth around the world with the highest quality of education available to them. For further information, visit www.TheUltimateRun.com
ABOUT THE SERENA WILLIAMS FUND
The Serena Williams Fund was established to achieve two goals. The first is to provide assistance to youth whose parents and families have been affected by violent crimes. The Fund will do this by funding and creating programs that will provide counseling, care (foster care and day care), housing, food, and education to youth who have been affected by violent crimes throughout the United States. The Fund’s second goal is to assist underprivileged youth around the world in receiving the highest quality education available to them. The Serena Williams Fund has achieved and will continue to work toward this goal by providing grants and scholarships to deserving high school students around the world. This work includes the two schools currently operating in Kenya that Serena opened in 2009 and 2010 respectively. These grants and scholarships will aid the students in attending college, learning a trade, or learning how they can start their own business so that they can better themselves and the world as a whole. For further information, visit http://www.theserenawilliamsfoundation.org
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Reebok introduces new Sidney Crosby
SC87 Collection
NHL Superstar’s new Reebok apparel and footwear designed
to deliver functional, adaptable performance
Toronto, ON – Today leading fitness brand, Reebok, unveiled its new ReebokSC87training collection of footwear and apparel to the Canadian market. Endorsed by three-time NHL all-star Sidney Crosby, the high-performance assortment is now available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.
The Reebok SC87 apparel line, Sidney Crosby’s signature collection of Reebok ONE Series apparel, incorporates Reebok’s latest and most innovative fitness apparel technologies. Reebok PlayDry is a moisture management system designed to wick away moisture from the body, keeping the wearer dry while working out. Flat locked stitching and engineered arm openings also provide ease of movement during any workout.
“At Reebok we believe in making fitness products that live up to the expectations of professionals like Sidney Crosby and everyday athletes alike,” said Michael Rossi, VP Reebok Canada. “Crosby wears his gear everyday as he prepares for his season, which is a testament to its quality. We are very proud to have an outstanding Canadian sports icon as part of the Reebok family, and his signature collection, Reebok SC87, representsour brand so well.”
Key apparel items in the collection include the Reebok SC87 Delta Bonded Fleece FZ Hoody ($79.99), the Reebok SC87 Jacquard Short Sleeve Shirt ($44.99) with engineered armhole construction and Flatlock stitching, as well as the Reebok SC87 10” Knit Short ($39.99) with low pressure waistband with internal drawcord.
Reebok SC87 apparel
The Reebok SC87 line features two new footwear offerings in the Reebok SC87 ONE Trainer 1.0 ($109.99) and the Reebok SC87 ZigTech 3.0 ($119.99).
A lightweight trainer that delivers the essentials, Reebok SC87 ONE Trainer 1.0footwear comes equipped with a breathable upper, durable heel strike and a soft, cushioning sockliner that can accommodate orthotics. Its low-cut design means added mobility needed for the exercises Crosby performs in the gym to get stronger on the ice.
Reebok SC87 ONE Trainer 1.0
At 9.4 oz. (270 gr) Reebok SC87 ZigTech 3.0 footwear is the lightest, most responsive ZigTech shoe to date. It features a de-coupled heel for an impact-reducing natural shearing during heel strike and its Infinity Impact System midsole keeps Zig units located only where your foot strikes the ground. A strong and lightweight spring plate supports the foot from impact thru the gait cycle and an Active Lacing FitSleeve secures the foot directly over the midsole.
Reebok SC87 ZigTech 3.0
Revealed during this past weekend’s Road Hockey To Conquer Cancer tournamentbenefiting The Princess Margaret Cancer Foundation, the Reebok SC87 collection was launched alongside Sidney Crosby’s new Reebok TV commercial, which will air this fall. As part of the fundraising event, Reebok donated $35,000 to Road Hockey To Conquer Cancer tournamentto help fund research for a cause close to so many Canadians.
Reebok's new commercial featuring Sidney Crosby for the SC87 Collection is available to watch at http://youtu.be/k6qYBkRL_Z8.
The Reebok SC87 Collection is available at Sport Chek, Sports Experts and Reebok retail locations across the country, as well as at www.reebok.ca.
Reebok is dedicated to empowering people to be fit for life. Reebok wants to inspire people to get moving and is passionate about helping people lead a healthy and active lifestyle.
Colourful footwear collection is designed for
play on all terrains
Toronto, ON – Leading fitness brand Reebok today unveiled its new line of ATV19 footwear for kids. Whether children want to run on pavement, climb on rocks, or play in the mud, Reebok has created the perfect shoe in its ATV19, which allows them to carry on playing whatever the conditions. Brand new to the Reebok Kids Fall/Winter 2013 collection, the ATV19 has 19 unique, colourful pods on the sole each designed with a rubber outsole to give kids added grip and traction while playing. Having already established itself in the kids sport footwear market through its RealFlex and ZigTech offerings, Reebok is extending its kids offering with the ATV19 collection by giving kids a shoe that adapts to whatever surface they are playing on. Inspired by the tread of an All-Terrain Vehicle (ATV), each pod on the ATV19 is strategically positioned to cushion the foot, provide traction when moving and be durable for all environments. “At Reebok, we wanted to create a shoe that was not only practical, but also fun for kids to play in,” said Stewart Clark, Reebok Brand Leader. “Reebok understands that children don’t move to keep fit, they are active because it’s enjoyable. This is why we created the ATV19 as it allows kids to keep on having fun no matter where they are.”
Reebok hosted a playful event held at Toronto City Sports Centre to launch the new line which presented attending kids with the opportunity to try on the brightly coloured shoes as they went through Reebok’s ATV19 Obstacle Course. Reebok’s ATV19 Obstacle Course was led by Jackie Clark, owner and general manager atFirePower Kids, a kids-focused fitness facility in Milton, Ontario, whose mission is to build a community of fitness through entertaining and unique programming, including CrossFit Kids and Circus fitness. Clark led the preschoolers and grade-schoolers through basic exercises that not only allowed them to experience the Reebok ATV19 on varied surfaces and through different activities, but to also learn about the importance of fitness at a young age. Available in stores and online now, the ATV19 footwear for kids has bright pops of colour and unique shapes, making it ideal for the active child. The look, feel and technology are designed so that kids’ imaginations are opened up to the endless possibilities the shoe gives them.
Reebok Kids ATV19 footwear is available at Foot Locker, Sears, Sport Chek and through www.Reebok.ca at $75 for grade school sizes and $65 for preschool sizes.
Reebok is dedicated to empowering people to be fit for life, including kids. Reebok wants to inspire people to get moving and is passionate about helping kids lead a healthy and active lifestyle.
This past weekend I was asked by Reebok to attend the Canadian Launch of Reebok One. The Launch was on the Friday Morning of the three day Canfit Pro Conference. Which was held on the 16,17 and 18th of August at the Toronto Metro Convention Centre. This show is the largest fitness trade and convention show in Canada. This year Jillian Michaels was an attendee and spoke to the crowd during the opening of the show. Many other famous Fitness Personalities were also in attendance. My friend Tommy Europe the face of Canadian fitness was also there and was introduced as the leading Canadian Ambassador for Reebok One.
In anticipation to the launch a few days before I created my own Reebok One Page. It can be found at http://www.reebok.com/trainitright not know exactly what I was creating. The whole set up process was really easy. Except for some reason the province of Ontario does not exist in my menu. So I chose Ohio. Everything else was really smooth and I would compare it to setting up a facebook or a Linkedin account. Quick and easy.
So what is Reebok One? It is a FREE platform that allows you to connect with other fitness professionals from around the globe. It also is a place where your clients or potential clients can see where or when your classes are and what your schedule is like. Reebok One allows people searching for trainers in your area to find you and contact you as well. A few features that the website displays are your; twitter, website, facebook, google +, pintrest, and even your favourite workout playlists.
The platform also allows you to save on reebok purchases and lets you list your favourite reebok workout gear for your clients and followers to view and offers them a discount too. When they purchase from your page it also gives you a commission on the sale. All you have to do is sign up via the site and commission junction.
Reebok One's goal is to enhance the customer fitness experience. To date they have had 13 Launches globally and plan to continue to grow the network. Feel Free to take a look at my page http://www.reebok.com/trainitright and make your own page and follow me! Lets connect!
I attended the launch of Reebok One's Fitness app this weekend at the Can Fit Pro conference (more on this later). Below is the official Press Release.
Toronto, ON – Reebok today announced the launch of two innovative digital tools inReebokONE and the Reebok Fitness app. ReebokONE is an online fitness community unified by one mission - to make people fit for life. The network acts as a hub where fitness professionals from around the globe can connect and find inspiration among fellow professionals, helping them to develop their skill set, progress their careers and create a brand for themselves. The Reebok Fitness app, designed to inject variety into workout programs, helps consumers rejuvenate their fitness routine by creating new and varied workouts using a combination of popular disciplines – walking, running, dance, yoga and training.
ReebokONEBy signing up to the free online platform at www.Reebok.com/ReebokONE, fitness professionals can create their own personalized web page, with customizable URL, where they can upload photos, update an “About Me” section, upload their certifications and areas of expertise plus add locations where they teach. This enables members to connect with clients and other fitness experts around the world, making ReebokONE the premier fitness destination for fitness professionals. Along with being able to connect with other experts, instructors that sign up to ReebokONE also gain access to a number of member rewards, including:
A 25 per cent discount on Reebok products
The ability to earn commission on Reebok products they recommend
Access to exclusive fitness content from Reebok
To earn commission, members are required to sign up to the commission program, which then allows visitors to purchase products displayed in the ‘My Favorite Gear’ section of their profile. Members will then receive a commission on every purchase made through their page without having to do anything further. In addition to the financial benefits, signing up to the network instantly unlocks exclusive fitness content from Reebok covering a wide range of topics to help further enhance the careers and skill set of fitness professionals. This includes a ‘Learn From The Best’ feature, where members can gain insights into the latest fitness trends, gear and advice; and a ‘Featured Professional’ section that allows members to learn from other fitness and training experts. “I am so grateful to be a part of the ReebokONE network,” said two-time CFL all-star defensive back Tommy Europe, now personal trainer and fitness blogger. “As a professional, I strive to always continue my education so I can provide the best service possible. ReebokONE is a network of mentors, peers, and constant motivation; all real fitness professionals should join.”
Reebok Fitness AppThe free Reebok Fitness app, available on Apple and Android devices and online atwww.reebok.com/fitness-app, allows consumers to create customized workout programs based on activities they already love and new activities they’d like to try. Users simply need to select the length of the program they require followed by the percentage of time they would like to focus on each activity and the Reebok Fitness app will generate a workout routine based on their individual preferences. Consisting of a variety of different workouts to complete each week, the program can be personalized further by allocating certain workouts to specific days of the week to ensure you never miss a workout. Michael Rossi, vice president of Reebok Canada, said “We want to spark people’s passion for fitness and encourage them to get the most out of their workouts. We believe people make the most of their activities when they’re motivated, so that’s why we created the Reebok Fitness app. With over 200 workouts, the app gives people the chance to try new activities and plan a varied workout program in a few quick steps. We believe that mixing up your workouts and trying new activities will help you realize your full potential.” Reebok is dedicated to empowering people to be fit for life. The brand wants to inspire people to get moving and is passionate about helping people lead a healthy and active lifestyle. To find out more information and to register for ReebokONE, please visit www.reebok.com/ReebokONE.
