Tag: press release

US Open generates estimated $39 million in sponsorship revenue for 2025 edition, reveals GlobalData

Seven brands sponsored the 2025 edition of the US Open, with American Express, Rolex, and Lexus entering into substantial agreements estimated at an annual value of $6.25 million each. Overall, the annual sponsorship revenue for the 2025 edition of the tournament is estimated to be $39 million, according to GlobalData, a leading data and analytics company.

GlobalData’s latest report, “Post Event Analysis – U.S. Open (Golf) 2025,” reveals that the domestic media revenue for the 2025 US Open is valued at an estimated $40 million. The total prize pool for the 2025 edition was set at $21.5 million, mirroring the amount allocated for the 2024 tournament.

Olivia Snooks, Sport Analyst at GlobalData, comments: “The sponsors of the US Open primarily sponsor the USGA, which oversees several golf championships, including the US Open, but also the US Women’s Open, US Amateur Championships, and the US Senior Open. There were also no new sponsors for the 2025 edition of the US Open.”

In 2020, NBC secured the domestic broadcasting rights to the US Open, with the partnership expected to extend through 2026. This arrangement followed the early termination of the agreement with Fox Sports. NBC attracted 5.4 million viewers on the final day of the 2025 US Open, making it the least-watched US Open final round since Bryson DeChambeau’s inaugural victory at Winged Foot in 2020.

Snooks continues: “NBC encountered criticism for its coverage of the 2025 US Open, with viewers expressing dissatisfaction over an abundance of commercials, restricted streaming availability, and subpar production quality. The network, responsible for broadcasting the event on NBC, USA Network, and Peacock, provided nearly 300 hours of coverage but faced allegations of placing profit over the viewer experience.”

J. J. Spaun secured $4.3 million for his victory in the 2025 US Open, equaling the earnings of the previous year's winner, Bryson DeChambeau. Rory McIlroy, winner of the 2025 Masters, received $4.2 million, while Scottie Scheffler, the champion of this year's PGA Championship, was awarded $3.4 million. Robert McIntyre, the runner-up at the 2025 US Open, was awarded $2.3 million, whereas Viktor Hovland earned $1.4 million for his third-place finish. Cameron Young, Tyrrell Hatton, and Carlos Ortiz, who finished in a tie for fourth place, each received $878,815.

Snooks concludes: “The prize money for the 2025 US Open is the most substantial among the four major golf tournaments, higher than that of the Masters, the PGA Championship and the Open Championship. Despite the prize money remaining unchanged from the 2024 to the 2025 edition, it represents a significant growth compared to four years prior, when the total amount stood at $12.5 million, with the champion earning $2.25 million.”

Novel Digital Test Provides Revolutionary Tool to Assess Brain Chemistry
Large Implications for Cognitive Aging and Dementia

San Francisco, July 7, 2025 (GLOBE NEWSWIRE) — For the first time, a study shows a digital assessment can provide a scientific measure of acetylcholine – a key brain chemical whose decline signals the progression of cognitive impairment and Alzheimer’s disease. The assessment (here) can be self-administered and completed in about three minutes on internet-connected devices — with big implications for cognitive aging and dementia. The assessment was developed by Posit Science, the maker ofBrainHQ brain training exercises and assessments, and examined as part of an NIH-funded study in collaboration with researchers at McGill University.

“Currently, it’s impossible for doctors to monitor this brain chemical despite its importance because it requires expensive imaging equipment and special expertise available at few research centers,” said Dr. Henry Mahncke, CEO of Posit Science. “This breakthrough shows a new path for routine monitoring of brain health by doctors and individuals.” 

The brain’s neuromodulatory system produces brain chemicals that impact mood, learning, attention, responsiveness, and memory. Brain scientists have known for decades that the system (and its subsystems that produce various brain chemicals) operate more sluggishly (downregulate) with aging and various health conditions.

The assessment focuses on the cholinergic system — a subsystem that produces the brain chemical acetylcholine — sometimes called the “pay attention” chemical, because it is produced when you pay attention. The production of acetylcholine is known to down regulate with normal aging, and even more severely with pre-dementia and with Alzheimer’s disease and related dementias (ADRD). 

Cholinergic function is recognized as a key biomarker of overall brain health, regulates the ability of the brain to change (“plasticity”), and is associated with stronger cognitive performance (in sensory processing, attention, learning, memory, and executive function). Poor cholinergic function is linked to the production of plaque and tangles associated with ADRD, as well deficits in other conditions.

Currently there is no easily accessible way to measure cholinergic function. No standardized blood test to directly measure it exists. Positron Emission Tomography (PET) brain imaging techniques can be used; however, this method is costly, requires specialized expertise, and exposes participants to radiation, limiting its use in clinical practice. 

“We developed a digital cognitive test to be a sensitive measure of brain health. To validate the test, we approached the researchers at The Neuro at McGill University, because it is one of a small number of places on the planet with the imaging technology to measure acetylcholine directly,” said Dr. Henry Mahncke. “In this study, they measured acetylcholine alongside cognitive performance using our assessment.”

The imaging study enrolled 92 healthy older adults (average age 72). Each was measured using: a BrainHQ assessment (Double Decision); two other validated neuropsychological assessments; and a PET scan using tracer to evaluate cholinergic neurotransmission.

The study showed better scores on the Double Decision assessment correlated with higher cholinergic function, indicating that the assessment could estimate cholinergic function without the complexity and risk of doing a PET scan. These results align with prior studies showing a significant relationship between cholinergic function and cognitive performance as measured by clinician-administered tools.

The assessment was brief, taking an average of 3 minutes to complete, and demonstrated good usability with reasonable descriptive and psychometric properties. It was sensitive to age within the narrow band measured of 65-83 years and was not influenced by demographic factors such as years of education or gender. 

The researchers conclude: “The results support the adoption of this scalable form of biomarker-informed cognitive assessment available to individuals with an internet-connected device.”

“These researchers also are looking at whether our brain exercises can upregulate acetylcholine, which would have a tremendous impact on cognitive aging and ADRD research,” Dr. Mahncke added. “We look forward to learning more.

BrainHQ exercises have shown benefits in more than 300 studies. Such benefits include gains in cognition (attention, speed, memory, decision-making), in quality of life (depressive symptoms, confidence and control, health-related quality of life) and in real-world activities (health outcomes, balance, driving, workplace activities). BrainHQ is used by leading health and Medicare Advantage plans, by leading medical centers, clinics, and communities, and by elite athletes, the military, and other organizations focused on peak performance. Consumers can try a BrainHQ exercise for free daily at https://www.brainhq.com. 

This research was supported by the National Institute on Aging of the National Institutes of Health under Award Numbers R44AG039965 and 3R44AG039965-06S1. This content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health

appy 4th of July to all my American friends and followers!
Even from across the border, I can appreciate how powerful this day is — not just in terms of celebration, but in what it represents.

As a Canadian who works closely with clients, brands, and people across the U.S., I’ve had the chance to witness the impact that American values can create when they’re backed by action. Not just talk — but real movement.

One example that really stood out to me recently:
Over $10 million has been raised through Lokai’s charity partnerships. That’s not just a feel-good stat. That’s real money going to real causes — and a reminder that every choice matters. Especially the small ones.

The American Spirit Goes Deeper Than Fireworks

Independence Day isn’t just about flags and fireworks. It’s about something far more personal — your freedom to choose.

Your freedom to choose how you show up.
To pick hope instead of fear.
To lead with calm in a chaotic world.
To make an impact, even in quiet ways.

Freedom is not a one-day event. It’s a mindset you wake up and lean into — every single morning. The question is:

What will you choose today?
Peace or pressure?
Gratitude or anxiety?
Intention or autopilot?

Why I Love My American Flag Lokai Bracelet 🇺🇸

As someone who lives a busy, active life — coaching, creating, managing, and trying to stay grounded — I’m always looking for little things that help me stay centered.

The American Flag Lokai bracelet is one of those things.

It’s not just an accessory. It’s a daily reminder that you get to decide how to respond. That mindset is universal — whether you’re in Toronto, New York, LA, or anywhere in between.

👉 Here’s the link if you want to check it out

I don’t have a discount code to share at the moment, but I absolutely love mine. It reminds me to stay balanced. To be intentional. To keep perspective no matter what the day throws at me.

So today, as America celebrates, I’m sending love and light from the north.

Not just to mark the occasion — but to celebrate the mindset of choosing purpose over pressure, clarity over chaos, and movement over hesitation.

Happy 4th of July.
— Alicia Bell
www.trainitright.com
@trainitright