Why I’m Loving the HUME Bod Pod — And Why You Should Grab It on Black Friday
If you’ve ever wondered how to take your body composition monitoring to the next level, I want to tell you about something I’m really excited about… the HUME Bod Pod. And if you act now, you’re going to love the sale even more.
Check it out here: myhumehealth.com — use my code trainitright for extra love.
🔥 What is the HUME Bod Pod
The HUME Bod Pod is a state-of-the-art body composition tool that measures body fat, lean mass, and total body volume using air displacement plethysmography. Essentially, it gives you precise, science-backed data about your body.
It’s one of the most accurate methods available short of a DEXA scan — but in a fraction of the time and with zero radiation or needles. It’s quick, clean, and gives you real feedback you can act on.
If you care about strength, shape, proportions, and physique progress — especially as a pro bodybuilder or serious athlete — this kind of data is gold.
✅ Why I Personally Love It
Because I train seriously. I coach clients. I compete. I don’t just want the scale to move — I need to know what’s actually changing inside. The Bod Pod does exactly that.
I get body fat % and lean mass numbers I can trust — it helps me dial in macros, training, and recovery.
I can track progress over time — not just water weight or scale fluctuations, but real, sustainable changes in body composition.
It’s convenient — quick sessions, easy to use, no fuss. As someone always traveling, working, training — I need tools that don’t complicate my schedule.
It helps me coach smarter. When I know where I am, I can design training and nutrition plans with precision.
Honestly … for a serious athlete, a coach, or someone building a brand around their body and results — it’s a must-have.
🎯 Why the Black Friday Sale Matters
Right now, HUME is doing one of their biggest discounts of the year. This is the time to get in.
You can check out the sale directly here: myhumehealth.com — don’t forget to use code trainitright for my special discount.
Because their prices are discounted, this is a rare opportunity to lock in pro-level body tracking without overspending.
Whether you’re just starting your fitness journey or you're already serious about physique, this sale makes the Bod Pod accessible — and that’s what I want for you.
Coaches or trainers who want accurate data for themselves or clients.
People who prioritize body composition and want more than just a number on the scale.
Anyone who wants to track progress scientifically, avoid guesswork, and make smarter decisions about diet, training, and recovery.
If you fit any of those — check it out now at myhumehealth.com with code trainitright.
🚀 Final Thoughts
The HUME Bod Pod is one of those tools that, once you try it, you wonder how you ever lived without. It gives clarity when everything else can feel confusing — is it water? Is it fat? Is it muscle? The Bod Pod shows you.
If you’re serious about your body, your business, your look — invest in this. And with the Black Friday sale on … now is the time.
Go on, babe. Get data. Get results. And keep building your empire.
Train It Right ... you’re stronger than your excuses.
Alicia Bell IFBB Pro | Coach | Kinesiologist
Rodial Launches Bee Venom XXL Super Serum NEW YORK, NY - November 24 2025 - Rodial is unveiling its latest innovation in high-performance skincare with the launch of the Bee Venom XXL Super Serum ($495), a new supersized edition of the brands cult-favorite Bee Venom Super Serum. This luxurious 100 ml bottle delivers three times the amount of the original serum, elevating one of Rodial’s most iconic formulas into a supersized, prestige treatment. Inspired by founder Maria Hatzistefanis’ fascination with the legendary “Hollywood Bee Facial” - where bee venom acts as nature’s peptide to firm, lift, and rejuvenate the skin - Rodial first developed its Bee Venom Super Serum by working with top scientists to create a safe, pain-free formula that could replicate those red-carpet results at home. The result was a breakthrough serum powered by ethically derived melittin peptides that help boost collagen production, smooth fine lines, and visibly firm the skin for a plumper, fuller appearance.
Key Benefits: • Bee venom melittin peptide helps to smooth and firm the skin• Marine collagen helps plumps skin through elasticity• Red seaweed extract is known to have skin-smoothing and moisturizing properties• P-cell helps to improves the skin's elasticity for a lifting effect• Gluconolactone PHA helps to gently exfoliate the skin for a smoothed complexion About RodialRodial is a luxury skincare brand known for its innovative, science-led formulas that pair high-performance actives with bold, results-driven ingredients. Founded by beauty entrepreneur Maria Hatzistefanis, the brand has become a global favorite for its targeted treatments, sophisticated textures, and sleek, modern aesthetic.
Pasta With A Purpose: Chef-Made Gluten-Free Brand Feeds Families and Wins Over Foodies
Flower Chef Foods’ high-protein Italian pasta brings gourmet texture, whole-food ingredients, and a mission that goes beyond the plate.
Seattle, WA (November 2025)— An artisanal pasta brand is earning attention from U.S. home chefs who want European-quality gluten-free pasta that is plant-based and also packed with protein. Flower Chef Foods, founded by plant-based chef Julie Hoeuser (“Chef Jules”), offers a high-protein, gluten-free Italian pasta crafted from whole foods rather than processed isolates, bringing comfort, richness, and integrity back to the bowl.
“People want healthy food, but they’re also hungry for something satisfying,” says Chef Jules, who founded the company in 2021 to elevate gluten-free and plant-based cuisine. “A lot of plant protein products today feel overly processed. We wanted a pasta that feels like real food—luxurious, nourishing, and made from ingredients you can name.” She adds, “Good pasta should taste like an experience. If it doesn’t make you want seconds, it’s not Flower Chef.”
Pressed in the company’s dedicated Italian manufacturing facility, the pasta blends organic chickpeas, lentils, and brown rice flours into a velvety, sauce-hugging shape with 19 grams of plant protein per serving. Unlike many gluten-free pastas loaded with on starches or gums, Flower Chef Foods maintains a short, clean ingredient list designed for both taste and digestibility. The result is a pasta that cooks evenly, offers a tender, satisfying bite, and brings wholesome indulgence to the table.
Flower Chef Foods’ ethos extends beyond exceptional flavor. Through Project Flower Power, the brand’s global nonprofit food-relief initiative, every purchase helps provide nourishing pasta meals to children in underserved communities. What began as a way to share high-quality food with people facing food insecurity has evolved into a core part of the brand’s identity. Chef Jules explains, “Great food has the power to bring people together. If our pasta can delight someone at home and also nourish a child across the world, then we’re creating the kind of impact food is meant to make.”
This mission-driven approach is giving Flower Chef Foods a meaningful foothold in a rapidly growing sector. The gluten-free pasta market was valued at $12.64 billion in 2025 and is projected to reach $18.35 billion by 2035, driven by expanded dietary needs, a rising preference for whole-food ingredients, and the increasing demand for premium plant-based options². In this evolving landscape, Flower Chef Foods’ combination of Italian craftsmanship, whole-food protein, and chef-developed texture positions the brand as one of the most compelling—and delicious—discoveries for modern cooks. Its ability to pair gourmet quality with global purpose resonates strongly with consumers seeking products that both taste good and do good.
As conversations continue around clean protein, ingredient integrity, and the future of gluten-free dining, Flower Chef Foods offers a simple promise: pasta that feels good and tastes exceptional in hopes of feeding 250,000 kids by the end of 2026.
About Flower Chef Foods
Flower Chef Foods is a purpose-driven food company founded by Celebrity Chef Jules Houser, offering premium, high-protein gluten-free pasta crafted in Italy. With a mission to make plant-based eating accessible, delicious, and impactful, the company supports global food security through its Project Flower Power initiative, donating nourishing meals to children in need worldwide. Flower Chef Foods combines culinary artistry, sustainability, and social good to inspire healthier lifestyles across the globe.
New Study Suggests Root Canal Treatment Linked to Lower Risk of Heart Disease, Diabetes
Endodontists confirm root canal treatment for tooth infection can save natural teeth and contribute to better overall health by addressing local and systemic inflammation
CHICAGO, IL (November 24, 2025) – While endodontists have long touted the positive oral health benefits of root canal treatment to relieve dental pain and save natural teeth, a new study suggests that this common dental procedure may also contribute to lowering the risk of heart disease and diabetes.
The study published in the Journal of Translational Medicine examined whether a root canal treatment to treat apical periodontitis (AP) – an inflammatory condition often caused by a bacterial infection that affects the dental pulp (nerve) and can trigger inflammation throughout the body – could improve blood sugar, cholesterol, and other markers of systemic inflammation. Researchers followed 65 adults over a two-year period who had undergone a root canal procedure to treat AP, finding that more than half of patients experienced positive improvements, including improved glucose metabolism, better lipid profiles, and reduced markers of inflammation.
“The health benefits of root canal treatment cannot be underestimated,” said Steven J. Katz, DDS, MS, President of the American Association of Endodontists. “While we know that root canal treatments are safe and effective treatments that can also lead to better overall health, this study shows promise in how eliminating the inflammation or infection in the roots of a tooth can extend to improving heart and metabolic health – both of which can lead to serious medical problems.”
Although root canals are often misunderstood due to online misinformation or patients’ overall misconceptions about the procedure, root canal treatment is an often straightforward procedure to relieve dental pain and save natural teeth. Patients typically need a root canal when there is inflammation or infection in the dental pulp. During a root canal treatment, an endodontist who specializes in such treatment carefully removes the pulp inside the tooth, cleans, disinfects, and shapes the root canals, and places a filling to seal the space.
A recent survey conducted by the American Association of Endodontists found that 45% of adults say they have had a root canal, and 71% of those who have undergone a root canal report that they are glad they chose a root canal over a tooth extraction. In fact, tooth extractions evoke a strong negative reaction among those surveyed, with 29% indicating that they would rather get the flu than have a tooth extracted.
Dr. Katz cautioned that the new study linking root canals to a lower risk of heart disease and diabetes has limitations, notably a small sample size and the absence of control groups to compare results. Clearly, in this case, an untreated control group cannot be included for ethical reasons.
“More evidence is needed to determine the full extent of the potential health benefits of root canal procedures, but we are hopeful that these preliminary findings will encourage future research in this promising area,” said Dr. Katz. “For now, root canals remain the gold standard in alleviating severe dental pain and saving natural teeth – and they may offer significant added health benefits to countless patients as this new study suggests.”
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About the American Association of Endodontists
The American Association of Endodontists is a dental specialty organization recognized by the American Dental Association and a global resource for knowledge, research and education for the profession, members and the public. Representing more than 8,000 members worldwide, endodontists are specialists in saving teeth and have additional training and use specialized techniques and technologies to perform root canal treatment and diagnosis and treat tooth pain. Patients can find an endodontist in their area by visiting the AAE website atFind My Endodontist - American Association of Endodontists.
2025 Women’s Rugby World Cup secures 22 sponsorship deals with estimated $14.7 million in total revenue, reveals GlobalData
The 2025 Women’s Rugby World Cup was the tournament’s tenth edition, held in England from 22 August to 27 September 2025. In sponsorship, the joint largest deals were with Asahi Breweries and Capgemini. Asahi’s Super Dry served as the official beer of the Rugby World Cup and was the presenting partner of the official Rugby World Cup podcast. Capgemini was a global partner for both the 2022 and 2025 editions. Both agreements are estimated at $2.5 million annually. Overall, the tournament secured 22 deals, generating estimated $14.7 million in total revenue, reveals GlobalData, a leading data and analytics company.
GlobalData’ s latest report, “Post Event Analysis – Women’s Rugby World Cup 2025”, revealed that the 2025 Women’s Rugby World Cup was the most watched Women’s Rugby Union tournament ever, with over 440,000 tickets sold.
Olivia Snooks, Sport Analyst at GlobalData, comments: “Of the 22 brands that sponsored the 2025 tournament, 15 had partnership deals exclusively with the women’s edition of the tournament; these included Mastercard, Ticketmaster, and Mitsubishi Electric.”
The BBC secured domestic broadcasting rights for this year’s Women’s Rugby World Cup. Previously, ITV had been the home of the Men’s Rugby World Cup since 1991 and also broadcast the 2021 Women’s Rugby World Cup. The BBC, a prominent supporter of women’s sport, won the rights by committing to substantial free-to-air linear coverage nationwide. With women’s rugby in a growth phase and the BBC’s promise of wide exposure, GlobalData estimates the domestic media rights for the tournament are valued at $1–2 million.
Snooks continues: “The tournament attracted strong viewership: a record 5.8 million viewers tuned in to England’s victory in the final on Saturday, 27 September across TV and streaming platforms. Social media was instrumental in amplifying awareness and engagement. The BBC’s social clips accumulated 51 million views across its channels, with coverage of the Red Roses’ journey to the final particularly resonating.”
Tickets for the tournament went on sale in September 2024. Prices started at £10 ($13) for the opening match and £30 ($40) for the final, with discounted child fares available for both fixtures. The 2025 Women’s Rugby World Cup final drew 81,885 spectators to Twickenham’s Allianz Stadium — a record for any women’s rugby match and for any Rugby World Cup fixture. It surpassed the previous high of 42,723 set weeks earlier at Sunderland’s Stadium of Light, where England began their campaign. The final was also the second-highest attended Rugby World Cup final across both men’s and women’s tournaments.
Snooks concludes: “Strategic stadium selection was critical to the tournament’s success. Oversized venues can make even a strong attendance look thin; choosing appropriately sized stadiums enhances both the crowd experience and the atmosphere. The same approach was applied at the last two Women’s Euros and this summer in Switzerland, where venues in Geneva, Lucerne, and Basel were full or nearly full. A 25,000-capacity stadium at full capacity presents a stronger image for the sport than 30,000 fans dispersed across a 90,000-seat arena.”
Quotes provided by Olivia Snooks, Sport Analyst at GlobalData
Information based on GlobalData’s latest report, “Post Event Analysis – Women’s Rugby World Cup 2025”, which provides an overview of the recent Women’s Rugby World Cup 2025, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.
Black Friday’s Impact on the Brain: Clinicians and Top Consultancies Warn About Growing Stress of Holiday Shopping
Illustration of a girl stressed due to holiday shopping
As Deloitte, PwC, and Accenture holiday shopping reports warn of record cognitive stress and rising indecision this holiday season, clinicians explain why constant decision-making drains the brain, and what can be done to support it.
November 21, 2025. As Black Friday and the holiday season are approaching, three of the world’s leading consultancies, Deloitte, PwC, and Accenture, have released reports highlighting record levels of cognitive stress and rising indecision among consumers. Clinicians warn that, beyond budget tightening and economic instability, this is leading us to a global cognitive burnout.
All three reports represent different sides of holiday shopping struggles. Deloitte’s Holiday Retail Survey 2025 finds that 58% of consumers describe holiday shopping as stressful, while Accenture reports that 85% of online shoppers abandon their carts due to frustration or indecision. PwC’s Holiday Outlook 2025 shows that 84% expect to cut back spending.
“People aren’t just overwhelmed by buying. They are mentally strained by constant decision-making,” said Dr. Hannah Nearney, clinical psychiatrist and UK Medical Director at Flow Neuroscience, a company that develops brain stimulation solutions for mental well-being. “When the brain gets overloaded like that, we quickly see stress “mode” kicking in, which can worsen other problems like anxiety and depression.”
Dr. Nearney adds that difficulties can include low mood, poor concentration, and overwhelm as a result of decision fatigue overloading the prefrontal cortex, the brain’s region responsible for planning and emotional regulation.
What amplifies the decision fatigue during this holiday shopping season is financial pressure, consultancies’ data shows.
For example, Deloitte reports that 57% of consumers expect the economy to weaken in the next six months. The firm says this is its most negative sentiment in nearly 30 years.
“Economic uncertainty keeps the brain and nervous system in a constant state of anxiety and alertness,” said Dr. Nearney. “This makes it harder for people to manage holiday shopping and planning. Thus, we can’t simply enjoy the season.”
While cognitive burnout is on the rise, one demographic of consumers seems to be resisting it more than others.
According to PwC’s report, Gen Z plans to reduce holiday spending by 23%, more than any other age group, while showing a growing interest in purchases related to wellness and mental health.
“Younger people are realising that mental energy is finite,” she said. “And this is great, to be honest. They’re beginning to view focus and calm as resources worth protecting.”
This shift in priorities appears visible in practice, too, Dr. Nearney adds. A growing number of younger adults are beginning to use mental health devices to manage stress before it escalates into burnout. One of such tools are brain stimulation headsets that are gaining popularity.
“While it’s important to choose the right method that works for you, at-home solutions where you target the brain regions responsible for stress and anxiety are becoming more popular with increasing clinical research to support that,” Dr. Nearney said. “People who incorporate this into their routines often report an improvement in their wellbeing within a matter of weeks, so this may be a suitable practice for some to implement ahead of the predictable “holiday stressor” season.”
Clinical research shows that brain stimulation therapy can improve emotional regulation, mood, sleep, and focus. It can also ease anxiety: based on over 18,800 samples of real-world data, 66% of people using a Flow brain stimulation device reported improvement after three weeks of regular use.
“The answer to cognitive burnout this holiday season is not avoiding decisions, but practicing self-care,” concludes Dr. Nearney. “And this can manifest in different forms, be it meditation, physical activity, “batch” decision-making ahead of hitting the online deals, pacing your shopping to include breaks, taking screen breaks, or considering incorporating brain stimulation into your routine.”
– END –
About Flow Neuroscience
Flow Neuroscience is a healthcare company that focuses on tDCS therapies and devices. In 2016, it was co-founded in Sweden by Daniel Mansson, a clinical psychologist, and Erik Rehn, an engineer. Erin Lee joined as CEO in 2022, having previously worked at Google, Uber and Babylon, and the company is now based in the UK. Flow is the only at-home medical tDCS device with clinically proven effectiveness in treating depression. It is not only used by the National Health Service (NHS), but also available and has passed regulations in Europe, Norway, Switzerland, and Hong Kong.
Where Hope Meets Healing: The Doc’s Christmas Miracle Blends Romance, Redemption and a Touch of Holiday Magic
LOS ANGELES, Nov. 21, 2025 — Snow, second chances and small-town Christmas sparkle await readers in The Doc’s Christmas Miracle, a heartfelt story that taps into the warmth, humor and genuine connection that readers crave, particularly during the holiday season.
“Readers are searching for stories that feel as real as they are uplifting — memorable, exciting tales with twists and turns that nobody sees coming,” said author S. A. Stolin, who drew upon her years as a clinical psychologist to lend emotional authenticity to her characters and story.
Set in the small town of Crescent Hill, The Doc’s Christmas Miracle combines the charm of a Hallmark holiday romance with the high stakes of a medical drama. When a Christmas Eve snowstorm traps patients and staff inside the local clinic, two dedicated doctors must join forces to save lives — and perhaps open their hearts to second chances. Secrets surface, forgiveness is tested, and the line between science and miracle begins to blur.
More than a holiday love story, The Doc’s Christmas Miracle explores resilience, forgiveness and the surprising ways healing can arrive — even in the middle of life’s hardest seasons. Perfect for fans of Hallmark holiday movies, uplifting romances or small-town dramas with heart, Stolin’s latest book is a cozy escape brimming with snow, sparkle and a touch of Christmas magic.
“At its heart, the story is about healing — not only for the patients at the clinic, but for the doctors, too, as they search for love, forgiveness and second chances,” Stolin said.
S. A. Stolin is the bestselling author of Act It Out: 25 Expressive Ways to Heal from Child Abuse and six works of fiction published by respected independent presses. A former actress with credits in television, film and stage, she brings a vivid sense of drama and humanity to her stories. Her upcoming release, The Doc’s Christmas Miracle, launches a new series set at the Sam Heard Clinic, where romance, resilience and healing intertwine.
As a licensed psychologist and expert on trauma recovery, Stolin is known for weaving emotional authenticity into her fiction, creating layered characters. Her work has been featured in national magazines, and she has been a guest speaker on overcoming adversity and finding empowerment through creativity. Whether writing about second chances in love, the courage to face the past, or the power of family and friendship, S. A. Stolin believes stories can illuminate the best of who we are — and who we can become.
From Burnout to Belief: Joel Steele’s Life Switch Reveals the Power of Living ‘ON’
CHERRY HILL, N.J., Nov. 19, 2025 — Joel Steele’s failures almost broke him. By age 24, he’d fallen flat on his face in the business world and owed nearly half a million dollars. But failure didn’t extinguish his flame — it became his accelerant. In his Amazon #1 New Release, Life Switch: How to Experience the Power of Living ON, Steele helps readers see what’s possible when they learn to envision with clarity the life they want to create.
“Sometimes the lesson isn’t in the moment,” Steele said. “It’s in choosing to overcome hard knocks on the walk back home.”
In Life Switch, Steele retraces his candid story of resilience and reinvention, from facing jail time, bankruptcy and a near-death experience, to ultimately finding professional success and even an NBA championship ring. Blending unflinching personal narrative with practical advice, he reveals strategies for unlocking potential, rediscovering passion and transforming adversity into purposeful opportunity.
Life Switch serves as a roadmap for readers seeking change, offering guidance on how to “flip the switch” and fully engage with life’s possibilities. Steele’s journey illustrates that fulfillment is not a matter of luck but of mindset and action.
To underscore his commitment to giving back, Steele has pledged to donate $1 million to charity if Life Switch reaches one million copies sold. For Steele, the pledge is more than a sales goal — it’s a statement about the ripple effect of positive change.
“When people flip their switch, they don’t just change their own lives,” Steele said. “They impact their families, their communities, and ultimately, the world. This pledge is my way of sparking more positive light in this world.”
Life Switch: How to Experience the Power of Living ON by Discovering Your Potential, Passion, and Purpose
Joel Steele is a financial expert, entrepreneur and co-owner of a successful financial firm with more than 20 years of experience helping individuals build wealth and well-being. Beyond his professional achievements, he values his roles as husband, father and mentor above all else.
Steele’s journey — from massive setbacks to personal reinvention and professional success — fuels his mission to inspire others. He is part of the ownership group of the Grand Rapids Gold, the G-League affiliate of the 2023 NBA Champion Denver Nuggets, and has spoken to thousands nationwide on topics ranging from fitness to finance, to personal growth.
The Best Fitness Certification Deals of the Year and Why I Recommend ISSA for 2025
Every year people ask me for advice on getting started in the fitness industry or levelling up their coaching. Whether someone wants a career change, a new income stream, or a way to finally back their passion with credentials, I always give the same answer.
Start with a certification that teaches you something real, something you can use, and something that sets you up to grow.
Right now ISSA, the International Sports Sciences Association, has launched their biggest sale of the entire year. This is the one time I actually tell people to jump on a certification because the savings are unreal and the programs give you a strong foundation.
I am currently working on my ISSA CPT and I genuinely love it. It is textbook heavy in the best way because it forces you to understand the science and apply it in real life. I am already excited to take more ISSA courses once I finish this one. When you learn the why behind the programming, your confidence grows, your coaching sharpens, and your clients feel that.
If you’ve been waiting for a sign to start your fitness education, this is it.
ISSA offers over one hundred fifty certifications across fitness, nutrition, wellness, and specialty modalities. Whether you want a fresh side hustle, a full career shift, or a way to elevate your coaching knowledge, there is something for every level.
Foundational certifications worth starting with
Certified Personal Trainer Nutrition Coach Strength and Conditioning Corrective Exercise Specialist
Pilates Instructor Yoga 200 Glute Specialist Bodybuilding Specialist Indoor Cycling Tactical Conditioning Functional Aging Health Coach and Life Coach DNA Based Fitness Coaching
My Perspective as an IFBB Pro and Coach
If you want to get into the fitness industry, ISSA gives you education with substance. Everything is laid out clearly and the knowledge stays with you. This field requires trust and responsibility. Clients rely on you and you need to understand the science behind what you are giving them.
As someone who manages trainers, interviews staff, and coaches clients every day, I know the difference between a coach who learned properly and someone who rushed through the basics. ISSA builds strong coaches.
And that is why I recommend it.
Easy Content Angles If You Want to Share These Deals
Best Fitness and Wellness Deals for Black Friday and Cyber Monday New Year, New Side Hustle under $600 Best Online Fitness Certifications to Kickstart 2025 Affordable Ways to Invest in Yourself Top Certifications for Coaches Who Want to Earn More in the New Year
Final Thoughts
If you want to learn, grow, and set yourself up for a better 2025, these ISSA deals are honestly the best time to start. The CPT is unmatched and once you are certified you can take that knowledge anywhere.
If you need help choosing which certification fits you best, message me. I will point you in the right direction.
Train It Right. You are stronger than your excuses.
Alicia Bell IFBB Pro Celebrity Trainer Kinesiologist
Jio most active technology, media, and telecom brand in sports sponsorship in APAC in 2025, reveals GlobalData
The technology, media, and telecom sector in the Asia-Pacific (APAC) region has experienced significant change recently, particularly in sports sponsorship. Some key brands within the APAC market include Jio, Migu, TCL, and J:COM. With nine deals, all with teams which compete in the Indian Premier League (IPL), specifically serving as their team sponsor, including Punjab Kings and Mumbai Indians, Jio is the most active technology, media, and telecom brand in sports sponsorship in the region, reveals GlobalData, a leading data and analytics company.
GlobalData’ s latest report, “Sponsorship Sector Report – Technology, Media, & Telecom – APAC 2025,” reveals that soccer leads in both annual sponsorship revenue and deal volume across the region. The Chinese Basketball Association’s (CBA) deal with Migu is the largest partnership across the region.
Olivia Snooks, Sport Analyst at GlobalData, comments: “Sponsoring multiple teams in the same competition—including large-market franchises such as Mumbai Indians, Royal Challengers Bengaluru, and Kolkata Knight Riders—gives Jio exposure to diverse regional fan bases and televised matches throughout the IPL season. Cricket, particularly the IPL, is one of the highest-impact sports properties in the APAC region, especially in India. Jio therefore leverages fans’ emotional connections with the teams to reinforce its consumer services, including telecommunications and digital apps.”
Several esports properties account for some of the largest deals in the region, including Bilibili Gaming, DreamSmart, Weibo Gaming, TapTap, and the League of Legends Pro League. The esports industry has seen exponential growth in recent years in both viewership and participation, particularly in APAC, which has some of the largest gaming markets in the world. This growth presents tech brands with a vast, engaged audience. Weibo Gaming’s partnership with TapTap, the gaming software company, is worth mentioning, given the deal represents a rapidly growing esports and gaming landscape in Asia, particularly China.
Snooks continues: “The partnership exemplifies a wider pattern of cooperation in China’s esports ecosystem, underscoring how alliances among teams, platforms, and sponsors are fueling industry growth. Other noteworthy deals include Bilibili’s agreement with DreamSmart, TCL’s League of Legends partnership, and T1’s collaboration with SK Telecom.”
CBA’s deal with Migu ran from 2020–21 to 2024–25 and concluded in May 2025. The deal designated China Mobile as the CBA’s official partner, while Migu served as the association’s digital media and exclusive 5G partner. The deal was worth an estimated $12.25 million per year—almost five times larger than any other deal in the region.
Snooks concludes: “In China, tech platforms dominate content distribution, so teaming up with a major provider like Migu is often essential to attain nationwide reach and effectively monetize digital audiences. For Migu, its collaboration with the CBA guarantees exclusive streaming rights and bolsters user engagement and market standing in China.”
Quotes provided by Olivia Snooks, Sport Analyst at GlobalData
Information based on GlobalData’s latest report, “Sponsorship Sector Report – Technology, Media, & Telecom – APAC 2025”, which explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry.
About GlobalData
4,000 of the world’s largest companies, including over 70% of FTSE 100 and 60% of Fortune 100 companies, make more timely and better business decisions thanks to GlobalData’s unique data, expert analysis and innovative solutions, all in one platform. GlobalData’s mission is to help our clients decode the future to be more successful and innovative across a range of industries, including the healthcare, consumer, retail, financial, technology and professional services sectors.
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