New Report Exposes Deceptive Marketing in $9 Billion-Dollar
Snack Bar Industry

Decoding Granola/Protein/Energy Bar Labels:
Avoiding Hexane-Extracted Ingredients

Scorecard Separates Gimmicky Junk Food
from True Organic/Nutrient Dense Brands

Cornucopia, WI — A new report exposes misleading marketing practices by food industry giants that market candy-like snack and energy bars as wholesome and nutritious. Issued by The Cornucopia Institute, a non-profit food and farm policy research group, the report further exposes leading natural/organic brands for including cheap, conventional ingredients instead of creating nutritive products that qualify for the USDA organic label.

The report, and an accompanying scorecard, Raising the Bar, Choosing Healthy Snack Bars versus Gimmicky Junk Food, details how snack bar quality varies widely among brands, even among the many brands that market themselves as “made with” organic ingredients (a label with lower federal standards than certified organic). The report exposes USDA National Organic Program regulations that provide industry-friendly loopholes for the use of conventional, hexane-extracted ingredients in the “made with” organic category.

“The highly profitable snack bar industry is rife with gimmicky substitutes, such as protein isolates, instead of whole food ingredients,” says the report’s lead author, Linley Dixon, PhD, chief scientist at Cornucopia.

“With the exception of certified organic bars, many products add protein isolates processed with the neurotoxin solvent hexane, a byproduct of the gasoline refinement industry,” added Dixon. “Hexane-extracted ingredients, like conventional soy protein isolate, are common in products that are labeled ‘made with’ organic ingredients. An intentional loophole in the USDA organic standards allows for the use of ingredients that are extracted using volatile solvents in ‘made with’ organic products (a process explicitly prohibited in products qualifying to display the USDA organic logo).”

The Raising the Bar report also explains how, in many other ways, consumers get a safer and higher quality product with USDA certified organic brands over conventional, mass-market brands that contain long ingredient lists that include questionable gums and synthetic preservatives, colors, or flavors.

“There is so much competition for market share in the snack bar industry that many brands marketing themselves as ‘natural’ or ‘organic’ still cut corners for ingredient sourcing to achieve a lower price point,” stated Goldie Caughlan, former National Organic Standards Board member and nutrition educator at a Seattle-based food cooperative. “That’s why it’s important to make sure the product has the USDA Organic seal and not just the ‘made with’ organic ingredients label.”

Low levels of hexane have been detected in common snack bar ingredients, including protein isolates, which are extracted with the neurotoxic chemical. Protein isolates are highly modified ingredients used to inflate the protein content of snack bars, but they leave out the beneficial oils, fiber, and vitamins found in more expensive protein options such as nuts and seeds.

The highest rated bars on The Cornucopia Institute’s scorecard are USDA certified organic and use only organic fruits, nuts, and seeds without any added sugars, gums, flours, protein isolates, or preservatives. Published research has consistently illustrated that organically produced products have a lower level of agrichemical residues. There is also documentation that illustrates the nutritional superiority of organic food due to careful soil stewardship.

The scorecard "outs” some brands offering both high-rated and low-rated products, such as bestsellers Clif Bar and Lara Bar (the latter produced by General Mills). This makes it difficult for consumers to choose products based on namebrand alone because quality varies widely between products within the same prominent brands. Cornucopia’s scorecard decodes these options for consumers.

“The good news is that discriminating shoppers now have a new mobile-friendly web-based tool, released with the report, to help them weed through product labels and separate the best bars from greenwashed marketing hype,” stated Mark A. Kastel, Cornucopia’s Codirector and Senior Farm Policy Analyst. “With so many snack bar options on the shelves, we want to make it easier to purchase truly nutritious, high quality products from ethical brands.”

MORE:

The presence of the organic seal indicates that a minimum of 95% of the ingredients by weight are certified organic (all other ingredients are reviewed for safety and must not be available in organic form, such as baking powder).

In contrast, the “made with” organic ingredients label means the product has a minimum of 70% organic certified ingredients by weight, opening the door to ingredients added to either reduce the manufacturing cost of the product or to enhance protein or fiber content for marketing purposes.

Oftentimes, non-organic, hexane-extracted soy lecithin, soy protein concentrate, or soy protein isolate are used in the remaining 30% of non-organic ingredients using the “made with” label. These ingredients could contain GMO soybeans (i.e., Monsanto’s Roundup-Ready soybean varieties) that have been sprayed multiple times with the herbicide glyphosate. Conventional grains are frequently sprayed before harvest with glyphosate, serving as a desiccant to accelerate drydown. This is especially concerning since glyphosate recently has come under intense scrutiny as a possible carcinogen.

“When a company uses the ‘made with’ organic ingredients claim, it’s likely that they have chosen to use one or more relatively inexpensive organic ingredients, such as organic oats, tapioca/rice syrup, or flour,” said Cornucopia’s co-director Mark Kastel. “This enables them to legally use the word ‘organic’ on the front packaging, even though up to 30% of the contents are conventional.”

“Clif Bar, for example, claimed that their conventional protein isolates tested negative for hexane residues, but, when asked, they did not provide test results or release specifics on the sensitivity of the testing,” stated Dr. Dixon. “A negative test doesn’t mean there are no hexane residues if the type of test conducted had a high detection level. Detection limits for hexane should be 1 ppm, for example, not 10 ppm.”

New Data Shows Junk Food, Energy Drinks May Pose Unique Risks for Teens

Influences on Teen Brain Development the Focus of Special Teratology Society Journal Issue

RESTON, VIRGINIA—The popularity of energy drinks and junk food might have unique risks for teenagers who consume too much of them during the later stages of brain development. These are just two of the factors potentially affecting teen brain development examined in a new special issue of Birth Defects Research: The Teenage Brain, published by the Teratology Society with John Wiley & Sons.

The scientific journal issue released today (see the Overview, doi: 10.1002/bdr2.1181) includes “Taurine, Caffeine, and Energy Drinks: Reviewing the Risks to the Adolescent Brain (DOI: 10.1002/bdr2.1177),” a team at Northern Kentucky University, headed by lead author Christine Curran, PhD, and her co-author Cecile Marczinski, PhD. According to Dr. Curran, not only is the rise in energy drink consumption (often mixed with alcohol) among teens alarming, but so are animal studies showing its effects on brain development. “Our review indicates that we don’t know enough about the effects of high consumption of energy drinks and the ingredients found in them at this critical time in mammalian brain development,” she said. “Our recent findings in adolescent and young adult mice exposed to high taurine levels indicate there can be adverse effects on learning and memory and increased alcohol consumption in females.”

Another review (DOI: 10.1002/bdr2.1173) included in the special issue examines junk food, which is defined as “highly palatable and rewarding, but nutritionally poor.” According to lead author, Amy Reichelt, PhD, at RMIT University in Melbourne, Australia, junk food is not only found to be bad for waist lines, but also bad for the teen brain. “Because key neurotransmitter systems in the brain responsible for inhibition and reward signaling are still developing during the teen years, existing primarily on junk food could negatively affect decision making, increase reward-seeking behavior and influence poor eating habits throughout adulthood,” said Dr. Reichelt.

“One piece of good news is that exercise might be the answer to steer teens away from certain exposures,” explained Michiko Watanabe, PhD, co-editor of the special Birth Defects Research issue. According to two other reviews included in the issue, “Exercise, Cognition, and the Adolescent Brain (DOI: 10.1002/bdr2.1178)” and “The Neurobiology of Substance Use on the Adolescent Brain and Putative Therapeutic Effects of Exercise (DOI: 10.1002/bdr2.1182),” exercise intervention may prevent long-term effects of adverse exposures in teens, but the majority of teens aren’t exercising enough. “The long list of exercise benefits could motivate teens to get off the sofa,” Dr. Watanabe added.

Other topics covered in the issue include the promising possibility that brain imaging analyses might get us to the point of predicting psychopathology as shown in “Convergent Neurobiological Predictors of Emergent Psychopathology during Adolescence (DOI: 10.1002/bdr2.1176).”  Other reviews include “Alcohol Consumption during Adolescence: A link Between Mitochondrial Damage and Ethanol Brain Intoxication (DOI: 10.1002/bdr2.1172),” “Melatonin, Adolescence and the Brain: An Insight into the Period-Specific Influences of a Multifunctional Signaling Molecule (DOI: 10.1002/bdr2.1171),” and “Blood-Brain Barrier Development: Systems Modeling and Predictive Toxicology (DOI: 10.1002/bdr2.1180).”

About the Teratology Society

The Teratology Society, an international professional group of scientists hailed as the premier source for cutting-edge research and authoritative information related to birth defects and developmentally mediated disorders, publishes Birth Defects Research with John Wiley & Sons. The Teratology Society is made up of more than 700 members worldwide specializing in a variety of disciplines related to birth defects research, including developmental biology and toxicology, reproduction and endocrinology, epidemiology, cell and molecular biology, nutritional biochemistry, and genetics as well as the clinical disciplines of prenatal medicine, pediatrics, obstetrics, neonatology, medical genetics, and teratogen risk counseling. Scientists interested in membership or attending the Teratology Society’s Annual Meeting in Clearwater, FL June 23 – 27, 2018 are encouraged to visit www.teratology.org.
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Excess Acidity Finally Meets Its Match!

Mineral-Rich Multiforce Powdered Supplement Treats Lactic Acid Build-Up Associated With Muscle Fatigue & Strenuous Exercise; Helps Prevent, Minimize Acid-Related Gout, Osteoarthritis & Uric Acid                                       

Proprietary Blend of 100% Natural, Gluten-Free Ingredients Offers Safe & Proven Complete Body Solution for Athletes & Active Consumers Seeking Healthier Balance Between Acid & Alkaline  

SARASOTA, FL., November 27, 2017 – Representing one of the greatest ironies in personal wellness today, millions of athletes and fitness devotees who watch every bite they eat are being challenged by the very same culprit affecting those who regularly consume processed foods, salty snacks and sugary desserts. Their shared enemy? Excess acidity.

Consider this: if you’re a serious athlete, “weekend warrior,” or an active consumer who values the life-affirming benefits of strenuous regular exercise, it’s likely you’ve experienced the muscle discomfort and fatigue often associated with lactic acid build-up. Conversely, if you follow the typical “Western diet” that’s low in fruits and vegetables and find it difficult to resist foods you know aren’t good for you, it’s likely you’ve experienced such excess acid-induced health issues as gout, uric acid, heartburn, joint pain, chronic fatigue, osteoarthritis and many more.

Fortunately, however, whether you’re a fitness junkie, a junk food junkie or some combination of the two, help is here at last!

Introducing Multiforce (www.multiforcehealth.com), a globally-popular multi-mineral powdered supplement newly available in America that’s already helped millions around the world not only to treat but in many cases to prevent the development of excess acidity resulting from extreme workouts or poor diet. Featuring a breakthrough blend of 100% natural, gluten-free, vegetarian and clinically-proven essential natural minerals such as Potassium, Magnesium, Phosphorus and Calcium, Multiforce helps your body re-calibrate its pH balance between acid and alkaline so you can feel your best in the fastest and most comprehensive manner possible.

The Growing Need To Cut Excess Acidity Down To Size                

With more Americans than ever before embracing extreme sports and demanding workouts, and with the majority of us still favoring processed foods over nutritious fruits and vegetables, we’ve achieved perfect storm-level conditions for making excess acidity one of today’s most problematic health concerns. And when it comes to diet, it’s not just the obvious foods we need to be wary of: even seemingly healthier food staples as dairy products, animal protein and even low-sugar cereals are responsible for generating acid-forming chemicals in our body that over time can lead to muscle fatigue, slow down muscle recovery and cause many of the troubling health issues mentioned above.

Multiforce To The Rescue!                                                                                                                                                                 

Specifically formulated to treat the causes of various health issues associated with excess acidity and not just their symptoms, Multiforce makes use of the citrate form of minerals which are able to neutralize three acid molecules and are much more easily absorbed by the body. This is what makes Multiforce so effective. In addition, unlike traditional treatments for excess acidity on the market, Multiforce works systemically from head to toe as opposed to just zoning in on one select part of the body. What’s more, Multiforce doesn’t rely on digestion to be absorbed – thus ensuring consumers won’t face the stomach discomfort or nausea often associated with mineral supplements.

A natural alkaline powder that’s safe, proven and incredibly easy to use (just mix a teaspoon of powder with water), Multiforce is ideal for virtually anyone anxious to tackle the acid-based causes of muscle fatigue, gout, uric acid, joint pain, chronic fatigue and osteoarthritis (please find a clinical study showcasing Multiforce’s effectiveness in dealing with this condition at www.multiforcehealth.com/new-hope-for-osteoarthritis-sufferers).

Multiforce is offered in three flavors: Natural Lemon Flavor; Natural Mango Flavor; and Naturally Unflavored. All three are sold on thewww.multiforcehealth.com site for $29.99 (a free two-week supply is also available at www.multiforcehealth.com/free-sample.html), other online sites and in a growing range of retail stores in Florida (with other states to follow soon).

The Science Behind Multiforce                                                                                                                                                                                      

Body acids are neutralized through various buffering systems in the body, but for these systems to properly maintain the perfect pH balance, sufficient alkaline mineral compounds are required – the very same minerals (including Calcium, Magnesium and Potassium) typically found in fruits and vegetables.

In order to maintain this ideal balance, nutritionists suggest we eat seven to ten servings of fruits and vegetables as well as drink two liters of water daily. Since that represents a tall order for almost all of us, the solution is simple: let Multiforce’s alkalizing blend of multi-minerals supplement your body’s nutrients, replenish these life-balancing minerals and, over time, reduce the symptoms caused by over-acidity completely.

Check out these alarming facts to see just how prevalent exceed acidity really is:

• Coffee – far more acidic than tap water

• Sodas – contain corrosive acid  

• Animal Protein – can form uric acid

• Sugary Desserts & Salty Snacks – linked with increased obesity

A Commitment to Balanced Health                                                                                                                                                                                                            

Commenting on Multiforce’s longstanding mandate to help offset the conditions associated with excess acidity, Garth Woolley - CEO of Multiforce parent company SANP International LLC - said, “Anyone coping with muscle issues or with the numerous concerns stemming from excess acidity can rest assured we’ve gone to great lengths over many years to create the most potent and effective all-natural solution offered directly to consumers today. We’re heartened by the highly enthusiastic response Multiforce has already received from consumers and retailers in the U.S. and look forward to helping countless more people eliminate the corrosive effects of acid in their lives over the years ahead.”

For more information about Multiforce, visit www.multiforcehealth.com; to read a clinical study about the brand’s efficacy, visitwww.multiforcehealth.com/new-hope-for-osteoarthritis-sufferers.

Did 24 Coke-Funded Studies on Childhood Obesity Fail to Disclose Coke’s Influence?

How accurate were conflict of interest disclosures in at least 40 childhood obesity studies funded by The Coca-Cola Company? Not so accurate, according to a paper published in the Journal of Public Health Policy that analyzed studies from the International Study of Childhood Obesity, Lifestyle and the Environment (ISCOLE), funded with a $6.4 million grant from Coca-Cola.

The ISCOLE study found that physical inactivity is a key predictor for childhood obesity.  Coca-Cola appears to have financed and promoted research tying childhood obesity to causes other than soda consumption.

For 24 of the ISCOLE studies, the COI disclosures report this, or a close variant: “ISCOLE is funded by The Coca-Cola Company. The study sponsor has no role in study design, data collection, analysis, conclusions or publications. The only sponsor requirement was that the study be global in nature.”

However, a Freedom of Information Act request by U.S. Right to Know, a food industry watchdog group, uncovered evidence suggesting that Coca-Cola influenced the studies’ design, raising questions about corporate influence and truthfulness in the Coke-funded papers.

“It appears that many of the ISCOLE scientists did not declare the full extent of Coca-Cola’s involvement in their childhood obesity studies,” said Gary Ruskin, co-director of U.S. Right to Know.  “This raises questions not only about these Coke-funded studies, but also more generally about the accuracy of conflict of interest disclosures in other scientific studies funded by corporations.”

“What these emails reveal is how complex conflicts of interest are and how poorly they are currently managed,” said David Stuckler, Professor at the Research Centre Dondena, at Bocconi University. “There is a danger that vested interests such as Coca-Cola pollute the scientific literature with research serving a hidden agenda.”

“In recent years, large corporations have been seeking to minimize concerns about conflicts of interest in the research they fund,” said Martin McKee, Professor of European Public Health at the London School of Hygiene & Tropical Medicine.  A recent example is the Brussels Declaration, which said “commercial conflicts of interests are fairly easy to deal with if they are properly declared”. “As our paper shows, the situation is actually much more complicated and there is a need for considerable caution,” McKee said.

Regarding the ISCOLE emails obtained by FOIA, the Journal of Public Health Policy paper reports:

The emails suggest that the researchers did consult and include Coca-Cola representatives in making strategic decisions about study design. In the early stages of planning the study, for example, the parties debated which and how many countries are to be included. [Coca-Cola Chief Science and Health Officer Rhona] Applebaum emailed [ISCOLE Co-Principal Investigator Peter] Katzmarzyk on 26 March 2012 saying: “Ok—so with Russia and Finland we are at 13? Or no Finland and at 12. Seriously–our CEO hates the #13”…. She continued, “Serious about this 13 business. We have no FL [floor?] 13 at Coke”. Applebaum asked Katzmarzyk: “What other country should we look at?”, to which he responded, “We should talk about Russia as well—do you have contacts there already?”

The Journal of Public Health Policy paper was authored by David Stuckler, Professor at the Research Centre Dondena, Bocconi University, Milan, Italy; Martin McKee, Professor of European Public Health at the London School of Hygiene and Tropical Medicine, London, UK; and Gary Ruskin, co-director of U.S. Right to Know, in Oakland, California.

U.S. Right to Know is a nonprofit organization that investigates the risks associated with the corporate food system, and the food industry’s practices and influence on public policy.  For more information, see usrtk.org.

Canadian Beverage Association Balance Calories Initiative Success

 

Conference Board of Canada update on Balance Calories Initiative shows an unprecedented 10.2% reduction in calories

TORONTO, Dec. 11, 2017 /CNW/ - The Canadian Beverage Association (CBA), which represents Canada's non-alcoholic beverage industry, is proud to provide Canadians with an update on the successful progress of the Balance Calories Initiative (BCI).

The Canadian Beverage Association Balance Calories Initiative: 2017 Tracking Report, prepared by The Conference Board of Canada, shows that in the first two years of BCI alone, calories have been reduced by an unprecedented 10.2 per cent. That means that since 2004 there has been an almost 30% reduction in calories consumed from non-alcoholic beverages by Canadians according to GlobalData market data.

The Conference Board Report also noted in their report that data collected from the Government of Canada's own Canadian Community Health Survey 2016, corroborates this reduction of almost 30% in calories consumed per capita/per day since 2004.

Despite calories from beverages declining by 30% since 2004, obesity continues to be a rising concern in Canada.

This significant decrease has been driven by innovative measures; reformulation, smaller portion sizes and more low/no-calories options for Canadian consumers. In 2017 alone CBA member companies launched more than two dozen new low/no-calorie products into the Canadian market place.

"It is clear that Balance Calories is working," said Jim Goetz, President, Canadian Beverage Association. "Our members have successfully removed millions of calories from sugar out of Canadians' diets, we are supporting better health outcomes for Canadians but promoting calorie balance and reducing the amount of sugar Canadians consume."

Background:

Balance Calories Initiative (BCI) – a voluntary initiative by members of the Canadian Beverage Association was launched in 2015 with the goal of reducing calories consumed from non-alcoholic beverages per capita/per day by 20% by 2025.

The Canadian beverage industry has a successful track record of leading voluntary initiatives. They include restricting marketing to children, eliminating full-calorie soft drinks from schools, and implementing front-of-pack calorie labeling, an initiative known as Clear on Calories.

The Conference Board of Canada, an evidence-based, action-oriented research organization with a non-partisan, balanced perspective, is partnered with Canadian Beverage Association and its members to benchmark and verify progress of this program.

Visit www.balancecalories.ca for more information.

About the Canadian Beverage Association

Celebrating its 75th anniversary, the Canadian Beverage Association is the national industry association representing the broad spectrum of companies that manufacture and distribute the majority of non-alcoholic refreshment beverages consumed in Canada.

The association represents more than 60 brands of juices, juice drinks, bottled waters, sports drinks, ready-to-serve iced teas and coffees, carbonated soft drinks, energy drinks, and other non-alcoholic beverages.

The Canadian Beverage Association employs 60,000 Canadians from coast to coast, with over 18,000 jobs in manufacturing. Our jobs are made in Canada, and our products are made in Canada. We proudly represent the makers of more than 60 brands of non-alcoholic beverages in more than 200 facilities nation-wide.

SOURCE Canadian Beverage Association

United States of America Has a $125 Billion US Dollars Spine Care Problem

 

The United States of America (USA), is a federal republic composed of 50 states, a federal district, five major territories and various possessions. The 48 contiguous states and Washington, D.C., are in central North America between Canada and Mexico. The state of Alaska is in the northwestern part of North America and the state of Hawaii is an archipelago in the mid-Pacific. The territories are scattered about the Pacific Ocean and the Caribbean Sea. At 3.8 million square miles and with over 320 million people, the country is the world’s third or fourth-largest by total area and the third most populous. It is one of the world’s most ethnically diverse and multicultural nations, the product of large-scale immigration from many countries.

 

What is little known, however, is that many Americans suffer from #backpain and #neckpain.

Americans are not aware that studies say that 1/138 America’s 17.5 trillion US dollars GDP is spent on spine related problems, costing $125 billion US dollars. Furthermore, the spine affects the physical, emotional and financial well being of each of America’s 321 million citizens. According to Dr. Matthew A. Davis at Dartmouth’s Geisel School of Medicine, “basically each year the US bureau of labor statistics releases indices for the pricing of different services and goods (based on economic analyses, dollar value etc.)”  I used the index for medical services in 2005 (328.4) compared to 2016 (470.91). The difference therefore is the relative change in pricing due to inflation. To convert the 2005 dollars to 2016 equivalents you simply take $90 billion x (470.91/328.4) = $128.8 billion. These are the actual numbers by the published assessments, which does not include new technologies of which there are many.

 

 

 

Screen Shot 2017-12-06 at 10.51.59 PM

 

A recent study by the Bill and Melinda Gates Foundation, and published in Lancet shows that in 1990 and in 2013, the world’s #1 source and burden of disability is low back pain, and the world’s #4 source and burden of disability is neck pain.

 

Americans are suffering. They want answers and strategies to stop this suffering. Every year more and more American citizens get permanently stuck with #backpain, and #neckpain

 

 

 

Screen Shot 2017-12-01 at 10.39.59 PM

 

About Dr. Kenneth K. Hansraj:

Kenneth K. Hansraj, M.D. is a 2016 and 2017 recipient of the New York Top Doc Award who is a spinal and orthopedic surgeon specializing in cervical, thoracic and lumbar procedures, bloodless spine surgery, minimally invasive spine surgery, laminectomies and spinal fusions. He believes in whole body wellness, preventative care and that the spine is a principal indicator of general health impacted by “human software and hardware.”

 

Dr. Ken is the author of the internationally bestselling book, Keys to an Amazing Life: Secrets of the Cervical Spine, (January, 2013), which he was inspired to write based on this concept. Dr. Hansraj is also the author of Bloodless Spine Surgery: Pictures and Explanations. His goal with each of his books is to bring years of accumulated expert medical knowledge to the public at-large in an easy-to digest format and to help countless individuals with ongoing spinal and health issues.

 

Dr. Ken Hansraj is TV and media trained and has extensive experience with national outlets such as CNN, HLN, CBS, FOX, NBC, ABC, NPR and has been featured globally. Cision® estimates his current media impressions at 5.5 Billion.

Global problem solvers are in high demand. Just google Re-Imagine Education and check out the wealth of conferences and events focused on what learning matters to ensure individuals have the skills to think like entrepreneurs and collaborate with people from all backgrounds.

What lessons can researchers learn from the 15 year-old girls who outperformed boys in collaborative problem solving in every country around the world, according to the new study by the OECD? In C.M. Rubin’s interview with Andreas Schleicher, Director for the Directorate of Education and Skills at the OECD, he notes, “Girls show more positive attitudes towards relationships, meaning that they tend to be more interested in others’ opinions and want others to succeed.”

Schleicher also notes that "strong academic skills will not automatically also lead to strong social skills. Part of the answer lies in giving students more ownership over the time, place, path, pace, and interactions of their learning. Another part of the answer can lie in fostering more positive relationships at school and designing learning environments that benefit students’ collaborative problem-solving skills and their attitudes towards collaboration.”

Andreas Schleicher is Director for Education and Skills, and Special Advisor on Education Policy to the Secretary-General at the Organization for Economic Co-operation and Development (OECD) in Paris. The first ever assessment of collaborative problem solving skills aims to help countries and economies see where their students stand in relation to their peers in other education systems. Students in 52 countries completed this test in addition to the main OECD PISA 2015 Survey on Science, Mathematics and Reading.

Read the full article here.

CMRubinWorld launched in 2010 to explore what kind of education would prepare students to succeed in a rapidly changing globalized world. Its award-winning series, The Global Search for Education, is a celebrated trailblazer in the renaissance of the 21st century, and occupies a special place in the pulse of key issues facing every nation and the collective future of all children. It connects today’s top thought leaders with a diverse global audience of parents, students and educators. Its highly readable platform allows for discourse concerning our highest ideals and the sustainable solutions we must engineer to achieve them. C. M. Rubin has produced over 500 interviews and articles discussing an expansive array of topics under a singular vision: when it comes to the world of children, there is always more work to be done.

For more information on  CMRubinWorld
Follow @CMRubinWorld on Twitter
Contact Information:
David Wine
CMRubinWorld
David(at)cmrubinworld(dot)com

According to the U.S. National Library of Medicine, earwax plays a key role in how the outer ear canal cleans itself. This canal connects the outside visible part of our ear with the eardrum. Although dirt can get into the outer ear canal, most of the "dirt" found in the ear is made up of tiny dead skin particles. These dead skin particles are normal because the skin keeps renewing itself through constant shedding. Glands in the ear secrete fats and other substances to keep the inner ear soft and protected. Earwax is one of these substances.

Unfortunately, some people create more ear wax than others – especially as we age and increasingly use devices like in-ear buds and hearing aids –  wax can build up and become impacted causing infection and hearing loss. Using cotton swabs isn’t recommended but using a product like Clear Ear is as it safely removes earwax from your outer ear safely.

Image Image result for clear ear oto tip

 

Clear Ear Build-up of ear wax is one of the leading causes of preventable hearing impairment. Every day, we use in-ear devices to communicate or listen to music, which impairs the ears natural self-cleaning mechanism. Some wear hearing aids which can cause issues with ear wax build-up. Oto-Tip's patented spiral spin technology offers a safe, simple method to clean ears daily that removes ear wax without the risk of damage to the ear canal or ear drums, enabling you to enjoy the sounds around you.

Age range:  3+ Years

MSRP: $49.99

Available online: https://www.cvs.com/shop/clear-ear-automated-spiral-oto-tip-prodid-1560264?skuId=216494

Donate Aeroplan Miles to the Air Canada Foundation To Help Children across Canada Obtain Medical Care

 

All Aeroplan Miles donated to the Air Canada Foundation until December 10, 2017 will be matched by Aeroplan up to 500,000 Aeroplan Miles.

MONTREAL, Dec. 7, 2017 /CNW Telbec/ - This week is the Air Canada Foundation and Aeroplan Miles Matching Week in support of the Air Canada Foundation Hospital Transportation Program. This program redistributes the Aeroplan Miles donated by Air Canada customers to 15 pediatric hospitals across Canada by providing flights for sick children who need specialized health care not available in their community. Aeroplan will match all miles donated until this Sunday December 10, 2017 up to 500,000 Aeroplan Miles.

"We are grateful to Aeroplan members and to Aeroplan for their ongoing support of the Air Canada Foundation Hospital Transportation Program during this annual Aeroplan Mile Matching Week," said Priscille Leblanc, Chair of the Air Canada Foundation.  "Their ongoing generosity allows us to donate in average every year 10 million Aeroplan miles to 15 pediatric hospitals across Canada relieving families of the financial burden of unexpected expenses and allowing them to focus on the health and well-being of their sick child."

"We're overwhelmed by the generosity of our members.  Every mile donated makes an enormous impact to families and people in need across Canada.  We hope our members continue to support the incredible work that our partner the Air Canada Foundation is doing to support children who require medical care not available in their communities," said Anne-Josee Laquerre, Director, Social Purpose and Sustainability, Aeroplan.

The Aeroplan Mile Matching Week in support of the Air Canada Foundation Hospital Transportation Program is being held until this Sunday December 10, 2017. To donate your miles, please visit aircanada.com/Foundation and select the "Donate" button located on the top banner.

Aeroplan Members can also automatically donate two per cent of all miles accumulated to the Air Canada Foundation by updating the donation opt-in on their profile page on aeroplan.com.

About the Air Canada Foundation
The Air Canada Foundation, a not-for-profit organization focused on the health and well-being of children and youth, was launched in 2012. It offers financial and in-kind support, through travel assistance, to Canadian registered charities. Core programs include the Air Canada Foundation Hospital Transportation Program, which donates Aeroplan Miles to pediatric hospitals across Canada, enabling children to access medical care unavailable locally, and the Volunteer Involvement Program, which recognizes the involvement of Air Canada employees in their local communities by providing airline tickets to registered charities in support of their fundraising activities. The Foundation also offers continued support to major health-related causes that benefit Canadians and actively participates in international humanitarian relief activity as the need arises. In collaboration with the airline, the Air Canada Foundation also participates directly in fundraising activities such as the Every Bit Counts program, which encourages customers to donate loose change on board flights or through airport collection containers. For more information about the Air Canada Foundation, please visit www.aircanada.com/foundation or the 2015 Corporate Sustainability Report: Citizens of the World, online at www.aircanada.com/Foundation/Citizensoftheworld.

About Aeroplan
Aeroplan, Canada's premier coalition loyalty program, is owned by Aimia Inc., a data-driven marketing and loyalty analytics company.

Aeroplan's millions of members earn Aeroplan Miles with its growing network of over 75 world-class partners, representing more than 150 brands in the financial, retail, and travel sectors.

In 2016, approximately 2.5 million rewards were issued to members including 1.9 million flights on Air Canada and Star Alliance carriers which offer travel to more than 1,300 destinations worldwide. In addition to flights, members also have access to over 1,000 exciting specialty, merchandise, hotel, car rental and experiential rewards.

For more information about Aeroplan, please visit www.aeroplan.com or www.aimia.com.

 

SOURCE Air Canada Foundation

Last-minute gift ideas for everyone on your list

The tree is decorated, the candles are lit and the stockings are hung, but there’s always last minute shopping to be done! To cross that final item off your list, we’ve put together a round up of last minute gift ideas for the hardest-to-shop-for people in your life.

The busy woman on the go

 We all know her – a busy multi-hyphenate who seems to be juggling a hundred things at once. Help her do it in style, with a beauty secret that can refresh and regenerate the skin in as little as 15 minutes. These sheet masks from Blitz Facial Bar offer plumping, radiance and a boost of vitamin C. Soaked in potent serums, these masks deposit concentrated ingredients that penetrate and revitalize the skin. To make the holidays a little brighter, Blitz Facial Bar offers these masks at three for $35 on www.blitzfacialbar.com.
Hashtag: #BlitzFacialBar
Twitter@BlitzFacialBar
Instagram@BlitzFacialBar
Facebook: /BlitzFacialBar

The fitness maven
You name it, she’s done it! Always ahead of the curve when it comes to fitness trends, she’s always the first to try out an exercise program as soon as it hits the market. Get her a Class Pass for FITPOP, the latest dance-based workout from fitness guru MJ Shaw. Set to classic pop hits and the newest Top 40 favourites, FITPOP takes workouts from basic to invigorating with original dance routines, burning up to 500-800 calories per class to trim out those holiday pounds.

Twitter@MJShawB
Instagram@FITPOPDANCE
Facebook/DynamicRetreats

The foodie

Bonding over an Instagram-worthy meal is a vital part of the holiday season. Your food-obsessed friends and family will love the new cookbook from The Edgy Veg. The book features recipes that are vegan friendly, carnivore approved and downright delicious. With tasty takes on classic comfort food, fast food faves and food-nerd obsessions, this stocking stuffer is sure to send you and your loved ones into a food coma in no time.

Hashtag: #EdgyVegCookbook
Twitter@edgyveg
Instagram: @edgyveg
Facebook/theedgyveg

The man who has everything

Wondering what to get for Dad? Hubby? Boyfriend? Brother? Frank And Oak has got you covered. Along with extremely stylish wardrobe necessities and a curated Style Plan program, the company offers fashionable and functional accessories. The Leather Bill Fold Wallet in Black is crafted from soft, genuine leather that gracefully ages over time. The piece sports enough space for cards, bills, receipts and holiday cheer.

Hashtag: #FrankandOak
Twitter: @FrankandOak
Instagram: @FrankandOak
Facebook/FrankandOak

The jetsetter

If you have a world traveller on your gift list, this little travel companion makes the perfect present. The Rowenta First Class Travel Steam Iron is small, but packs a punch. It features a powerful burst of steam to rid clothing of the toughest wrinkles and collapses for easy and convenient transport.

Hashtag: #RowentaCanada
Twitter@RowentaCanada
Instagram: @RowentaCanada
Facebook/RowentaIntelligentBeauty

The health conscious

After indulging in holiday feasts, we tend to embark on new year’s resolution planning and short-term goal setting. Rather than making a 2018 resolution, Canadian fashion designer and author Izzy Camilleri, suggests changing our mindset to live a life of intention instead. Her simple-to-follow book, Izzy’s Eating Plan, focuses on making sustainable lifestyle changes that will guide even the busiest of us to find true health and happiness.
Hashtag: #IzzysEatingPlan
Twitter@ IzzysEatingPlan
Instagram: @ IzzysEatingPlan
Facebook/IzzysEatingPlan
The power player
For those who lead extremely busy lives, nothing is more important than getting a quality night's rest. Enter the Casper Pillow. A thoughtful gift for the time-starved or the nap lover, this pillow is designed to be both soft and supportive, making it the perfect sleep companion for any type of sleeper. The unique pillow within a pillow design gives a liquid-like feel that adjusts to movement throughout the night.

Twitter@Casper
Instagram: @Casper
Facebook/Casper

The cocktail connoisseur

Spirit of York has bottled indulgence with its premium Ontario-sourced ingredients and fusion of traditional and modern distilling techniques. Whether shaken, stirred or neat, your Secret Santa, trusted colleagues and friends will feel extra special with these thoughtfully curated holiday boxes. All gift sets are available for purchase at the Spirit of York Distillery, located at 12 Trinity Street in Toronto’s Distillery District. Spirit of York is also proud to offer its premium gin and vodka, now listed at LCBO. *Product is available in Ontario only.

Twitter@SpiritofYork
Instagram: @SpiritofYork
Facebook/SpiritofYork