True Story of Survival Opens Minds and Dialogues about Mental Health

New York NY, August 14, 2020 — Mark Henick stood precariously on the wrong side of the railing on a crumbling, concrete overpass. The bridge spanned two realities and, for Henick, had become a symbol of escape — in one form or another. A voice behind him tried to help. A crowd gathered. Siren lights flashed in his peripheral vision. Surrounded but still alone, Henick let go.

So-Called Normal: A Memoir of Family, Depression and Resilience from Mark Henick is a vital and triumphant story of perseverance and recovery by one of North America’s foremost advocates for mental health

Henick’s near-death experience on the overpass that night would alter his emotional orbit just enough that his exit from a psychiatric ward following that suicide attempt in 2003 would be his last. His transformation didn’t happen overnight — it was a gradual process punctuated with new challenges and setbacks — but slowly, his patterns reversed and he began a profound, “upward” spiral toward recovery.

So-Called Normal chronicles Henick’s youth and the events that led to that fateful night on the bridge and the experiences and transformation that followed. It is a vivid and personal account of a boy who had to deal with the breakdown of his parents’ marriage, an abusive stepfather, bullying and trauma — all while trying to navigate his progressively worsening mental health. In the backdrop is a community that didn’t talk about mental illness, one where silence and maintaining the comforts of “normal” was paramount. So-Called Normal is not a “misery memoir” about suicide — it’s a gripping, inspirational story of survival. 

Author Mark Henick’s TEDx talk about being saved from death by a stranger is one of the most watched in the world and has been viewed millions of times. His search for “the man in the brown jacket” whose bravery and strong arms kept him from falling to his death went viral around the world (and was successful!). Henick has been on television and radio and has written many articles on mental health. He has hosted more than 60 intimate conversations about mental health with notable public figures and celebrities on his podcast, So-Called Normal, and has executive produced and hosted the Living Well podcast for Morneau Shepell. Henick has served on the board of directors for the Mental Health Commission of Canada, and was the president of a provincial division of the Canadian Mental Health Association — the youngest person in either role. He has worked as a frontline clinician, a program manager and the national director of strategic initiatives for CMHA. Currently the CEO and principal strategist for Strategic Mental Health Consulting, Mark Henick is in high demand as an international keynote speaker on mental health recovery.

To watch Henick’s powerful TEDx talk, please visit https://youtu.be/D1QoyTmeAYw. For more information, please visit www.markhenick.com or connect with the author on the following social media sites: www.facebook.com/markhenick/https://twitter.com/markhenick; and www.youtube.com/markhenick.

So-Called Normal: A Memoir of Family, Depression and Resilience

Publisher: HarperCollins

Release Date: January 12, 2021

ISBN-10: 1443455032 

ISBN-13: 978-1443455039

Available from Amazon.comBarnesandNoble.com, Audible and others 

###

Deep Flavors Makes Delicious Kosher Cuisine Accessible for Home Cooks

Dallas, TX, August 14, 2020 — If you love cooking kosher or simply enjoy trying new foods and creating memorable meals in your home kitchen, Deep Flavors: A Celebration of Recipes for Foodies in a Kosher Style from Kenneth M. Horwitz offers an abundance of tempting dishes designed for cooks, whether Kosher or non-Kosher, with helpful tips for proper preparation.

“Cooking is worth some effort and attention to detail,” Horwitz writes. “The positive reactions from family or guests, as well as your own enjoyment, will make it worthwhile.”

“Effort” and “attention to detail,” however, don’t have to equate with “difficult.” In fact, throughout Deep Flavors, Horwitz shares his wisdom for sourcing ingredients and breaking recipes into simple steps — and how to do some of this prep work well in advance so that delicious meals can be served in spite of hectic schedules.

Between the covers of Deep Flavors, Horwitz offers an eclectic menu that includes traditional Jewish dishes plus other regional and international favorites reinterpreted to observe some or all of the rules for kosher foods. The result is a diverse anthology of recipes that will appeal to broad audiences everywhere — Jewish and otherwise.

Horwitz, a CPA by trade, explained in an interview with Today’s CPA that, “My approach to cooking is really an extension of what I do in my professional practice. I solve problems. One of the ‘problems,’ at least in my house, is that since we maintain a kosher house, but eat eclectically, is how to convert recipes so that they are kosher …”

Horwitz’s Texas State Fair Blue Ribbon-winning Spinach/Mushroom Lasagna, for instance, is a completely original vegetarian lasagna accessible to Jews and vegetarians, with a unique twist on ingredients that gives it a complex flavor profile. Even recipes for classic foods such as brisket and roast turkey contain newly imagined taste combinations and techniques to elevate them while maintaining recognizable hallmarks of each dish. Another recipe that epitomizes the standard set by Horwitz, yet remarkably simple to execute, is the Dill French Toast: savory, unique, and delicious.

Horwitz’s ultimate goal was to create recipes that are easy to read and easily followed by any-one with a basic knowledge of cooking. He provides detailed instructions with enhanced explanations and alternatives, additive for both the novice and the more experienced cook.

A Readers’ Favorite reviewer, who gave Deep Flavors a 5-star rating, referred to the book as “… an essential addition to any cookbook fanatic's collection and to anyone who believes in spending the time and effort to make the ‘food’ experience a real work of art …”
    
With 51 years in a general tax and transaction practice as a CPA and lawyer, Ken Horwitz developed a creative and focused approach to finding and fixing problems — a skill that translates well to the development of and modification of recipes based on traditional family favorites but tailored to one’s personal tastes and dietary needs.
    
His professional drive and the care given to his work have earned him multiple awards, including the Honorary Fellow for a lifetime of distinguished service and the 2017 Chairperson of the Year by the Texas Society of CPAs. Currently residing in Dallas, Texas, Horwitz enjoys sharing his passion for cooking with his wife and his children’s families. Horwitz believes that one of the highest compliments he has received came from a longstanding client who uses numerous lawyers. He said, “Ken, you are the only lawyer we use whose work we have not had to fix.” Horwitz’s goal is for Deep Flavors to reach that same standard.

To learn more, please visit www.deepflavorscookbook.com, or follow the author on Facebook at https://www.facebook.com/kenneth.horwitz.73.

Deep Flavors
Publisher: Inspire on Purpose
ISBN-13: 978-1-941782-51-4
ISBN-10: 1-941782-51-5
Available from Amazon.com

Addiction treatment in central Canada takes another leap forward

Aurora Recovery Centre Welcomes New Faces To The Team

GIMLI, MB, Aug. 14, 2020 /CNW/ - Aurora Recovery Centre has upped its game once again.

With laser focus on moving forward in reshaping the face of treatment and recovery in central Canada, the 70-bed treatment centre in Gimli, Manitoba has welcomed two new faces to the Aurora team, while saying goodbye to an original member.

With a career spanning 35 years, Neal Berger, an expert and veteran of treating substance use and mental health disorders across North America, comes on board in the position of Executive Consultant and Staff Development and Training.

Berger is widely known across the continent for his work with governments and treatment centres. From 2015 through 2018, Berger was a member of the Canadian government's Recovery Expert Advisory Group, whose mandate was to conduct research regarding how individuals with Substance Use Disorders attain and maintain recovery in Canada. 

He was one of the founders of Edgewood Treatment Centre in Nanaimo, B.C. in 1994, and Cedars at Cobble Hill in 2005. Berger was a member of the Federal Health Minister of Canada's International Roundtable tasked with developing strategic policy initiatives to reduce the human and financial costs associated with addiction. He is currently president of the International Society for Excellence in Recovery Management.

"It is hard to explain succinctly just how fortunate we are to have Neal Berger join our team," Steve Low, President of Aurora, said. "His is one of the great minds in addiction treatment, and more importantly, recovery management systems."

"What this man has done for this field, and with whom he has done it — to be able to tap into that is a blessing to anybody."

Also joining the Aurora team is Darryl Stein, BA Economics, as Director of Business Development. With a proven record in sales and management at executive levels in Fortune 500 businesses, Stein will help Aurora manage and grow its referral connections. 

"Darryl is a passionate, fierce recovery advocate and has an incredible track record to draw upon in the business sector. We are thrilled he has agreed to join us," said Low.

The changes come as the centre says farewell to a founding face of Aurora. Ian Rabb, former Director of Business Development, Public Relations and Interventionist / Addictions Specialist, founded Aurora Recovery Centre in 2015. He resigned following years of promoting Aurora as the option for private-care treatment in central Canada.

"We really want to honour Ian for who he is, and what he has done," said Paul Melnuk, Aurora owner and cofounder. "He was one of the original visionaries of Aurora. He put a lot of blood, sweat and tears into this place, and we wish him well."

Low agreed.

"Ian gave an incredible contribution to our centre's coming to life and getting this far. He will be missed, and his efforts always appreciated."

The changes continue to drive Aurora's push to reach and help more people find solutions to their substance use issues. With a philosophy embedded in Recovery-Oriented Systems of Care, Low and owner Paul Melnuk continue to retool the centre on the Western shores of Lake Winnipeg. In the middle of the Covid-19 pandemic, the two and their loyal staff members have been busy making changes to programming, while adding clinical staff in sync with the science- and evidence-based best practices used by the top centres in North America.

Multi-disciplinary options for treatment, with a strong emphasis on inclusion of families in the process of healing, are Aurora's signature focuses.

"If we take care of our members and families first, offering them the best help available, then the business end will take care of itself. I really believe that," says Melnuk. "Good management is all about bringing in the best staff possible to accomplish that."

Aurora Recovery Centre is an addiction treatment centre in Gimli, Manitoba that offers treatment for substance use and mental health disorders.

SOURCE Aurora Recovery Centre

Meet the Award-Winning Beauty Brand Built On Empowering Shoppers to Define Beauty for Themselves, All While Giving Back 10% of Annual Profits    

 Established by a self-made mom-preneur, Manna Kadar Beauty creates bold impact with luxurious, multi-functional products and an unshakeable philosophy of philanthropyIRVINE, Calif. – (August 13, 2020): Beauty can refresh, inspire, and enhance self-confidence. When you look good, you feel good, and whether your concept of beauty is minimalist or total glam, Manna Kadar Cosmetics (MKC) is designed to simplify the process. Founded by self-made, self-funded minority mom-preneur Manna Kadar, the MKC family of brands includes Manna Kadar Beauty, Goddess by Manna Kadar, Beauty and the Bump, Haute Dog luxury pet products, Mason Man Skincare, and Manna Kadar Luxe Bath and Body. Each curated line creates a full 360 luxury experience, offering uniquely formulated beauty solutions that delight the senses and elevate your surroundings. Now, meet the bold-spirited innovator behind the award-winning, three-step Beauty Simplified System and an Inc. Magazine “Top 5,000” brand that gives back 10% of annual profits to those in need. “Feeling beautiful and beautifying your space can be so impactful on your day,” explains Kadar. “I’ve found that by really listening to the product issues men and women experience, it’s possible to create high-quality, luxury options capable of changing a person’s entire outlook. I’m here to help empower customers to be the best version of themselves, whatever that looks like for them.”  Born in Paris, France, then raised in Lincoln Heights, California, Kadar learned to define beauty - and life - for herself. A natural-born entrepreneur and multi-tasker, Kadar juggled owning and growing her own business at the age of 16, while at the same time earning a degree in Finance and Distribution Management from USC. She has gained power through education, and today she empowers and educates customers to create beauty efficiently and effectively all while raising a family and growing her 6 brands into globally recognized names. Establishing what would become the MKC empire, she built a business around empowering customers to define and create their own concepts of beauty. Today, Kadar’s six beauty brands offer a complete luxury experience for men, women, and pets. Her Beauty Simplified System provides instructions to help makeup lovers of all skill levels coordinate their products and create easy, gorgeous looks in just 7 minutes. With bestsellers like LipLocked Priming Gloss Stain, Manna Kadar Beauty simplifies and streamlines the makeup process, offering feel-good luxury products that are built for real life. Each long-lasting, multi-functional option is made to go the distance, helping women feel beautifully confident in the boardroom or on the playground. Successful, in part, because of the sacrifices of others (particularly by her mom and grandmother), Kadar now seeks to give back by advancing local and global causes. That includes supporting families of sick children (through a non-profit called Miracles for Kids), along with donating more than 30,000 beauty products to those in need. She also serves on the boards of both Goodwill and USC Women in Business, in addition to helping combat today’s greatest social injustices through volunteer work with Gen Next. Shop the complete MKC collection online at MannaKadarCosmetics.com, or browse in-person at Ulta and more than 40,000 other retail stores nationwide. Discover “beauty simplified” on the brand’s website, with products designed to prime, polish, and perfect in minutes. Also, explore Kadar’s personal favorites, along with new arrivals, beauty accessories, and gift sets. Get to know Kadar @anna_with_an_m on Instagram, plus discover the latest product releases and brand developments @MannaKadarBeauty.# # #About Manna Kadar Cosmetics:Developed by 20-year beauty industry expert Manna Kadar, Manna Kadar Cosmetics (MKC) is a family of six lifestyle brands - Manna Kadar Beauty, Goddess by Manna Kadar, Beauty and the Bump, Haute Dog luxury pet products, Mason Man Skincare, and Manna Kadar Luxe Bath and Body - each with a timeless aesthetic and iconic products. Manna Kadar Beauty offers a complete line of long-wear, double-duty items designed to minimize and simplify the makeup application process. The brand’s award-winning Beauty Simplified System distinguishes a three-step approach - prime, polish, and perfect - that requires 7 minutes or less. As a company, MKC is committed to working together with uncompromising ethics, thoughtful candor, and 100% accountability to its customers and team members. Giving back 10% of its annual profits to local and global philanthropic organizations, learn more about the brand dedicated to creating bold impact at MannaKadarCostmetics.com. Discover the latest product releases and brand developments @MannaKadarBeauty on Instagram. 

Brilliant New Natural Addiction Therapy Device Hits US Market

AcuMed Acupressure Auricular Therapy Kit Proven Effective 

Nashville, TN, August 13, 2020 ---Every 11 minutes, somebody dies from substance addiction in the US. Now, the company that brought you ZeroSmoke, a revolutionary product which helped millions quit smoking and achieved over $20M in sales in its first year, brings a new product to market, based on the same principles, designed to alleviate cravings and withdrawal caused by addiction. AcuMed’s new device is the only do-it-yourself kit available that can ease these symptoms without the need for a prescription for more drugs. 

AcuMed’s kit is based on the science of auricular therapy,, which has been in use for decades: its effectiveness in humans is backed up by numerous clinical trials and studies. It consists of a patented small magnetic clip that creates calibrated pressure on a specific point on the ear. Auricular therapy, based on the same principles as acupuncture, Traditional Chinese Medicine and neurological reflex therapies discovered in Europe, works on the energetic correspondence between parts of the outer ear with parts of the body. 

The kit teaches users how to identify selective ear reflex points and attach the clip correctly for maximum effectiveness. It begins to work within a few minutes of application and continues to work on the systems involved in cravings and withdrawal from opioids. AcuMed for Addiction is creating an integrated system which offers this product and many other resources to assist people in fighting addiction and finding necessary professional help. 

Our emergency addiction packages will be donated through non profit organizations across the country starting in October 2020. Visit our website now to order your free emergency kit at www.tryacumed.com. Affordably priced full kits will be available in major retail chains beginning in January 2021. The company has already rolled out new products based on the same therapy, that harness the benefits of auricular therapy, including motion sickness, weight loss (suppresses appetite), optimal sleep quality, increased HRV and improved management of stress and anxiety.

Online Community Helps Retired Career Women Redefine their Futures, Tap into their Potential and Blaze New Trails 

New York, NY, August 13, 2020 — How do the dizzying ramifications of the pandemic, politics and the global financial market affect the 75+ million US retirees in the New World Order—including nearly 10 million women who were trailblazers in the workplace back in the ’70s? Erica Baird and Karen Wagner, two successful lawyers now retired, are the cofounders of Lustre.net, an online community for modern career women devoted to redefining retirement. Baird and Wagner are anything but “invisible” and definitely don’t consider themselves “retired,” in the mainstream sense of the word—instead, they are role models for how to “style retirement” today and are full of opinions on how their demographic should be treated. Here, they share four take-action strategies for confronting this major transition and shaping a new path forward:  

1. Take charge of the next third of your life. Retirement can be overwhelming, but it’s less daunting when you recognize that it’s not the end: it’s the beginning of a new beginning. It’s OK if you don’t have a plan, but you do have to face a new reality. Upon entering retirement in your 60s, you might not realize that you’re quite likely to live—in good health and in great mind—for another 30 years. This new paradigm is unprecedented and presents exciting opportunities. You are part of a brand-new demographic. You are also a member of a generation of trailblazers. If you embrace this new paradigm, you can blaze a new trail that allows you to continue to be a vital member of society and, in the process, change entrenched mindsets and expectations about retirement. 

2. Create your new identity. Retirement doesn’t define you; however, it does change the way society perceives you and the way you might perceive yourself. During your decades in business, you fought to come out as a woman and your work became an integral part of your identity. Now that you’ve left your 40+-year career, who are you now and what is your value? How do you show up in the world without your job to define you?  Don’t let this identity crisis paralyze you. You forged a work identity, now you need to do it again. Your past achievements create a platform for your future. You have assets—skills, experience, different perspectives—that will help you shape the reinvented you.  

3. Embrace your age as your power. Having worked for decades, you are now older and wiser. You are no longer interested in crashing the ceiling. You have arrived. And you have power that only age can give. You know you don’t want your grandfather’s retirement. You can use your new powers to create a different kind of retirement that suits you. You can defy stereotypes about age and create new images of older women. You can challenge assumptions about what the next third of your life should look like. Remember: we used our power to change the workplace when we started out. We’re starting new again. Now we have a different kind of power. Let’s use it again to change retirement.

4. Find your new purpose. Purpose plays an important role in retirement. It is a key part of being visible, valued and engaged in the world. It also has a key role in your reinvention. In the old retirement paradigm, with its short runway, purpose did not play a central role. In the new paradigm, the runway is long and options are not limited solely on the basis of age. In order to take down the barriers to our continuing role in the wider world, we all need to challenge current stereotypes, recognize our skills are no less valuable today than they were the day before we retired, and advocate for our perspectives and experience which are relevant today and to future generations. 

About Lustre.net

Lustre.net is an online forum founded by Erica Baird and Karen Wagner, two retired attorneys. Together, Baird and Wagner are on a mission to redefine retirement for modern career women by confronting outdated concepts, defying stereotypes and raising our collective voices to ensure that retirement for all of us is shaped by women, for women. Baird and Wagner want women to “tap into our experiences and passions, forge new identities, and find new purpose—and pass on what we know to the next generation.”

Virologists Strongly Encourage Getting the Flu Vaccine This Year, Now More Important Than Ever

St. Jude Virus Experts Warns as a COVID Vaccine is Still in Development, We Need to Utilize the Available Flu Vaccine 

MEMPHIS, TENN. – As the number of COVID cases tops 5 million in the United States and the potential for a dual influenza and COVID season this fall, virology experts with St. Jude Children’s Research Hospital offer a critical reminder that it’s important to get a flu shot as soon as it becomes available next month.  The CDC has recommended Americans receive this year’s influenza vaccine in September to build immunity for the upcoming flu season.  

“The combination of both the coronavirus and influenza virus swirling together throughout the U.S. this fall and winter has the potential to exacerbate the strain on an already struggling public health system,” warns Richard Webby, Ph.D., flu virologist at St. Jude Children’s Hospital and the World Health Organization. The two viruses cause initial symptoms that are difficult to distinguish, have their biggest effect on the elderly and those with similar underlying conditions, and, at the severe end of the disease spectrum, cause competition for similar life-saving hospital equipment.”

Dr. Webby recently appeared on CNN New Day and made these and other comments warning Americans to get a flu shot in a CNN guest opinion piece, “Why it’s vital to get your flu vaccine this year.”  He is also director of a World Health Organization influenza Collaborating Center responsible for recommending the makeup of each year's flu vaccine.

“Let me state this as clearly and unambiguously as possible: get the flu shot starting in September. Don't wait for reports of a spike in the influenza virus before taking advantage of the vaccine. Getting the flu shot at the beginning of the season allows for the time needed to build up immunity and protection from this year's influenza virus,” wrote Dr. Webby. 

Stacey Schultz-Cherry, Ph.D., a virologist with St. Jude Children’s Research Hospital, recently spoke to The New York Times and is leading the National Institute of Health funded Center of Excellence for Influenza Research and Surveillance charged with the effort to develop a universal flu vaccine.  As numerous studies are being conducted to test the effectiveness of a vaccine to guard against COVID, experts indicate that the development of a COVID-19 vaccine is different than one for the flu.

“A vaccine for COVID-19 is a little bit different from a flu vaccine. We’ve had experience with flu vaccines, and you have established platforms, but COVID-19 is a new virus no one has seen before and you have to take more precautions,” said Stacey Schultz-Cherry, Ph.D., a virologist with St. Jude Children’s Research Hospital. “It may not be something people want to hear, but the worst thing to do is release a COVID vaccine that’s not safe because we were in a hurry. We’re looking at the impact on different populations because we don’t know all the complications and long-term effects. That will be the next thing we’ll need to address. The genie is out of the bottle, but we can still control how the genie behaves.” 

A Santa Tale With A Modern Twist 

New York, NY, August 13, 2020 — Santa’s been kidnapped just before the Macy’s Thanksgiving Day parade, but almost no one notices his absence. Christmas has become an exercise in one-upmanship, with children practically dictating their wish lists and parents gauging the success of the holiday solely upon their ability to outdo their neighbors. Santa needs to be rescued for people to remember the true meaning of Christmas. Can a band of unfairly labeled misfits culled from The Naughty List rise to the challenge?  

Author Thomas Conway sets the stage for worldwide adventure in this imaginative, modern Christmas tale that blends elements of pop culture with the age-old tradition of Santa Claus. The Naughty List opens in a world without Santa, where toy manufacturer Eastern Industries has just released a new holiday marketing scheme, monopolizing the attention of the children and draining their holiday spirit. With Christmas fast approaching and the North Pole in chaos, a team of intrepid youngsters recruited from Santa’s Naughty List aim to rescue Santa and save the holiday.

While primarily a Santa tale, The Naughty List cleverly incorporates Winter holiday beliefs from around the world, including the legend of Marduk, a Babylonian god; the Roman feast of Saturnalia; the epic story of Jangar from North Asia; Moravian traditions of animal communication; and the present real-life adventures of Israeli Santa Claus, Nicola Abdou. 

Also sprinkled with references to holiday favorites such as Miracle on 34th StreetT’was the Night Before Christmas, Rudolph the Red-Nosed Reindeer and others, this wonderfully rich tale promotes right over wrong, good over evil and love over fear. 

Suitable for all ages, The Naughty List skillfully weaves valuable lessons about overindulgence and society’s tendency to put labels on children, with the overarching theme that when kids misbehave they should not be defined by their bad deeds but rather see it as a learning opportunity, since when we appreciate the best in humanity and combine our talents, we are capable of almost anything.

The Naughty List, winner of the 2020 Indie Book Award in the E-Book Fiction category, is the first release from Thomas Conway. His 30-year career spans various industries. When not at work, he devotes his time to environmental matters and inventing stories for his two children.  

The Naughty List

Publisher: Skylands Publishing House

ISBN-10: 1734123400 

ISBN-13: 978-1734123401

Available from Amazon.com

###

Nitrate supplementation could help breathing and lung clearance in the elderly

Peer reviewed                                                Experimental study                                                 Animals 

UNDER STRICT EMBARGO UNTIL 01.00 GMT MONDAY 17 AUGUST 2020  

Not for publication or broadcast before this time 

New research published today in The Journal of Physiology shows that nitrate improves function in the diaphragm, the muscle involved in coughing and breathing, by improving power. The study done in old mice, if replicated in humans, could provide a strategy for helping elderly people clear the lungs more effectively and avoid infection.  

Previous studies showed nitrate was helping muscles by improving use of calcium in the muscle. This finding that it’s additionally affecting power is significant, especially in the context of COVID-19, because the diaphragm is the primary inspiratory muscle used for breathing and coughing, the latter being relevant for clearing the lungs. 

The research team at the University of Florida found that dietary nitrate supplementation elicited a pronounced increase in contractile function (power) of the diaphragm, a respiratory muscle, of old mice.  

They made their measurements during maximal activation, so the effects observed seem to be caused by an improvement in the function of contractile proteins rather than calcium handling.  

Few short-term interventions have such a profound impact on muscle contractile function, as was observed in this study.  

Dietary nitrate is readily available for humans and could be used, under proper supervision, to improve respiratory muscle dysfunction that contributes to shortness of breath and morbidity in the elderly. 

The researchers gave sodium nitrate to old mice in their drinking water daily for 14 days. The control group received regular water. Diaphragm muscle contractile function cannot be assessed directly in live animals or humans. Thus, they tested diaphragm function in muscle tissues under controlled conditions for muscle stimulation and oxygenation. 

The main limitations are that mouse and human diaphragm have different percentages of fast and slow muscle cells. Mouse diaphragm consists of 90% fast muscle cells; the human diaphragm consists of 25-50% fast muscle cells depending on several factors that include and age and sex. 

Dietary nitrate seems to exert a greater impact on the contractile function of fast muscle cells. Thus, the benefits to the human diaphragm may not as pronounced as was observed in mice. They also only tested male mice, and the benefits for females is unknown.  

Leonardo Ferreira, senior author on the study said: 

“Our findings are especially important in light of the current COVID-19 pandemic as they suggest that, if replicated in humans, dietary nitrate is useful to improve respiratory muscle dysfunction that contributes to difficulty in weaning patients from mechanical ventilation.” 

ENDS 

Notes for Editors 

  1. Full paper title: Link to paper https://physoc.onlinelibrary.wiley.com/doi/abs/10.1113/JP280027 (link will only work after the embargo date. Before then, please email the press office for a copy of the paper) 
  1. The Journal of Physiology publishes advances in physiology which increase our understanding of how our bodies function in health and disease. http://jp.physoc.org  
  1. The Physiological Society brings together over 4,000 scientists from over 60 countries. The Society promotes physiology with the public and parliament alike. It supports physiologists by organising world-class conferences and offering grants for research and also publishes the latest developments in the field in its three leading scientific journals, The Journal of Physiology, Experimental Physiology and Physiological Reports. www.physoc.org  

Baxter Canada Releases 'Welcome Home' Two-Year Report With Canadian Red Cross

More than $300,000 in contributions over past two years has helped thousands of vulnerable Canadians

MISSISSAUGA, ON, Aug. 11, 2020 /CNW/ - Today, Baxter Canada's 'Welcome Home' national giving program in partnership with the Canadian Red Cross released its two-year report. Since the establishment of the partnership in 2018, Baxter Canada has contributed more than $300,000 to provide greater access to essential resources for patients returning home from hospital. This support is greatly needed as many Canadians do not have the financial or logistical resources to return home which can be a source of anxiety and stress. 

"Baxter Canada is proud to support those in our communities who may need a helping hand. The Welcome Home program is specifically targeted at making their return home from the hospital a more positive one," says Stephen Thompson, president and general manager, Baxter Canada. "Our unique partnership with the Canadian Red Cross, supported by our dedicated employees across the country allows us to make a meaningful social impact that helps save and sustain lives." 

Baxter employees are creating positive change through volunteer opportunities offered by the program. No Place Like Home is a postcard writing initiative where employees write encouraging notes to seniors in North Eastern Ontario through the Canadian Red Cross PATH program. In 2019 alone, employees wrote over 1,900 postcards. 

Highlights of the report showcase Baxter's contributions through its signature Welcome Home program:

The Health Equipment Loan Program (HELP) provides essential health equipment to individuals recovering from illness or injury throughout B.C. and the Yukon. Through Baxter's support:

  • A new full-time employee was hired to coordinate new HELP volunteers in the Lower Mainland Region of B.C. 
  • An additional 133 new volunteers were recruited with the most significant impact in the communities of Vancouver, Surrey, and Richmond

The Priority Assistance to Transition Home (PATH) program allows seniors who do not have a support system to still feel cared for and safe as they recover at home. Baxter's support in Ontario facilitated:

  • 3,262 PATH clients with 3,177 safe transitions from hospital to home 
  • An additional 79 PATH clients in North Eastern Ontario to transition safely from hospital to home 
  • 619 referrals for clients to community resources 
  • 575 care visits to clients after their initial transition home

The Mobile Food Bank provides an essential service for vulnerable people in the Greater Toronto Area. With Baxter's support, employees:

  • Donated 600 lbs. of food during its annual food drive in October 2019 
  • Volunteered 355 hours helping to pack 1,012 food hampers for 632 food bank clients

Baxter Canada and the Canadian Red Cross are continuing into the third year of this unique partnership. Looking forward, the program is to expand direct service delivery of the PATH program in key communities in North Eastern Ontario as well as the Homeward Bound program in Southwestern Ontario. The program will also support the Canadian Red Cross in working with hospital partners to collect and analyze PATH patient hospital data and implement a new volunteer model into the PATH program. Community outreach efforts will also be built upon in the Lower Mainland Region of B.C. to recruit and train new HELP volunteers to the program.                                                                                            

For more information on how you can support the Canadian Red Cross, visit www.redcross.ca. To see how Baxter's Welcome Home program is helping those in underserved communities, take a look at the Year Two Impact Report, and #BaxterGivesBack and @baxter_intl on social media.

About Baxter Canada 

Every day, millions of patients and caregivers rely on Baxter's leading portfolio of critical care, nutrition, renal, hospital and surgical products. In Canada, we've been operating at the critical intersection where innovations that save and sustain lives meet the healthcare providers that make it happen for 83 years. With products, technologies and therapies available in more than 100 countries, Baxter's employees worldwide are now building upon the company's rich heritage of medical breakthroughs to advance the next generation of transformative healthcare innovations. Baxter Canada and its over 1,221 employees are located primarily in Ontario at the Head Office, CIVA Admixing and Technical Services Centres in Mississauga, and in Alliston – where Baxter operates Canada's only large-scale manufacturing plant producing life-sustaining intravenous and dialysis solutions. To learn more, visit www.baxter.ca and follow Baxter on TwitterLinkedIn and Facebook.

Baxter is a registered trademark of Baxter International Inc.

SOURCE Baxter Corporation