Novel Digital Test Provides Revolutionary Tool to Assess Brain Chemistry Large Implications for Cognitive Aging and Dementia
San Francisco, July 7, 2025 (GLOBE NEWSWIRE) — For the first time, a study shows a digital assessment can provide a scientific measure of acetylcholine – a key brain chemical whose decline signals the progression of cognitive impairment and Alzheimer’s disease. The assessment (here) can be self-administered and completed in about three minutes on internet-connected devices — with big implications for cognitive aging and dementia. The assessment was developed by Posit Science, the maker ofBrainHQ brain training exercises and assessments, and examined as part of an NIH-funded study in collaboration with researchers at McGill University.
“Currently, it’s impossible for doctors to monitor this brain chemical despite its importance because it requires expensive imaging equipment and special expertise available at few research centers,” said Dr. Henry Mahncke, CEO of Posit Science. “This breakthrough shows a new path for routine monitoring of brain health by doctors and individuals.”
The brain’s neuromodulatory system produces brain chemicals that impact mood, learning, attention, responsiveness, and memory. Brain scientists have known for decades that the system (and its subsystems that produce various brain chemicals) operate more sluggishly (downregulate) with aging and various health conditions.
The assessment focuses on the cholinergic system — a subsystem that produces the brain chemical acetylcholine — sometimes called the “pay attention” chemical, because it is produced when you pay attention. The production of acetylcholine is known to down regulate with normal aging, and even more severely with pre-dementia and with Alzheimer’s disease and related dementias (ADRD).
Cholinergic function is recognized as a key biomarker of overall brain health, regulates the ability of the brain to change (“plasticity”), and is associated with stronger cognitive performance (in sensory processing, attention, learning, memory, and executive function). Poor cholinergic function is linked to the production of plaque and tangles associated with ADRD, as well deficits in other conditions.
Currently there is no easily accessible way to measure cholinergic function. No standardized blood test to directly measure it exists. Positron Emission Tomography (PET) brain imaging techniques can be used; however, this method is costly, requires specialized expertise, and exposes participants to radiation, limiting its use in clinical practice.
“We developed a digital cognitive test to be a sensitive measure of brain health. To validate the test, we approached the researchers at The Neuro at McGill University, because it is one of a small number of places on the planet with the imaging technology to measure acetylcholine directly,” said Dr. Henry Mahncke. “In this study, they measured acetylcholine alongside cognitive performance using our assessment.”
The imaging study enrolled 92 healthy older adults (average age 72). Each was measured using: a BrainHQ assessment (Double Decision); two other validated neuropsychological assessments; and a PET scan using tracer to evaluate cholinergic neurotransmission.
The study showed better scores on the Double Decision assessment correlated with higher cholinergic function, indicating that the assessment could estimate cholinergic function without the complexity and risk of doing a PET scan. These results align with prior studies showing a significant relationship between cholinergic function and cognitive performance as measured by clinician-administered tools.
The assessment was brief, taking an average of 3 minutes to complete, and demonstrated good usability with reasonable descriptive and psychometric properties. It was sensitive to age within the narrow band measured of 65-83 years and was not influenced by demographic factors such as years of education or gender.
The researchers conclude: “The results support the adoption of this scalable form of biomarker-informed cognitive assessment available to individuals with an internet-connected device.”
“These researchers also are looking at whether our brain exercises can upregulate acetylcholine, which would have a tremendous impact on cognitive aging and ADRD research,” Dr. Mahncke added. “We look forward to learning more.
BrainHQ exercises have shown benefits in more than 300 studies. Such benefits include gains in cognition (attention, speed, memory, decision-making), in quality of life (depressive symptoms, confidence and control, health-related quality of life) and in real-world activities (health outcomes, balance, driving, workplace activities). BrainHQ is used by leading health and Medicare Advantage plans, by leading medical centers, clinics, and communities, and by elite athletes, the military, and other organizations focused on peak performance. Consumers can try a BrainHQ exercise for free daily at https://www.brainhq.com.
This research was supported by the National Institute on Aging of the National Institutes of Health under Award Numbers R44AG039965 and 3R44AG039965-06S1. This content is solely the responsibility of the authors and does not necessarily represent the official views of the National Institutes of Health
Thrive Causemetics Unveils Radiant New Lip Topper Inspired by Founder Karissa Bodnar!
NEW YORK, NY - July 7th, 2025 - Thrive Causemetics is proud to unveil a special new shade of its iconic Lip Mate™ High-Shine Reviving Lip Topper: Karissa, named in honor of the brand’s visionary founder, Karissa Bodnar.
This meaningful launch marks a heartfelt milestone in Thrive Causemetics’ 10-year anniversary celebration. Over the past decade, Karissa has built Thrive Causemetics into one of the largest beauty brands with a mission to give back, and this new shade serves as a love letter to the community that helped bring her vision to life. Launching just ahead of Karissa’s birthday on July 9th, this launch is a tribute to her journey, her impact, and the brand’s continued evolution.
Meet the perfect match to layer over your favorite lip color or bare pout. This proprietary combination of powerful ingredients like peptides and sodium hyaluronate deeply hydrate and plump the skin, support its natural ability to produce hyaluronic acid, and smooth the appearance of fine lines for visibly fuller, plumper, more youthful-looking lips. Now available on ThriveCausemetics.com .
About Thrive CausemeticsThrive Causemetics and Bigger Than Beauty Skincare is a high-performance makeup and skincare company with a “bigger than beauty” mission. All of the products are vegan, cruelty-free, and formulated without parabens and sulfates. For every product purchased, Thrive Causemetics donates to help communities thrive. Since 2015, Thrive Causemetics has donated over $150 million in funds and products to over 600 Giving Partners.
New Wellness Additions: My First Impressions of Alkaline Herb Shop Supplements
Posted by Alicia Bell, IFBB Pro and Performance Coach | www.trainitright.com
If you know me, you know I’m always on the lookout for high quality, clean supplements that support a healthy, high performance lifestyle. So when the team at @alkalineherbshop sent over these beautifully packaged, plant based supplements, I couldn’t wait to dive in.
Here’s what I received and why I’m excited to try each one.
🌿 Plant Power — Chlorophyll Blend
This stood out immediately. Chlorophyll is known for supporting detoxification, boosting natural energy, and promoting clearer skin. As someone who trains hard and manages a high output schedule, keeping my body oxygenated and supported from within is essential. This formula is vegan, gluten free, and made without any fillers or additives.
🌊 Sea Moss and Bladderwrack — Ocean Minerals
A powerful combination for mineral support, thyroid function, and gut health. Sea moss is packed with iodine and trace minerals, while bladderwrack adds another layer of anti-inflammatory benefits. With 200 capsules in this bottle, it is perfect for daily consistency throughout training and prep.
🌱 Burdock Root
This is one I have wanted to try for a while. Burdock root is traditionally used to support blood purification, liver health, and hormonal balance. It is a staple herb in many detox programs and is ideal for athletes looking to optimize their internal systems without overloading.
Why I Chose Alkaline Herb Shop
Their products are
✅ 100 percent plant based
✅ Vegan and gluten free
✅ Free of artificial ingredients or fillers
✅ Packaged with sustainability in mind
They align with the way I live and train — intentional, real, and effective.
How I’m Incorporating Them
I will be adding these supplements into my current daily stack over the next few weeks. I plan to start gradually, monitor how I feel, and watch for changes in recovery, energy, digestion, and overall performance. I am especially curious to see how the chlorophyll affects my skin and endurance.
If you are interested in plant based wellness, supporting your immune system naturally, or exploring sea moss and herbal blends, I highly recommend checking them out.
Use code TRAINITRIGHT for 10 percent off your order.
Let me know if you have used any of these before or if you want an update once I have given them a full test run.
Train smart. Live right.
Alicia
Now Live: My Airbnb Fitness Experience in Toronto Your chance to train with an IFBB Pro while traveling or staying local.
I’m so excited to officially announce that my Airbnb Fitness Experience is now live — and open for bookings!
This has been in the works for a while and I’m proud to finally share it. I was selected by Airbnb Global as one of their official Experience Hosts as part of their international launch across 70+ cities... and I get to represent Toronto through movement, mindset, and energy.
Whether you’re visiting the city or you live here full-time, this experience is for you.
What is the Airbnb Fitness Experience?
Think of it as a high-energy, feel-good sweat session with me — Alicia Bell, IFBB Pro Figure competitor, celebrity trainer, and founder of Train It Right.
We’ll meet at Push Pounds Sports Medicine (481 Danforth Ave, Toronto), a private performance studio where I coach athletes, celebrities, and clients of all levels. From warm-up to finish, you’ll get a full-body session that challenges you, motivates you, and meets you exactly where you're at.
No cookie-cutter class. No judgment. Just vibes, movement, and results.
Why Book a Fitness Experience While in Toronto?
Fitness travel is on the rise — and for good reason. When people explore new cities, they want to experience more than food and photos. They want something real, something personal, something they can feel.
This Airbnb Experience in Toronto is perfect if you're: • Traveling and want to stay active • Looking for unique wellness activities in the city • New to fitness but want to try something different • Local and craving a fresh way to train • Visiting for business and need a reset between meetings • A fan of my coaching and want to finally meet in person
Whether you're solo, with a friend, or planning a girls' trip — I’ve got you.
What to Expect
A 60-minute workout designed by me
Bodyweight and functional movement
Options for all fitness levels
Private studio environment
Toronto's east end — close to transit and local cafes
Post-session Q&A and real talk about fitness, mindset, or anything you want to ask
Spots are limited, and I’d truly love to have you join me. If you’ve followed my journey online or worked with me virtually — this is your chance to connect in person and move together.
I don’t take this opportunity lightly. To be selected as a host means a lot to me... and I want to make it something unforgettable for every single person who walks through the door.
If you’re planning a trip to Toronto, love wellness-based experiences, or just want to book a session that hits different — come through.
Let’s train. Let’s vibe. Let’s make this your favorite hour in the city.
appy 4th of July to all my American friends and followers! Even from across the border, I can appreciate how powerful this day is — not just in terms of celebration, but in what it represents.
As a Canadian who works closely with clients, brands, and people across the U.S., I’ve had the chance to witness the impact that American values can create when they’re backed by action. Not just talk — but real movement.
One example that really stood out to me recently: Over $10 million has been raised through Lokai’s charity partnerships. That’s not just a feel-good stat. That’s real money going to real causes — and a reminder that every choice matters. Especially the small ones.
The American Spirit Goes Deeper Than Fireworks
Independence Day isn’t just about flags and fireworks. It’s about something far more personal — your freedom to choose.
Your freedom to choose how you show up. To pick hope instead of fear. To lead with calm in a chaotic world. To make an impact, even in quiet ways.
Freedom is not a one-day event. It’s a mindset you wake up and lean into — every single morning. The question is:
What will you choose today? Peace or pressure? Gratitude or anxiety? Intention or autopilot?
Why I Love My American Flag Lokai Bracelet 🇺🇸
As someone who lives a busy, active life — coaching, creating, managing, and trying to stay grounded — I’m always looking for little things that help me stay centered.
The American Flag Lokai bracelet is one of those things.
It’s not just an accessory. It’s a daily reminder that you get to decide how to respond. That mindset is universal — whether you’re in Toronto, New York, LA, or anywhere in between.
I don’t have a discount code to share at the moment, but I absolutely love mine. It reminds me to stay balanced. To be intentional. To keep perspective no matter what the day throws at me.
So today, as America celebrates, I’m sending love and light from the north.
Not just to mark the occasion — but to celebrate the mindset of choosing purpose over pressure, clarity over chaos, and movement over hesitation.
Why I’m Recommending Arnipatch for Pain Relief This Summer
Summer means more movement, longer days, and—if you’re anything like me—more wear and tear on your body. Whether you're coaching, traveling, training clients, or just trying to stay active, the reality is that pain doesn’t take time off.
As someone with a history of back issues, I’ve tried just about everything to stay ahead of pain. But recently, I tried something new that genuinely made a difference—and I want to share it with you.
Introducing LaboFlex Arnipatch
The team at LaboFlex was kind enough to send me their Arnipatch hydrogel pain relief patches to try, and I’m glad they did. After a few days of use, I felt a noticeable difference—especially in my lower back, which tends to tighten up after long coaching days and heavy training sessions.
Arnipatch is infused with Arnica 1X HPUS, a trusted homeopathic ingredient known for its anti-inflammatory and healing properties. The patch is designed to deliver up to 12 hours of cooling, targeted relief without the mess of creams or the side effects of pills.
And for someone constantly on the move, that’s exactly what I need.
Why I Recommend It
Here’s what made Arnipatch stand out for me:
Discreet and non-greasy – No smell, no residue, and it stayed in place even during a full workday
Gentle but effective – My back felt supported without any of the harsh tingling or irritation some pain products can cause
Supports both holistic and conventional routines – Whether you’re into acupuncture, chiropractic, mobility work, or traditional medicine, Arnipatch fits right in
Doctor recommended and clinically tested – This isn’t just another “wellness” product, it’s backed by real research
Hydrogel technology – It soothes the skin while delivering consistent relief beneath the surface
Who It’s For
Honestly? Anyone who moves a lot. Trainers, first responders, parents, equestrians, gardeners, athletes, or anyone who experiences daily discomfort from hard work or injury. Arnipatch works quietly in the background while you go about your day.
Where to Find It
You can grab Arnipatch directly on Amazon or through their online store. If you want more details, images, or to learn more about how it works, feel free to reach out.
And if you deal with soreness, stiffness, or chronic tension like I do—especially in your back—I truly recommend giving this a try.
Big thank you to Giana and the team at LaboFlex for sending me some to test out.
I only share products I truly believe in and this one earned its spot in my daily recovery routine.
— Alicia Bell Celebrity Trainer | IFBB Pro | Performance Coach www.trainitright.com
Title: Celebrity Trainer for Travel and Resorts: Let’s Create an Unforgettable Fitness Experience
Looking to elevate your guest experience with a one-of-a-kind fitness activation, retreat, or luxury wellness session? My name is Alicia Bell, and I’m a Toronto-based celebrity trainer, IFBB Pro Figure athlete, and founder of Train It Right. I specialize in performance coaching, group fitness, and personal training, and I’m currently booking select resort and travel collaborations for 2025 and 2026.
Whether you're a luxury resort, wellness retreat, or international travel experience platform, I would love to connect about ways we could work together.
Why Work with Me?
I bring a unique mix of elite coaching credentials, media presence, and global wellness experience to every opportunity.
A Bit About Me:
Celebrity Trainer to high-profile clients including NBA players, musicians, and Drake’s mother
IFBB Pro Figure Competitor and nationally published fitness model
Performance Coach at Push Pounds Sports Medicine in Toronto
Regional Manager for two F45 Training Studios in Toronto
Airbnb Global Experience Host — selected to lead exclusive fitness experiences in Toronto as part of Airbnb’s curated launch across 70 cities
Campaign Model & Spokesperson for brands like New Balance, Garnier, and Tokyo Smoke
Former Team Canada Track & Field Coach with deep experience managing elite training clubs and private client programs
What I Offer:
High-energy group fitness classes, performance sessions, or wellness workshops on-site
Custom fitness retreats or short-term guest experiences
Influencer-hosted activations or social coverage in exchange for accommodation
Flexible, brand-aligned programming designed to meet the needs of your guests, no matter their fitness level
If you are searching for a celebrity fitness trainer for travel, a Toronto performance coach for your next event, or a wellness influencer to host fitness activations, I would love to collaborate.
Social Reach & Online Presence
I bring strong organic reach across multiple platforms to help promote your location or experience:
Instagram: 86,000+ followers
TikTok: 10,200 followers
YouTube: 1,700 subscribers
Pinterest: 47,000 monthly impressions
Facebook: 17,600+ followers on my top performing page
If your resort, retreat, or travel company is looking for a group fitness coach, celebrity personal trainer, or performance coach to enhance your guest experience, let’s talk. I am open to brand partnerships, influencer stays, short-term fitness activations, and curated retreat leadership.
Alicia Bell IFBB Pro Athlete | Performance and Competition Prep Coach | BSc Kinesiology Airbnb Toronto Fitness Experience Host 📍 Toronto, Canada 📲 @trainitright
COSRX x Alfred Coffee Launch Skincare-Coffee Crossover
Los Angeles, CA – July 1, 2025 – TikTok viral skincare brandCOSRX is teaming up with LA’s cult-favorite caféAlfred Coffee for a month-long collaboration designed to brighten your routine with two of life’s ultimate pick-me-ups: expertly brewed coffee and best-in-class skincare. Running throughout the month of July, the collaboration aims to introduce coffee lovers and skincare enthusiasts to COSRX’s beloved snail mucin skincare line, including the TikTok-famousAdvanced Snail 96 Mucin Power Essence andAdvanced Snail 92 All in One Cream - products so good, your skin might just sing “S-nailed it!” as loud as your first sip of morning coffee.
To kick off the collaboration, limited-edition coffee sleeves will be available at Alfred locations across LA - but that’s just the beginning! Wednesdays can feel like the longest day of the week, so COSRX and Alfred are rebranding it. Enter Slow Wednesdays, a weekly event crafted to turn ‘hump day’ into the highlight of your week. Inspired by COSRX’s snail mucin line, the campaign encourages consumers to slow down, treat themselves, and indulge in a refreshing ritual of skincare and caffeine. Every Wednesday in July starting at 8am, the first 200 customers at participating Alfred locations will receive a full-sized Snail Essence and Cream set with any coffee purchase, an exclusive opportunity to discover why COSRX’s snail mucin line has taken the skincare world by storm. The Slow Wednesdays sampling events will take place at six Alfred locations throughout Los Angeles including: Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood, and Coldwater. HI RES IMAGERY
COSRX and Alfred will also host a social media giveaway to boost engagement and encourage customer participation. The giveaway will feature COSRX’s limited edition Snailicious Kit and exclusive Alfred merch, perfect for loyal customers of either brand, or both. To further amplify the campaign, top LA-based influencers and content creators will be invited to experience Slow Wednesdays and share their favorite coffee-skincare pairings with their audiences. Expect plenty of Instagram-worthy moments, viral TikTok content, and glowing reviews.
This collaboration represents more than just a cross-brand promotion, it’s a celebration of self-care, community, and creativity. By pairing COSRX’s innovative skincare with Alfred’s beloved brews, the partnership creates a unique experience that invites consumers to slow down and savor the moment. The goal is simple, to bring both brands to new audiences in an authentic, joyful way, whether it’s through a spontaneous coffee run, a skincare discovery, or a social media moment that inspires others to join in. COSRX and Alfred are redefining the midweek slump and turning it into an energizing ritual that blends beauty, wellness, and culture, all in the heart of Los Angeles.
About COSRXWith its powerful yet affordable skincare solutions, COSRX has quickly become one of America's favorite skincare brands. Using a minimal number of highly effective natural extracts in concentrated doses, COSRX products deliver visible results by treating the skin with only the essentials it needs and nothing it doesn't. Find its best-selling skincare solutions at retailers nationwide, includinghttps://www.cosrx.com,Amazon,ULTA,Revolve,Dermstore,NordstromandTarget. COSRX is also onInstagram +TikTok. About Alfred CoffeeAlfred first opened in 2013 on Melrose Place with a singular vision: to become the neighborhood coffee shop of LA. Fueled by consistent innovation, everyday excellence, and creative partnerships, Alfred delivers a whole experience – all part of their ongoing mission to invite everyone into their world and give them every reason to stay. With more than 20 locations across Los Angeles and beyond, Alfred continues to set the bar for coffee culture worldwide. Discover more at www.alfred.la.
Revive Collagen Appoints Beauty Industry Veteran Shawn Haynes as President – Americas to Lead US Expansion
July 1, 2025, New York, NY - Shawn joins from WYN Beauty by Serena Williams, where he held the same role. Collaborating closely with Serena Williams and the Board of Directors he drove the company’s growth strategy and maximized value, positioning the brand for sustained success in the marketplace. Widely regarded as a titan of the US beauty industry, Shawn’s impressive 25-year career has seen him launch and scale some of the category’s most recognised brands, including Mane by Jen Atkin, e.l.f. Cosmetics, and Revolution Beauty. At e.l.f. Cosmetics, as Vice President, he engineered the expansion plan for US retail business, helping to lay the foundation for its acquisition by TPG Growth. As CEO Americas at Revolution Beauty, he drove the expansion of the US business, transforming it into the company’s largest division with $90 million in annual sales. He also played a pivotal role in Revolution Beauty’s successful IPO on London’s AIM Stock Exchange in 2021.Shawn’s deep industry expertise, combined with his ability to launch, scale and commercialise brands in highly competitive markets, makes him uniquely positioned to lead Revive Collagen’s expansion across the Americas. His forward-thinking approach, focus on innovation and consistent track record for building long-term value have made him one of the most respected operators in the beauty industry.Further to his executive roles, Shawn has been a thought leader in the beauty industry, serving as a member of the Board of Directors for the Personal Care Products Council and as an advisor to numerous consumer products and beauty companies. His strategic insights continue to shape the future of the industry, as he actively mentors and supports emerging beauty brands. “Shawn has an outstanding track record of transforming emerging brands into global success stories. The US represents a major growth market for Revive Collagen, and with his expertise in building and scaling high-growth consumer brands, we are well-positioned to accelerate our expansion. His leadership will ensure our growth in the Americas is fully aligned with our global strategy, as we continue towards our goal of becoming the world’s number one ingestible collagen brand.” John Bailey, Co-Founder, Revive Collagen.Shawn Haynes, President of Americas, said, "I’m thrilled to be joining such a dynamic company and innovative brand, one that has already made a meaningful impact in the lives of so many loyal consumers. As more people shift their focus toward wellness and begin their beauty routines from within, there’s a tremendous opportunity to reach new audiences. Revive Collagen is perfectly positioned for this next chapter of growth, driven by category-leading innovation, accelerated consumer acquisition across channels, strong digital and social performance, and a commitment to delivering real results for today’s wellness-focused consumer. I’m excited to work alongside such a talented team and our passionate, engaged founders as we continue to grow and elevate the brand."Revive Collagen has rapidly established itself as Europe’s fastest-growing collagen brand, with retail partnerships that include Ulta Beauty, Walgreens, The Vitamin Shoppe, CVS, Boots, Holland & Barrett and is listed in over 6000 stores worldwide. With Shawn, leading the brand’s US strategies, Revive Collagen is set to consolidate its leadership of this growing category. As part of the brand’s global expansion, Sarah Power has been promoted to President EMEA & APAC, reflecting her continued leadership and responsibility for all territories outside the US. About Revive Collagen: Launched in August 2020, Revive Collagen is a luxury ready-to-drink collagen brand specifically developed to enhance beauty from within. Proudly British with quality at its core, Revive Collagen offers uniquely formulated, ready-to-drink collagen which delivers real results to the hair, skin and nails within 6-8 weeks. Revive Collagen has a growing range of luxury liquid supplements that contain high doses of Type 1 Hydrolyzed Marine Collagen. All products include added beauty ingredients and up to 100% of an adult's RDA of essential vitamins for an all-in-one beauty shot. Revive Collagen uses Type1 hydrolyzed marine collagen (superior in bioavailability compared to other forms of collagen and 20 x the strength of an average tablet) and is dairy free, gluten free, soy free, lactose free with no artificial sweeteners or colors. Revive Collagen is now the fastest-growing collagen brand in Europe with listings in international retailers including Boots, Holland & Barrett, M&S, Sephora Online, Look Fantastic and QVC. In January 2025 the brand launched into the UAE in over 450 doors across Supercare, Watsons and Med Seven. In Summer 2025, Revive Collagen will launch into over 5600 doors across the US in Walgreens, CVS, Ulta Beauty and The Vitamin Shoppe.
Earlier this year, I was personally selected by Airbnb Global to help launch a brand-new initiative across just 70 exclusive cities worldwide, and I am proud to represent Toronto as one of their original hosts. This is a handpicked experience created to showcase what makes this city and its people powerful — and I’m bringing that energy through fitness.
This is a one-of-a-kind fitness session led by me — Alicia Bell, IFBB Pro, celebrity trainer, kinesiologist, and performance coach.
In each 60-minute session, you will get:
A personalized or semi-private workout tailored to your goals
Coaching focused on strength, confidence, and real results
A deeper look into how athletes and celebrities really train
A supportive and empowering experience whether you’re visiting or local
This is your chance to train with a Toronto personal trainer who lives and breathes the industry. I have coached Team Canada, worked with elite athletes, trained celebrity clients and even appeared in commercials for New Balance, Garnier, and Tokyo Smoke. I have been featured on magazine covers, in national campaigns, and recently appeared on Drake’s livestream with Adin Ross. My passion is helping people transform their bodies and their mindset — and now, I get to share that experience with you through Airbnb.
Where It’s Happening: Push Pounds Sports Medicine
All sessions are held at the incredible Push Pounds Sports Medicine, one of Toronto’s top performance and recovery facilities.
📍 Push Pounds Sports Medicine 481 Danforth Avenue Toronto, ON M4K 1P5
This space is everything a serious training session needs — clean, professional, and focused on helping you move better and feel stronger. Whether you are in town for a short stay or you live in Toronto and want to elevate your training, Push Pounds is the perfect place to do it.
Why Book This?
Whether you are exploring Toronto tourism, booking a wellness-focused trip, or just looking to train with a Toronto celebrity trainer, this experience gives you direct access to high-level coaching and industry insight in a personal, relaxed setting. I built this for people who want more out of their movement — not just a workout, but something that feels powerful and connected.
You will walk away from this session feeling more confident, more capable, and more connected to yourself — and to the energy that makes this city so dynamic.
Book Your Spot
Sessions are limited to keep the experience personalized, so make sure to book early. Reserve your spot now: 👉 www.airbnb.com/x/trainitright
Thank you to Airbnb for selecting me as a Toronto original, and thank you to Push Pounds for being the home of this experience. I cannot wait to train with you.
Let’s move. Let’s connect. Let’s train it right.
—
Alicia Bell IFBB Pro Figure Competitor Kinesiologist, Personal Trainer, Performance Coach Celebrity Trainer | Featured in New Balance and Garnier Campaigns Seen on Drake’s Livestream with Adin Ross 📍 Based in Toronto 📲 Instagram: @trainitright 🌐 Website: www.trainitright.com
I am so excited to announce that my official Airbnb Experience is now live — and this one is special.
Earlier this year, I was personally selected by Airbnb Global to help launch a brand-new initiative across just 70 exclusive cities worldwide, and I am proud to represent Toronto as one of their original hosts. This is a handpicked experience created to showcase what makes this city and its people powerful — and I’m bringing that energy through fitness.
This is a one-of-a-kind fitness session led by me — Alicia Bell, IFBB Pro, celebrity trainer, kinesiologist, and performance coach.
In each 60-minute session, you will get:
A personalized or semi-private workout tailored to your goals
Coaching focused on strength, confidence, and real results
A deeper look into how athletes and celebrities really train
A supportive and empowering experience whether you’re visiting or local
This is your chance to train with a Toronto personal trainer who lives and breathes the industry. I have coached Team Canada, worked with elite athletes, trained celebrity clients and even appeared in commercials for New Balance, Garnier, and Tokyo Smoke. I have been featured on magazine covers, in national campaigns, and recently appeared on Drake’s livestream with Adin Ross. My passion is helping people transform their bodies and their mindset — and now, I get to share that experience with you through Airbnb.
Where It’s Happening: Push Pounds Sports Medicine
All sessions are held at the incredible Push Pounds Sports Medicine, one of Toronto’s top performance and recovery facilities.
📍 Push Pounds Sports Medicine 481 Danforth Avenue Toronto, ON M4K 1P5
This space is everything a serious training session needs — clean, professional, and focused on helping you move better and feel stronger. Whether you are in town for a short stay or you live in Toronto and want to elevate your training, Push Pounds is the perfect place to do it.
Why Book This?
Whether you are exploring Toronto tourism, booking a wellness-focused trip, or just looking to train with a Toronto celebrity trainer, this experience gives you direct access to high-level coaching and industry insight in a personal, relaxed setting. I built this for people who want more out of their movement — not just a workout, but something that feels powerful and connected.
You will walk away from this session feeling more confident, more capable, and more connected to yourself — and to the energy that makes this city so dynamic.
Book Your Spot
Sessions are limited to keep the experience personalized, so make sure to book early. Reserve your spot now: 👉 www.airbnb.com/x/trainitright
Thank you to Airbnb for selecting me as a Toronto original, and thank you to Push Pounds for being the home of this experience. I cannot wait to train with you.
Let’s move. Let’s connect. Let’s train it right.
—
Alicia Bell IFBB Pro Figure Competitor Kinesiologist, Personal Trainer, Performance Coach 📍 Based in Toronto 📲 Instagram: @trainitright 🌐 Website: www.trainitright.com
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Meet the perfect match to layer over your favorite lip color or bare pout. This proprietary combination of powerful ingredients like peptides and sodium hyaluronate deeply hydrate and plump the skin, support its natural ability to produce hyaluronic acid, and smooth the appearance of fine lines for visibly fuller, plumper, more youthful-looking lips. Now available on 
