March 22nd, 2018

// adidas Originals enlists Canadian creatives to launch the brand new Deerupt franchise

adidas Originals enlists Canadian creatives to launch the brand new Deerupt franchise
The exclusive lookbook features up-and-coming artists Ralph, High Klassified, Ebhoni and more

 

TORONTO, ON – Today adidas Originals releases its newest sneaker, Deerupt, with the help of creatives from across the country. An exclusive lookbook is available at adidas Originals Neighbourhood stores in Vancouver, Montreal and Toronto featuring musicians RALPH, High Klassified, and Ebhoni; model Adryan Hanson; actor Lamar Johnson; and fashion influencers Cassie Masangkay, Ricci Pamintuan and Vanessa Cesario.

 

Deerupt is a contemporary take on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas.

RALPH (Musician)
Inspired equally by urban planning, architecture, and natural phenomena, Deerupt holds the grid as its central design principle. Initially featured in adidas running silhouettes in the 80s – once a key feature on the New York runner and Marathon Training shoe – today the grid design is stretched to envelope the entire shoe. When warped to exaggerated proportions and injected with electric color, the grid is transformed into a bold visual motif for today.
Vanessa Cesario (Social Influencer) and High Klassified (Musician)
Constantly playing with the grid itself through textures, layers and different perspectives, the collapsible, runner-inspired design features an ultra-lightweight construction with knit uppers covered in stretchable netting. Inside, zoned foam pockets molded along the shoe’s interior lining ensure the highest degree of fit by locking the foot into the shoe to create a supportive compression. The result is a product with a truly unique benefit: a shoe that conforms to its wearer ensuring ultimate comfort.
Lamar Johnson (Actor)
Deerupt launches worldwide today in its hero colourway Solar Bird, a meld of two iconic adidas tones: Solar Red and Bluebird.

For more information on the shoe visit adidas.ca/deerupt

Deerupt hi-res off-figure images available for download HERE.
Deerupt lookbook images available for download HERE.

Twitter: @adidasCA
Instagram: @adidasCA
#DEERUPT

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