July 6th, 2012

// Banned from the NBA

Adam Goldston is what it means to be a true golden boy. He is an athlete, inventor, innovator and a role model. Goldston and his twin brother Ryan reside in Los Angels California and double handedly built a shoe empire. These two twins were walk ons to their college basketball team and developed a passion and drive to change the game. In 2009 they held onto their passion and love of basketball to create Athletic Propulsion Labs, better known as APL. Located in Los Angeles California.

With APL they created a shoe called the Concept 1 which was designed to instantly increase one’s vertical leap. As amazing as this shoe was, after much debate the NBA decided to ban all players in the league from wearing their shoes. This inspired Adam and his brother to use what they could have seen as a problem, as advertisement. They took this potential negative and turned it into a positive. The twins used “Banned by the NBA” in their product advertising and promotion. This slogan now graces APL’s homepage. “In terms of marketing, this is probably the greatest thing that could have happened to our company, because it basically blew us up overnight,” said Adam. Since the Concept 1, they have  released the Concours (their second shoe), and the highly anticipated sequel to the Concept 1, the Concept 2.

Over the past few years APL has blown up. The company’s value increases daily and this year has been full of even more success for the Goldston twins. Adam and his brother Ryan were named to the Empact100 list of America’s top young entrepreneurs. With this came the opportunity to be recognized at the White House in Washington D.C. on November 17, 2011. The twins were also given the opportunity to have a pop up shop at Saks Fifth Avenue this winter that according to Adam was “A success and a great opportunity to display our brand in front of a new demographic.” Adam is very private about things that go on behind the scenes of his business ventures.

Although Adam is a very busy businessman, he finds time to workout every day. Each day is different and some days he trains for a minimum of 50 minutes while others it can be up to 2.5 hours. He works hard no matter how long he is in the gym and hardly ever misses a day. A typical workout for Adam consists of targeting a specific muscle group, never a full body workout.

He keeps it healthy with his diet too. Some days he eats anywhere from 18-20 egg whites! Yes 20! And in a typical day he eats lean meats consisting of chicken, turkey, bison, and steak. He also eats his vegetables, grazing on sweet potato, lettuce, corn, quinoa, and avocado. He enjoys his cheese, wheat bread and corn bread while also supplementing his meals with protein powder.

We’ve got to give these guys props for creating a great shoe and living healthy active lifestyles!

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