Now that we are all out and about in the warm weather, there is no better time of year to look and feel our best. For many people, this starts with clear, supple skin. While we’re all familiar with face wash and moisturizer, few of us know how to go the extra mile to see a visible difference in our skin’s appearance. Beauty and Wellness Expert June Jacobs, CEO and Founder of June Jacobs Skin Care, emphasizes the importance of an effective, targeted serum.
So, what exactly are serums? Serums are potent, typically water-based elixirs used to fight specific problems you may have with your skin and infuse the skin with nutritious ingredients. Layer after toner and before moisturizer. Any serum you use should be specific to your skin type. As such, June Jacobs recommends the following types of serums for different skin problems:
- For Dull or Discolored Skin:
To brighten up and even out the skin, go for a serum that is packed with antioxidants, such as green tea and vitamin E, as well as lightly exfoliating acids and brightening agents. In particular, vitamin C works wonders for dull or discolored skin. Peter Thomas Roth’s Potent-C Serum is a prime choice for such concerns, combining a whopping 20% concentration of vitamin C in tandem with 3% vitamin E and 2% ferulic acid in order to provide an optimally even skin tone.
- For Sagging, Aging Skin:
If you have sagging skin, you want a serum that works to increase the skin’s elasticity while tightening it and ameliorating overall texture. To do so, seek out ingredients that support collagen and elastin production, such as copper, zinc, and magnesium. Furthermore, look for hydrating ingredients, like hyaluronic acid and soy protein. June Jacob’s Age-Defying Copper Serum has all this plus the added benefits of mild exfoliation for a truly radiant complexion.
- For Dry, Dehydrated Skin:
Go for a serum void of any harsh chemicals that is also rich in in moisture-binding ingredients such as sodium hyaluronate and panthenol. Malin + Goetz’s Replenishing Face Serum is a fantastic option for gentle yet intense hydration. Another great choice is Peter Thomas Roth’s Water Drench Hyaluronic Cloud Serum, which is enriched with 75% hyaluronic acid to help keep skin hydrated, attracting up to 1,000 times its weight in water from moisture in the atmosphere.
- For Acne-Prone Skin:
Make sure to tackle acne without drying out the skin. It is still important to maintain hydration even when you have acne flareups, or else you risk worsening breakouts. 2% salicylic acid is an effective concentration of acne-fighting power that will not dry out the skin, especially when the serum’s base is moisturizing. Dermadoctor’s Medicated Acne Control Serum strikes a perfect balance of hydrating and purifying.
- For Red or Irritated Skin:
Pay utmost attention to the ingredients list. Steer clear of harsh chemicals, drying alcohols, and pore-clogging waxes. Instead, search for calming, anti-inflammatory ingredients like rosemary or chamomile, as well as ingredients conducive to healthy circulation, such as raspberry fruit extract. June Jacob’s Raspberry Recovery Serum not only calms redness and irritation with high quality ingredients, but it also protects the skin from additional bacterial and environmental stress. It is also free of parabens, preservatives, sulfates, synthetic dyes, artificial fragrances, artificial colors, mineral oils, and petrolatum, all of which may aggravate sensitive skin.
Please let me know if you’re interested in featuring June’s picks for the best serums for specific skin conditions. Additionally, I would love to put you in touch with June for any upcoming stories you may be working on where her expertise may be a fit.
ABOUT JUNE JACOBS
June Jacobs became a trailblazer of the contemporary approach to skin care using her personal life traditions and her 30+ years of professional experience to create her namesake brand, June Jacobs – leading the charge by combining cutting-edge science with botanical remedies for a luxuriant experience. To create this groundbreaking line, June opened her own lab so that she could truly focus on overseeing the creation of botanically based products that delivered results.
Coming from a large extended family steeped in Mediterranean tradition, June was captivated as a child by the myriad of uses from the ingredients local to her family’s ancestral home on the coast of the Caspian Sea. June observed the resourceful and beautiful women in her family utilize anti- oxidant rich ingredients for healing and beauty remedies as well as overall well-being. Using remaining leaves from the daily tea infused into creams that were applied to their skin was the norm.
Along with these passed down traditions was the influence of physicians, inventors and merchants within her large family. From them, she learned the importance of science, practical application and technological innovation. June began her career as a consultant working in the offices of several esteemed dermatologists and plastic surgeons. Instinctively, June knew there had to be a way to leverage science with the natural ingredients used by the lineage of the beautiful women in her family for generations.
As a single mother, putting her only child, Rochelle, through college, June was able to sustain her lasting relationships with patients and as a result, her reputation grew. Some of New York City’s finest cosmetic surgeons and dermatologists were now retaining June to help build their own clinical skin care products for their practices.
Never satisfied with what was available in the market at this time or even with what she had assisted these doctors in developing, June took her experiences and concluded it was time to go out on her own to execute her dreams and visions. She partnered with Rochelle, now a businesswoman and self-confessed skin care junkie, to launch their own collection of luxury skin care products.
June and Rochelle are committed to evolving advanced formulas with natural ingredients while staying true to the enduring traditions handed down from their family and culture.