DO SEE THE WONDERFUL
PANDORA INSPIRES WOMEN TO CELEBRATE EVERY DAY TRIUMPHS WITH AUTUMN 2017 CAMPAIGN
Toronto, August 31st, 2017 – This Autumn, PANDORA reveals ‘DO See The Wonderful’, a multifaceted campaign set to inspire women to see the wonderful in their everyday. To bring this concept to life, PANDORA reveals the results of its partnership with three renowned photographers – Sandra Semburg, Liz Sunshine and Meredith Jenks. Triggered by a global research study that found 80% of women are inspired by photography which celebrate life’s everyday triumphs, these photographers were challenged to capture candid imagery of women from all over the world enjoying everyday moments. The campaign launches in conjunction with the Autumn 2017 collection – a selection of beautiful, hand-finished jewellery designed to mark the wonderful in women’s lives. The images are now showcased on PANDORA.net, @theofficialpandora social channels and in stores worldwide.
Every day we experience approximately 20,000 individual moments lasting a few seconds each, yet we often move from one moment to the next without acknowledging our accomplishments. Through this campaign, PANDORA kicks off a global conversation about women’s everyday triumphs; from the life changing, such as starting a new job or having a child, right through to daily personal achievements, such as baking a cake or completing a charity bike ride. The ‘DO See The Wonderful’ photography encourages women to see joy in these everyday special moments.
“At PANDORA, we want women to celebrate all the wonderful things they and other women DO each day because these moments represent important fragments of their multifaceted lives. PANDORA jewellery can act as a symbol of these everyday achievements and the things we cherish,” explains Minna Philipson, Senior Vice President and Chief Marketing Officer at PANDORA.
Individually known for their inspiring styles of photography, Sandra Semburg, Liz Sunshine and Meredith Jenks capture women showing the wonder in what they achieve every day in spontaneous and authentic shots. Fashion and portrait photo- grapher Sandra took animated portraits of women in London and Berlin, Australian-based documentary photographer Liz took to the streets of Sydney and Hong Kong to find candid moments of women in action, while Brooklyn-based Meredith, who aims to capture special moments as they unfold, shot photos in New York and Sao Paulo.
Today, PANDORA is calling on all women to get involved
in the #DOSeeTheWonderful challenge by capturing precious, every day wonderful moments and sharing them with PANDORA via the hashtag #DOSeeTheWonderful and tagging @theofficialpandora.
The Autumn 2017 collection launch is also supported by a compelling TV campaign, and through a series of official campaign imagery to inspire women to celebrate everyday life triumphs.
To view the full campaign and PANDORA’s Autumn 2017 collection, visit www.pandora.net #DOSeeTheWonderful. For further information and terms and conditions of the
#DoSeeTheWonderful Instagram competition, visit Pandora.net/DOSeeTheWonderful.