FOREO Launches New UFO Smart Mask at CES to Revolutionize 2017’s Biggest Beauty Trend
How A Crowdfunding Gamechanger Just Disrupted The Sheet Mask Industry
STOCKHOLM / LAS VEGAS, January 9, 2018: Today, Swedish brand FOREO launched its newest beauty-tech device, the UFO, at the Consumer Electronics Show (CES), Las Vegas, making it available to pre-order in partnership with crowdfunding platform Kickstarter. The FOREO UFO is described as the world’s first smart mask treatment to offer spa-level facial treatments in just 90 seconds, combining LED light therapy with cryo-therapy, thermo-therapy and T-Sonic pulsations activated via your smartphone.
Face masks were 2017’s biggest beauty trend in skincare, officially the category’s number one searched term in Google and accounting for more than 40% of online sales for beauty companies worldwide. With the launch of UFO (Ur Future Obsession), FOREO is aiming to kickstart a face mask revolution, tackling the core issues of limited penetration, poor facial coverage, and the time spent using them.
“Face masks are the guilty pleasure of millions, but is lying under cold, wet sheets of paper the best we can do for 2018?” Paul Peros, FOREO CEO asks. “After 4 years in development, FOREO’s designers and technicians have proven there is a better way. We’re taking the latest professional beauty technologies available – treatments that can cost thousands of dollars – and incorporating them into one UFO device to unleash the full potential of our face masks. The results are literally out of this world!”
The FOREO UFO, (Ur Future Obsession) has been in development and shrouded in secrecy for four years until today, where it was unveiled at CES in booth #43534. The UFO is set to retail at 279 USD while the UFO mini, and entry level design, will retail at 179 USD. For the pre-launch phase on Kickstarter, however, customers can enjoy savings of up to 50% off.
The UFO Features:
- Utilizes hyper-infusion technology, combining heating to open pores, T-Sonic™ pulsations to instantly infuse active ingredients more deeply into the skin and cryotherapy to seal the active ingredients and firm the skin.
- Includes a range of LED light therapy treatments to offer three photofacials, including anti-aging (red LED), brightening (green LED) and anti-acne (blue LED)
- Each treatment incorporates a carefully chosen combination of temperature and pulsation intensity for maximum effect and soothing facial massage
The device works hand in hand with the specially invented UFO-activated sheet masks. These ultra-soft microfiber masks ensure flawless skin from dawn to dusk and each formula pairs with a unique UFO treatment routine designed to give a wake up call, or to help relax when people are ready to call it a night.
UFO-Activated Smart Mask Treatments:
UFO Smart Masks are made from soft micro-fiber infused with plant and fruit extracts, concentrated botanical oils and natural flower water. Each mask is paired with a pre-programmed UFO treatment routine to boost their effects. There are two masks currently available on launch including:
‘Make My Day’ Mask
Features Hyaluronic Acid and Red Algae for deep hydration combined with pollution protection for radiant skin. The UFO treatment begins with 30 seconds of Thermo-Therapy and Red LED light to prep the skin and open the pores. The next 30 seconds integrate T-Sonic Pulsations to heighten the absorption of the mask essence. The final 30 seconds switch to a Green LED treatment and lower frequency pulsations, to even skin tone and add that radiant boost.
‘Call It A Night’ Mask
Features ginseng and olive oil to nourish and revitalize – a formula that replenishes skin overnight. The treatment begins with 30 seconds of higher-frequency T-Sonic pulsations combined with Thermo-Therapy and Red LED light, to infuse the essence beneath the skin’s surface. T-Sonic pulsations then switch to a lower frequency, with the Red LED light retained and Thermo-therapy disabled, to focus on enhanced blood circulation and restoring skin’s elasticity.
The UFO can be paired with the FOREO app to get the most out of the device. While the ‘Make My Day’ and ‘Call It a Night’ masks are pre-programmed into the device, the FOREO app gives access to all future mask treatments. In addition, users can reorder masks with a simple click and unlock UFO’s full potential by customizing the intensity of all UFO settings to perfectly suit individuals skincare needs.
The app will be available for iOS and Android and can:
- Control the intensity of the T-Sonic pulsations
- Control the light intensity
- Control the heating/cooling
The UFO has all the mutual benefits expected with a FOREO invention including a medical grade silicone body, plus a 100% waterproof design and USB-charging.
“Kickstarter is the perfect place to reach a community open to a genuine beauty revolution,” says Dalia Fernander, FOREO’s Product Marketing Manager. “To succeed, we’re wanting to get UFO into the hands of as many people as possible, which is why we’re offering up to 50% off the retail price. This way we hope thousands can experience the results and show the world there is a smarter way to mask!”
The UFO is only available for early bird presale through Kickstarter where early adopters and beauty enthusiasts seeking change and innovation can secure theirs now. The UFO and UFO mini are planned to launch in top retail stores from April, 2018. To find out more and to view the entire FOREO line visit www.foreo.com.