October 10th, 2018

// Mephisto Originals launches, “Mephisto Walks” – Celebrating 50 years with its Updated Classic

Mephisto Originals launches, “Mephisto Walks” – Celebrating 50 years with its Updated Classic
With an LA Pop-Up Experience / Store and Campaign
#WhoWalksInLa
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International footwear brand Mephisto celebrates 50 years making the ultimate comfort / fashion shoe with the re-introduction of its Mephisto Originals collection.
Addressing the age-old question “Who walks in LA?” with the two-word tagline of its new campaign: Mephisto Walks’.

 

The tagline alludes not only to the craftsmanship that accounts for the Mephisto walking experience, but also to the attitude and style of Mephisto Originals.

Photographers, Phil Knott and Gaell Beller, along with Parkour artist-turned filmmaker, Oleg Cricket, have created content offering their interpretations of the notion that, No Matter how you get there….Mephisto Walks”
The campaign celebration officially launches with a VIP event on, Thursday, October 11th at Sportie LA’s infamous Influencer car-park on Melrose Ave, this is followed by a 4-day only pop-up store, located at: 7763 Melrose Ave. LA 90046.

 

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