As agency of record, rock-it promotions will spearhead Dr. Martens’ overall PR strategy within Canada, conduct national media relations, manage and execute events, facilitate influencer engagement and celebrity gifting, and manage brand partnerships.
“We’re very excited to partner with this globally recognized and respected footwear brand,” said Debra Goldblatt-Sadowski, President and Founder of rock-it promotions. “We could not be more proud to work alongside a brand designed for people who possess a proud sense of self-expression and we look forward to sharing Dr. Martens exciting new collections and upcoming campaigns.”
“We’re thrilled to return to Canada in a larger PR capacity and focus efforts on the Canadian market,” said Sara LaHaie, US Brand Marketing and PR Manager, Dr. Martens. “We look forward to partnering with rock-it promotions, who demonstrated a strong understanding of the authenticity and diversity of the Dr. Martens brand, as well as the media and influencer landscape in this market.”
Recognized as one of Canada’s leading lifestyle public relations firms, rock-it promotions is a full-service PR agency specializing in media relations, event planning, social media, launch events, press tours, sponsorship and partnerships and much more. The firm specializes in working with brands in a wide variety of industries including fashion, beauty, entertainment, food & beverage, hospitality, and travel & tourism. Current clients include adidas, GUESS, The JUNO Awards, L’Oréal Paris, Casper, Club Med, Toronto Fashion Week and Yorkville Village to name a few. Additionally, rock-it promotions operates two complementary divisions: Fourth Floor Management, a social influencer management arm that represents more than 20 of Canada’s most renowned and respected creative minds of the influencer community; and Tastemakers, a product placement company that pioneered the gifting suite concept in Canada and has been running its coveted lounge for the past 14 years, now called Suite on the Sixth.
The first pair of Dr. Martens boots rolled off the production line on April 1, 1960. With its trademark yellow stitch, grooved sole and heel-loop, it was a boot for workers, initially worn by postmen and policemen; comfortable, durable and lightweight in comparison to its competitors at the time. Throughout Dr. Martens history, the brand has been adopted and subverted by diverse individuals, musicians, youth cultures and tribes. These are the people who stand out from the crowd and their journey of self-expression has always been accompanied by a pair of DM’s. The simple silhouette allows people to customize each pair; whilst on a utilitarian level their famous durability and comfort make them ideal footwear for the world of gigs and street fashion. On an emotional level, they are a flag of attitude and empowerment. The Northamptonshire factory where it all began still exists to this day, in the village of Wollaston. A specific range of ‘Made In England’ products are manufactured here by a small, close-knit team of people schooled in traditional shoe-making and the unique process that makes Dr. Martens like no other shoe on earth.
Twitter: @rockitpromo @drmartens
Instagram: @rockitpromo @drmartensofficial
Website: www.rockitpromo.com , www.drmartens.com
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