January 30th, 2018

// The world’s leading researcher of ovulatory cycles offers insight into the intelligence of hormones. HORMONAL (on-sale 2/13)

The world’s leading researcher of ovulatory cycles offers insight into the intelligence of hormones. HORMONAL (on-sale 2/13)

“The perfect Valentine’s Day read for…any woman who’s ever been pissed off by a guy calling her ‘hormonal.’” — Bookpage

“Essentially, HORMONAL covers everything anyone could ever want to know about the hormonal cycles of women, from birth through puberty and the childbearing years and into menopause. ‘Every girl and woman benefits from understanding the scope of hormonal cycles, the hows, whens, and whys,’ writes the author. ‘We should become familiar with the potential nudges that affect our behavior. And we should know that choosing to act on those behaviors is an individual choice, dependent upon our own preferences and goals. Being naïve to our hormonal natures will not help us. Being hormonally intelligent, on the other hand, will.’ Haselton provides a useful tool for women in that quest to become better informed about a significant aspect of their lives.” — Kirkus

Martie Haselton, PhD, is the world’s leading researcher on how ovulatory cycles influence women’s sexuality. She is a professor of Psychology at UCLA and the Institute for Society and Genetics and directs UCLA’s Evolutionary Psychology Lab. In her forthcoming book, HORMONAL: The Hidden Intelligence of Hormones — How They Drive Desire, Shape Relationships, Influence Our Choices, and Make Us Wiser (Little Brown and Company/February 13, 2018/$28.00 hardcover) Dr. Haselton explains the hidden intelligence of the hormonal cycle and its role in empowering women to succeed sexually, reproductively, and socially.

 

Hormones don’t make women irrational; they do help women choose mates, compete with female rivals, produce healthy offspring, and conquer other biological challenges. With fresh insight, Martie Haselton explains that behind the “fickle” differences in what women find sexy about men, or what they like to wear, there’s a hidden adaptive intelligence that has evolved over eons. The research is provocative but extremely compelling, and it comes with fascinating practical takeaways on how women can use their hormonal cycles to their advantage, helping them achieve success in their relationships, careers, and lives. Groundbreaking and counterintuitive, HORMONAL will empower women everywhere to embrace their biology.

 

Martie Haselton, PhD is the world’s leading researcher on sexuality and the ovulation cycle. In HORMONAL: The Hidden Intelligence of Hormones — How They Drive Desire, Shape Relationships, Influence Our Choices, and Make Us Wiser (Little Brown and Company/February 13, 2018/$28.00 hardcover) Haselton takes a deep, revealing look at the biological processes that so profoundly influence our behavior, and sets forth a radical new view of women’s bodies, minds, and sexual relationships that embraces hormonal cycles as adaptive solutions to the genuine biological challenges that women have faced throughout history.

 

At the core of Haselton’s new Darwinian Feminism is her remarkable discovery that humans, like our animal cousins, possess a special phase of sexuality, called estrus, which comes with a host of physiological and behavioral changes. Combining the scientific rigor of a leading researcher with the wit and candor of a best friend, Haselton explains how hormonal intelligence works — both its strengths and its weaknesses — and how women can track and understand their desires, fears, perceptions, and fantasies across the 28-day cycle and over the course of their lives.

 

Rigorously researched, entertaining, and empowering, HORMONAL offers women deep new insights into their bodies, brains, relationships, and affairs, allowing them to make better-informed choices about sex, marriage, friendship, contraception, and more. Above all, HORMONAL is a clarion call to appreciate and embrace the genius of female biology!

 

Did you know…

 

  • A woman’s attractiveness peaks just prior to ovulation because her “mate search effort” is turned on.
  • PMS may have evolved to get rid of boyfriends with unfit sperm.
  • Lap dancers on the Pill make about $20,000 less per year than lap dancers who are ovulating normally.
  • A woman may find an otherwise obnoxious male unusually appealing during certain points in her cycle.
  • Ovulating women tend to prefer more stylish and provocative clothing, and to spend more money on fashion and beauty — not so much to attract men, but to intimidate female rivals.
  • Women walk more, eat less, socialize more, meet more men, dance more, and flirt more when they’re ovulating.
  • Unlike nearly any other creature on earth, humans evolved to have sex—for fun, not babies–outside of the fertile window.
  • New mothers are formidable. They will behave more aggressively toward someone who is threatening, but their blood pressure stays low – they are cool as a cucumber and badass at the same time.
  • Menopause is not a sign that something has gone wrong in a woman’s body – it has a deep evolutionary history vital to our species’ success.

 

 

 

 

Leave a Reply

Your email address will not be published. Required fields are marked *

TRAIN IT RIGHT NEWSLETTER

Sign Up and get a free 7 day Train it Right HIIT Program!

Top