November 29th, 2018

// UNITED WAY AND PEACE COLLECTIVE PARTNER ON UNIGNORABLE COLLECTION

UNITED WAY AND PEACE COLLECTIVE PARTNER ON
UNIGNORABLE COLLECTION
TORONTO – Today, United Way and Peace Collective launched their Unignorable capsule collection – a series of products that people can wear and use to raise awareness about the Unignorable social issues impacting local communities. Canadians are encouraged to visit showyourlocallove.ca to learn more and to purchase the Unignorable capsule collection. If you love where you live, you can show that local love through the collection and by donating to your local United Way to help them tackle the issues in communities across Canada.

The collection represents a powerful message and it includes a t-shirt, phone case and lunch bag:

  • Phone Case (compatible with S8 android, iPhone 7, iPhone 10): As the gateway to today’s communication, smartphones have become a social necessity. They can also remind people of their lack of social connections and this loneliness can be dangerous. Physical, mental, and language barriers make people feel isolated, depressed and stuck in their own surroundings. Help raise awareness of the issue of social isolation to strengthen United Way’s support of more than 2,800 programs and services that unite communities and provide the sense of belonging that everyone deserves.
  • Lunch Bag: Kids should be hungry to learn, not hungry for food. One in six children live in a household that struggles to put food on the table. Help raise awareness of the issue and strengthen United Way’s support of services that alleviate the effects of hunger for one-million Canadians every year.
This capsule collection is the latest installment in United Way’s Unignorable campaign – the charity’s largest integrated public awareness campaign to date. The campaign is based on the fact that problems can’t be solved if people don’t know they exist. In our busy world, important local social issues can often go unnoticed. United Way wants to change that, so they partnered with the Pantone Color Institute™ to create Unignorable – a brand new colour developed specifically to highlight important local issues and bring attention to the millions of Canadians impacted by them.

“Across Canada, people join the United Way movement to make their communities better for everyone,” said United Way Greater Toronto President and CEO, Daniele Zanotti“The partnership with Peace Collective will continue to help us drive awareness. Canadians can show their local love and let people know that local issues can no longer be ignored.

“We are honoured to work alongside United Way on the Unignorable collection,” said Roman Hessary, Head of Growth, Peace Collective. “It was a natural fit – as a proudly Canadian brand – Peace Collective strives to support our local communities in any way we can, helping to provide the resources necessary to do so.”

Website: showyourlocallove.ca
Hashtag: #Unignorable

About the United Way Unignorable Campaign

United Way in Canada and the Pantone® Colour Institute have joined forces in a national campaign to help make local issues unignorable. With a shared goal of raising awareness of local issues that are often ignored, the organizations have come together to help motivate individuals to support their local communities. The Unignorable campaign, in tandem with the United Way’s ongoing Local Love campaign, aims to encourage people to act and address core issues affecting their local communities.

The colour created by Pantone®, aptly named Unignorable, is a friendly and engaging orange coral whose animated luminosity positively glows. Spirited yet sociable, the viewer is boldly drawn in to notice Unignorable, and is encouraged to connect with their communities, sharing their love locally.

The Unignorable campaign launched on September 29, 2018, making its public début at Toronto’s Nuit Blanche. The immersive, thought-provoking installation was one of the most successful in the festival’s history, and the most visited attraction of the 2018 event.

The multi-media, fully integrated Unignorable campaign, now seen all over the country, includes images designed by award-winning international illustrator Malika Favre. Drawing on a long tradition of art for social change, Favre’s customized designs have captivated onlookers with the Unignorable colour at the forefront and address issues that affect Canadians including poverty, youth unemployment, social isolation, domestic violence, hunger, mental health, education inequality, and homelessness.

In addition to their passion and commitment to the mission of United Way, each of the following partners on the campaign brought considerable pro-bono resources and bonusing. Credit for the concept for Unignorable and the Pantone and Malika Favre partnerships go to TAXI.  The TV spot was directed by Benjamin Nicholas of 4Zero1, the colour creation documentary was directed and music designed by Lossless Creative. Public relations, including the Nuit Blanche and Peace Collective partnership, was executed by Rock-it Promotions.

About Peace Collective: The Peace Collective was born after founder Yanal wore his first Toronto vs. Everybody t-shirt to a Raptors game back in 2014. Since then, Peace Collective has become a go-to destination, allowing individuals to celebrate and express their authentic selves. Proudly Canadian, they focus their efforts on empowering everyone to chase their passion by providing support and resources necessary to do so.

About United Way: Since 1919, the United Way Centraide (UWC) Movement has been dedicated to creating opportunities for a better life for all Canadians. The United Way Centraide Movement is a federated network of United Way and Centraide offices serving more than 5,000 communities across Canada. Each United Way and Centraide is registered as a nonprofit organization governed by a volunteer-led, local board of directors. Together, we are the United Way Centraide Movement working to create sustainable solutions to the social issues faced by local communities across Canada.

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