October 16th, 2017

// Torontonians Get Physical at Rethink Breast Cancer’s 16th annual Boobyball soiree

Torontonians Get Physical at Rethink Breast Cancer’s 16th annual Boobyball soiree

Toronto, ON – On Friday, Oct. 13, REBEL (11 Polson St.) was full of Torontonians dressed in their best 80s and 90s apparel to celebrate the 16th edition of Rethink Breast Cancer’s Boobyball fundraiser. Themed Get Physical, the annual bash promoted regular physical activity as a means to reduce a woman’s lifetime risk of developing breast cancer.

Notable celebrities, television personalities and YouTube stars including Amanda Brugel, Cabbie Richards, Chloe Wilde, Karl Wolf and Tara Spencer-Nairn were in attendance to celebrate Boobyball: Get Physical, raising money and awareness for breast cancer support and education. Partygoers were seen shimmying in lycra, legwarmers and shoulder pads, while several aerobic dance-offs took place.

This year, TOPSHOP once again returned to Boobyball as the lead sponsor and wowed the crowd with their Get Physical Lounge. Once inside guests had the opportunity to sweat for a good cause – for every 50m cycled on their 80s retro bike, TOPSHOP would donate an additional $1 to Rethink. Additionally, Toronto kicked off Booyball with a Facebook Live segment from the TOPSHOP Canada Stage showcasing this year’s retro-themed bash and hosting interviews with MJ DeCoteau, Founder of Rethink Breast Cancer and Canadian actresses, Natasha Negovanlis, Sarah Fisher and more! Watch the full video here.


Amanda Brugel, The Handmaid’s Tale
Photo Credit: Ryan Emberley


Craig McKinnon, The Bachelorette and Cabbie Richards, Sportscentre
Photo Credit: Ryan Emberley


Chloe Wilde, reporter and host, eTALK and E! Canada
Photo Credit: Ryan Emberley


Karl Wolf, Canadian Singer & Songwriter
Photo Credit: Ryan Emberley


Torri Webster, Life with Boys
Photo Credit: Ryan Emberley

Since 2002, Boobyball has raised over $4.2 million dollars for Rethink Breast Cancer’s work for young women concerned about and affected by breast cancer, with this year’s Toronto event raising more than $185,000.

Images from the event are available for download here.
Photo credit: Ryan Emberley

Toronto’s fetch activations included:

  • TOPSHOP Get Physical Lounge invited guests to sweat for a good cause. For every 50m cycled on their 80s retro bike, TOPSHOP would donate an additional $1 to Rethink
  • Yummy cocktails by teapigs and Tito’s Handmade vodka
  • Oxygen Bar, courtesy of Medreleaf
  • Tasty treats from Sweet Jesus
  • Retro-hair touch-ups and mini manis by Her Majesty’s Pleasure
  • VIP eats by STK and Hickory Farms
  • Shwinging Suds by Beau’s
  • A sweet ride home courtesy of Beck Taxi
  • Retro photos by The Kit
  • Old school beats by DJ Brains4brkfst
  • Like, totally major gift bags
In addition to the Calgary event on October 14, three additional Boobyball events will be hosted nationwide including Vancouver (Oct. 21), Ottawa (Oct. 27) and Halifax (Oct. 28).
Website: boobyball.com
Twitter: @Boobyball
Instagram: @Boobyball
Facebook: RethinkBreastCancer
Hashtags: #Boobyball

About Boobyball

Boobyball was launched in 2002 by a group of dedicated young women in support of their friend Sarah O’Regan who, at just 23 years old, was diagnosed with aggressive, advanced breast cancer. Fast forward 16 years, and Boobyball is now one of the most coveted and high profile fundraising events for young philanthropists in Toronto, Calgary, Ottawa and Winnipeg, and Sarah is a thriving mother of three. Since 2002, Boobyball has raised over $4.2 million dollars for Rethink Breast Cancer’s work for young women concerned about and affected by breast cancer. For more about Boobyball, visit www.boobyball.com.
About Rethink Breast CancerTM
Rethink Breast Cancer’s mission is to empower young people worldwide who are concerned about and affected by breast cancer. Rethink is the first ever Canadian charity to bring bold, relevant awareness to the 40s and under crowd; foster a new generation of young and influential breast cancer supporters; infuse sass and style into the cause; and, most importantly, respond to the unique needs of young women going through it.  By taking a breakthrough approach to all aspects of breast cancer – education, resources, advocacy, community building, and fundraising – Rethink is thinking differently about breast cancer.  To find out more about Rethink Breast Cancer, visit rethinkbreastcancer.com.

Leave a Reply

Your email address will not be published. Required fields are marked *

TRAIN IT RIGHT NEWSLETTER

Sign Up and get a free 7 day Train it Right HIIT Program!

Top