June 3rd, 2025

// New Clean Energy Drink Säti Slim Challenges Industry Norms- Without Taurine

BOULDER, CO (JUNE 2025) The energy drink market is growing, with the global industry projected to more than double in value, reaching $114.7 billion by 2030. As consumers become more discerning about the products they choose to consume and the demand for healthier, more natural options grows, Säti Soda has entered the market with a groundbreaking solution—Säti Slim, a revolutionary new beverage line that blends clean, organic ingredients with the energy boost consumers crave.

Säti Slim launched in December 2024 and is the ultimate way to fuel your day with naturally sweetened, zero calorie, and strictly clean ingredients for sustained energy you can feel good about. Co-founder of Säti Soda, Heather Brown, took the reins on this new beverage line. With her background in nutrition, Heather was determined to provide solutions to people looking for an organic and clean, zero calorie, sugar-free yet satisfying alternative to the other chemical laden options on the market. She set to work developing Slim in her own kitchen with a SodaStream using only simple, organic, functional ingredients. Säti Slim is available in 3 refreshing new flavors: Slim Watermelon, Huckleberry Vanilla, and Tropical Peach- each free of the excess chemicals and fake sweeteners present in most energy drinks on the market.

Key Features of Säti Slim:

The word Säti (pronounced Sah-Tea) means “mindfulness”. Living up to its name, Säti Slim’s ingredients were meticulously chosen to give you that caffeine kick at no expense to your health and wellness. Keeping with Säti Soda’s commitment to providing both function and flavor, Säti Slim includes:

  •  Clean caffeine sourced from 150 mg of green coffee beans for that energy boost and appetite suppression
  • Functional Benefits: Includes PurC, an organic Vitamin C blend from Acerola fruit, which supports immunity, skin health, and acts as a natural preservative & Lion's Mane supporting cognition and caffeine absorption
  •  Zero-sugar, zero-stevia, zero-artificial sweeteners: Sweetened with only organic monk fruit.
  • Better-for-You Option: A clean, organic energy drink that prioritizes health without compromising on flavor.

“My vision for Säti Slim was to create an energy drink that not only provides a clean caffeine kick but also supports overall wellness,” said Heather Brown, Co-founder of Säti Soda. “With Säti Slim, we’ve created a beverage that’s clean, functional, and, most importantly, delicious. It’s the perfect choice for anyone who wants sustained energy without the crash or harmful chemicals found in traditional energy drinks.”

The energy drink market is experiencing a shift as more consumers demand healthier, more natural products. Säti Slim is perfectly positioned to meet this need with its combination of great taste, and functional ingredients.  Already making waves in mainstream retail outlets like King Soopers and City Markets, Säti Soda is expanding rapidly and offering a much-needed option for those who are serious about what they consume.

About Säti Soda

Founded in October 2019, David McLaughlin, Heather Brown, and Paul Devlin– a Colorado-based team with decades of sales experience in the health and nutrition category – launched Säti Soda (http://satisoda.com). The entrepreneurs behind Säti Soda hired a mutual friend with a PhD in food science, and numerous formulations later, a bold and game-changing new brand was born. Their ambitious goal: to create the only certified organic functional soda on the market by using clean, non-gmo, functional and USDA certified organic ingredients. Fast becoming the ready-to-drink soda of choice in natural/organic stores as well as in mainstream retailers (and soon to expand into foodservice channels as well), Säti Soda’s original functional beverage line consists of three delectable flavors: Energy Berry, Clarity Lemon-Lime and Chill Ginger. The name Säti (pronounced Sah-Tea) is derived from the Buddhist word for mindfulness, reflecting the brand's commitment to quality, sustainability, and social responsibility. Säti Soda is a proud member of “1% For The Planet”. 1% of all sales are donated to Conscious Alliance, providing healthy meals to underserved communities. More info at www.satisoda.com.   

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